Rascasse Audience Intelligence

Football Manager Audience in United States

A data profile of the people who buy, follow and care about Football Manager in United States — modelled from more than twelve digital signal sources. Football Manager has an estimated audience of 529,870 people in United States.

#278among Video game in United States#461among Video / Board Game in United States#773in Games

The average Football Manager fan in United States is 32.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Brentford F.C., PAOK FC, Watford F.C., with strongest over-indexing on Brentford F.C. (151.34× the country average).

Demographically, the Football Manager audience skews more male with an average age of 32.0, and over-indexes on personality traits such as Risk Appetite, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Football Manager fan in United States is more male, around 32.0 years old, with strong Risk Appetite tendencies and a notable affinity for Brentford F.C..

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Football Manager profile in United States.

Audience size
530K
in United States
Gender
42.4%♀
57.6% male
Age
32.0
average years
Country rank
#35436
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Football Manager fans

42.4% are female, 57.6% are male, average age 32.0.

Fig. 02

Gender split

42.4%
Female
57.6%
Male
Demographic split for Football Manager audience in United States
MetricValue
Female42.4%
Male57.6%
Average age32.0
Estimated audience size529,870
Fig. 03

Age distribution

Ø 32.0
average years
Age distribution of the Football Manager audience in United States
Age bracketShare%
16-1940%
20-2922%
30-3916%
40-4912%
50+10%
Fig. 04

Worldwide distribution

8.6%

of the worldwide Football Manager audience comes from United States.

Worldwide audience distribution share by country for Football Manager
CountryShare
United Kingdom10.9%
Germany8.9%
United States8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Football Manager audience in United States is strongest.

Fig. 05

Top regions by affinity

Football Manager fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K2.57×
02Massachusetts~20K1.60×
03New York~40K1.44×
04New Jersey~20K1.41×
05Virginia~20K1.36×
06California~70K1.28×
07Maryland~10K1.28×
08Connecticut~7K1.24×
09Washington~10K1.23×
10Illinois~20K1.20×
11Georgia~20K1.11×
12Rhode Island~2K1.08×
13Kansas~4K1.06×
14Pennsylvania~20K1.05×
15Florida~40K1.04×
16North Carolina~20K1.04×
17New Hampshire~2K1.02×
18Vermont<1K1.02×
19Oregon~6K1.00×
20Iowa~4K1.00×
21Texas~40K0.99×
22Minnesota~7K0.99×
23Delaware~1K0.99×
24Ohio~20K0.98×
25Indiana~9K0.97×
26Maine~2K0.97×
27Missouri~8K0.96×
28Alaska~1K0.96×
29North Dakota~1K0.96×
30Kentucky~6K0.95×
31Nebraska~3K0.95×
32Michigan~10K0.94×
33Wisconsin~7K0.94×
34South Dakota~1K0.94×
35Colorado~8K0.93×
36Oklahoma~5K0.93×
37Montana~1K0.92×
38West Virginia~2K0.89×
39Hawaii~2K0.89×
40Tennessee~9K0.85×
41Louisiana~6K0.85×
42Nevada~4K0.85×
43Mississippi~4K0.85×
44Arkansas~4K0.85×
45Idaho~2K0.85×
46South Carolina~7K0.84×
47Utah~4K0.84×
48New Mexico~2K0.84×
49Alabama~6K0.82×
50Arizona~9K0.81×
Fig. 06

Affinity by region

Affinity by region — Football Manager, United States
0.81×1.00×2.57×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Football Manager audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Football Manager audience
#·InterestCategoryAffinity×
01PAOK FCSports175.57×
02Brentford F.C.Sports151.34×
03Watford F.C.Sports119.05×
04SC FreiburgSports110.73×
05Olympiacos F.C.Sports98.17×
06Rangers FCSports86.68×
07L'ÉquipeSports79.72×
08RB LeipzigSports77.51×
09Borussia MönchengladbachSports72.14×
10VfB StuttgartSports70.59×
11Club Brugge KVSports70.15×
12Pep GuardiolaSports52.12×
13Celtic FCSports50.71×
14Borussia DortmundSports41.52×
15Anaerobic exerciseSports38.89×
16Boca JuniorsSports33.23×
17United States national football teamSports28.00×
18BoleroMusic & Radio23.17×
19Online gamblingGames17.40×
20FIFA World CupSports8.28×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Football Manager audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Football Manager audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.80×
Need for SecurityCONSERVATISM1.22×
Social Media UsageJOY1.21×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Football Manager audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.46×
DIY MentalityTHRILL0.50×
Design AffinityPREMIUM0.53×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Football Manager have in United States?

Football Manager has an estimated audience of 529,870 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Football Manager fans?

42.4% of Football Manager fans are female, 57.6% are male, with an average age of 32.0 years.

03

Which brands do Football Manager fans like most?

Football Manager fans show strongest brand affinity for Brentford F.C. (151.34×), PAOK FC (175.57×), and Watford F.C. (119.05×) over the country average.

04

Where do Football Manager fans live in United States?

Football Manager fans in United States are most concentrated in California (reach ~70K), Texas (reach ~40K), and New York (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Football Manager fans also like?

Beyond Football Manager itself, the audience over-indexes on PAOK FC (175.57×), Watford F.C. (119.05×), FIFA World Cup (8.28×), and SC Freiburg (110.73×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See Football Manager audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Football Manager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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