Rascasse Audience Intelligence

RB Leipzig Audience in United States

A data profile of the people who buy, follow and care about RB Leipzig in United States — modelled from more than twelve digital signal sources. RB Leipzig has an estimated audience of 698,285 people in United States.

#240among Soccer in United States#463among Team in United States#2834in Sports

The average RB Leipzig fan in United States is 29.2 years old, more male, and lives primarily in Florida.

The audience is concentrated in Florida, California, New York.

Top brand affinities include Egypt national football team, Borussia Mönchengladbach, Benjamin Šeško, with strongest over-indexing on Egypt national football team (221.4× the country average).

Demographically, the RB Leipzig audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Travelling, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical RB Leipzig fan in United States is more male, around 29.2 years old, with strong Travelling tendencies and a notable affinity for Egypt national football team.

Category: Sports · Type: Team · Subtype: Soccer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the RB Leipzig profile in United States.

Audience size
698K
in United States
Gender
31.0%♀
69.0% male
Age
29.2
average years
Country rank
#29966
Team in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of RB Leipzig fans

31.0% are female, 69.0% are male, average age 29.2.

Fig. 02

Gender split

31.0%
Female
69.0%
Male
Demographic split for RB Leipzig audience in United States
MetricValue
Female31.0%
Male69.0%
Average age29.2
Estimated audience size698,285
Fig. 03

Age distribution

Ø 29.2
average years
Age distribution of the RB Leipzig audience in United States
Age bracketShare%
16-1948%
20-2923%
30-3914%
40-4910%
50+5%
Fig. 04

Worldwide distribution

3.8%

of the worldwide RB Leipzig audience comes from United States.

Worldwide audience distribution share by country for RB Leipzig
CountryShare
Germany38.7%
Brazil6.3%
United States3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the RB Leipzig audience in United States is strongest.

Fig. 05

Top regions by affinity

RB Leipzig fans by region: top regions in United States
#RegionReachAffinity×
01Florida~100K2.44×
02New Jersey~40K2.15×
03New York~70K1.78×
04Maryland~20K1.76×
05Massachusetts~20K1.61×
06Nevada~10K1.41×
07Illinois~30K1.37×
08Indiana~20K1.37×
09Virginia~20K1.36×
10Connecticut~10K1.36×
11Washington, District of Columbia~3K1.30×
12Delaware~2K1.27×
13Nebraska~4K1.22×
14California~90K1.20×
15Rhode Island~3K1.20×
16North Carolina~20K1.09×
17Arizona~20K1.08×
18Texas~60K1.07×
19Iowa~6K1.07×
20Ohio~20K1.04×
21Kentucky~9K1.04×
22Georgia~20K0.99×
23Pennsylvania~20K0.98×
24Kansas~5K0.98×
25Colorado~10K0.95×
26Washington~10K0.92×
27Vermont~1K0.90×
28Tennessee~10K0.89×
29Maine~2K0.88×
30South Dakota~1K0.88×
31Alaska~1K0.86×
32Oregon~7K0.85×
33North Dakota~1K0.85×
34Louisiana~8K0.84×
35New Hampshire~2K0.82×
36Missouri~9K0.81×
37Minnesota~8K0.81×
38Utah~5K0.81×
39Montana~2K0.81×
40Hawaii~2K0.78×
41Michigan~10K0.77×
42Arkansas~4K0.77×
43West Virginia~3K0.77×
44South Carolina~8K0.76×
45Wisconsin~8K0.75×
46Mississippi~4K0.75×
47New Mexico~3K0.75×
48Idaho~3K0.75×
49Oklahoma~5K0.70×
50Alabama~7K0.68×
Fig. 06

Affinity by region

Affinity by region — RB Leipzig, United States
0.68×1.00×2.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the RB Leipzig audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for RB Leipzig audience
#·InterestCategoryAffinity×
01Benjamin ŠeškoSports263.64×
02Borussia MönchengladbachSports235.98×
03Olivier GiroudSports229.66×
04Egypt national football teamSports221.40×
05FC Shakhtar DonetskSports217.78×
06Netherlands national football teamSports178.60×
07Turkey national football teamSports164.29×
08Fantasy FootballInternet & Social Media155.14×
09Karim BenzemaSports146.94×
10Peru national football teamSports145.70×
11Chile national football teamSports140.28×
12France national football teamSports127.55×
13Paul PogbaSports122.98×
14Mohamed SalahSports88.89×
15Zinedine ZidaneSports85.71×
16Leicester City F.C.Sports83.51×
17Aston Villa F.C.Sports74.70×
18A.S. RomaSports65.14×
19Manchester City F.C.Sports29.29×
20FIFA World Cup 2026Sports9.86×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the RB Leipzig audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by RB Leipzig audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.35×
Urban LifestyleOPEN3.18×
Risk AppetiteTHRILL1.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by RB Leipzig audience · Rather not
TraitClusterDeviationScore
Quality AwarenessPREMIUM0.12×
DIY MentalityTHRILL0.17×
Convenience OrientationPREMIUM0.22×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does RB Leipzig have in United States?

RB Leipzig has an estimated audience of 698,285 people in United States, concentrated in Florida and California.

02

What is the gender split and age of RB Leipzig fans?

31.0% of RB Leipzig fans are female, 69.0% are male, with an average age of 29.2 years.

03

Which brands do RB Leipzig fans like most?

RB Leipzig fans show strongest brand affinity for Egypt national football team (221.4×), Borussia Mönchengladbach (235.98×), and Benjamin Šeško (263.64×) over the country average.

04

Where do RB Leipzig fans live in United States?

RB Leipzig fans in United States are most concentrated in Florida (reach ~100K), California (reach ~90K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do RB Leipzig fans also like?

Beyond RB Leipzig itself, the audience over-indexes on Borussia Mönchengladbach (235.98×), Benjamin Šeško (263.64×), FIFA World Cup 2026 (9.86×), and France national football team (127.55×) compared to the United States average.

Appendix

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Related profiles, rankings and the same audience in other markets.

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How to read this data

Audience size is the estimated number of people in United States who actively search for RB Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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