Rascasse Audience Intelligence

Sportswear (fashion) Audience in Germany

A data profile of the people who buy, follow and care about Sportswear (fashion) in Germany — modelled from more than twelve digital signal sources. Sportswear (fashion) has an estimated audience of 3,446,671 people in Germany.

#1097among Topic in Germany#91in Fashion & Accessoires

The average Sportswear (fashion) fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Sneaker collecting, Hobby, Mango, with strongest over-indexing on Sneaker collecting (8.23× the country average).

Demographically, the Sportswear (fashion) audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Price Sensitivity, Indulgence.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Sportswear (fashion) fan in Germany is more female, around 36.7 years old, with strong Price Sensitivity tendencies and a notable affinity for Sneaker collecting.

Category: Fashion & Accessoires · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Sportswear (fashion) profile in Germany.

Audience size
3.4M
in Germany
Gender
56.9%♀
43.1% male
Age
36.7
average years
Country rank
#1782
Topic in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Sportswear (fashion) fans

56.9% are female, 43.1% are male, average age 36.7.

Fig. 02

Gender split

56.9%
Female
43.1%
Male
Demographic split for Sportswear (fashion) audience in Germany
MetricValue
Female56.9%
Male43.1%
Average age36.7
Estimated audience size3,446,671
Fig. 03

Age distribution

Ø 36.7
average years
Age distribution of the Sportswear (fashion) audience in Germany
Age bracketShare%
16-1921%
20-2926%
30-3922%
40-4919%
50+13%
Fig. 04

Worldwide distribution

4.0%

of the worldwide Sportswear (fashion) audience comes from Germany.

Worldwide audience distribution share by country for Sportswear (fashion)
CountryShare
United States14.1%
Japan5.8%
Italy4.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Sportswear (fashion) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Sportswear (fashion) fans by region: top regions in Germany
#RegionReachAffinity×
01Niedersachsen~400K1.16×
02Rheinland-Pfalz~200K1.15×
03Schleswig-Holstein~100K1.09×
04Hamburg~80K1.09×
05Nordrhein-Westfalen~800K1.08×
06Bayern~600K1.06×
07Berlin~200K1.05×
08Bremen~30K1.04×
09Hessen~300K1.02×
10Saarland~40K1.01×
11Baden-Württemberg~500K1.00×
12Thüringen~80K0.93×
13Mecklenburg-Vorpommern~60K0.92×
14Brandenburg~100K0.91×
15Sachsen~100K0.85×
16Sachsen-Anhalt~70K0.79×
Fig. 06

Affinity by region

Affinity by region — Sportswear (fashion), Germany
0.79×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Sportswear (fashion) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Sportswear (fashion) audience
#·InterestCategoryAffinity×
01Fila (company)Fashion & Accessoires13.99×
02Water filterFood & Beverages13.99×
03Water purificationFood & Beverages11.07×
04Gwyneth PaltrowMovies & TV10.97×
05Banana RepublicFashion & Accessoires9.49×
06Fred PerryFashion & Accessoires8.62×
07SkechersFashion & Accessoires8.42×
08Sneaker collectingFashion & Accessoires8.23×
09The Timberland CompanyFashion & Accessoires6.95×
10MangoShopping6.80×
11PandoraFashion & Accessoires5.97×
12PumaFashion & Accessoires4.79×
13HobbyHome & Garden4.25×
14Gina TricotFashion & Accessoires4.23×
15PaybackShopping4.04×
16Female bodybuildingSports3.97×
17Expensive TasteBusiness & Career3.88×
18Drop shippingShopping3.36×
19Luxury goodsFashion & Accessoires2.03×
20FIFA World CupSports1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Sportswear (fashion) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Sportswear (fashion) audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.94×
IndulgenceJOY1.76×
Early Adopter MentalityPOWER1.75×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Sportswear (fashion) audience · Rather not
TraitClusterDeviationScore
DIY MentalityTHRILL0.75×
Convenience OrientationPREMIUM0.79×
SpiritualityBALANCE0.91×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Sportswear (fashion) have in Germany?

Sportswear (fashion) has an estimated audience of 3,446,671 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Sportswear (fashion) fans?

56.9% of Sportswear (fashion) fans are female, 43.1% are male, with an average age of 36.7 years.

03

Which brands do Sportswear (fashion) fans like most?

Sportswear (fashion) fans show strongest brand affinity for Sneaker collecting (8.23×), Hobby (4.25×), and Mango (6.8×) over the country average.

04

Where do Sportswear (fashion) fans live in Germany?

Sportswear (fashion) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~800K), Bayern (reach ~600K), and Baden-Württemberg (reach ~500K). These three regions account for the largest share of the active audience.

05

What other brands do Sportswear (fashion) fans also like?

Beyond Sportswear (fashion) itself, the audience over-indexes on Hobby (4.25×), Mango (6.8×), Fila (company) (13.99×), and Water filter (13.99×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in Germany

See Sportswear (fashion) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Sportswear (fashion). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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