Sneaker collecting Audience in United States

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Sneaker collecting has an estimated audience of 24,286,600 people in United States. 39.5% are female, 60.5% are male, average age 31.8. Top regions: California, Texas, New York. Top brand affinities: Sportswear (fashion), Puma, Stussy, NBA playoffs, Supreme.

The average Sneaker collecting fan in United States is 31.8 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Sportswear (fashion), Puma, Stussy, with strongest over-indexing on Sportswear (fashion) (11.69× the country average). Demographically, the Sneaker collecting audience skews more male with an average age of 31.8, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Topic

Demographics of Sneaker collecting fans

Demographic split for Sneaker collecting audience in United States
MetricValue
Female39.5%
Male60.5%
Average age31.8
Estimated audience size24,286,600

Audience persona

The typical Sneaker collecting fan in United States is more male, around 31.8 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Sportswear (fashion).

Top regions in United States

Top regions ranked by reach for Sneaker collecting in United States
RegionReachAffinity
California2,102,0670.79×
Texas1,701,8610.82×
New York1,681,1671.24×
Florida1,374,3440.84×
Pennsylvania788,6940.96×
New Jersey697,2471.13×
Georgia623,5120.83×
Illinois600,3750.74×
North Carolina556,0780.76×
Ohio493,6230.66×
Virginia471,9690.8×
Massachusetts463,8520.97×
Michigan419,4860.66×
Arizona355,9030.72×
Connecticut340,0821.4×
Tennessee322,5450.66×
Washington308,7260.63×
Maryland294,8640.71×
South Carolina266,8640.73×
Indiana260,0140.59×
Mississippi238,6291.19×
Missouri226,6330.58×
Oklahoma207,3210.77×
Colorado205,2430.54×
Kentucky204,0360.67×
Alabama197,4980.58×
Louisiana197,0160.63×
Nevada191,3770.81×
Wisconsin190,7440.52×
Oregon188,9340.68×
Arkansas181,7090.91×
Kansas168,9630.88×
Utah165,7110.76×
Minnesota159,7700.46×
West Virginia154,7851.37×
Hawaii148,9561.43×
Iowa148,0660.74×
Rhode Island134,3471.74×
New Mexico124,2341.02×
Maine123,0781.41×
Delaware120,3121.8×
Idaho116,9480.96×
New Hampshire115,9421.21×
Wyoming102,4462.85×
Nebraska102,1800.84×
Alaska98,2951.89×
Montana97,9281.45×
Washington, District of Columbia86,8701.19×
South Dakota84,5771.51×
Vermont77,0811.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Sneaker collecting audience
BrandAffinityCategory
Sportswear (fashion)11.69×Fashion & Accessoires
Puma13.39×Fashion & Accessoires
Stussy14.3×Fashion & Accessoires
NBA playoffs6.06×Sports
Supreme9.38×Fashion & Accessoires
Luka Dončić11.48×Sports
Indiana Pacers9.43×Sports
Minnesota Timberwolves8.15×Sports
New Balance5.84×Fashion & Accessoires
Air Jordan9.52×Fashion & Accessoires
Nike+10.24×Sports
NBA Finals4.72×Sports
Larry Bird14.12×Sports
Nike4.33×Fashion & Accessoires
StockX9.04×Shopping
Yeezy13.4×Fashion & Accessoires
Sacramento Kings8.13×Sports
Carhartt7.09×Fashion & Accessoires
Anthony Davis (basketball)10.96×Sports
Paul George15.21×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Sneaker collecting audience
TraitClusterScore
LGBTQ+ IdentityOPEN2.24
Early Adopter MentalityPOWER2
Luxury OrientationPREMIUM1.55
SustainabilityBALANCE1.32
Social Media UsageJOY1.2
Family OrientationCONSERVATISM1.15

Worldwide distribution

Worldwide audience distribution share by country for Sneaker collecting
CountryShare
United States24.3%
China10.0%
Japan6.4%

See Sneaker collecting audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Sneaker collecting have in United States?

Sneaker collecting has an estimated audience of 24,286,600 people in United States, concentrated in California and Texas.

What is the gender split and age of Sneaker collecting fans?

39.5% of Sneaker collecting fans are female, 60.5% are male, with an average age of 31.8 years.

Which brands do Sneaker collecting fans like most?

Sneaker collecting fans show strongest brand affinity for Sportswear (fashion) (11.69×), Puma (13.39×), and Stussy (14.3×) over the country average.

Where do Sneaker collecting fans live in United States?

Sneaker collecting fans in United States are most concentrated in California (reach 2,102,067), Texas (reach 1,701,861), and New York (reach 1,681,167). These three regions account for the largest share of the active audience.

What other brands do Sneaker collecting fans also like?

Beyond Sneaker collecting itself, the audience over-indexes on Puma (13.39×), Stussy (14.3×), NBA playoffs (6.06×), and Supreme (9.38×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Sneaker collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.