Sportswear (fashion) Audience in Germany
Sportswear (fashion) has an estimated audience of 3,446,671 people in Germany. 56.9% are female, 43.1% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Progressive rock, Home construction, Škoda Kodiaq, Combat sport, Commercial mortgage.
The average Sportswear (fashion) fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Progressive rock, Home construction, Škoda Kodiaq, with strongest over-indexing on Progressive rock (3.13× the country average). Demographically, the Sportswear (fashion) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sports Activity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Fashion & Accessoires · Type: Topic
Demographics of Sportswear (fashion) fans
| Metric | Value |
|---|---|
| Female | 56.9% |
| Male | 43.1% |
| Average age | 36.7 |
| Estimated audience size | 3,446,671 |
Audience persona
The typical Sportswear (fashion) fan in Germany is more female, around 36.7 years old, with strong Sports Activity tendencies and a notable affinity for Progressive rock.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 829,662 | 1.1× |
| Bayern | 605,237 | 1.09× |
| Baden-Württemberg | 476,263 | 1.01× |
| Niedersachsen | 404,216 | 1.21× |
| Hessen | 279,020 | 1.06× |
| Rheinland-Pfalz | 199,144 | 1.15× |
| Berlin | 167,833 | 1.09× |
| Sachsen | 140,729 | 0.83× |
| Schleswig-Holstein | 134,223 | 1.08× |
| Brandenburg | 95,501 | 0.89× |
| Hamburg | 87,341 | 1.12× |
| Thüringen | 77,126 | 0.88× |
| Sachsen-Anhalt | 66,964 | 0.75× |
| Mecklenburg-Vorpommern | 57,863 | 0.88× |
| Saarland | 39,768 | 0.94× |
| Bremen | 29,831 | 1.01× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Progressive rock | 3.13× | Music & Radio |
| Home construction | 1.79× | Home & Garden |
| Škoda Kodiaq | 3.53× | Cars & Mobility |
| Combat sport | 2.13× | Sports |
| Commercial mortgage | 2.78× | Business & Career |
| Emil Nolde | 6.81× | Arts & Culture |
| Stamp collecting | 6.43× | Home & Garden |
| Racing | 1.9× | Cars & Mobility |
| Natural rubber | 2.25× | Cars & Mobility |
| Hypothec | 4.92× | Business & Career |
| Thom Browne | 7.59× | Fashion & Accessoires |
| Home Delivery | 2.35× | Food & Beverages |
| Business English | 2.27× | Business & Career |
| Malayalam | 5.63× | Politics & Society |
| Erkrath | 6.43× | Travel & Leisure |
| Graham Greene (actor) | 3.02× | |
| Caprivi Strip | 5.97× | |
| Corfu (regional unit) | 1.94× | Travel & Leisure |
| Graham Greene | 2.76× | Literature |
| The Hunt (2012 film) | 2.46× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 2.02 |
| Early Adopter Mentality | POWER | 1.93 |
| Healthy Lifestyle | BALANCE | 1.38 |
| Creativity | OPEN | 1.34 |
| Sustainability | BALANCE | 1.32 |
| Price Sensitivity | PREMIUM | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.1% |
| Japan | 5.8% |
| Italy | 4.9% |
See Sportswear (fashion) audiences in other countries
More Fashion & Accessoires audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Sportswear (fashion) have in Germany?
Sportswear (fashion) has an estimated audience of 3,446,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Sportswear (fashion) fans?
56.9% of Sportswear (fashion) fans are female, 43.1% are male, with an average age of 36.7 years.
Which brands do Sportswear (fashion) fans like most?
Sportswear (fashion) fans show strongest brand affinity for Progressive rock (3.13×), Home construction (1.79×), and Škoda Kodiaq (3.53×) over the country average.
Where do Sportswear (fashion) fans live in Germany?
Sportswear (fashion) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 829,662), Bayern (reach 605,237), and Baden-Württemberg (reach 476,263). These three regions account for the largest share of the active audience.
What other brands do Sportswear (fashion) fans also like?
Beyond Sportswear (fashion) itself, the audience over-indexes on Home construction (1.79×), Škoda Kodiaq (3.53×), Combat sport (2.13×), and Commercial mortgage (2.78×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Sportswear (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.