PlayStation Store Audience in United States

PlayStation Store logo

PlayStation Store has an estimated audience of 3,070,568 people in United States. 25.7% are female, 74.3% are male, average age 29.7. Top regions: California, Texas, Florida. Top brand affinities: Godzilla, Super Mario Bros., Xbox Game Pass, FIFA Mobile, Xbox.

The average PlayStation Store fan in United States is 29.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Godzilla, Super Mario Bros., Xbox Game Pass, with strongest over-indexing on Godzilla (5.93× the country average). Demographically, the PlayStation Store audience skews more male with an average age of 29.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Product

Demographics of PlayStation Store fans

Demographic split for PlayStation Store audience in United States
MetricValue
Female25.7%
Male74.3%
Average age29.7
Estimated audience size3,070,568

Audience persona

The typical PlayStation Store fan in United States is more male, around 29.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Godzilla.

Top regions in United States

Top regions ranked by reach for PlayStation Store in United States
RegionReachAffinity
California340,7991.01×
Texas273,7031.04×
Florida211,5731.02×
New York167,0250.97×
Pennsylvania110,2191.07×
Ohio106,3061.12×
Georgia104,3311.1×
Illinois103,3791.01×
North Carolina95,2941.03×
Michigan87,6341.09×
Virginia76,8661.03×
Washington69,5791.13×
New Jersey68,3900.88×
Tennessee67,7001.1×
Indiana62,6811.12×
Arizona62,4411×
Massachusetts55,5460.92×
Missouri54,2261.1×
Kentucky48,2191.25×
Maryland48,0450.91×
Colorado47,8400.99×
Alabama46,8921.09×
Wisconsin46,0681×
South Carolina45,8630.99×
Louisiana40,4721.02×
Minnesota39,3510.89×
Oregon39,0581.11×
Oklahoma38,6321.13×
Utah31,3211.14×
Nevada30,1791.02×
Arkansas30,1531.19×
Mississippi27,2761.08×
Connecticut26,4820.86×
Iowa26,3481.04×
Kansas25,0121.03×
West Virginia17,4491.22×
Idaho16,1141.05×
Nebraska16,0071.04×
New Mexico14,1220.92×
New Hampshire11,0370.91×
Maine10,8240.98×
Hawaii8,9680.68×
Rhode Island7,7190.79×
Montana7,4700.88×
Washington, District of Columbia7,1150.77×
Delaware6,8100.8×
South Dakota6,3910.9×
North Dakota6,2710.99×
Alaska5,9250.9×
Vermont4,3230.8×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for PlayStation Store audience
BrandAffinityCategory
Godzilla5.93×Movies & TV
Super Mario Bros.12.55×Games
Xbox Game Pass16.88×Games
FIFA Mobile24.57×Games
Xbox5.82×Games
Avengers (band)13.5×Music & Radio
Superman2.03×Movies & TV
Euphoria2.05×Movies & TV
GameStop4.36×Games
PlayStation Network12.08×Games
Tom Holland7.32×Movies & TV
Xbox Live14.15×Games
Venom (band)10.28×Music & Radio
Super Mario9.56×Games
Epic Games5.64×Games
Playstation 55.78×Games
The Legend of Zelda6.5×Games
PlayStation5.44×Games
Retrogaming5.92×Games
FIFA World Cup2.41×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by PlayStation Store audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.42
Early Adopter MentalityPOWER1.97
Social Media UsageJOY1.35
Risk AppetiteTHRILL1.17
Urban LifestyleOPEN1.11
ExtroversionTHRILL1.1

Worldwide distribution

Worldwide audience distribution share by country for PlayStation Store
CountryShare
United States13.5%
Brazil9.2%
Japan6.4%

See PlayStation Store audiences in other countries

More Games audiences in United States

Frequently asked questions

How many fans does PlayStation Store have in United States?

PlayStation Store has an estimated audience of 3,070,568 people in United States, concentrated in California and Texas.

What is the gender split and age of PlayStation Store fans?

25.7% of PlayStation Store fans are female, 74.3% are male, with an average age of 29.7 years.

Which brands do PlayStation Store fans like most?

PlayStation Store fans show strongest brand affinity for Godzilla (5.93×), Super Mario Bros. (12.55×), and Xbox Game Pass (16.88×) over the country average.

Where do PlayStation Store fans live in United States?

PlayStation Store fans in United States are most concentrated in California (reach 340,799), Texas (reach 273,703), and Florida (reach 211,573). These three regions account for the largest share of the active audience.

What other brands do PlayStation Store fans also like?

Beyond PlayStation Store itself, the audience over-indexes on Super Mario Bros. (12.55×), Xbox Game Pass (16.88×), FIFA Mobile (24.57×), and Xbox (5.82×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.