Rascasse Audience Intelligence

FIFA Mobile Audience in United States

A data profile of the people who buy, follow and care about FIFA Mobile in United States — modelled from more than twelve digital signal sources. FIFA Mobile has an estimated audience of 1,017,210 people in United States.

#157among Video game in United States#266among Video / Board Game in United States#493in Games

The average FIFA Mobile fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Community College of Allegheny County, FIFA World Cup 2026, FIFA World Cup, with strongest over-indexing on Community College of Allegheny County (468.4× the country average).

Demographically, the FIFA Mobile audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Social Media Usage, Pet Ownership.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical FIFA Mobile fan in United States is more male, around 37.0 years old, with strong Social Media Usage tendencies and a notable affinity for Community College of Allegheny County.

Category: Games · Type: Video / Board Game · Subtype: Video game

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the FIFA Mobile profile in United States.

Audience size
1M
in United States
Gender
40.5%♀
59.5% male
Age
37.0
average years
Country rank
#23404
Video / Board Game in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of FIFA Mobile fans

40.5% are female, 59.5% are male, average age 37.0.

Fig. 02

Gender split

40.5%
Female
59.5%
Male
Demographic split for FIFA Mobile audience in United States
MetricValue
Female40.5%
Male59.5%
Average age37.0
Estimated audience size1,017,210
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the FIFA Mobile audience in United States
Age bracketShare%
16-1931%
20-2918%
30-3913%
40-4916%
50+22%
Fig. 04

Worldwide distribution

24.3%

of the worldwide FIFA Mobile audience comes from United States.

Worldwide audience distribution share by country for FIFA Mobile
CountryShare
United States24.3%
Germany5.9%
India5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the FIFA Mobile audience in United States is strongest.

Fig. 05

Top regions by affinity

FIFA Mobile fans by region: top regions in United States
#RegionReachAffinity×
01Virginia~50K1.97×
02New Jersey~50K1.76×
03Maryland~30K1.70×
04Texas~100K1.66×
05New York~90K1.61×
06California~200K1.42×
07Georgia~40K1.40×
08Florida~90K1.35×
09North Carolina~40K1.28×
10Illinois~40K1.23×
11Washington, District of Columbia~4K1.21×
12Washington~20K1.14×
13Nevada~10K1.13×
14Connecticut~10K1.07×
15Massachusetts~20K1.06×
16Kentucky~10K1.03×
17Delaware~3K1.03×
18Oregon~10K1.02×
19Iowa~9K1.02×
20Nebraska~5K1.02×
21Vermont~2K1.02×
22Arizona~20K1.01×
23Tennessee~20K1.01×
24Alaska~2K1.00×
25North Dakota~2K1.00×
26Arkansas~8K0.99×
27South Dakota~2K0.98×
28Alabama~10K0.96×
29Oklahoma~10K0.96×
30Rhode Island~3K0.95×
31Indiana~20K0.94×
32Montana~3K0.94×
33Louisiana~10K0.93×
34Kansas~7K0.93×
35Minnesota~10K0.91×
36West Virginia~4K0.91×
37Hawaii~4K0.91×
38Maine~3K0.91×
39South Carolina~10K0.90×
40Mississippi~8K0.90×
41New Hampshire~4K0.90×
42Idaho~5K0.89×
43New Mexico~4K0.88×
44Utah~8K0.85×
45Pennsylvania~30K0.80×
46Missouri~10K0.80×
47Colorado~10K0.78×
48Wisconsin~10K0.77×
49Ohio~20K0.75×
50Michigan~20K0.72×
Fig. 06

Affinity by region

Affinity by region — FIFA Mobile, United States
0.72×1.00×1.97×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the FIFA Mobile audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for FIFA Mobile audience
#·InterestCategoryAffinity×
01Community College of Allegheny CountyBusiness & Career468.40×
02Scotch & SodaFashion & Accessoires58.17×
03G-StarFashion & Accessoires58.17×
04Soccer.comSports55.30×
05Catalan languagePolitics & Society39.05×
06MonzaTravel & Leisure27.61×
07Copa LibertadoresSports25.32×
08Music video gameMusic & Radio15.76×
09BIRDMusic & Radio13.17×
10GamingGames10.97×
11Epic GamesGames10.72×
12La LigaSports10.57×
13Coco GauffSports10.50×
14FC BarcelonaSports8.88×
15UEFA Champions LeagueSports7.70×
16Manchester United F.C.Sports7.70×
17ArgentinaTravel & Leisure7.52×
18FIFA World CupSports6.77×
19Real Madrid C.F.Sports6.41×
20FIFA World Cup 2026Sports6.38×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the FIFA Mobile audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by FIFA Mobile audience · What stands out
TraitClusterDeviationScore
Social Media UsageJOY2.39×
Pet OwnershipJOY1.72×
Urban LifestyleOPEN1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by FIFA Mobile audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.22×
ExtroversionTHRILL0.27×
Convenience OrientationPREMIUM0.28×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does FIFA Mobile have in United States?

FIFA Mobile has an estimated audience of 1,017,210 people in United States, concentrated in California and Texas.

02

What is the gender split and age of FIFA Mobile fans?

40.5% of FIFA Mobile fans are female, 59.5% are male, with an average age of 37.0 years.

03

Which brands do FIFA Mobile fans like most?

FIFA Mobile fans show strongest brand affinity for Community College of Allegheny County (468.4×), FIFA World Cup 2026 (6.38×), and FIFA World Cup (6.77×) over the country average.

04

Where do FIFA Mobile fans live in United States?

FIFA Mobile fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do FIFA Mobile fans also like?

Beyond FIFA Mobile itself, the audience over-indexes on FIFA World Cup 2026 (6.38×), FIFA World Cup (6.77×), FC Barcelona (8.88×), and Soccer.com (55.3×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Video game audiences in United States

See FIFA Mobile audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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