Dustin Poirier Audience in United States

Dustin Poirier logo

Dustin Poirier has an estimated audience of 1,795,667 people in United States. 11.1% are female, 88.9% are male, average age 29.6. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Dana Carvey, Home construction, Dog breed, Mackenzie Foy.

The average Dustin Poirier fan in United States is 29.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Dana Carvey, Home construction, with strongest over-indexing on Hebe (12.04× the country average). Demographically, the Dustin Poirier audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Person · Subtype: Martial art

Demographics of Dustin Poirier fans

Demographic split for Dustin Poirier audience in United States
MetricValue
Female11.1%
Male88.9%
Average age29.6
Estimated audience size1,795,667

Audience persona

The typical Dustin Poirier fan in United States is more male, around 29.6 years old, with strong Risk Appetite tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Dustin Poirier in United States
RegionReachAffinity
California216,0791.09×
Texas171,9041.11×
Florida123,0011.01×
New York101,8211.01×
Louisiana84,6543.66×
Illinois63,9511.07×
Pennsylvania57,4920.95×
Arizona53,6831.46×
Ohio52,4170.95×
New Jersey50,1161.1×
North Carolina47,3600.88×
Georgia43,6420.79×
Michigan42,2590.9×
Virginia38,2150.87×
Washington35,6350.99×
Tennessee35,2420.98×
Indiana33,8461.03×
Massachusetts32,4410.92×
Alabama28,2401.13×
Missouri27,6870.96×
Colorado26,7160.94×
Kentucky25,2511.12×
Maryland22,5650.73×
Nevada22,3221.29×
Wisconsin21,6500.8×
South Carolina20,4040.76×
Minnesota20,3120.79×
Oklahoma19,5380.98×
Oregon17,8800.87×
Mississippi16,5971.12×
Connecticut16,4890.92×
Iowa15,1181.02×
Utah14,5760.91×
Arkansas12,7830.86×
Kansas12,7790.9×
Hawaii10,1651.32×
Nebraska8,3070.92×
New Mexico8,2140.91×
West Virginia8,0820.97×
Idaho8,0220.89×
New Hampshire6,4470.91×
Maine5,1330.8×
Rhode Island4,8950.86×
Montana4,6800.94×
Delaware3,8200.77×
Washington, District of Columbia3,7100.69×
Alaska3,6910.96×
South Dakota3,6040.87×
North Dakota3,3380.9×
Wyoming2,2660.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Dustin Poirier audience
BrandAffinityCategory
Hebe12.04×Home & Garden
Dana Carvey14.97×Movies & TV
Home construction2.1×Home & Garden
Dog breed1.63×Pets & Animals
Mackenzie Foy10.08×Fashion & Accessoires
Alaska2.21×Travel & Leisure
The Devil's Rejects13.03×Movies & TV
Bully (2011 film)8.53×Movies & TV
Emperor Entertainment Group11.77×Business & Career
Minnesota1.71×Travel & Leisure
Graham Greene5.68×Literature
Penn & Teller7.76×Movies & TV
Elsword14.97×Games
NBC10 Philadelphia7.82×Movies & TV
Product design1.7×Business & Career
Urban Outfitters1.58×Shopping
Yoga Journal14.97×Sports
Israel1.75×Travel & Leisure
Pro-Ject3.18×Music & Radio
Nebraska2.05×Travel & Leisure

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Dustin Poirier audience
TraitClusterScore
Risk AppetiteTHRILL1.58
Early Adopter MentalityPOWER1.36
LGBTQ+ IdentityOPEN1.33
Luxury OrientationPREMIUM1.32
ExtroversionTHRILL1.29
PatriotismCONSERVATISM1.25

Worldwide distribution

Worldwide audience distribution share by country for Dustin Poirier
CountryShare
United States43.6%
Canada5.5%
United Kingdom4.4%

See Dustin Poirier audiences in other countries

More Martial art audiences in United States

Frequently asked questions

How many fans does Dustin Poirier have in United States?

Dustin Poirier has an estimated audience of 1,795,667 people in United States, concentrated in California and Texas.

What is the gender split and age of Dustin Poirier fans?

11.1% of Dustin Poirier fans are female, 88.9% are male, with an average age of 29.6 years.

Which brands do Dustin Poirier fans like most?

Dustin Poirier fans show strongest brand affinity for Hebe (12.04×), Dana Carvey (14.97×), and Home construction (2.1×) over the country average.

Where do Dustin Poirier fans live in United States?

Dustin Poirier fans in United States are most concentrated in California (reach 216,079), Texas (reach 171,904), and Florida (reach 123,001). These three regions account for the largest share of the active audience.

What other brands do Dustin Poirier fans also like?

Beyond Dustin Poirier itself, the audience over-indexes on Dana Carvey (14.97×), Home construction (2.1×), Dog breed (1.63×), and Mackenzie Foy (10.08×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Dustin Poirier. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.