Pokémon Audience in United States

Pokémon logo

Pokémon has an estimated audience of 28,436,052 people in United States. 41.3% are female, 58.7% are male, average age 29.4. Top regions: California, Texas, Florida. Top brand affinities: Pokémon (video game series), Anime convention, Yu-Gi-Oh! Trading Card Game, Anime and manga fandom, Hunter × Hunter.

The average Pokémon fan in United States is 29.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pokémon (video game series), Anime convention, Yu-Gi-Oh! Trading Card Game, with strongest over-indexing on Pokémon (video game series) (17.69× the country average). Demographically, the Pokémon audience skews more male with an average age of 29.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Animation

Demographics of Pokémon fans

Demographic split for Pokémon audience in United States
MetricValue
Female41.3%
Male58.7%
Average age29.4
Estimated audience size28,436,052

Audience persona

The typical Pokémon fan in United States is more male, around 29.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Pokémon (video game series).

Top regions in United States

Top regions ranked by reach for Pokémon in United States
RegionReachAffinity
California3,841,8251.23×
Texas2,899,4121.19×
Florida1,957,8071.02×
New York1,553,0530.98×
Pennsylvania939,3110.98×
Ohio901,0391.03×
Illinois900,1500.95×
North Carolina829,9170.97×
Georgia823,1870.94×
Arizona822,3321.42×
Michigan737,0700.99×
Washington721,5961.27×
Virginia707,3881.02×
New Jersey695,9120.96×
Maryland591,0051.21×
Indiana582,8531.12×
Tennessee561,7980.98×
Massachusetts507,7060.91×
Missouri493,6151.08×
Alabama453,1891.14×
Wisconsin408,7480.96×
Colorado403,9510.9×
Minnesota401,9520.99×
Kentucky389,1191.09×
South Carolina372,1340.87×
Oklahoma363,6691.15×
Oregon361,3951.11×
Louisiana316,3370.86×
Nevada300,6601.09×
Utah297,7211.17×
Connecticut258,5170.91×
Arkansas242,1451.03×
Iowa237,7341.01×
Kansas222,8920.99×
Mississippi194,8940.83×
Hawaii163,3481.34×
New Mexico151,4451.06×
Idaho142,3931×
Nebraska138,5960.97×
West Virginia135,3901.02×
Maine96,8280.95×
New Hampshire90,6800.81×
Alaska81,5891.34×
Rhode Island71,4440.79×
Delaware60,0830.77×
Montana59,1810.75×
Washington, District of Columbia55,4690.65×
South Dakota53,0470.81×
North Dakota51,6500.88×
Vermont37,8640.76×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pokémon audience
BrandAffinityCategory
Pokémon (video game series)17.69×Games
Anime convention14.55×Literature
Yu-Gi-Oh! Trading Card Game23.16×Games
Anime and manga fandom11.57×Literature
Hunter × Hunter20.7×Literature
My Hero Academia17.57×Literature
Otaku11.53×Literature
Anime & Cosplay14.37×Fashion & Accessoires
Crunchyroll12.16×Games
Naruto Uzumaki17.99×Literature
Sasuke Uchiha21.37×Literature
Dragon Ball Z11.84×Movies & TV
Japanese popular culture10.56×Travel & Leisure
KPop Demon Hunters5.38×Movies & TV
Pokémon Gold and Silver35.81×Games
Cowboy Bebop28.67×Movies & TV
Shōnen manga11.03×Literature
Death Note22.52×Literature
Dragon Ball (anime)18.96×Movies & TV
The Pokémon Company26.35×Games

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pokémon audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.8
Early Adopter MentalityPOWER1.55
ExtroversionTHRILL1.36
Urban LifestyleOPEN1.1
Sports ActivityPOWER1.1
Pet OwnershipJOY1.09

Worldwide distribution

Worldwide audience distribution share by country for Pokémon
CountryShare
United States22.7%
Japan15.7%
China15.1%

See Pokémon audiences in other countries

More Animation audiences in United States

Frequently asked questions

How many fans does Pokémon have in United States?

Pokémon has an estimated audience of 28,436,052 people in United States, concentrated in California and Texas.

What is the gender split and age of Pokémon fans?

41.3% of Pokémon fans are female, 58.7% are male, with an average age of 29.4 years.

Which brands do Pokémon fans like most?

Pokémon fans show strongest brand affinity for Pokémon (video game series) (17.69×), Anime convention (14.55×), and Yu-Gi-Oh! Trading Card Game (23.16×) over the country average.

Where do Pokémon fans live in United States?

Pokémon fans in United States are most concentrated in California (reach 3,841,825), Texas (reach 2,899,412), and Florida (reach 1,957,807). These three regions account for the largest share of the active audience.

What other brands do Pokémon fans also like?

Beyond Pokémon itself, the audience over-indexes on Anime convention (14.55×), Yu-Gi-Oh! Trading Card Game (23.16×), Anime and manga fandom (11.57×), and Hunter × Hunter (20.7×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.