Rascasse Audience Intelligence

Naruto Audience in Germany

A data profile of the people who buy, follow and care about Naruto in Germany — modelled from more than twelve digital signal sources. Naruto has an estimated audience of 1,211,109 people in Germany.

#2among Comics in Germany#10among Book / Manga / Comic in Germany#75in Literature

The average Naruto fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Harry Potter, Bundesliga, FIFA World Cup, with strongest over-indexing on Harry Potter (2.63× the country average).

Demographically, the Naruto audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Early Adopter Mentality, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Naruto fan in Germany is more male, around 29.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Harry Potter.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Naruto profile in Germany.

Audience size
1.2M
in Germany
Gender
40.7%♀
59.3% male
Age
29.9
average years
Country rank
#5456
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

-31%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Naruto fans

40.7% are female, 59.3% are male, average age 29.9.

Fig. 02

Gender split

40.7%
Female
59.3%
Male
Demographic split for Naruto audience in Germany
MetricValue
Female40.7%
Male59.3%
Average age29.9
Estimated audience size1,211,109
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the Naruto audience in Germany
Age bracketShare%
16-1945%
20-2924%
30-3915%
40-4910%
50+6%
Fig. 04

Worldwide distribution

3.5%

of the worldwide Naruto audience comes from Germany.

Worldwide audience distribution share by country for Naruto
CountryShare
United States20.0%
Japan12.7%
Brazil7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Naruto audience in Germany is strongest.

Fig. 05

Top regions by affinity

Naruto fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~10K1.38×
02Nordrhein-Westfalen~300K1.22×
03Hessen~100K1.09×
04Rheinland-Pfalz~70K1.08×
05Hamburg~30K1.07×
06Niedersachsen~100K1.05×
07Berlin~60K1.03×
08Schleswig-Holstein~50K1.02×
09Saarland~20K1.01×
10Baden-Württemberg~200K0.95×
11Sachsen-Anhalt~30K0.91×
12Brandenburg~30K0.90×
13Bayern~200K0.86×
14Sachsen~50K0.85×
15Mecklenburg-Vorpommern~20K0.80×
16Thüringen~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Naruto, Germany
0.78×1.00×1.38×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Naruto audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Naruto audience
#·InterestCategoryAffinity×
01Pokémon (video game series)Games3.88×
02EA Sports FCGames3.85×
03FIFA (video game series)Games3.85×
04PC gameGames3.26×
05Anime and manga fandomLiterature3.25×
06Playstation 5Games3.03×
07Gaming computerTechnology & Electronics3.01×
08Harry PotterMovies & TV2.63×
09Adventure gameGames2.54×
10TwitchGames2.40×
11SupermanMovies & TV2.15×
12Real Madrid C.F.Sports2.03×
13BundesligaSports2.00×
14SpotifyInternet & Social Media1.93×
15Borussia DortmundSports1.86×
16FIFA World CupSports1.79×
17UEFA Champions LeagueSports1.65×
18LidlShopping1.63×
19AldiShopping1.60×
20FC Bayern MunichSports1.57×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Naruto audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Naruto audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.24×
Risk AppetiteTHRILL1.23×
Family OrientationCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Naruto audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.51×
Quality AwarenessPREMIUM0.51×
Community OrientationOPEN0.64×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Naruto have in Germany?

Naruto has an estimated audience of 1,211,109 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Naruto fans?

40.7% of Naruto fans are female, 59.3% are male, with an average age of 29.9 years.

03

Which brands do Naruto fans like most?

Naruto fans show strongest brand affinity for Harry Potter (2.63×), Bundesliga (2×), and FIFA World Cup (1.79×) over the country average.

04

Where do Naruto fans live in Germany?

Naruto fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Naruto fans also like?

Beyond Naruto itself, the audience over-indexes on Bundesliga (2×), FIFA World Cup (1.79×), Borussia Dortmund (1.86×), and FC Bayern Munich (1.57×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comics audiences in Germany

See Naruto audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Naruto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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