Rascasse Audience Intelligence

PlayStation Store Target Market in United States

A data profile of the people who buy, follow and care about PlayStation Store in United States — modelled from more than twelve digital signal sources. PlayStation Store has an estimated audience of 3,167,949 people in United States.

#1017among Brand in United States#196in Games

The average PlayStation Store fan in United States is 29.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Godzilla, Super Mario Bros., Xbox Game Pass, with strongest over-indexing on Godzilla (5.93× the country average).

Demographically, the PlayStation Store audience skews more male with an average age of 29.7, and over-indexes on personality traits such as Early Adopter Mentality, Social Media Usage.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical PlayStation Store fan in United States is more male, around 29.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Godzilla.

Category: Games · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the PlayStation Store profile in United States.

Audience size
3.2M
in United States
Gender
25.7%♀
74.3% male
Age
29.7
average years
Country rank
#9833
Brand in United States
Fig. 01

Search interest · 12-month trend

+27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of PlayStation Store

25.7% are female, 74.3% are male, average age 29.7.

Fig. 02

Gender split

25.7%
Female
74.3%
Male
Demographic split for PlayStation Store audience in United States
MetricValue
Female25.7%
Male74.3%
Average age29.7
Estimated audience size3,167,949
Fig. 03

Age distribution

Ø 29.7
average years
Age distribution of the PlayStation Store audience in United States
Age bracketShare%
16-1945%
20-2925%
30-3916%
40-499%
50+6%
Fig. 04

Worldwide distribution

13.6%

of the worldwide PlayStation Store audience comes from United States.

Worldwide audience distribution share by country for PlayStation Store
CountryShare
United States13.6%
Brazil9.1%
Japan6.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the PlayStation Store audience in United States is strongest.

Fig. 05

Top regions by affinity

PlayStation Store customers by region in United States
#RegionReachAffinity×
01West Virginia~20K1.31×
02Kentucky~50K1.23×
03Arkansas~30K1.18×
04Oklahoma~40K1.13×
05Utah~30K1.13×
06Mississippi~30K1.13×
07Tennessee~70K1.12×
08Ohio~100K1.09×
09Missouri~50K1.09×
10Indiana~60K1.08×
11Alabama~50K1.08×
12Oregon~40K1.08×
13Washington~70K1.07×
14North Dakota~7K1.07×
15Pennsylvania~100K1.05×
16Michigan~80K1.05×
17Georgia~100K1.04×
18Iowa~30K1.04×
19Kansas~30K1.04×
20Idaho~20K1.04×
21Maine~10K1.04×
22Wyoming~5K1.04×
23Nebraska~20K1.03×
24Illinois~100K1.02×
25Louisiana~40K1.02×
26North Carolina~90K1.00×
27Nevada~30K1.00×
28Virginia~70K0.99×
29Colorado~50K0.99×
30Wisconsin~50K0.99×
31South Dakota~7K0.99×
32Florida~200K0.98×
33Arizona~60K0.98×
34South Carolina~50K0.98×
35Alaska~6K0.98×
36Texas~300K0.97×
37New Mexico~10K0.95×
38Montana~8K0.95×
39New York~200K0.94×
40New Hampshire~10K0.94×
41California~300K0.92×
42Maryland~50K0.92×
43Massachusetts~50K0.88×
44Minnesota~40K0.88×
45Connecticut~30K0.86×
46New Jersey~70K0.85×
47Rhode Island~8K0.85×
48Delaware~7K0.84×
49Washington, District of Columbia~7K0.74×
50Hawaii~9K0.70×
Fig. 06

Affinity by region

Affinity by region — PlayStation Store, United States
0.70×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the PlayStation Store audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for PlayStation Store audience
#·InterestCategoryAffinity×
01FIFA MobileGames24.57×
02mat best mbest11xSports24.30×
03Xbox Game PassGames16.88×
04Xbox LiveGames14.15×
05Ren and StimpyMovies & TV13.55×
06Avengers (band)Music & Radio13.50×
07Super Mario Bros.Games12.55×
08PlayStation NetworkGames12.08×
09Venom (band)Music & Radio10.28×
10Super MarioGames9.56×
11Tom HollandMovies & TV7.32×
12The Legend of ZeldaGames6.50×
13GodzillaMovies & TV5.93×
14XboxGames5.82×
15Playstation 5Games5.78×
16Epic GamesGames5.64×
17GameStopGames4.36×
18FIFA World CupSports2.41×
19SupermanMovies & TV2.03×
20FIFA World Cup 2026Sports1.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the PlayStation Store audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by PlayStation Store audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.34×
Social Media UsageJOY1.26×
PatriotismCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by PlayStation Store audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.67×
CreativityOPEN0.70×
Community OrientationOPEN0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is PlayStation Store's target market in United States?

PlayStation Store's target market in United States covers an estimated 3,167,949 people, concentrated in California and Texas.

02

What is the gender split and age of PlayStation Store customers?

25.7% of the PlayStation Store audience are female, 74.3% are male, with an average age of 29.7 years.

03

Which brands do PlayStation Store fans like most?

PlayStation Store fans show strongest brand affinity for Godzilla (5.93×), Super Mario Bros. (12.55×), and Xbox Game Pass (16.88×) over the country average.

04

Where do PlayStation Store fans live in United States?

PlayStation Store fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do PlayStation Store fans also like?

Beyond PlayStation Store itself, the audience over-indexes on Super Mario Bros. (12.55×), Xbox Game Pass (16.88×), FIFA Mobile (24.57×), and Xbox (5.82×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Games audiences in United States

See PlayStation Store audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for PlayStation Store. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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