Rascasse Audience Intelligence

Pokémon Audience in United States

A data profile of the people who buy, follow and care about Pokémon in United States — modelled from more than twelve digital signal sources. Pokémon has an estimated audience of 28,510,973 people in United States.

#2among Animation in United States#2among Video / Board Game in United States#16in Games

The average Pokémon fan in United States is 29.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pokémon (video game series), Anime convention, Yu-Gi-Oh! Trading Card Game, with strongest over-indexing on Pokémon (video game series) (17.69× the country average).

Demographically, the Pokémon audience skews more male with an average age of 29.4, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pokémon fan in United States is more male, around 29.4 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pokémon (video game series).

Category: Games · Type: Video / Board Game · Subtype: Animation

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pokémon profile in United States.

Audience size
28.5M
in United States
Gender
41.3%♀
58.7% male
Age
29.4
average years
Country rank
#1007
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

+25%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pokémon fans

41.3% are female, 58.7% are male, average age 29.4.

Fig. 02

Gender split

41.3%
Female
58.7%
Male
Demographic split for Pokémon audience in United States
MetricValue
Female41.3%
Male58.7%
Average age29.4
Estimated audience size28,510,973
Fig. 03

Age distribution

Ø 29.4
average years
Age distribution of the Pokémon audience in United States
Age bracketShare%
16-1946%
20-2925%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

22.7%

of the worldwide Pokémon audience comes from United States.

Worldwide audience distribution share by country for Pokémon
CountryShare
United States22.7%
Japan15.7%
China15.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pokémon audience in United States is strongest.

Fig. 05

Top regions by affinity

Pokémon fans by region: top regions in United States
#RegionReachAffinity×
01Alaska~80K1.39×
02Hawaii~200K1.37×
03Arizona~800K1.34×
04Washington~700K1.24×
05California~3.5M1.19×
06Oklahoma~400K1.17×
07Texas~3M1.16×
08Utah~300K1.16×
09Maryland~600K1.15×
10Kentucky~400K1.13×
11Nevada~300K1.12×
12Oregon~400K1.11×
13Indiana~600K1.10×
14Alabama~400K1.10×
15New Mexico~200K1.08×
16Missouri~500K1.06×
17Arkansas~200K1.06×
18West Virginia~100K1.06×
19Idaho~100K1.04×
20Iowa~200K1.02×
21Ohio~900K1.00×
22Kansas~200K1.00×
23Florida~2M0.99×
24Virginia~700K0.99×
25Nebraska~100K0.99×
26Maine~100K0.99×
27Pennsylvania~900K0.97×
28Michigan~700K0.97×
29Minnesota~400K0.97×
30Tennessee~600K0.96×
31North Carolina~800K0.95×
32Wisconsin~400K0.94×
33North Dakota~60K0.94×
34New York~1.5M0.93×
35Illinois~900K0.93×
36New Jersey~700K0.93×
37Georgia~800K0.92×
38Connecticut~300K0.90×
39Colorado~400K0.89×
40Louisiana~300K0.89×
41Massachusetts~500K0.88×
42South Dakota~60K0.87×
43South Carolina~400K0.86×
44Mississippi~200K0.86×
45New Hampshire~100K0.86×
46Rhode Island~80K0.85×
47Delaware~60K0.82×
48Vermont~40K0.81×
49Montana~60K0.79×
50Washington, District of Columbia~50K0.64×
Fig. 06

Affinity by region

Affinity by region — Pokémon, United States
0.64×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pokémon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pokémon audience
#·InterestCategoryAffinity×
01Pokémon Gold and SilverGames35.81×
02Saber (Fate/stay night)Literature34.53×
03Cowboy BebopMovies & TV28.67×
04Yu-Gi-Oh! Trading Card GameGames23.16×
05Death NoteLiterature22.52×
06Sasuke UchihaLiterature21.37×
07Hunter × HunterLiterature20.70×
08Dragon Ball (anime)Movies & TV18.96×
09Naruto UzumakiLiterature17.99×
10Pokémon (video game series)Games17.69×
11My Hero AcademiaLiterature17.57×
12Anime conventionLiterature14.55×
13Anime & CosplayFashion & Accessoires14.37×
14CrunchyrollGames12.16×
15Dragon Ball ZMovies & TV11.84×
16Anime and manga fandomLiterature11.57×
17OtakuLiterature11.53×
18Shōnen mangaLiterature11.03×
19Japanese popular cultureTravel & Leisure10.56×
20KPop Demon HuntersMovies & TV5.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pokémon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pokémon audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.37×
Social Media UsageJOY1.29×
ExtroversionTHRILL1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pokémon audience · Rather not
TraitClusterDeviationScore
TravellingTHRILL0.71×
Community OrientationOPEN0.72×
Price SensitivityPREMIUM0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pokémon have in United States?

Pokémon has an estimated audience of 28,510,973 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pokémon fans?

41.3% of Pokémon fans are female, 58.7% are male, with an average age of 29.4 years.

03

Which brands do Pokémon fans like most?

Pokémon fans show strongest brand affinity for Pokémon (video game series) (17.69×), Anime convention (14.55×), and Yu-Gi-Oh! Trading Card Game (23.16×) over the country average.

04

Where do Pokémon fans live in United States?

Pokémon fans in United States are most concentrated in California (reach ~3.5M), Texas (reach ~3M), and Florida (reach ~2M). These three regions account for the largest share of the active audience.

05

What other brands do Pokémon fans also like?

Beyond Pokémon itself, the audience over-indexes on Anime convention (14.55×), Yu-Gi-Oh! Trading Card Game (23.16×), Anime and manga fandom (11.57×), and Hunter × Hunter (20.7×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Animation audiences in United States

See Pokémon audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pokémon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →