G-Star Audience in United States
G-Star has an estimated audience of 305,353 people in United States. 50.5% are female, 49.5% are male, average age 29.9. Top regions: New York, California, Maryland. Top brand affinities: University of Rochester, The California Endowment, Gilt.com, Bank account, Natural rubber.
The average G-Star fan in United States is 29.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Maryland. Top brand affinities include University of Rochester, The California Endowment, Gilt.com, with strongest over-indexing on University of Rochester (38.59× the country average). Demographically, the G-Star audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion
Demographics of G-Star fans
| Metric | Value |
|---|---|
| Female | 50.5% |
| Male | 49.5% |
| Average age | 29.9 |
| Estimated audience size | 305,353 |
Audience persona
The typical G-Star fan in United States is balanced, around 29.9 years old, with strong Design Affinity tendencies and a notable affinity for University of Rochester.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| New York | 68,110 | 3.99× |
| California | 39,532 | 1.18× |
| Maryland | 25,751 | 4.9× |
| Florida | 23,004 | 1.11× |
| New Jersey | 22,846 | 2.94× |
| Texas | 20,566 | 0.78× |
| Georgia | 19,551 | 2.08× |
| Ohio | 17,214 | 1.83× |
| Pennsylvania | 14,508 | 1.41× |
| Illinois | 11,187 | 1.1× |
| Virginia | 10,187 | 1.37× |
| North Carolina | 9,570 | 1.04× |
| Washington, District of Columbia | 6,283 | 6.85× |
| Massachusetts | 6,056 | 1.01× |
| Washington | 4,621 | 0.75× |
| South Carolina | 4,291 | 0.93× |
| Michigan | 3,987 | 0.5× |
| Louisiana | 3,619 | 0.92× |
| Connecticut | 3,594 | 1.17× |
| Tennessee | 3,418 | 0.56× |
| Alabama | 3,291 | 0.77× |
| Arizona | 3,156 | 0.51× |
| Indiana | 2,615 | 0.47× |
| Colorado | 2,579 | 0.54× |
| Nevada | 2,366 | 0.8× |
| Oregon | 2,303 | 0.66× |
| Missouri | 2,179 | 0.44× |
| Utah | 1,968 | 0.72× |
| Mississippi | 1,907 | 0.76× |
| Minnesota | 1,881 | 0.43× |
| Kentucky | 1,579 | 0.41× |
| Wisconsin | 1,561 | 0.34× |
| Delaware | 1,303 | 1.55× |
| Oklahoma | 1,048 | 0.31× |
| Kansas | 861 | 0.36× |
| Arkansas | 813 | 0.32× |
| Iowa | 681 | 0.27× |
| West Virginia | 600 | 0.42× |
| Rhode Island | 550 | 0.57× |
| New Mexico | 533 | 0.35× |
| New Hampshire | 512 | 0.43× |
| Maine | 500 | 0.46× |
| Hawaii | 461 | 0.35× |
| Nebraska | 433 | 0.28× |
| Idaho | 365 | 0.24× |
| Montana | 270 | 0.32× |
| Vermont | 254 | 0.47× |
| Alaska | 197 | 0.3× |
| South Dakota | 170 | 0.24× |
| North Dakota | 165 | 0.26× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| University of Rochester | 38.59× | Business & Career |
| The California Endowment | 69.27× | Politics & Society |
| Gilt.com | 14.31× | Shopping |
| Bank account | 2.88× | Business & Career |
| Natural rubber | 2.22× | Cars & Mobility |
| Iowa Lottery | 11.06× | Games |
| Home construction | 1.52× | Home & Garden |
| Pro-Ject | 4.28× | Music & Radio |
| Elsword | 16.42× | Games |
| Mothercare | 3.17× | Kids & Family |
| Nebraska Cornhuskers football | 3.47× | Sports |
| Kendra Scott | 2.67× | Fashion & Accessoires |
| UK garage | 4.93× | Music & Radio |
| Home equity | 1.71× | Home & Garden |
| Kobe University | 32.51× | Business & Career |
| Iván Fischer | 98.13× | Music & Radio |
| Sub Zero (Official) | 7.33× | Literature |
| Stamp collecting | 3.51× | Home & Garden |
| Ipag Business School | 13.57× | Business & Career |
| Jesse Plemons | 2.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.21 |
| Sustainability | BALANCE | 1.64 |
| Luxury Orientation | PREMIUM | 1.54 |
| LGBTQ+ Identity | OPEN | 1.39 |
| Quality Awareness | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.29 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 28.5% |
| Germany | 13.6% |
| Netherlands | 11.3% |
See G-Star audiences in other countries
More Premium fashion audiences in United States
- Michael Kors (13,882,075)
- Ralph Lauren (13,440,905)
- Versace (10,027,955)
- Calvin Klein (9,529,511)
- Tommy Hilfiger (7,533,566)
Frequently asked questions
How many fans does G-Star have in United States?
G-Star has an estimated audience of 305,353 people in United States, concentrated in New York and California.
What is the gender split and age of G-Star fans?
50.5% of G-Star fans are female, 49.5% are male, with an average age of 29.9 years.
Which brands do G-Star fans like most?
G-Star fans show strongest brand affinity for University of Rochester (38.59×), The California Endowment (69.27×), and Gilt.com (14.31×) over the country average.
Where do G-Star fans live in United States?
G-Star fans in United States are most concentrated in New York (reach 68,110), California (reach 39,532), and Maryland (reach 25,751). These three regions account for the largest share of the active audience.
What other brands do G-Star fans also like?
Beyond G-Star itself, the audience over-indexes on The California Endowment (69.27×), Gilt.com (14.31×), Bank account (2.88×), and Natural rubber (2.22×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for G-Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.