Fantasy Football Audience in United States

Fantasy Football logo

Fantasy Football has an estimated audience of 498,215 people in United States. 27.1% are female, 72.9% are male, average age 28.5. Top regions: California, Texas, Florida. Top brand affinities: Hebe, Progressive rock, La Opinión, Stamp collecting, Buying and Selling Real Estate.

The average Fantasy Football fan in United States is 28.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Hebe, Progressive rock, La Opinión, with strongest over-indexing on Hebe (198.7× the country average). Demographically, the Fantasy Football audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Luxury Orientation, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

Demographics of Fantasy Football fans

Demographic split for Fantasy Football audience in United States
MetricValue
Female27.1%
Male72.9%
Average age28.5
Estimated audience size498,215

Audience persona

The typical Fantasy Football fan in United States is more male, around 28.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Fantasy Football in United States
RegionReachAffinity
California57,3301.05×
Texas40,7750.95×
Florida28,5860.85×
New York26,3280.95×
Pennsylvania20,4581.22×
Illinois19,6981.19×
Ohio17,4101.13×
Michigan14,7081.13×
New Jersey13,9951.1×
Georgia13,0760.85×
Minnesota13,0181.82×
North Carolina13,0150.87×
Massachusetts12,4131.26×
Washington12,0071.2×
Virginia11,7850.97×
Arizona10,3481.02×
Wisconsin10,2731.37×
Missouri9,7261.21×
Colorado9,5261.21×
Indiana8,4330.93×
Tennessee8,3420.83×
Maryland7,2210.84×
South Carolina7,1720.96×
Louisiana5,6080.87×
Kentucky5,5960.9×
Oregon5,5750.98×
Iowa5,1951.27×
Connecticut5,1051.02×
Oklahoma5,0280.91×
Alabama4,8500.7×
Kansas4,4101.12×
Utah4,2390.95×
Nevada4,0020.83×
Arkansas3,2410.79×
Idaho2,7561.1×
Nebraska2,6201.05×
Hawaii2,6001.21×
Mississippi2,5590.62×
New Hampshire2,2161.13×
West Virginia1,8060.78×
New Mexico1,7500.7×
Rhode Island1,5971.01×
Maine1,5640.88×
North Dakota1,3811.35×
Washington, District of Columbia1,3760.92×
Montana1,3510.98×
South Dakota1,1681.01×
Delaware1,1220.82×
Vermont7200.82×
Alaska6190.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Fantasy Football audience
BrandAffinityCategory
Hebe198.7×Home & Garden
Progressive rock20×Music & Radio
La Opinión27.78×News
Stamp collecting18.18×Home & Garden
Buying and Selling Real Estate24.74×Home & Garden
Emperor Entertainment Group37.53×Business & Career
Product design5.85×Business & Career
Dental hygienist20×Health
Bully (2011 film)20×Movies & TV
WCCO-TV21.38×Movies & TV
Mackenzie Foy20×Fashion & Accessoires
Iowa Hawkeyes20×Sports
UK garage13.33×Music & Radio
Penn & Teller20×Movies & TV
Pro-Ject9.7×Music & Radio
La Jolla20×Travel & Leisure
Historic site9.04×Arts & Culture
Urban horticulture7.19×Home & Garden
Vocal harmony7.61×Music & Radio
Bull Terrier (Miniature)53.97×Pets & Animals

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Fantasy Football audience
TraitClusterScore
Luxury OrientationPREMIUM1.36
LGBTQ+ IdentityOPEN1.26
Early Adopter MentalityPOWER1.21
Risk AppetiteTHRILL1.12
TravellingTHRILL1.12
SpiritualityBALANCE1.08

Worldwide distribution

Worldwide audience distribution share by country for Fantasy Football
CountryShare
Ireland52.7%
United States25.1%
Germany2.4%

See Fantasy Football audiences in other countries

More Content type audiences in United States

Frequently asked questions

How many fans does Fantasy Football have in United States?

Fantasy Football has an estimated audience of 498,215 people in United States, concentrated in California and Texas.

What is the gender split and age of Fantasy Football fans?

27.1% of Fantasy Football fans are female, 72.9% are male, with an average age of 28.5 years.

Which brands do Fantasy Football fans like most?

Fantasy Football fans show strongest brand affinity for Hebe (198.7×), Progressive rock (20×), and La Opinión (27.78×) over the country average.

Where do Fantasy Football fans live in United States?

Fantasy Football fans in United States are most concentrated in California (reach 57,330), Texas (reach 40,775), and Florida (reach 28,586). These three regions account for the largest share of the active audience.

What other brands do Fantasy Football fans also like?

Beyond Fantasy Football itself, the audience over-indexes on Progressive rock (20×), La Opinión (27.78×), Stamp collecting (18.18×), and Buying and Selling Real Estate (24.74×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Fantasy Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.