Rascasse Audience Intelligence

G-Star Target Market in United States

A data profile of the people who buy, follow and care about G-Star in United States — modelled from more than twelve digital signal sources. G-Star has an estimated audience of 306,936 people in United States.

#28among Premium fashion in United States#4944among Brand in United States#1572in Fashion & Accessoires

The average G-Star fan in United States is 29.9 years old, balanced, and lives primarily in New York.

The audience is concentrated in New York, California, Florida.

Top brand affinities include 7 for all Mankind, Massimo Dutti, Esprit, with strongest over-indexing on 7 for all Mankind (146.34× the country average).

Demographically, the G-Star audience skews balanced with an average age of 29.9, and over-indexes on personality traits such as Family Orientation, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical G-Star fan in United States is balanced, around 29.9 years old, with strong Family Orientation tendencies and a notable affinity for 7 for all Mankind.

Category: Fashion & Accessoires · Type: Brand · Subtype: Premium fashion

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the G-Star profile in United States.

Audience size
307K
in United States
Gender
50.5%♀
49.5% male
Age
29.9
average years
Country rank
#47784
Brand in United States
Fig. 01

Search interest · 12-month trend

+4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of G-Star

50.5% are female, 49.5% are male, average age 29.9.

Fig. 02

Gender split

50.5%
Female
49.5%
Male
Demographic split for G-Star audience in United States
MetricValue
Female50.5%
Male49.5%
Average age29.9
Estimated audience size306,936
Fig. 03

Age distribution

Ø 29.9
average years
Age distribution of the G-Star audience in United States
Age bracketShare%
16-1946%
20-2923%
30-3914%
40-4910%
50+6%
Fig. 04

Worldwide distribution

7.6%

of the worldwide G-Star audience comes from United States.

Worldwide audience distribution share by country for G-Star
CountryShare
Japan28.2%
Germany13.5%
Netherlands11.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the G-Star audience in United States is strongest.

Fig. 05

Top regions by affinity

G-Star customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~6K6.71×
02Maryland~20K4.53×
03New York~60K3.52×
04New Jersey~20K2.80×
05Georgia~20K1.86×
06Ohio~10K1.41×
07Pennsylvania~10K1.38×
08Delaware~1K1.37×
09Virginia~10K1.30×
10Illinois~10K1.20×
11Florida~20K1.18×
12California~40K1.16×
13Connecticut~3K1.14×
14Massachusetts~6K1.00×
15North Carolina~9K0.94×
16Nevada~3K0.94×
17Louisiana~4K0.93×
18Washington~5K0.89×
19Alaska<1K0.87×
20South Carolina~4K0.86×
21North Dakota<1K0.86×
22Vermont<1K0.86×
23Utah~2K0.85×
24South Dakota<1K0.85×
25Rhode Island<1K0.83×
26Montana<1K0.83×
27Mississippi~2K0.81×
28Oregon~3K0.79×
29Alabama~3K0.78×
30New Hampshire<1K0.78×
31Maine<1K0.78×
32West Virginia~1K0.77×
33Texas~20K0.76×
34Hawaii<1K0.76×
35Idaho~1K0.74×
36New Mexico~1K0.72×
37Nebraska~1K0.72×
38Arkansas~2K0.69×
39Kansas~2K0.67×
40Iowa~2K0.65×
41Colorado~3K0.63×
42Oklahoma~2K0.63×
43Tennessee~4K0.62×
44Michigan~5K0.61×
45Kentucky~2K0.61×
46Missouri~3K0.59×
47Minnesota~3K0.59×
48Arizona~4K0.58×
49Indiana~3K0.57×
50Wisconsin~3K0.57×
Fig. 06

Affinity by region

Affinity by region — G-Star, United States
0.57×1.00×6.71×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the G-Star audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for G-Star audience
#·InterestCategoryAffinity×
01EspritFashion & Accessoires172.50×
027 for all MankindFashion & Accessoires146.34×
03Massimo DuttiShopping82.04×
04FIFA MobileGames58.17×
05Royal Air MarocTravel & Leisure47.17×
06SanofiHealth45.11×
07Billionaire Boys Club (clothing retailer)Fashion & Accessoires37.48×
08Magnus CarlsenSports26.51×
09Liv TylerMovies & TV23.04×
10DioramaKids & Family19.92×
11Abbott LaboratoriesHealth18.65×
12Laser printingTechnology & Electronics15.46×
13Rue La LaShopping14.96×
14Superdry.Fashion & Accessoires14.19×
15LongchampFashion & Accessoires13.39×
16paul smithFashion & Accessoires12.48×
17Rick OwensFashion & Accessoires11.21×
18ChessSports9.27×
19Sneaker collectingFashion & Accessoires4.89×
20Nordstrom rackFashion & Accessoires4.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the G-Star audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by G-Star audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM2.13×
IndulgenceJOY1.90×
PatriotismCONSERVATISM1.78×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by G-Star audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.69×
Community OrientationOPEN0.84×
DIY MentalityTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is G-Star's target market in United States?

G-Star's target market in United States covers an estimated 306,936 people, concentrated in New York and California.

02

What is the gender split and age of G-Star customers?

50.5% of the G-Star audience are female, 49.5% are male, with an average age of 29.9 years.

03

Which brands do G-Star fans like most?

G-Star fans show strongest brand affinity for 7 for all Mankind (146.34×), Massimo Dutti (82.04×), and Esprit (172.5×) over the country average.

04

Where do G-Star fans live in United States?

G-Star fans in United States are most concentrated in New York (reach ~60K), California (reach ~40K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do G-Star fans also like?

Beyond G-Star itself, the audience over-indexes on Massimo Dutti (82.04×), Esprit (172.5×), FIFA Mobile (58.17×), and Liv Tyler (23.04×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Premium fashion audiences in United States

See G-Star audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for G-Star. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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