FIFA Mobile Audience in United States

FIFA Mobile logo

FIFA Mobile has an estimated audience of 1,017,650 people in United States. 40.5% are female, 59.5% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Community College of Allegheny County, FIFA World Cup, FC Barcelona, Real Madrid C.F., Soccer.com.

The average FIFA Mobile fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Community College of Allegheny County, FIFA World Cup, FC Barcelona, with strongest over-indexing on Community College of Allegheny County (468.4× the country average). Demographically, the FIFA Mobile audience skews more male with an average age of 37.0, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Games · Type: Video / Board Game · Subtype: Video game

Demographics of FIFA Mobile fans

Demographic split for FIFA Mobile audience in United States
MetricValue
Female40.5%
Male59.5%
Average age37.0
Estimated audience size1,017,650

Audience persona

The typical FIFA Mobile fan in United States is more male, around 37.0 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Community College of Allegheny County.

Top regions in United States

Top regions ranked by reach for FIFA Mobile in United States
RegionReachAffinity
California168,8541.51×
Texas152,9891.75×
Florida104,3951.52×
New York103,6921.82×
Virginia57,5752.32×
New Jersey51,9522.01×
Georgia46,6141.49×
Illinois46,5681.37×
North Carolina37,0951.21×
Maryland33,2851.9×
Pennsylvania27,2540.8×
Washington26,5641.3×
Arizona23,2081.12×
Massachusetts23,1691.16×
Ohio21,0930.67×
Tennessee20,2020.99×
Indiana17,6550.95×
Michigan15,4070.58×
Kentucky13,5981.07×
Nevada13,1871.34×
Alabama13,1620.93×
Minnesota12,2570.84×
South Carolina12,0340.79×
Connecticut11,9871.17×
Louisiana11,7830.9×
Oregon11,6371×
Colorado11,0640.69×
Oklahoma10,9000.96×
Missouri10,3110.63×
Iowa9,0821.08×
Wisconsin8,4040.55×
Arkansas8,0060.95×
Kansas6,3330.79×
Utah5,6120.62×
Nebraska5,5321.08×
Washington, District of Columbia4,6531.52×
Mississippi4,4170.53×
Delaware3,1181.11×
New Mexico2,5760.5×
Rhode Island2,4370.75×
Idaho2,1550.42×
Maine1,9720.54×
Hawaii1,8020.41×
West Virginia1,7500.37×
Alaska1,7470.8×
New Hampshire1,6830.42×
Vermont1,5980.89×
North Dakota1,5850.76×
Montana1,5230.54×
South Dakota1,5030.64×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for FIFA Mobile audience
BrandAffinityCategory
Community College of Allegheny County468.4×Business & Career
FIFA World Cup6.77×Sports
FC Barcelona8.88×Sports
Real Madrid C.F.6.41×Sports
Soccer.com55.3×Sports
Catalan language39.05×Politics & Society
Epic Games10.72×Games
Argentina7.52×Travel & Leisure
Gaming10.97×Games
Coco Gauff10.5×Sports
Music video game15.76×Music & Radio
La Liga10.57×Sports
Carlos Alcaraz10.5×Sports
Scotch & Soda58.17×Fashion & Accessoires
BIRD13.17×Music & Radio
Copa Libertadores25.32×Sports
Monza27.61×Travel & Leisure
Manchester United F.C.7.7×Sports
UEFA Champions League7.7×Sports
G-Star58.17×Fashion & Accessoires

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by FIFA Mobile audience
TraitClusterScore
LGBTQ+ IdentityOPEN1
SustainabilityBALANCE0.93
Luxury OrientationPREMIUM0.89
IndulgenceJOY0.85
Social Media UsageJOY0.85
Pet OwnershipJOY0.85

Worldwide distribution

Worldwide audience distribution share by country for FIFA Mobile
CountryShare
United States24.0%
Germany5.8%
India5.3%

See FIFA Mobile audiences in other countries

More Video game audiences in United States

Frequently asked questions

How many fans does FIFA Mobile have in United States?

FIFA Mobile has an estimated audience of 1,017,650 people in United States, concentrated in California and Texas.

What is the gender split and age of FIFA Mobile fans?

40.5% of FIFA Mobile fans are female, 59.5% are male, with an average age of 37.0 years.

Which brands do FIFA Mobile fans like most?

FIFA Mobile fans show strongest brand affinity for Community College of Allegheny County (468.4×), FIFA World Cup (6.77×), and FC Barcelona (8.88×) over the country average.

Where do FIFA Mobile fans live in United States?

FIFA Mobile fans in United States are most concentrated in California (reach 168,854), Texas (reach 152,989), and Florida (reach 104,395). These three regions account for the largest share of the active audience.

What other brands do FIFA Mobile fans also like?

Beyond FIFA Mobile itself, the audience over-indexes on FIFA World Cup (6.77×), FC Barcelona (8.88×), Real Madrid C.F. (6.41×), and Soccer.com (55.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for FIFA Mobile. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.