Sneaker collecting Audience in Germany
Sneaker collecting has an estimated audience of 3,683,532 people in Germany. 50.0% are female, 50.0% are male, average age 32.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Converse, Sportswear (fashion), Puma, Nike, ASICS.
The average Sneaker collecting fan in Germany is 32.5 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Converse, Sportswear (fashion), Puma, with strongest over-indexing on Converse (8.45× the country average). Demographically, the Sneaker collecting audience skews balanced with an average age of 32.5, and over-indexes on personality traits such as Early Adopter Mentality, Indulgence. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sneaker collecting fans
| Metric | Value |
|---|---|
| Female | 50.0% |
| Male | 50.0% |
| Average age | 32.5 |
| Estimated audience size | 3,683,532 |
Audience persona
The typical Sneaker collecting fan in Germany is balanced, around 32.5 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Converse.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 425,827 | 0.53× |
| Bayern | 291,822 | 0.49× |
| Baden-Württemberg | 245,093 | 0.49× |
| Niedersachsen | 243,788 | 0.68× |
| Rheinland-Pfalz | 204,671 | 1.11× |
| Sachsen | 195,902 | 1.08× |
| Berlin | 175,662 | 1.07× |
| Hessen | 168,675 | 0.6× |
| Schleswig-Holstein | 157,764 | 1.19× |
| Brandenburg | 138,796 | 1.21× |
| Hamburg | 126,885 | 1.52× |
| Saarland | 93,521 | 2.07× |
| Sachsen-Anhalt | 85,572 | 0.9× |
| Mecklenburg-Vorpommern | 75,261 | 1.07× |
| Bremen | 55,066 | 1.75× |
| Thüringen | 22,028 | 0.23× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Converse | 8.45× | Fashion & Accessoires |
| Sportswear (fashion) | 8.23× | Fashion & Accessoires |
| Puma | 8.76× | Fashion & Accessoires |
| Nike | 4.12× | Fashion & Accessoires |
| ASICS | 6.49× | Fashion & Accessoires |
| New Balance | 4.77× | Fashion & Accessoires |
| Drop shipping | 3.41× | Shopping |
| Sneakers (footwear) | 3.33× | Fashion & Accessoires |
| H&M | 2.32× | Shopping |
| Streetwear | 3.3× | Fashion & Accessoires |
| Air Jordan | 8.74× | Fashion & Accessoires |
| 6PM | 4.77× | Fashion & Accessoires |
| Supreme | 6.25× | Fashion & Accessoires |
| Nike+ | 6.86× | Sports |
| Stussy | 8.79× | Fashion & Accessoires |
| Western wear | 4.73× | Fashion & Accessoires |
| Skechers | 6.3× | Fashion & Accessoires |
| Urban Outfitters | 4.61× | Shopping |
| Zara | 2.89× | Shopping |
| Hermès | 2.36× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.83 |
| Indulgence | JOY | 1.41 |
| Sports Activity | POWER | 1.36 |
| Sustainability | BALANCE | 1.26 |
| Luxury Orientation | PREMIUM | 1.19 |
| Pet Ownership | JOY | 1.14 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| China | 10.0% |
| Japan | 6.4% |
See Sneaker collecting audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sneaker collecting have in Germany?
Sneaker collecting has an estimated audience of 3,683,532 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sneaker collecting fans?
50.0% of Sneaker collecting fans are female, 50.0% are male, with an average age of 32.5 years.
Which brands do Sneaker collecting fans like most?
Sneaker collecting fans show strongest brand affinity for Converse (8.45×), Sportswear (fashion) (8.23×), and Puma (8.76×) over the country average.
Where do Sneaker collecting fans live in Germany?
Sneaker collecting fans in Germany are most concentrated in Nordrhein-Westfalen (reach 425,827), Bayern (reach 291,822), and Baden-Württemberg (reach 245,093). These three regions account for the largest share of the active audience.
What other brands do Sneaker collecting fans also like?
Beyond Sneaker collecting itself, the audience over-indexes on Sportswear (fashion) (8.23×), Puma (8.76×), Nike (4.12×), and ASICS (6.49×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sneaker collecting. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.