RB Leipzig Audience in United States

RB Leipzig logo

RB Leipzig has an estimated audience of 703,088 people in United States. 31.0% are female, 69.0% are male, average age 29.2. Top regions: Florida, California, New York. Top brand affinities: Egypt national football team, Benjamin Šeško, France national football team, Marcus Thuram, Olivier Giroud.

The average RB Leipzig fan in United States is 29.2 years old, more male, and lives primarily in Florida. The audience is concentrated in Florida, California, New York. Top brand affinities include Egypt national football team, Benjamin Šeško, France national football team, with strongest over-indexing on Egypt national football team (221.4× the country average). Demographically, the RB Leipzig audience skews more male with an average age of 29.2, and over-indexes on personality traits such as Patriotism, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Sports · Type: Team · Subtype: Soccer

Demographics of RB Leipzig fans

Demographic split for RB Leipzig audience in United States
MetricValue
Female31.0%
Male69.0%
Average age29.2
Estimated audience size703,088

Audience persona

The typical RB Leipzig fan in United States is more male, around 29.2 years old, with strong Patriotism tendencies and a notable affinity for Egypt national football team.

Top regions in United States

Top regions ranked by reach for RB Leipzig in United States
RegionReachAffinity
Florida111,9882.35×
California107,6431.39×
New York79,7262.03×
Texas71,5711.18×
New Jersey44,6192.5×
Illinois35,4431.51×
Virginia27,3721.6×
North Carolina25,1741.19×
Pennsylvania24,7651.05×
Maryland23,4821.94×
Massachusetts23,4811.7×
Georgia23,1391.07×
Ohio20,9560.97×
Arizona16,2781.13×
Indiana14,8341.15×
Michigan13,4050.73×
Tennessee12,1390.86×
Washington11,8400.84×
Colorado10,6680.96×
Connecticut10,5641.5×
Nevada9,2891.37×
Kentucky8,5490.97×
Missouri7,6470.67×
Minnesota7,6430.76×
Louisiana7,6270.84×
South Carolina7,4210.7×
Wisconsin6,9310.66×
Oregon6,5860.82×
Iowa6,3601.1×
Alabama5,6800.58×
Kansas4,9960.9×
Utah4,9750.79×
Oklahoma4,9340.63×
Washington, District of Columbia3,6871.74×
Arkansas3,5480.61×
Nebraska3,3490.95×
Rhode Island2,9431.32×
Mississippi2,8250.49×
Delaware2,1571.11×
New Mexico1,9500.55×
New Hampshire1,8110.65×
Maine1,7860.71×
Idaho1,6690.47×
West Virginia1,3670.42×
Hawaii1,2820.42×
North Dakota9600.66×
Vermont9170.74×
South Dakota8910.55×
Montana6900.35×
Wyoming5040.48×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for RB Leipzig audience
BrandAffinityCategory
Egypt national football team221.4×Sports
Benjamin Šeško263.64×Sports
France national football team127.55×Sports
Marcus Thuram235.98×Sports
Olivier Giroud229.66×Sports
FC Bayern Munich24.42×Sports
Chile national football team140.28×Sports
Paul Pogba122.98×Sports
Fantasy Football155.14×Internet & Social Media
A.S. Roma65.14×Sports
Netherlands national football team178.6×Sports
Aston Villa F.C.74.7×Sports
Karim Benzema146.94×Sports
Leicester City F.C.83.51×Sports
Manchester City F.C.29.29×Sports
FC Shakhtar Donetsk217.78×Sports
Peru national football team145.7×Sports
Turkey national football team164.29×Sports
Everton F.C.77.51×Sports
Senegal national football team241.52×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by RB Leipzig audience
TraitClusterScore
PatriotismCONSERVATISM2.39
LGBTQ+ IdentityOPEN1.62
Early Adopter MentalityPOWER1.33
Luxury OrientationPREMIUM1.11
Sports ActivityPOWER1.02
Social Media UsageJOY0.98

Worldwide distribution

Worldwide audience distribution share by country for RB Leipzig
CountryShare
Germany40.3%
Brazil7.6%
United States3.8%

See RB Leipzig audiences in other countries

More Soccer audiences in United States

Frequently asked questions

How many fans does RB Leipzig have in United States?

RB Leipzig has an estimated audience of 703,088 people in United States, concentrated in Florida and California.

What is the gender split and age of RB Leipzig fans?

31.0% of RB Leipzig fans are female, 69.0% are male, with an average age of 29.2 years.

Which brands do RB Leipzig fans like most?

RB Leipzig fans show strongest brand affinity for Egypt national football team (221.4×), Benjamin Šeško (263.64×), and France national football team (127.55×) over the country average.

Where do RB Leipzig fans live in United States?

RB Leipzig fans in United States are most concentrated in Florida (reach 111,988), California (reach 107,643), and New York (reach 79,726). These three regions account for the largest share of the active audience.

What other brands do RB Leipzig fans also like?

Beyond RB Leipzig itself, the audience over-indexes on Benjamin Šeško (263.64×), France national football team (127.55×), Marcus Thuram (235.98×), and Olivier Giroud (229.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for RB Leipzig. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.