A data profile of the people who buy, follow and care about L'Équipe in United States — modelled from more than twelve digital signal sources. L'Équipe has an estimated audience of 565,493 people in United States.
The average L'Équipe fan in United States is 37.2 years old, more male, and lives primarily in California.
The audience is concentrated in California, New York, Florida.
Top brand affinities include France Football, Windsurfing, Competitive examination, with strongest over-indexing on France Football (450.12× the country average).
Demographically, the L'Équipe audience skews more male with an average age of 37.2, and over-indexes on personality traits such as Patriotism, Luxury Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical L'Équipe fan in United States is more male, around 37.2 years old, with strong Patriotism tendencies and a notable affinity for France Football.
The key figures that characterise the L'Équipe profile in United States.
26.4% are female, 73.6% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 26.4% |
| Male | 73.6% |
| Average age | 37.2 |
| Estimated audience size | 565,493 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 24% | |
| 20-29 | 17% | |
| 30-39 | 20% | |
| 40-49 | 31% | |
| 50+ | 8% |
Where the L'Équipe audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Washington, District of Columbia | ~10K | 7.61× | |
| 02 | Wyoming | ~2K | 2.80× | |
| 03 | New York | ~80K | 2.52× | |
| 04 | Maryland | ~20K | 2.22× | |
| 05 | Florida | ~70K | 2.05× | |
| 06 | Massachusetts | ~20K | 1.87× | |
| 07 | California | ~100K | 1.64× | |
| 08 | Connecticut | ~8K | 1.49× | |
| 09 | Virginia | ~20K | 1.32× | |
| 10 | Georgia | ~20K | 1.30× | |
| 11 | Delaware | ~2K | 1.29× | |
| 12 | Nevada | ~6K | 1.25× | |
| 13 | Rhode Island | ~2K | 1.10× | |
| 14 | Maine | ~2K | 0.99× | |
| 15 | Wisconsin | ~8K | 0.98× | |
| 16 | Utah | ~5K | 0.98× | |
| 17 | New Jersey | ~10K | 0.95× | |
| 18 | Oregon | ~6K | 0.94× | |
| 19 | North Dakota | ~1K | 0.94× | |
| 20 | South Dakota | ~1K | 0.93× | |
| 21 | Alaska | ~1K | 0.93× | |
| 22 | Montana | ~1K | 0.91× | |
| 23 | West Virginia | ~2K | 0.89× | |
| 24 | Mississippi | ~4K | 0.88× | |
| 25 | Idaho | ~2K | 0.88× | |
| 26 | New Hampshire | ~2K | 0.87× | |
| 27 | Louisiana | ~6K | 0.86× | |
| 28 | Arkansas | ~4K | 0.86× | |
| 29 | New Mexico | ~2K | 0.86× | |
| 30 | Hawaii | ~2K | 0.86× | |
| 31 | Nebraska | ~2K | 0.85× | |
| 32 | North Carolina | ~10K | 0.84× | |
| 33 | Washington | ~9K | 0.84× | |
| 34 | Iowa | ~4K | 0.83× | |
| 35 | Kansas | ~3K | 0.81× | |
| 36 | Kentucky | ~5K | 0.78× | |
| 37 | Oklahoma | ~5K | 0.78× | |
| 38 | Illinois | ~10K | 0.77× | |
| 39 | Texas | ~40K | 0.76× | |
| 40 | Alabama | ~6K | 0.76× | |
| 41 | Minnesota | ~6K | 0.75× | |
| 42 | Michigan | ~10K | 0.72× | |
| 43 | Colorado | ~6K | 0.71× | |
| 44 | South Carolina | ~6K | 0.71× | |
| 45 | Arizona | ~8K | 0.69× | |
| 46 | Pennsylvania | ~10K | 0.68× | |
| 47 | Missouri | ~6K | 0.68× | |
| 48 | Tennessee | ~7K | 0.67× | |
| 49 | Indiana | ~7K | 0.67× | |
| 50 | Ohio | ~10K | 0.61× |
The strongest cross-interests of the L'Équipe audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | France Football | Sports | 450.12× | ||
| 02 | Paris Saint-Germain Féminines | Sports | 348.68× | ||
| 03 | RMC (France) | Music & Radio | 186.00× | ||
| 04 | TF1 | Movies & TV | 163.74× | ||
| 05 | Competitive examination | Business & Career | 132.63× | ||
| 06 | Booba | Music & Radio | 101.17× | ||
| 07 | Eurosport | Sports | 92.33× | ||
| 08 | Football Manager | Games | 79.72× | ||
| 09 | Olympique Lyonnais | Sports | 75.22× | ||
| 10 | Antoine Griezmann | Sports | 72.73× | ||
| 11 | Roland Garros | Sports | 63.64× | ||
| 12 | Rugby World Cup | Sports | 60.77× | ||
| 13 | Windsurfing | Sports | 52.25× | ||
| 14 | rugby | Sports | 38.18× | ||
| 15 | Lamp | Music & Radio | 33.44× | ||
| 16 | Kawasaki | Cars & Mobility | 31.30× | ||
| 17 | Primark | Shopping | 20.00× | ||
| 18 | Premier League | Sports | 16.64× | ||
| 19 | Google News | News | 11.33× | ||
| 20 | FIFA World Cup 2026 | Sports | 4.86× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 3.62× | |
| Luxury Orientation | PREMIUM | 2.49× | |
| Quality Awareness | PREMIUM | 2.36× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 0.58× | |
| Individualism | JOY | 0.61× | |
| Creativity | OPEN | 0.62× |
L'Équipe has an estimated audience of 565,493 people in United States, concentrated in California and New York.
26.4% of L'Équipe fans are female, 73.6% are male, with an average age of 37.2 years.
L'Équipe fans show strongest brand affinity for France Football (450.12×), Windsurfing (52.25×), and Competitive examination (132.63×) over the country average.
L'Équipe fans in United States are most concentrated in California (reach ~100K), New York (reach ~80K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.
Beyond L'Équipe itself, the audience over-indexes on Windsurfing (52.25×), Competitive examination (132.63×), Paris Saint-Germain Féminines (348.68×), and rugby (38.18×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for L'Équipe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.