Rascasse Audience Intelligence

Fantasy Football Audience in United States

A data profile of the people who buy, follow and care about Fantasy Football in United States — modelled from more than twelve digital signal sources. Fantasy Football has an estimated audience of 498,215 people in United States.

#41among Content type in United States#11407among Topic in United States#373in Internet & Social Media

The average Fantasy Football fan in United States is 28.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include RB Leipzig, Borussia Mönchengladbach, SC Freiburg, with strongest over-indexing on RB Leipzig (155.14× the country average).

Demographically, the Fantasy Football audience skews more male with an average age of 28.5, and over-indexes on personality traits such as Spirituality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Fantasy Football fan in United States is more male, around 28.5 years old, with strong Spirituality tendencies and a notable affinity for RB Leipzig.

Category: Internet & Social Media · Type: Topic · Subtype: Content type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Fantasy Football profile in United States.

Audience size
498K
in United States
Gender
27.1%♀
72.9% male
Age
28.5
average years
Country rank
#36740
Topic in United States
Fig. 01

Search interest · 12-month trend

+6%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Fantasy Football fans

27.1% are female, 72.9% are male, average age 28.5.

Fig. 02

Gender split

27.1%
Female
72.9%
Male
Demographic split for Fantasy Football audience in United States
MetricValue
Female27.1%
Male72.9%
Average age28.5
Estimated audience size498,215
Fig. 03

Age distribution

Ø 28.5
average years
Age distribution of the Fantasy Football audience in United States
Age bracketShare%
16-1950%
20-2923%
30-3913%
40-499%
50+5%
Fig. 04

Worldwide distribution

24.7%

of the worldwide Fantasy Football audience comes from United States.

Worldwide audience distribution share by country for Fantasy Football
CountryShare
Ireland52.8%
United States24.7%
Germany2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Fantasy Football audience in United States is strongest.

Fig. 05

Top regions by affinity

Fantasy Football fans by region: top regions in United States
#RegionReachAffinity×
01Minnesota~10K1.74×
02Wisconsin~10K1.45×
03North Dakota~1K1.40×
04Iowa~5K1.26×
05Nebraska~3K1.26×
06South Dakota~1K1.26×
07Kansas~5K1.25×
08Pennsylvania~20K1.24×
09Colorado~10K1.22×
10Michigan~20K1.18×
11Missouri~10K1.18×
12Idaho~3K1.16×
13Massachusetts~10K1.15×
14New Hampshire~2K1.13×
15Ohio~20K1.10×
16Hawaii~2K1.09×
17Washington~10K1.07×
18Connecticut~5K1.06×
19Illinois~20K1.04×
20Wyoming<1K1.01×
21Rhode Island~2K1.00×
22Montana~1K1.00×
23New Jersey~10K0.98×
24Indiana~9K0.97×
25Kentucky~6K0.97×
26Maine~2K0.95×
27Oregon~5K0.94×
28Utah~4K0.94×
29Virginia~10K0.93×
30California~50K0.92×
31Texas~40K0.92×
32Arizona~9K0.92×
33New York~20K0.90×
34Oklahoma~5K0.89×
35South Carolina~7K0.87×
36North Carolina~10K0.86×
37Louisiana~6K0.86×
38Delaware~1K0.86×
39Tennessee~8K0.83×
40Washington, District of Columbia~1K0.83×
41Georgia~10K0.82×
42Nevada~4K0.81×
43Maryland~7K0.80×
44Arkansas~3K0.80×
45Florida~30K0.78×
46West Virginia~2K0.78×
47New Mexico~2K0.75×
48Alaska<1K0.71×
49Alabama~5K0.70×
50Mississippi~3K0.68×
Fig. 06

Affinity by region

Affinity by region — Fantasy Football, United States
0.68×1.00×1.74×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Fantasy Football audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Fantasy Football audience
#·InterestCategoryAffinity×
01RB LeipzigSports155.14×
02Borussia MönchengladbachSports141.03×
03SC FreiburgSports129.28×
04Mats HummelsSports126.40×
05FC AugsburgSports122.10×
061. FC KölnSports94.81×
071. FC Union BerlinSports67.72×
08VfB StuttgartSports66.36×
09Hertha BSCSports63.20×
10L'ÉquipeSports58.54×
11Club Brugge KVSports53.29×
121. FSV Mainz 05Sports53.04×
13Eintracht FrankfurtSports50.39×
14Borussia DortmundSports45.49×
15Christian PulisicSports20.00×
16CougarKids & Family20.00×
17RonaldinhoSports20.00×
18Paris Saint-GermainSports11.93×
19FC Bayern MunichSports10.73×
20FIFA World CupSports3.13×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Fantasy Football audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Fantasy Football audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.54×
Risk AppetiteTHRILL1.31×
Need for SecurityCONSERVATISM1.22×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Fantasy Football audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.60×
Design AffinityPREMIUM0.64×
Pet OwnershipJOY0.70×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Fantasy Football have in United States?

Fantasy Football has an estimated audience of 498,215 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Fantasy Football fans?

27.1% of Fantasy Football fans are female, 72.9% are male, with an average age of 28.5 years.

03

Which brands do Fantasy Football fans like most?

Fantasy Football fans show strongest brand affinity for RB Leipzig (155.14×), Borussia Mönchengladbach (141.03×), and SC Freiburg (129.28×) over the country average.

04

Where do Fantasy Football fans live in United States?

Fantasy Football fans in United States are most concentrated in California (reach ~50K), Texas (reach ~40K), and Florida (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Fantasy Football fans also like?

Beyond Fantasy Football itself, the audience over-indexes on Borussia Mönchengladbach (141.03×), SC Freiburg (129.28×), Borussia Dortmund (45.49×), and L'Équipe (58.54×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Content type audiences in United States

See Fantasy Football audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Fantasy Football. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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