Rascasse Audience Intelligence

Peanuts Audience in Germany

A data profile of the people who buy, follow and care about Peanuts in Germany — modelled from more than twelve digital signal sources. Peanuts has an estimated audience of 812,226 people in Germany.

#4among Comics in Germany#33among Book / Manga / Comic in Germany#128in Literature

The average Peanuts fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Steinway & Sons, Nut butter, The Peanuts, with strongest over-indexing on Steinway & Sons (47.27× the country average).

Demographically, the Peanuts audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Pet Ownership, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Peanuts fan in Germany is more female, around 42.7 years old, with strong Pet Ownership tendencies and a notable affinity for Steinway & Sons.

Category: Literature · Type: Book / Manga / Comic · Subtype: Comics

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Peanuts profile in Germany.

Audience size
812K
in Germany
Gender
74.0%♀
26.0% male
Age
42.7
average years
Country rank
#7785
Book / Manga / Comic in Germany
Fig. 01

Search interest · 12-month trend

+2%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Peanuts fans

74.0% are female, 26.0% are male, average age 42.7.

Fig. 02

Gender split

74.0%
Female
26.0%
Male
Demographic split for Peanuts audience in Germany
MetricValue
Female74.0%
Male26.0%
Average age42.7
Estimated audience size812,226
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Peanuts audience in Germany
Age bracketShare%
16-1912%
20-2914%
30-3921%
40-4932%
50+22%
Fig. 04

Worldwide distribution

5.3%

of the worldwide Peanuts audience comes from Germany.

Worldwide audience distribution share by country for Peanuts
CountryShare
United States20.5%
Italy9.0%
China6.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Peanuts audience in Germany is strongest.

Fig. 05

Top regions by affinity

Peanuts fans by region: top regions in Germany
#RegionReachAffinity×
01Saarland~10K1.14×
02Niedersachsen~90K1.12×
03Berlin~40K1.12×
04Hessen~70K1.11×
05Nordrhein-Westfalen~200K1.10×
06Bayern~100K1.09×
07Rheinland-Pfalz~40K1.08×
08Baden-Württemberg~100K1.06×
09Hamburg~20K1.05×
10Bremen~7K1.00×
11Schleswig-Holstein~30K0.97×
12Sachsen~30K0.89×
13Brandenburg~20K0.89×
14Thüringen~20K0.89×
15Sachsen-Anhalt~20K0.82×
16Mecklenburg-Vorpommern~10K0.78×
Fig. 06

Affinity by region

Affinity by region — Peanuts, Germany
0.78×1.00×1.14×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Peanuts audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Peanuts audience
#·InterestCategoryAffinity×
01Steinway & SonsMusic & Radio47.27×
02Nut butterFood & Beverages40.65×
03AlborosieMusic & Radio39.68×
04The PeanutsLiterature39.40×
05Snoopy Flying AceGames38.39×
06Snow White and the HuntsmanMovies & TV28.95×
07Charles M. SchulzLiterature27.54×
08Mercure HotelsTravel & Leisure19.06×
09IschiaTravel & Leisure18.56×
10FoodistFood & Beverages14.46×
11Slice of lifeLiterature13.44×
12Khan AcademyBusiness & Career8.21×
13QueensTravel & Leisure6.76×
14Elsa PatakyMovies & TV6.59×
15Nursery rhymeKids & Family3.80×
16DeichmannShopping2.15×
17HugendubelShopping2.13×
18FressnapfShopping2.00×
19Harry PotterMovies & TV1.68×
20Lieferando.deFood & Beverages1.60×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Peanuts audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Peanuts audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.29×
MindfulnessBALANCE1.22×
CreativityOPEN1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Peanuts audience · Rather not
TraitClusterDeviationScore
Career OrientationPOWER0.76×
Early Adopter MentalityPOWER0.84×
Quality AwarenessPREMIUM0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Peanuts have in Germany?

Peanuts has an estimated audience of 812,226 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Peanuts fans?

74.0% of Peanuts fans are female, 26.0% are male, with an average age of 42.7 years.

03

Which brands do Peanuts fans like most?

Peanuts fans show strongest brand affinity for Steinway & Sons (47.27×), Nut butter (40.65×), and The Peanuts (39.4×) over the country average.

04

Where do Peanuts fans live in Germany?

Peanuts fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~100K). These three regions account for the largest share of the active audience.

05

What other brands do Peanuts fans also like?

Beyond Peanuts itself, the audience over-indexes on Nut butter (40.65×), The Peanuts (39.4×), Snow White and the Huntsman (28.95×), and Mercure Hotels (19.06×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Comics audiences in Germany

See Peanuts audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Peanuts. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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