Rascasse Audience Intelligence

Death Note Audience in United States

A data profile of the people who buy, follow and care about Death Note in United States — modelled from more than twelve digital signal sources. Death Note has an estimated audience of 2,603,197 people in United States.

#7among Manga in United States#58among Book / Manga / Comic in United States#193in Literature

The average Death Note fan in United States is 26.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Animated movies, Shōnen manga, Movies, with strongest over-indexing on Animated movies (2.58× the country average).

Demographically, the Death Note audience skews more male with an average age of 26.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Death Note fan in United States is more male, around 26.7 years old, with strong Pet Ownership tendencies and a notable affinity for Animated movies.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Death Note profile in United States.

Audience size
2.6M
in United States
Gender
41.2%♀
58.8% male
Age
26.7
average years
Country rank
#11551
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+44%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Death Note fans

41.2% are female, 58.8% are male, average age 26.7.

Fig. 02

Gender split

41.2%
Female
58.8%
Male
Demographic split for Death Note audience in United States
MetricValue
Female41.2%
Male58.8%
Average age26.7
Estimated audience size2,603,197
Fig. 03

Age distribution

Ø 26.7
average years
Age distribution of the Death Note audience in United States
Age bracketShare%
16-1957%
20-2922%
30-3911%
40-496%
50+3%
Fig. 04

Worldwide distribution

28.3%

of the worldwide Death Note audience comes from United States.

Worldwide audience distribution share by country for Death Note
CountryShare
United States28.3%
India5.7%
Brazil5.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Death Note audience in United States is strongest.

Fig. 05

Top regions by affinity

Death Note fans by region: top regions in United States
#RegionReachAffinity×
01Texas~300K1.45×
02Arizona~70K1.28×
03California~300K1.25×
04Georgia~100K1.23×
05Oklahoma~30K1.23×
06Nevada~30K1.23×
07Florida~200K1.19×
08North Carolina~90K1.15×
09Virginia~70K1.12×
10Maryland~50K1.12×
11Kentucky~40K1.12×
12Washington~60K1.11×
13Alabama~40K1.11×
14Utah~30K1.11×
15Arkansas~20K1.10×
16Louisiana~40K1.09×
17New Mexico~10K1.09×
18Indiana~50K1.08×
19Alaska~6K1.06×
20New Jersey~70K1.05×
21Illinois~90K1.04×
22Tennessee~50K1.04×
23New York~100K1.02×
24Missouri~40K1.02×
25South Carolina~40K1.02×
26Mississippi~20K1.02×
27Pennsylvania~90K1.01×
28West Virginia~10K1.01×
29Ohio~80K1.00×
30Michigan~70K1.00×
31Oregon~30K1.00×
32Kansas~20K0.98×
33Connecticut~20K0.96×
34Rhode Island~8K0.96×
35Delaware~7K0.94×
36Colorado~40K0.93×
37Massachusetts~50K0.91×
38Nebraska~10K0.89×
39Hawaii~10K0.88×
40Idaho~10K0.87×
41Minnesota~30K0.86×
42Iowa~20K0.84×
43North Dakota~4K0.83×
44Wisconsin~30K0.82×
45South Dakota~5K0.80×
46Washington, District of Columbia~6K0.79×
47New Hampshire~8K0.75×
48Maine~7K0.73×
49Montana~5K0.73×
50Vermont~3K0.65×
Fig. 06

Affinity by region

Affinity by region — Death Note, United States
0.65×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Death Note audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Death Note audience
#·InterestCategoryAffinity×
01InuyashaLiterature7.71×
02Fairy TailLiterature7.09×
03My Hero AcademiaLiterature6.21×
04Hunter × HunterLiterature5.99×
05Shōnen mangaLiterature5.97×
06GamingGames5.26×
07OtakuLiterature4.07×
08Pokémon (video game series)Games4.02×
09Digital illustrationArts & Culture3.87×
10Anime conventionLiterature3.60×
11Adventure gameGames3.12×
12KPop Demon HuntersMovies & TV2.65×
13Animated moviesMovies & TV2.58×
14Musical instrumentMusic & Radio2.38×
15Classical musicMusic & Radio1.95×
16Harry PotterMovies & TV1.90×
17FIFA World CupSports1.80×
18SpotifyInternet & Social Media1.64×
19NBASports1.56×
20MoviesMovies & TV1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Death Note audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Death Note audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.28×
MindfulnessBALANCE1.13×
Luxury OrientationPREMIUM1.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Death Note audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.47×
CreativityOPEN0.48×
Career OrientationPOWER0.48×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Death Note have in United States?

Death Note has an estimated audience of 2,603,197 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Death Note fans?

41.2% of Death Note fans are female, 58.8% are male, with an average age of 26.7 years.

03

Which brands do Death Note fans like most?

Death Note fans show strongest brand affinity for Animated movies (2.58×), Shōnen manga (5.97×), and Movies (1.51×) over the country average.

04

Where do Death Note fans live in United States?

Death Note fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Death Note fans also like?

Beyond Death Note itself, the audience over-indexes on Shōnen manga (5.97×), Movies (1.51×), KPop Demon Hunters (2.65×), and Anime convention (3.6×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Death Note. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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