Naruto Audience in Germany

Naruto has an estimated audience of 1,244,618 people in Germany. 40.7% are female, 59.3% are male, average age 29.9. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Harry Potter, Borussia Dortmund, Bundesliga, Spotify, FIFA World Cup.
The average Naruto fan in Germany is 29.9 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Harry Potter, Borussia Dortmund, Bundesliga, with strongest over-indexing on Harry Potter (2.63× the country average). Demographically, the Naruto audience skews more male with an average age of 29.9, and over-indexes on personality traits such as Social Media Usage, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Comics
Demographics of Naruto fans
| Metric | Value |
|---|---|
| Female | 40.7% |
| Male | 59.3% |
| Average age | 29.9 |
| Estimated audience size | 1,244,618 |
Audience persona
The typical Naruto fan in Germany is more male, around 29.9 years old, with strong Social Media Usage tendencies and a notable affinity for Harry Potter.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 341,817 | 1.26× |
| Bayern | 173,566 | 0.87× |
| Baden-Württemberg | 165,255 | 0.97× |
| Niedersachsen | 129,745 | 1.07× |
| Hessen | 105,128 | 1.11× |
| Rheinland-Pfalz | 66,587 | 1.07× |
| Berlin | 60,159 | 1.08× |
| Sachsen | 52,450 | 0.86× |
| Schleswig-Holstein | 46,468 | 1.04× |
| Brandenburg | 33,559 | 0.87× |
| Hamburg | 30,578 | 1.09× |
| Sachsen-Anhalt | 28,535 | 0.88× |
| Thüringen | 23,764 | 0.75× |
| Mecklenburg-Vorpommern | 18,295 | 0.77× |
| Saarland | 14,938 | 0.98× |
| Bremen | 14,227 | 1.34× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Harry Potter | 2.63× | Movies & TV |
| Borussia Dortmund | 1.86× | Sports |
| Bundesliga | 2× | Sports |
| Spotify | 1.93× | Internet & Social Media |
| FIFA World Cup | 1.79× | Sports |
| EA Sports FC | 3.85× | Games |
| FC Bayern Munich | 1.57× | Sports |
| Real Madrid C.F. | 2.03× | Sports |
| PC game | 3.26× | Games |
| Anime and manga fandom | 3.25× | Literature |
| Adventure game | 2.54× | Games |
| Lidl | 1.63× | Shopping |
| UEFA Champions League | 1.65× | Sports |
| Twitch | 2.4× | Games |
| Aldi | 1.6× | Shopping |
| Superman | 2.15× | Movies & TV |
| Pokémon (video game series) | 3.88× | Games |
| FIFA (video game series) | 3.85× | Games |
| Playstation 5 | 3.03× | Games |
| Euphoria | 1.62× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Social Media Usage | JOY | 1.11 |
| Urban Lifestyle | OPEN | 1.1 |
| Early Adopter Mentality | POWER | 1.08 |
| Individualism | JOY | 1.02 |
| Extroversion | THRILL | 0.96 |
| LGBTQ+ Identity | OPEN | 0.94 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 20.4% |
| Japan | 12.9% |
| Brazil | 7.0% |
See Naruto audiences in other countries
More Comics audiences in Germany
- Kickers (4,939,939)
- Fantastic Four (1,267,171)
- Peanuts (798,566)
- Yakari (460,439)
- Werner (comics) (375,526)
Frequently asked questions
How many fans does Naruto have in Germany?
Naruto has an estimated audience of 1,244,618 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Naruto fans?
40.7% of Naruto fans are female, 59.3% are male, with an average age of 29.9 years.
Which brands do Naruto fans like most?
Naruto fans show strongest brand affinity for Harry Potter (2.63×), Borussia Dortmund (1.86×), and Bundesliga (2×) over the country average.
Where do Naruto fans live in Germany?
Naruto fans in Germany are most concentrated in Nordrhein-Westfalen (reach 341,817), Bayern (reach 173,566), and Baden-Württemberg (reach 165,255). These three regions account for the largest share of the active audience.
What other brands do Naruto fans also like?
Beyond Naruto itself, the audience over-indexes on Borussia Dortmund (1.86×), Bundesliga (2×), Spotify (1.93×), and FIFA World Cup (1.79×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Naruto. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.