Football Manager Audience in United States

Football Manager logo

Football Manager has an estimated audience of 529,647 people in United States. 42.4% are female, 57.6% are male, average age 32.0. Top regions: California, Texas, New York. Top brand affinities: Hebe, Emperor Entertainment Group, Nationality, La Opinión, Buying and Selling Real Estate.

The average Football Manager fan in United States is 32.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hebe, Emperor Entertainment Group, Nationality, with strongest over-indexing on Hebe (110.42× the country average). Demographically, the Football Manager audience skews more male with an average age of 32.0, and over-indexes on personality traits such as LGBTQ+ Identity, Risk Appetite. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of Football Manager fans

Demographic split for Football Manager audience in United States
MetricValue
Female42.4%
Male57.6%
Average age32.0
Estimated audience size529,647

Audience persona

The typical Football Manager fan in United States is more male, around 32.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Hebe.

Top regions in United States

Top regions ranked by reach for Football Manager in United States
RegionReachAffinity
California81,4081.4×
Texas47,0111.03×
New York44,8651.52×
Florida39,4491.1×
Illinois22,3071.26×
New Jersey19,7481.47×
Georgia19,1201.17×
Pennsylvania19,0581.07×
Virginia17,6521.37×
Massachusetts17,0021.63×
North Carolina16,3661.03×
Ohio15,4790.95×
Washington13,4181.26×
Michigan12,9590.94×
Maryland12,0071.32×
Indiana9,2140.95×
Arizona8,3450.77×
Tennessee8,1200.76×
Colorado8,1120.97×
Missouri7,8940.92×
Wisconsin7,2030.9×
Minnesota6,8710.91×
Connecticut6,4381.21×
Oregon6,2101.02×
Washington, District of Columbia5,7883.64×
South Carolina5,6980.72×
Kentucky5,6280.85×
Louisiana5,2330.77×
Alabama5,1270.69×
Oklahoma4,5750.78×
Kansas4,3101.03×
Iowa4,2600.98×
Nevada3,9380.77×
Utah3,4630.73×
Arkansas2,5450.58×
Mississippi2,4010.55×
New Hampshire2,3181.11×
Nebraska2,2690.85×
Rhode Island1,9331.15×
Maine1,7790.94×
West Virginia1,5340.62×
Delaware1,4120.97×
Hawaii1,4100.62×
New Mexico1,3850.52×
Idaho1,3580.51×
Montana9450.64×
North Dakota9090.84×
Vermont9000.97×
Alaska8930.79×
South Dakota8230.67×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Football Manager audience
BrandAffinityCategory
Hebe110.42×Home & Garden
Emperor Entertainment Group55.17×Business & Career
Nationality9.39×Politics & Society
La Opinión25×News
Buying and Selling Real Estate26.62×Home & Garden
Product design6.07×Business & Career
Pro-Ject12.38×Music & Radio
Stamp collecting13.4×Home & Garden
Home construction3.79×Home & Garden
Mackenzie Foy20×Fashion & Accessoires
WCCO-TV17.3×Movies & TV
UK garage9.23×Music & Radio
Enrique Hernández (baseball)22.35×Sports
Isometric exercise13.01×Sports
Bull Terrier (Miniature)44.84×Pets & Animals
Biblical inspiration10.43×Politics & Society
Stop Bullying20×Politics & Society
Laneige5.31×Beauty & Wellness
Elsword15.89×Games
Dental hygienist6.53×Health

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Football Manager audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.51
Risk AppetiteTHRILL1.48
Early Adopter MentalityPOWER1.34
Social Media UsageJOY1.26
Luxury OrientationPREMIUM1.01
Sports ActivityPOWER0.96

Worldwide distribution

Worldwide audience distribution share by country for Football Manager
CountryShare
United Kingdom11.1%
Germany8.9%
United States8.8%

See Football Manager audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does Football Manager have in United States?

Football Manager has an estimated audience of 529,647 people in United States, concentrated in California and Texas.

What is the gender split and age of Football Manager fans?

42.4% of Football Manager fans are female, 57.6% are male, with an average age of 32.0 years.

Which brands do Football Manager fans like most?

Football Manager fans show strongest brand affinity for Hebe (110.42×), Emperor Entertainment Group (55.17×), and Nationality (9.39×) over the country average.

Where do Football Manager fans live in United States?

Football Manager fans in United States are most concentrated in California (reach 81,408), Texas (reach 47,011), and New York (reach 44,865). These three regions account for the largest share of the active audience.

What other brands do Football Manager fans also like?

Beyond Football Manager itself, the audience over-indexes on Emperor Entertainment Group (55.17×), Nationality (9.39×), La Opinión (25×), and Buying and Selling Real Estate (26.62×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Football Manager. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.