Death Note Audience in United States

Death Note logo

Death Note has an estimated audience of 2,536,889 people in United States. 41.2% are female, 58.8% are male, average age 26.7. Top regions: California, Texas, Florida. Top brand affinities: Animated movies, Shōnen manga, Movies, KPop Demon Hunters, Anime convention.

The average Death Note fan in United States is 26.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Animated movies, Shōnen manga, Movies, with strongest over-indexing on Animated movies (2.58× the country average). Demographically, the Death Note audience skews more male with an average age of 26.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Manga

Demographics of Death Note fans

Demographic split for Death Note audience in United States
MetricValue
Female41.2%
Male58.8%
Average age26.7
Estimated audience size2,536,889

Audience persona

The typical Death Note fan in United States is more male, around 26.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Animated movies.

Top regions in United States

Top regions ranked by reach for Death Note in United States
RegionReachAffinity
California364,9081.31×
Texas314,3701.44×
Florida216,9601.26×
New York152,7771.08×
Georgia95,4301.22×
Illinois89,7011.06×
North Carolina87,5841.15×
Pennsylvania87,1441.02×
Ohio78,7311.01×
Virginia71,2501.15×
New Jersey67,7821.05×
Michigan67,4621.02×
Arizona66,6721.29×
Washington60,3321.19×
Tennessee54,1701.06×
Indiana50,2401.08×
Maryland49,6921.14×
Massachusetts46,1460.92×
Missouri43,2991.06×
South Carolina37,9570.99×
Alabama37,7851.07×
Colorado37,6120.94×
Louisiana34,5741.06×
Oklahoma34,4711.22×
Kentucky33,9241.07×
Minnesota31,7000.87×
Wisconsin30,7020.8×
Nevada30,0371.22×
Oregon29,6571.02×
Utah25,2031.11×
Connecticut24,6330.97×
Arkansas22,4981.08×
Mississippi20,8941×
Kansas19,5520.98×
Iowa17,4280.83×
New Mexico13,7621.08×
West Virginia11,3980.96×
Idaho11,0210.87×
Nebraska10,7260.84×
Hawaii9,8340.9×
Rhode Island7,6040.94×
New Hampshire7,4360.74×
Maine6,6650.73×
Washington, District of Columbia6,3550.83×
Delaware6,3090.9×
Alaska5,4131×
Montana4,9750.71×
South Dakota4,2710.73×
North Dakota3,9740.76×
Vermont2,6110.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Death Note audience
BrandAffinityCategory
Animated movies2.58×Movies & TV
Shōnen manga5.97×Literature
Movies1.51×Movies & TV
KPop Demon Hunters2.65×Movies & TV
Anime convention3.6×Literature
My Hero Academia6.21×Literature
Gaming5.26×Games
Otaku4.07×Literature
Musical instrument2.38×Music & Radio
Pokémon (video game series)4.02×Games
Harry Potter1.9×Movies & TV
Hunter × Hunter5.99×Literature
Spotify1.64×Internet & Social Media
Inuyasha7.71×Literature
Classical music1.95×Music & Radio
Adventure game3.12×Games
Digital illustration3.87×Arts & Culture
Animated cartoon3.69×Movies & TV
Fairy Tail7.09×Literature
NBA1.56×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Death Note audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.39
Early Adopter MentalityPOWER1.57
ExtroversionTHRILL1.19
Pet OwnershipJOY1.16
Social Media UsageJOY1.12
SustainabilityBALANCE1.09

Worldwide distribution

Worldwide audience distribution share by country for Death Note
CountryShare
United States28.2%
India5.9%
Germany5.2%

See Death Note audiences in other countries

More Manga audiences in United States

Frequently asked questions

How many fans does Death Note have in United States?

Death Note has an estimated audience of 2,536,889 people in United States, concentrated in California and Texas.

What is the gender split and age of Death Note fans?

41.2% of Death Note fans are female, 58.8% are male, with an average age of 26.7 years.

Which brands do Death Note fans like most?

Death Note fans show strongest brand affinity for Animated movies (2.58×), Shōnen manga (5.97×), and Movies (1.51×) over the country average.

Where do Death Note fans live in United States?

Death Note fans in United States are most concentrated in California (reach 364,908), Texas (reach 314,370), and Florida (reach 216,960). These three regions account for the largest share of the active audience.

What other brands do Death Note fans also like?

Beyond Death Note itself, the audience over-indexes on Shōnen manga (5.97×), Movies (1.51×), KPop Demon Hunters (2.65×), and Anime convention (3.6×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Death Note. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.