Rascasse Audience Intelligence

Dustin Poirier Audience in United States

A data profile of the people who buy, follow and care about Dustin Poirier in United States — modelled from more than twelve digital signal sources. Dustin Poirier has an estimated audience of 2,160,447 people in United States.

#22among Martial art in United States#2385among Person in United States#1201in Sports

The average Dustin Poirier fan in United States is 29.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Conor McGregor, Christian Pulisic, Olivia Munn, with strongest over-indexing on Conor McGregor (11.53× the country average).

Demographically, the Dustin Poirier audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Patriotism, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Dustin Poirier fan in United States is more male, around 29.6 years old, with strong Patriotism tendencies and a notable affinity for Conor McGregor.

Category: Sports · Type: Person · Subtype: Martial art

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Dustin Poirier profile in United States.

Audience size
2.2M
in United States
Gender
11.1%♀
88.9% male
Age
29.6
average years
Country rank
#13410
Person in United States
Fig. 01

Search interest · 12-month trend

+103%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Dustin Poirier fans

11.1% are female, 88.9% are male, average age 29.6.

Fig. 02

Gender split

11.1%
Female
88.9%
Male
Demographic split for Dustin Poirier audience in United States
MetricValue
Female11.1%
Male88.9%
Average age29.6
Estimated audience size2,160,447
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Dustin Poirier audience in United States
Age bracketShare%
16-1939%
20-2932%
30-3917%
40-499%
50+3%
Fig. 04

Worldwide distribution

46.6%

of the worldwide Dustin Poirier audience comes from United States.

Worldwide audience distribution share by country for Dustin Poirier
CountryShare
United States46.6%
Canada5.7%
United Kingdom4.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Dustin Poirier audience in United States is strongest.

Fig. 05

Top regions by affinity

Dustin Poirier fans by region: top regions in United States
#RegionReachAffinity×
01Louisiana~90K3.92×
02Hawaii~10K1.51×
03Arizona~50K1.30×
04Nevada~20K1.29×
05Mississippi~20K1.16×
06Kentucky~20K1.08×
07Texas~200K1.07×
08New Jersey~50K1.06×
09California~200K1.05×
10Alabama~30K1.04×
11West Virginia~9K1.04×
12Florida~100K1.00×
13Oklahoma~20K1.00×
14Montana~5K1.00×
15Alaska~4K1.00×
16Illinois~60K0.99×
17New Mexico~9K0.99×
18Indiana~30K0.98×
19Iowa~10K0.98×
20North Dakota~4K0.97×
21Colorado~30K0.95×
22Nebraska~9K0.95×
23Ohio~50K0.94×
24Tennessee~30K0.94×
25Washington~30K0.94×
26Arkansas~10K0.93×
27New York~90K0.92×
28Missouri~30K0.92×
29Kansas~10K0.92×
30Idaho~8K0.92×
31Wyoming~2K0.91×
32Pennsylvania~50K0.90×
33Michigan~40K0.90×
34Connecticut~20K0.90×
35New Hampshire~6K0.90×
36Massachusetts~30K0.89×
37Rhode Island~5K0.87×
38South Dakota~4K0.87×
39Utah~10K0.85×
40Maine~5K0.85×
41Virginia~40K0.84×
42Oregon~20K0.84×
43North Carolina~40K0.83×
44Georgia~50K0.81×
45Minnesota~20K0.80×
46Delaware~4K0.79×
47South Carolina~20K0.78×
48Wisconsin~20K0.78×
49Maryland~20K0.76×
50Washington, District of Columbia~4K0.72×
Fig. 06

Affinity by region

Affinity by region — Dustin Poirier, United States
0.72×1.00×3.92×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Dustin Poirier audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Dustin Poirier audience
#·InterestCategoryAffinity×
01Christian PulisicSports14.97×
02RonaldinhoSports14.97×
03Robert LewandowskiSports14.97×
04RB LeipzigSports14.97×
05Southampton F.C.Sports13.94×
06Thierry HenrySports13.40×
07Pep GuardiolaSports12.76×
08Conor McGregorSports11.53×
09Olivia MunnMovies & TV11.17×
10FIFA Club World CupSports9.84×
11Borussia DortmundSports9.60×
12Ronda RouseySports7.07×
13Max VerstappenSports6.11×
14Anthony JoshuaSports5.12×
15JudoSports3.82×
16BoxingSports3.60×
17Minnesota TimberwolvesSports3.51×
18GrapplingSports3.36×
19Mixed martial artsSports2.18×
20FIFA World CupSports1.78×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Dustin Poirier audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Dustin Poirier audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.82×
Risk AppetiteTHRILL1.45×
Convenience OrientationPREMIUM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Dustin Poirier audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.55×
DIY MentalityTHRILL0.71×
Design AffinityPREMIUM0.71×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Dustin Poirier have in United States?

Dustin Poirier has an estimated audience of 2,160,447 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Dustin Poirier fans?

11.1% of Dustin Poirier fans are female, 88.9% are male, with an average age of 29.6 years.

03

Which brands do Dustin Poirier fans like most?

Dustin Poirier fans show strongest brand affinity for Conor McGregor (11.53×), Christian Pulisic (14.97×), and Olivia Munn (11.17×) over the country average.

04

Where do Dustin Poirier fans live in United States?

Dustin Poirier fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Dustin Poirier fans also like?

Beyond Dustin Poirier itself, the audience over-indexes on Christian Pulisic (14.97×), Olivia Munn (11.17×), Ronaldinho (14.97×), and Ronda Rousey (7.07×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

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See Dustin Poirier audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Dustin Poirier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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