Naruto Audience in United States

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Naruto has an estimated audience of 6,907,418 people in United States. 40.4% are female, 59.6% are male, average age 28.4. Top regions: California, Texas, Florida. Top brand affinities: Movies, Anime convention, KPop Demon Hunters, Animated movies, Otaku.

The average Naruto fan in United States is 28.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Movies, Anime convention, KPop Demon Hunters, with strongest over-indexing on Movies (1.51× the country average). Demographically, the Naruto audience skews more male with an average age of 28.4, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

Demographics of Naruto fans

Demographic split for Naruto audience in United States
MetricValue
Female40.4%
Male59.6%
Average age28.4
Estimated audience size6,907,418

Audience persona

The typical Naruto fan in United States is more male, around 28.4 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Movies.

Top regions in United States

Top regions ranked by reach for Naruto in United States
RegionReachAffinity
California897,9591.18×
Texas852,3221.44×
Florida612,3921.31×
New York423,8911.1×
Georgia280,2241.32×
North Carolina239,8201.15×
Illinois235,4061.02×
Pennsylvania226,7610.97×
Ohio205,5560.97×
New Jersey192,1991.09×
Virginia190,5171.13×
Michigan186,7681.03×
Arizona162,2901.15×
Washington148,3961.07×
Tennessee145,1751.05×
Maryland137,0671.15×
Indiana135,5081.07×
South Carolina122,5271.18×
Massachusetts118,3270.87×
Missouri115,1831.03×
Louisiana109,6611.23×
Alabama107,1811.11×
Minnesota92,4870.93×
Colorado91,0520.84×
Kentucky90,7681.05×
Oklahoma90,6981.18×
Oregon80,4181.02×
Nevada79,7131.19×
Wisconsin79,1770.76×
Mississippi69,5961.22×
Arkansas67,0461.18×
Connecticut65,9140.95×
Utah56,3370.91×
Kansas51,2780.94×
New Mexico50,0061.44×
Iowa46,8730.82×
Hawaii30,7951.04×
Nebraska30,3180.88×
Idaho29,4390.85×
West Virginia27,5150.86×
Rhode Island19,2880.88×
Washington, District of Columbia17,9590.87×
Alaska17,7811.2×
Delaware17,2730.91×
New Hampshire16,1800.59×
Maine15,0360.61×
Montana11,6410.61×
South Dakota10,9080.68×
North Dakota10,3160.73×
Vermont7,1240.59×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Naruto audience
BrandAffinityCategory
Movies1.51×Movies & TV
Anime convention3.68×Literature
KPop Demon Hunters2.47×Movies & TV
Animated movies2.2×Movies & TV
Otaku3.79×Literature
Harry Potter1.85×Movies & TV
Pokémon (video game series)3.73×Games
Musical instrument2.07×Music & Radio
Gaming4.25×Games
Spotify1.5×Internet & Social Media
Comic book2.27×Literature
Shōnen manga4.35×Literature
Pokémon2.6×Games
Rhythm and blues music1.51×Music & Radio
Classical music1.76×Music & Radio
My Hero Academia4.75×Literature
Dragon Ball Z3.99×Movies & TV
Jazz music1.58×Music & Radio
Comics1.78×Literature
Blues music1.53×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Naruto audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.34
Early Adopter MentalityPOWER1.67
Pet OwnershipJOY1.09
Social Media UsageJOY1.04
SustainabilityBALANCE1.03
Urban LifestyleOPEN1.01

Worldwide distribution

Worldwide audience distribution share by country for Naruto
CountryShare
United States20.4%
Japan12.9%
Brazil7.0%

See Naruto audiences in other countries

More Comics audiences in United States

Frequently asked questions

How many fans does Naruto have in United States?

Naruto has an estimated audience of 6,907,418 people in United States, concentrated in California and Texas.

What is the gender split and age of Naruto fans?

40.4% of Naruto fans are female, 59.6% are male, with an average age of 28.4 years.

Which brands do Naruto fans like most?

Naruto fans show strongest brand affinity for Movies (1.51×), Anime convention (3.68×), and KPop Demon Hunters (2.47×) over the country average.

Where do Naruto fans live in United States?

Naruto fans in United States are most concentrated in California (reach 897,959), Texas (reach 852,322), and Florida (reach 612,392). These three regions account for the largest share of the active audience.

What other brands do Naruto fans also like?

Beyond Naruto itself, the audience over-indexes on Anime convention (3.68×), KPop Demon Hunters (2.47×), Animated movies (2.2×), and Otaku (3.79×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Naruto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.