Shōnen manga Audience in United States

Shōnen manga logo

Shōnen manga has an estimated audience of 10,642,502 people in United States. 45.9% are female, 54.1% are male, average age 25.9. Top regions: California, Texas, Florida. Top brand affinities: Bleach (anime), One Piece, Hunter × Hunter, Anime convention, Superman.

The average Shōnen manga fan in United States is 25.9 years old, balanced, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Bleach (anime), One Piece, Hunter × Hunter, with strongest over-indexing on Bleach (anime) (29.75× the country average). Demographically, the Shōnen manga audience skews balanced with an average age of 25.9, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Topic · Subtype: Literary genre

Demographics of Shōnen manga fans

Demographic split for Shōnen manga audience in United States
MetricValue
Female45.9%
Male54.1%
Average age25.9
Estimated audience size10,642,502

Audience persona

The typical Shōnen manga fan in United States is balanced, around 25.9 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Bleach (anime).

Top regions in United States

Top regions ranked by reach for Shōnen manga in United States
RegionReachAffinity
California1,577,3281.35×
Texas1,126,8941.23×
Florida813,3791.13×
New York665,7731.12×
Georgia403,9531.23×
Illinois371,8591.05×
Pennsylvania353,7680.99×
North Carolina345,7591.08×
Ohio320,7990.98×
Washington303,1251.42×
Virginia293,2401.13×
Michigan280,1261.01×
New Jersey271,6841×
Arizona255,6721.18×
Maryland239,7081.31×
Massachusetts214,1421.02×
Indiana194,7101×
Tennessee194,5870.91×
Missouri173,3411.01×
Colorado169,7581.01×
Minnesota162,5551.07×
Oregon157,7521.29×
Alabama147,0420.99×
South Carolina143,8280.9×
Oklahoma135,3901.15×
Louisiana134,2440.98×
Kentucky131,1710.98×
Wisconsin130,6230.82×
Nevada130,1561.26×
Connecticut110,9011.04×
Utah103,3611.08×
Arkansas87,2671×
Kansas80,4520.96×
Iowa77,6940.89×
Mississippi72,1570.82×
Hawaii54,7571.2×
Nebraska47,2550.89×
Idaho47,1510.88×
New Mexico47,0080.88×
West Virginia39,0450.79×
Maine35,0270.92×
New Hampshire32,9970.79×
Rhode Island29,4730.87×
Washington, District of Columbia26,7830.84×
Alaska23,9781.05×
Delaware23,8970.81×
Montana22,2090.75×
North Dakota19,2510.88×
South Dakota16,7630.68×
Vermont14,4940.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Shōnen manga audience
BrandAffinityCategory
Bleach (anime)29.75×Movies & TV
One Piece8.5×Movies & TV
Hunter × Hunter12.72×Literature
Anime convention5.99×Literature
Superman2.59×Movies & TV
Dragon Ball Z8.76×Movies & TV
Anime and manga fandom5.62×Literature
My Hero Academia9.63×Literature
Humour2.81×Literature
Akame ga Kill!26.62×Literature
Funimation9.66×Movies & TV
Pokémon (video game series)6.09×Games
Anime movies3.69×Movies & TV
Barbie4.94×Movies & TV
Naruto9.67×Literature
Gin Tama19.83×Literature
Roblox6.55×Games
Japanese art6.58×Arts & Culture
Japan4.31×Travel & Leisure
Food and drink1.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Shōnen manga audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.78
Early Adopter MentalityPOWER1.75
Risk AppetiteTHRILL1.26
Luxury OrientationPREMIUM1.19
Pet OwnershipJOY1.18
SustainabilityBALANCE1.13

Worldwide distribution

Worldwide audience distribution share by country for Shōnen manga
CountryShare
Japan36.2%
United States16.9%
South Korea3.8%

See Shōnen manga audiences in other countries

More Literary genre audiences in United States

Frequently asked questions

How many fans does Shōnen manga have in United States?

Shōnen manga has an estimated audience of 10,642,502 people in United States, concentrated in California and Texas.

What is the gender split and age of Shōnen manga fans?

45.9% of Shōnen manga fans are female, 54.1% are male, with an average age of 25.9 years.

Which brands do Shōnen manga fans like most?

Shōnen manga fans show strongest brand affinity for Bleach (anime) (29.75×), One Piece (8.5×), and Hunter × Hunter (12.72×) over the country average.

Where do Shōnen manga fans live in United States?

Shōnen manga fans in United States are most concentrated in California (reach 1,577,328), Texas (reach 1,126,894), and Florida (reach 813,379). These three regions account for the largest share of the active audience.

What other brands do Shōnen manga fans also like?

Beyond Shōnen manga itself, the audience over-indexes on One Piece (8.5×), Hunter × Hunter (12.72×), Anime convention (5.99×), and Superman (2.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Shōnen manga. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.