A data profile of the people who buy, follow and care about Rosetta Stone (software) in United States — modelled from more than twelve digital signal sources. Rosetta Stone (software) has an estimated audience of 1,708,435 people in United States.
The average Rosetta Stone (software) fan in United States is 40.4 years old, balanced, and lives primarily in California.
The audience is concentrated in California, Texas, Florida.
Top brand affinities include Telegram, Linguistics, Super Mario, with strongest over-indexing on Telegram (36.18× the country average).
Demographically, the Rosetta Stone (software) audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Convenience Orientation, Travelling.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
The typical Rosetta Stone (software) fan in United States is balanced, around 40.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Telegram.
The key figures that characterise the Rosetta Stone (software) profile in United States.
54.4% are female, 45.6% are male, average age 40.4.
| Metric | Value |
|---|---|
| Female | 54.4% |
| Male | 45.6% |
| Average age | 40.4 |
| Estimated audience size | 1,708,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 21% | |
| 40-49 | 23% | |
| 50+ | 21% |
of the worldwide Rosetta Stone (software) audience comes from United States.
| Country | Share |
|---|---|
| United States | 35.3% |
| United Kingdom | 8.1% |
| Italy | 7.3% |
Where the Rosetta Stone (software) audience in United States is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Utah | ~20K | 1.28× | |
| 02 | Arizona | ~40K | 1.24× | |
| 03 | Alaska | ~4K | 1.21× | |
| 04 | Washington | ~40K | 1.19× | |
| 05 | Washington, District of Columbia | ~6K | 1.18× | |
| 06 | Colorado | ~30K | 1.17× | |
| 07 | Virginia | ~50K | 1.15× | |
| 08 | California | ~200K | 1.13× | |
| 09 | Florida | ~100K | 1.12× | |
| 10 | Massachusetts | ~40K | 1.11× | |
| 11 | Oregon | ~20K | 1.11× | |
| 12 | Idaho | ~10K | 1.11× | |
| 13 | New York | ~100K | 1.10× | |
| 14 | Georgia | ~60K | 1.08× | |
| 15 | New Jersey | ~50K | 1.07× | |
| 16 | New Hampshire | ~7K | 1.07× | |
| 17 | Texas | ~200K | 1.04× | |
| 18 | Connecticut | ~20K | 1.03× | |
| 19 | New Mexico | ~9K | 1.03× | |
| 20 | Montana | ~5K | 1.03× | |
| 21 | Hawaii | ~8K | 1.02× | |
| 22 | North Carolina | ~50K | 1.01× | |
| 23 | Alabama | ~20K | 1.01× | |
| 24 | Illinois | ~60K | 1.00× | |
| 25 | Nevada | ~20K | 1.00× | |
| 26 | Rhode Island | ~6K | 1.00× | |
| 27 | Missouri | ~30K | 0.99× | |
| 28 | Vermont | ~3K | 0.99× | |
| 29 | Maryland | ~30K | 0.98× | |
| 30 | Maine | ~6K | 0.97× | |
| 31 | Tennessee | ~30K | 0.96× | |
| 32 | Pennsylvania | ~60K | 0.95× | |
| 33 | Kansas | ~10K | 0.95× | |
| 34 | Minnesota | ~20K | 0.94× | |
| 35 | North Dakota | ~3K | 0.94× | |
| 36 | Oklahoma | ~20K | 0.93× | |
| 37 | South Carolina | ~20K | 0.91× | |
| 38 | Arkansas | ~10K | 0.91× | |
| 39 | Nebraska | ~8K | 0.91× | |
| 40 | Indiana | ~30K | 0.90× | |
| 41 | Louisiana | ~20K | 0.89× | |
| 42 | Kentucky | ~20K | 0.89× | |
| 43 | Michigan | ~40K | 0.88× | |
| 44 | South Dakota | ~4K | 0.88× | |
| 45 | West Virginia | ~7K | 0.87× | |
| 46 | Ohio | ~50K | 0.86× | |
| 47 | Iowa | ~10K | 0.86× | |
| 48 | Wisconsin | ~20K | 0.85× | |
| 49 | Delaware | ~4K | 0.80× | |
| 50 | Mississippi | ~10K | 0.78× |
The strongest cross-interests of the Rosetta Stone (software) audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Telegram | Internet & Social Media | 36.18× | ||
| 02 | Oysho | Fashion & Accessoires | 20.00× | ||
| 03 | Candy Crush Soda Saga | Games | 10.92× | ||
| 04 | Super Mario | Games | 9.35× | ||
| 05 | Linguistics | Business & Career | 8.47× | ||
| 06 | PlayStation Store | Games | 7.20× | ||
| 07 | Motivational Quotes | Business & Career | 5.59× | ||
| 08 | Master's degree | Business & Career | 3.84× | ||
| 09 | Dutch Bros. Coffee | Food & Beverages | 3.77× | ||
| 10 | Khan Academy | Business & Career | 3.41× | ||
| 11 | Internet Movie Database | Movies & TV | 3.35× | ||
| 12 | Puzzle video games | Games | 3.22× | ||
| 13 | Google News | News | 2.82× | ||
| 14 | Middle school | Business & Career | 2.74× | ||
| 15 | Innovation | Business & Career | 2.59× | ||
| 16 | Expedia | Travel & Leisure | 2.48× | ||
| 17 | Cabinetry | Home & Garden | 2.35× | ||
| 18 | Internet & Social Media | 1.64× | |||
| 19 | Indeed.com | Business & Career | 1.63× | ||
| 20 | Recreation | Travel & Leisure | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.38× | |
| Travelling | THRILL | 1.33× | |
| Career Orientation | POWER | 1.33× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 0.83× | |
| DIY Mentality | THRILL | 0.87× | |
| Creativity | OPEN | 0.90× |
Rosetta Stone (software) has an estimated audience of 1,708,435 people in United States, concentrated in California and Texas.
54.4% of Rosetta Stone (software) fans are female, 45.6% are male, with an average age of 40.4 years.
Rosetta Stone (software) fans show strongest brand affinity for Telegram (36.18×), Linguistics (8.47×), and Super Mario (9.35×) over the country average.
Rosetta Stone (software) fans in United States are most concentrated in California (reach ~200K), Texas (reach ~200K), and Florida (reach ~100K). These three regions account for the largest share of the active audience.
Beyond Rosetta Stone (software) itself, the audience over-indexes on Linguistics (8.47×), Super Mario (9.35×), Oysho (20×), and Master's degree (3.84×) compared to the United States average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in United States who actively search for Rosetta Stone (software). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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