G-Star Audience in United States

G-Star has an estimated audience of 305,353 people in United States. 50.5% are female, 49.5% are male, average age 29.9. Top regions: New York, California, Maryland. Top brand affinities: 7 for all Mankind, Massimo Dutti, Autism Awareness, Diabetes mellitus awareness, Microblogging.

The average G-Star fan in United States is 29.9 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Maryland. Top brand affinities include 7 for all Mankind, Massimo Dutti, Autism Awareness, with strongest over-indexing on 7 for all Mankind (104.62× the country average). Demographically, the G-Star audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

Demographics of G-Star fans

Demographic split for G-Star audience in United States
MetricValue
Female50.5%
Male49.5%
Average age29.9
Estimated audience size305,353

Audience persona

The typical G-Star fan in United States is balanced, around 29.9 years old, with strong Design Affinity tendencies and a notable affinity for 7 for all Mankind.

Top regions in United States

Top regions ranked by reach for G-Star in United States
RegionReachAffinity
New York68,1103.99×
California39,5321.18×
Maryland25,7514.9×
Florida23,0041.11×
New Jersey22,8462.94×
Texas20,5660.78×
Georgia19,5512.08×
Ohio17,2141.83×
Pennsylvania14,5081.41×
Illinois11,1871.1×
Virginia10,1871.37×
North Carolina9,5701.04×
Washington, District of Columbia6,2836.85×
Massachusetts6,0561.01×
Washington4,6210.75×
South Carolina4,2910.93×
Michigan3,9870.5×
Louisiana3,6190.92×
Connecticut3,5941.17×
Tennessee3,4180.56×
Alabama3,2910.77×
Arizona3,1560.51×
Indiana2,6150.47×
Colorado2,5790.54×
Nevada2,3660.8×
Oregon2,3030.66×
Missouri2,1790.44×
Utah1,9680.72×
Mississippi1,9070.76×
Minnesota1,8810.43×
Kentucky1,5790.41×
Wisconsin1,5610.34×
Delaware1,3031.55×
Oklahoma1,0480.31×
Kansas8610.36×
Arkansas8130.32×
Iowa6810.27×
West Virginia6000.42×
Rhode Island5500.57×
New Mexico5330.35×
New Hampshire5120.43×
Maine5000.46×
Hawaii4610.35×
Nebraska4330.28×
Idaho3650.24×
Montana2700.32×
Vermont2540.47×
Alaska1970.3×
South Dakota1700.24×
North Dakota1650.26×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for G-Star audience
BrandAffinityCategory
7 for all Mankind104.62×Fashion & Accessoires
Massimo Dutti69.27×Shopping
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
FIFA Mobile41.73×Games
Magnus Carlsen32.51×Sports
Rick Owens19.23×Fashion & Accessoires
Planet Fitness4.42×Sports
Income tax13.19×Business & Career
Esprit98.13×Fashion & Accessoires
Sanofi42.47×Health
Sneaker collecting6×Fashion & Accessoires
Nordstrom rack4.41×Fashion & Accessoires
Diaper bag5.96×Kids & Family
Longchamp15.56×Fashion & Accessoires
Kia Sportage16.42×Cars & Mobility
Charles, Prince of Wales18.87×Politics & Society
Livemusic3.84×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by G-Star audience
TraitClusterScore
Design AffinityPREMIUM2.21
SustainabilityBALANCE1.64
Luxury OrientationPREMIUM1.54
LGBTQ+ IdentityOPEN1.39
Quality AwarenessPREMIUM1.31
Family OrientationCONSERVATISM1.29

Worldwide distribution

Worldwide audience distribution share by country for G-Star
CountryShare
Japan28.5%
Germany13.6%
Netherlands11.3%

See G-Star audiences in other countries

More Premium fashion audiences in United States

Frequently asked questions

How many fans does G-Star have in United States?

G-Star has an estimated audience of 305,353 people in United States, concentrated in New York and California.

What is the gender split and age of G-Star fans?

50.5% of G-Star fans are female, 49.5% are male, with an average age of 29.9 years.

Which brands do G-Star fans like most?

G-Star fans show strongest brand affinity for 7 for all Mankind (104.62×), Massimo Dutti (69.27×), and Autism Awareness (19.03×) over the country average.

Where do G-Star fans live in United States?

G-Star fans in United States are most concentrated in New York (reach 68,110), California (reach 39,532), and Maryland (reach 25,751). These three regions account for the largest share of the active audience.

What other brands do G-Star fans also like?

Beyond G-Star itself, the audience over-indexes on Massimo Dutti (69.27×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Microblogging (12.67×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for G-Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.