Rosetta Stone (software) Audience in Germany
Rosetta Stone (software) has an estimated audience of 187,821 people in Germany. 58.0% are female, 42.0% are male, average age 39.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: International English Language Testing System, Language school, Memrise, New Look, International relations.
The average Rosetta Stone (software) fan in Germany is 39.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include International English Language Testing System, Language school, Memrise, with strongest over-indexing on International English Language Testing System (36.88× the country average). Demographically, the Rosetta Stone (software) audience skews more female with an average age of 39.7, and over-indexes on personality traits such as Career Orientation, Convenience Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Business & Career · Type: Website / Newspaper / Magazine · Subtype: E-learning
Demographics of Rosetta Stone (software) fans
| Metric | Value |
|---|---|
| Female | 58.0% |
| Male | 42.0% |
| Average age | 39.7 |
| Estimated audience size | 187,821 |
Audience persona
The typical Rosetta Stone (software) fan in Germany is more female, around 39.7 years old, with strong Career Orientation tendencies and a notable affinity for International English Language Testing System.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 59,605 | 1.08× |
| Bayern | 45,284 | 1.11× |
| Baden-Württemberg | 38,558 | 1.12× |
| Hessen | 26,407 | 1.37× |
| Niedersachsen | 22,449 | 0.91× |
| Berlin | 18,678 | 1.65× |
| Rheinland-Pfalz | 12,284 | 0.97× |
| Sachsen | 10,202 | 0.82× |
| Schleswig-Holstein | 8,426 | 0.93× |
| Hamburg | 7,781 | 1.36× |
| Brandenburg | 6,294 | 0.8× |
| Thüringen | 4,967 | 0.77× |
| Sachsen-Anhalt | 4,511 | 0.69× |
| Mecklenburg-Vorpommern | 2,979 | 0.62× |
| Bremen | 2,436 | 1.13× |
| Saarland | 2,280 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| International English Language Testing System | 36.88× | Business & Career |
| Language school | 17.69× | Kids & Family |
| Memrise | 58.56× | Business & Career |
| New Look | 19.58× | Fashion & Accessoires |
| International relations | 15.36× | Business & Career |
| Maître Gims | 38.7× | Music & Radio |
| Deutsche Welle | 18.48× | Music & Radio |
| Master class | 14.21× | Business & Career |
| American Beauty (1999 film) | 20× | Movies & TV |
| Busuu | 28.94× | Business & Career |
| JACK & JONES | 20× | Fashion & Accessoires |
| Roblox | 9.27× | Games |
| Google News | 4.93× | News |
| 2.65× | Internet & Social Media | |
| Toy store | 19.16× | Kids & Family |
| Ryanair | 2.81× | Travel & Leisure |
| Christine McVie | 32.53× | Music & Radio |
| Snapped | 11.01× | Movies & TV |
| There Will Be Blood | 16.53× | Movies & TV |
| Library | 5.22× | Literature |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Career Orientation | POWER | 2.22 |
| Convenience Orientation | PREMIUM | 2.14 |
| Early Adopter Mentality | POWER | 1.95 |
| Sports Activity | POWER | 1.71 |
| Urban Lifestyle | OPEN | 1.69 |
| Sustainability | BALANCE | 1.43 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 38.3% |
| United Kingdom | 8.7% |
| Italy | 6.2% |
See Rosetta Stone (software) audiences in other countries
- Rosetta Stone (software) — United States
- Rosetta Stone (software) — United Kingdom
- Rosetta Stone (software) — France
- Rosetta Stone (software) — Italy
- Rosetta Stone (software) — Spain
- Rosetta Stone (software) — Brazil
- Rosetta Stone (software) — Japan
- Rosetta Stone (software) — South Korea
- Rosetta Stone (software) — India
More E-learning audiences in Germany
- Duolingo (2,664,749)
- Babbel (1,081,411)
- Udemy (1,057,143)
- ResearchGate (915,104)
- Udacity (660,393)
Frequently asked questions
How many fans does Rosetta Stone (software) have in Germany?
Rosetta Stone (software) has an estimated audience of 187,821 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Rosetta Stone (software) fans?
58.0% of Rosetta Stone (software) fans are female, 42.0% are male, with an average age of 39.7 years.
Which brands do Rosetta Stone (software) fans like most?
Rosetta Stone (software) fans show strongest brand affinity for International English Language Testing System (36.88×), Language school (17.69×), and Memrise (58.56×) over the country average.
Where do Rosetta Stone (software) fans live in Germany?
Rosetta Stone (software) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 59,605), Bayern (reach 45,284), and Baden-Württemberg (reach 38,558). These three regions account for the largest share of the active audience.
What other brands do Rosetta Stone (software) fans also like?
Beyond Rosetta Stone (software) itself, the audience over-indexes on Language school (17.69×), Memrise (58.56×), New Look (19.58×), and International relations (15.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rosetta Stone (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.