Rascasse Audience Intelligence

Khan Academy Audience in Germany

A data profile of the people who buy, follow and care about Khan Academy in Germany — modelled from more than twelve digital signal sources. Khan Academy has an estimated audience of 546,322 people in Germany.

#5among E-learning in Germany#370among Website / Newspaper / Magazine in Germany#841in Business & Career

The average Khan Academy fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Hessen.

Top brand affinities include Kumon, University of Cambridge, Skillshare, with strongest over-indexing on Kumon (116.78× the country average).

Demographically, the Khan Academy audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Travelling, Career Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Khan Academy fan in Germany is more male, around 37.6 years old, with strong Travelling tendencies and a notable affinity for Kumon.

Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Khan Academy profile in Germany.

Audience size
546K
in Germany
Gender
43.7%♀
56.3% male
Age
37.6
average years
Country rank
#10920
Website / Newspaper / Magazine in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Khan Academy

43.7% are female, 56.3% are male, average age 37.6.

Fig. 02

Gender split

43.7%
Female
56.3%
Male
Demographic split for Khan Academy audience in Germany
MetricValue
Female43.7%
Male56.3%
Average age37.6
Estimated audience size546,322
Fig. 03

Age distribution

Ø 37.6
average years
Age distribution of the Khan Academy audience in Germany
Age bracketShare%
16-1925%
20-2919%
30-3918%
40-4922%
50+16%
Fig. 04

Worldwide distribution

0.9%

of the worldwide Khan Academy audience comes from Germany.

Worldwide audience distribution share by country for Khan Academy
CountryShare
United States23.9%
Brazil13.6%
Vietnam11.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Khan Academy audience in Germany is strongest.

Fig. 05

Top regions by affinity

Khan Academy fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~80K1.93×
02Berlin~50K1.93×
03Rheinland-Pfalz~40K1.42×
04Bremen~5K1.12×
05Baden-Württemberg~80K1.03×
06Hamburg~10K1.01×
07Brandenburg~20K0.96×
08Bayern~80K0.95×
09Nordrhein-Westfalen~100K0.89×
10Sachsen~20K0.78×
11Schleswig-Holstein~20K0.78×
12Niedersachsen~40K0.77×
13Saarland~5K0.77×
14Thüringen~10K0.76×
15Sachsen-Anhalt~10K0.70×
16Mecklenburg-Vorpommern~7K0.64×
Fig. 06

Affinity by region

Affinity by region — Khan Academy, Germany
0.64×1.00×1.93×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Khan Academy audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Khan Academy audience
#·InterestCategoryAffinity×
01KumonBusiness & Career116.78×
02Foam latexHealth66.39×
03BacalarTravel & Leisure63.17×
04ACT (test)Business & Career60.41×
05Substitute teacherBusiness & Career41.60×
06University of CambridgeBusiness & Career38.91×
07Indian Institute of Technology DelhiBusiness & Career37.48×
08Institute of Business ManagementBusiness & Career32.80×
09SkillshareKids & Family29.90×
10London Business SchoolBusiness & Career27.18×
11Universities in the United KingdomBusiness & Career22.28×
12Silent Hill (film)Movies & TV20.00×
13TOEICBusiness & Career18.48×
14College admissions in the United StatesBusiness & Career18.20×
15STEM fieldsBusiness & Career18.12×
16Boston (magazine)News17.65×
17University and college admissionBusiness & Career15.71×
18DuolingoBusiness & Career11.67×
19University of AmsterdamBusiness & Career10.97×
20English studiesBusiness & Career9.55×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Khan Academy audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Khan Academy audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL2.05×
Career OrientationPOWER1.73×
Early Adopter MentalityPOWER1.24×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Khan Academy audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.75×
IndulgenceJOY0.79×
TraditionCONSERVATISM0.81×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Khan Academy have in Germany?

Khan Academy has an estimated audience of 546,322 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Khan Academy fans?

43.7% of Khan Academy fans are female, 56.3% are male, with an average age of 37.6 years.

03

Which brands do Khan Academy fans like most?

Khan Academy fans show strongest brand affinity for Kumon (116.78×), University of Cambridge (38.91×), and Skillshare (29.9×) over the country average.

04

Where do Khan Academy fans live in Germany?

Khan Academy fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~80K), and Hessen (reach ~80K). These three regions account for the largest share of the active audience.

05

What other brands do Khan Academy fans also like?

Beyond Khan Academy itself, the audience over-indexes on University of Cambridge (38.91×), Skillshare (29.9×), Institute of Business Management (32.8×), and Duolingo (11.67×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More E-learning audiences in Germany

See Khan Academy audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Khan Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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