Rascasse Audience Intelligence

Naruto Audience in United States

A data profile of the people who buy, follow and care about Naruto in United States — modelled from more than twelve digital signal sources. Naruto has an estimated audience of 6,920,158 people in United States.

#2among Comics in United States#13among Book / Manga / Comic in United States#85in Literature

The average Naruto fan in United States is 28.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Movies, Anime convention, KPop Demon Hunters, with strongest over-indexing on Movies (1.51× the country average).

Demographically, the Naruto audience skews more male with an average age of 28.4, and over-indexes on personality traits such as Pet Ownership, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Naruto fan in United States is more male, around 28.4 years old, with strong Pet Ownership tendencies and a notable affinity for Movies.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naruto profile in United States.

Audience size
6.9M
in United States
Gender
40.4%♀
59.6% male
Age
28.4
average years
Country rank
#5068
Book / Manga / Comic in United States
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naruto fans

40.4% are female, 59.6% are male, average age 28.4.

Fig. 02

Gender split

40.4%
Female
59.6%
Male
Demographic split for Naruto audience in United States
MetricValue
Female40.4%
Male59.6%
Average age28.4
Estimated audience size6,920,158
Fig. 03

Age distribution

Ø 28.4
average years
Age distribution of the Naruto audience in United States
Age bracketShare%
16-1950%
20-2924%
30-3913%
40-498%
50+5%
Fig. 04

Worldwide distribution

20.0%

of the worldwide Naruto audience comes from United States.

Worldwide audience distribution share by country for Naruto
CountryShare
United States20.0%
Japan12.7%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naruto audience in United States is strongest.

Fig. 05

Top regions by affinity

Naruto fans by region: top regions in United States
#RegionReachAffinity×
01New Mexico~60K1.79×
02Texas~800K1.40×
03Georgia~300K1.36×
04Alaska~20K1.27×
05Louisiana~100K1.26×
06Mississippi~70K1.25×
07Arkansas~70K1.20×
08South Carolina~100K1.19×
09Florida~500K1.18×
10North Carolina~200K1.18×
11Oklahoma~90K1.16×
12Nevada~80K1.16×
13Virginia~200K1.15×
14Maryland~100K1.14×
15Alabama~100K1.14×
16Kentucky~100K1.13×
17California~800K1.11×
18Indiana~100K1.11×
19Arizona~200K1.09×
20New Jersey~200K1.07×
21New York~400K1.02×
22Missouri~100K1.02×
23Hawaii~30K1.02×
24Pennsylvania~200K1.00×
25Washington~100K1.00×
26Michigan~200K0.99×
27Tennessee~100K0.99×
28Illinois~200K0.98×
29Ohio~200K0.97×
30Delaware~20K0.97×
31Connecticut~70K0.96×
32Kansas~50K0.94×
33Rhode Island~20K0.94×
34Oregon~70K0.93×
35Utah~60K0.93×
36Nebraska~30K0.91×
37Minnesota~90K0.90×
38West Virginia~30K0.86×
39Massachusetts~100K0.85×
40Idaho~30K0.83×
41Iowa~50K0.82×
42Colorado~90K0.81×
43Wisconsin~80K0.80×
44Washington, District of Columbia~20K0.78×
45South Dakota~10K0.77×
46North Dakota~10K0.75×
47Maine~20K0.63×
48Montana~10K0.62×
49New Hampshire~20K0.61×
50Vermont~7K0.60×
Fig. 06

Affinity by region

Affinity by region — Naruto, United States
0.60×1.00×1.79×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naruto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naruto audience
#·InterestCategoryAffinity×
01My Hero AcademiaLiterature4.75×
02Shōnen mangaLiterature4.35×
03GamingGames4.25×
04Dragon Ball ZMovies & TV3.99×
05OtakuLiterature3.79×
06Pokémon (video game series)Games3.73×
07Anime conventionLiterature3.68×
08PokémonGames2.60×
09KPop Demon HuntersMovies & TV2.47×
10Comic bookLiterature2.27×
11Animated moviesMovies & TV2.20×
12Musical instrumentMusic & Radio2.07×
13Harry PotterMovies & TV1.85×
14ComicsLiterature1.78×
15Classical musicMusic & Radio1.76×
16FIFA World CupSports1.61×
17Jazz musicMusic & Radio1.58×
18MoviesMovies & TV1.51×
19Rhythm and blues musicMusic & Radio1.51×
20SpotifyInternet & Social Media1.50×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naruto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naruto audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.22×
Luxury OrientationPREMIUM1.07×
MindfulnessBALANCE1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naruto audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.48×
CreativityOPEN0.50×
Convenience OrientationPREMIUM0.50×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naruto have in United States?

Naruto has an estimated audience of 6,920,158 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Naruto fans?

40.4% of Naruto fans are female, 59.6% are male, with an average age of 28.4 years.

03

Which brands do Naruto fans like most?

Naruto fans show strongest brand affinity for Movies (1.51×), Anime convention (3.68×), and KPop Demon Hunters (2.47×) over the country average.

04

Where do Naruto fans live in United States?

Naruto fans in United States are most concentrated in California (reach ~800K), Texas (reach ~800K), and Florida (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Naruto fans also like?

Beyond Naruto itself, the audience over-indexes on Anime convention (3.68×), KPop Demon Hunters (2.47×), Animated movies (2.2×), and Otaku (3.79×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comics audiences in United States

See Naruto audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Naruto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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