Peanuts Audience in Germany
Peanuts has an estimated audience of 535,073 people in Germany. 74.0% are female, 26.0% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Steinway & Sons, Nut butter, The Peanuts, Snow White and the Huntsman, Mercure Hotels.
The average Peanuts fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Steinway & Sons, Nut butter, The Peanuts, with strongest over-indexing on Steinway & Sons (47.27× the country average). Demographically, the Peanuts audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Healthy Lifestyle, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Literature · Type: Book / Manga / Comic · Subtype: Comics
Demographics of Peanuts fans
| Metric | Value |
|---|---|
| Female | 74.0% |
| Male | 26.0% |
| Average age | 42.7 |
| Estimated audience size | 535,073 |
Audience persona
The typical Peanuts fan in Germany is more female, around 42.7 years old, with strong Healthy Lifestyle tendencies and a notable affinity for Steinway & Sons.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 205,178 | 1.17× |
| Bayern | 148,871 | 1.16× |
| Baden-Württemberg | 115,367 | 1.06× |
| Niedersachsen | 84,932 | 1.1× |
| Hessen | 73,281 | 1.2× |
| Rheinland-Pfalz | 45,112 | 1.13× |
| Berlin | 40,915 | 1.15× |
| Sachsen | 31,833 | 0.81× |
| Schleswig-Holstein | 28,704 | 1× |
| Brandenburg | 20,814 | 0.84× |
| Hamburg | 19,562 | 1.08× |
| Thüringen | 16,494 | 0.81× |
| Sachsen-Anhalt | 14,727 | 0.71× |
| Mecklenburg-Vorpommern | 10,851 | 0.71× |
| Saarland | 10,542 | 1.08× |
| Bremen | 6,743 | 0.99× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steinway & Sons | 47.27× | Music & Radio |
| Nut butter | 40.65× | Food & Beverages |
| The Peanuts | 39.4× | Literature |
| Snow White and the Huntsman | 28.95× | Movies & TV |
| Mercure Hotels | 19.06× | Travel & Leisure |
| Snoopy Flying Ace | 38.39× | Games |
| Harry Potter | 1.68× | Movies & TV |
| Deichmann | 2.15× | Shopping |
| Natural World | 1.95× | Fashion & Accessoires |
| Slice of life | 13.44× | Literature |
| Foodist | 14.46× | Food & Beverages |
| Charles M. Schulz | 27.54× | Literature |
| Lieferando.de | 1.6× | Food & Beverages |
| Ischia | 18.56× | Travel & Leisure |
| Khan Academy | 8.21× | Business & Career |
| Elsa Pataky | 6.59× | Movies & TV |
| Alborosie | 39.68× | Music & Radio |
| Queens | 6.76× | Travel & Leisure |
| Nursery rhyme | 3.8× | Kids & Family |
| Fressnapf | 2× | Shopping |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Healthy Lifestyle | BALANCE | 1.7 |
| Urban Lifestyle | OPEN | 1.41 |
| Creativity | OPEN | 1.33 |
| Tradition | CONSERVATISM | 1.33 |
| Mindfulness | BALANCE | 1.32 |
| Pet Ownership | JOY | 1.32 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.7% |
| Italy | 9.8% |
| China | 6.5% |
See Peanuts audiences in other countries
More Comics audiences in Germany
- Kickers (4,939,939)
- Fantastic Four (1,267,171)
- Naruto (1,244,618)
- Yakari (460,439)
- Werner (comics) (375,526)
Frequently asked questions
How many fans does Peanuts have in Germany?
Peanuts has an estimated audience of 535,073 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Peanuts fans?
74.0% of Peanuts fans are female, 26.0% are male, with an average age of 42.7 years.
Which brands do Peanuts fans like most?
Peanuts fans show strongest brand affinity for Steinway & Sons (47.27×), Nut butter (40.65×), and The Peanuts (39.4×) over the country average.
Where do Peanuts fans live in Germany?
Peanuts fans in Germany are most concentrated in Nordrhein-Westfalen (reach 205,178), Bayern (reach 148,871), and Baden-Württemberg (reach 115,367). These three regions account for the largest share of the active audience.
What other brands do Peanuts fans also like?
Beyond Peanuts itself, the audience over-indexes on Nut butter (40.65×), The Peanuts (39.4×), Snow White and the Huntsman (28.95×), and Mercure Hotels (19.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Peanuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.