Khan Academy Audience in Germany
Khan Academy has an estimated audience of 549,517 people in Germany. 43.7% are female, 56.3% are male, average age 37.6. Top regions: Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities: Kumon, University of Cambridge, Skillshare, Udacity, Institute of Business Management.
The average Khan Academy fan in Germany is 37.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Hessen, Bayern. Top brand affinities include Kumon, University of Cambridge, Skillshare, with strongest over-indexing on Kumon (116.78× the country average). Demographically, the Khan Academy audience skews more male with an average age of 37.6, and over-indexes on personality traits such as Early Adopter Mentality, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning
Demographics of Khan Academy fans
| Metric | Value |
|---|---|
| Female | 43.7% |
| Male | 56.3% |
| Average age | 37.6 |
| Estimated audience size | 549,517 |
Audience persona
The typical Khan Academy fan in Germany is more male, around 37.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Kumon.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,424 | 0.91× |
| Hessen | 88,541 | 2.11× |
| Bayern | 85,805 | 0.97× |
| Baden-Württemberg | 82,733 | 1.1× |
| Berlin | 54,069 | 2.2× |
| Niedersachsen | 41,023 | 0.77× |
| Rheinland-Pfalz | 28,778 | 1.05× |
| Sachsen | 19,291 | 0.72× |
| Brandenburg | 15,625 | 0.92× |
| Schleswig-Holstein | 14,230 | 0.72× |
| Hamburg | 13,331 | 1.07× |
| Thüringen | 7,925 | 0.57× |
| Sachsen-Anhalt | 7,753 | 0.54× |
| Mecklenburg-Vorpommern | 5,752 | 0.55× |
| Bremen | 5,491 | 1.17× |
| Saarland | 4,264 | 0.63× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kumon | 116.78× | Business & Career |
| University of Cambridge | 38.91× | Business & Career |
| Skillshare | 29.9× | Kids & Family |
| Udacity | 26.33× | Business & Career |
| Institute of Business Management | 32.8× | Business & Career |
| Duolingo | 11.67× | Business & Career |
| Silent Hill (film) | 20× | Movies & TV |
| TOEIC | 18.48× | Business & Career |
| Substitute teacher | 41.6× | Business & Career |
| London Business School | 27.18× | Business & Career |
| ACT (test) | 60.41× | Business & Career |
| University and college admission | 15.71× | Business & Career |
| Indian Institute of Technology Delhi | 37.48× | Business & Career |
| Boston (magazine) | 17.65× | News |
| College admissions in the United States | 18.2× | Business & Career |
| Universities in the United Kingdom | 22.28× | Business & Career |
| STEM fields | 18.12× | Business & Career |
| English studies | 9.55× | Business & Career |
| Oblivion (2013 film) | 5.78× | Movies & TV |
| Bacalar | 63.17× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 2.52 |
| Career Orientation | POWER | 2.33 |
| Sustainability | BALANCE | 2.07 |
| Convenience Orientation | PREMIUM | 1.72 |
| Need for Security | CONSERVATISM | 1.64 |
| Risk Appetite | THRILL | 1.54 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.4% |
| Brazil | 13.7% |
| Vietnam | 11.9% |
See Khan Academy audiences in other countries
More E-learning audiences in Germany
- Duolingo (2,664,749)
- Babbel (1,081,411)
- Udemy (1,057,143)
- ResearchGate (915,104)
- Udacity (660,393)
Frequently asked questions
How many fans does Khan Academy have in Germany?
Khan Academy has an estimated audience of 549,517 people in Germany, concentrated in Nordrhein-Westfalen and Hessen.
What is the gender split and age of Khan Academy fans?
43.7% of Khan Academy fans are female, 56.3% are male, with an average age of 37.6 years.
Which brands do Khan Academy fans like most?
Khan Academy fans show strongest brand affinity for Kumon (116.78×), University of Cambridge (38.91×), and Skillshare (29.9×) over the country average.
Where do Khan Academy fans live in Germany?
Khan Academy fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,424), Hessen (reach 88,541), and Bayern (reach 85,805). These three regions account for the largest share of the active audience.
What other brands do Khan Academy fans also like?
Beyond Khan Academy itself, the audience over-indexes on University of Cambridge (38.91×), Skillshare (29.9×), Udacity (26.33×), and Institute of Business Management (32.8×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Khan Academy. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.