Rascasse Audience Intelligence

Shōnen manga Audience in United States

A data profile of the people who buy, follow and care about Shōnen manga in United States — modelled from more than twelve digital signal sources. Shōnen manga has an estimated audience of 10,642,502 people in United States.

#20among Literary genre in United States#2173among Topic in United States#59in Literature

The average Shōnen manga fan in United States is 25.9 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Bleach (anime), One Piece, Hunter × Hunter, with strongest over-indexing on Bleach (anime) (29.75× the country average).

Demographically, the Shōnen manga audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as Extroversion, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Shōnen manga fan in United States is balanced, around 25.9 years old, with strong Extroversion tendencies and a notable affinity for Bleach (anime).

Category: Literature · Type: Topic · Subtype: Literary genre

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Shōnen manga profile in United States.

Audience size
10.6M
in United States
Gender
45.9%♀
54.1% male
Age
25.9
average years
Country rank
#3364
Topic in United States
Fig. 01

Search interest · 12-month trend

+28%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Shōnen manga fans

45.9% are female, 54.1% are male, average age 25.9.

Fig. 02

Gender split

45.9%
Female
54.1%
Male
Demographic split for Shōnen manga audience in United States
MetricValue
Female45.9%
Male54.1%
Average age25.9
Estimated audience size10,642,502
Fig. 03

Age distribution

Ø 25.9
average years
Age distribution of the Shōnen manga audience in United States
Age bracketShare%
16-1958%
20-2924%
30-3910%
40-495%
50+3%
Fig. 04

Worldwide distribution

16.9%

of the worldwide Shōnen manga audience comes from United States.

Worldwide audience distribution share by country for Shōnen manga
CountryShare
Japan36.2%
United States16.9%
South Korea3.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Shōnen manga audience in United States is strongest.

Fig. 05

Top regions by affinity

Shōnen manga fans by region: top regions in United States
#RegionReachAffinity×
01Washington~300K1.34×
02California~1.5M1.28×
03Maryland~200K1.27×
04Oregon~200K1.23×
05Nevada~100K1.20×
06Georgia~400K1.18×
07Texas~1M1.16×
08Arizona~200K1.14×
09Hawaii~50K1.12×
10Florida~800K1.10×
11Oklahoma~100K1.10×
12Virginia~300K1.09×
13New York~600K1.06×
14Utah~100K1.06×
15Alaska~20K1.05×
16Minnesota~200K1.04×
17North Carolina~300K1.03×
18Connecticut~100K1.03×
19Illinois~400K1.00×
20Massachusetts~200K1.00×
21Missouri~200K1.00×
22Alabama~100K1.00×
23Arkansas~90K1.00×
24Michigan~300K0.99×
25Colorado~200K0.99×
26Louisiana~100K0.99×
27New Jersey~300K0.98×
28Indiana~200K0.98×
29Kentucky~100K0.98×
30North Dakota~20K0.98×
31Pennsylvania~300K0.97×
32Kansas~80K0.97×
33Maine~40K0.97×
34Ohio~300K0.96×
35Rhode Island~30K0.96×
36Idaho~50K0.95×
37New Mexico~50K0.95×
38Nebraska~50K0.95×
39Vermont~20K0.95×
40Iowa~80K0.94×
41Delaware~30K0.94×
42West Virginia~50K0.93×
43Washington, District of Columbia~30K0.93×
44Montana~30K0.93×
45Tennessee~200K0.92×
46Mississippi~80K0.92×
47New Hampshire~40K0.92×
48South Dakota~20K0.92×
49South Carolina~100K0.91×
50Wisconsin~100K0.86×
Fig. 06

Affinity by region

Affinity by region — Shōnen manga, United States
0.86×1.00×1.34×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Shōnen manga audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Shōnen manga audience
#·InterestCategoryAffinity×
01Bleach (anime)Movies & TV29.75×
02Akame ga Kill!Literature26.62×
03Saber (Fate/stay night)Literature25.40×
04Gin TamaLiterature19.83×
05Hunter × HunterLiterature12.72×
06NarutoLiterature9.67×
07FunimationMovies & TV9.66×
08My Hero AcademiaLiterature9.63×
09Dragon Ball ZMovies & TV8.76×
10One PieceMovies & TV8.50×
11Japanese artArts & Culture6.58×
12RobloxGames6.55×
13Pokémon (video game series)Games6.09×
14Anime conventionLiterature5.99×
15Anime and manga fandomLiterature5.62×
16BarbieMovies & TV4.94×
17JapanTravel & Leisure4.31×
18Anime moviesMovies & TV3.69×
19HumourLiterature2.81×
20SupermanMovies & TV2.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Shōnen manga audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Shōnen manga audience · What stands out
TraitClusterDeviationScore
ExtroversionTHRILL1.63×
Early Adopter MentalityPOWER1.42×
Social Media UsageJOY1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Shōnen manga audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.43×
Career OrientationPOWER0.50×
Need for SecurityCONSERVATISM0.51×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Shōnen manga have in United States?

Shōnen manga has an estimated audience of 10,642,502 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Shōnen manga fans?

45.9% of Shōnen manga fans are female, 54.1% are male, with an average age of 25.9 years.

03

Which brands do Shōnen manga fans like most?

Shōnen manga fans show strongest brand affinity for Bleach (anime) (29.75×), One Piece (8.5×), and Hunter × Hunter (12.72×) over the country average.

04

Where do Shōnen manga fans live in United States?

Shōnen manga fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~1M), and Florida (reach ~800K). These three regions account for the largest share of the active audience.

05

What other brands do Shōnen manga fans also like?

Beyond Shōnen manga itself, the audience over-indexes on One Piece (8.5×), Hunter × Hunter (12.72×), Anime convention (5.99×), and Dragon Ball Z (8.76×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Literary genre audiences in United States

See Shōnen manga audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Shōnen manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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