Water filter Audience in Germany
Water filter has an estimated audience of 646,439 people in Germany. 55.4% are female, 44.6% are male, average age 41.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Quooker, Water quality, Water supply, Water purification, Brita.
The average Water filter fan in Germany is 41.6 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Quooker, Water quality, Water supply, with strongest over-indexing on Quooker (426.32× the country average). Demographically, the Water filter audience skews more female with an average age of 41.6, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Food & Beverages · Type: Topic
Demographics of Water filter fans
| Metric | Value |
|---|---|
| Female | 55.4% |
| Male | 44.6% |
| Average age | 41.6 |
| Estimated audience size | 646,439 |
Audience persona
The typical Water filter fan in Germany is more female, around 41.6 years old, with strong Quality Awareness tendencies and a notable affinity for Quooker.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 149,592 | 1.06× |
| Bayern | 119,986 | 1.15× |
| Baden-Württemberg | 104,070 | 1.18× |
| Niedersachsen | 62,866 | 1× |
| Hessen | 47,948 | 0.97× |
| Berlin | 37,635 | 1.3× |
| Rheinland-Pfalz | 30,953 | 0.96× |
| Sachsen | 30,150 | 0.95× |
| Schleswig-Holstein | 23,859 | 1.03× |
| Brandenburg | 22,490 | 1.12× |
| Hamburg | 15,845 | 1.08× |
| Thüringen | 13,566 | 0.82× |
| Sachsen-Anhalt | 13,031 | 0.78× |
| Mecklenburg-Vorpommern | 12,836 | 1.04× |
| Saarland | 6,027 | 0.76× |
| Bremen | 4,364 | 0.79× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Quooker | 426.32× | Home & Garden |
| Water quality | 243.03× | Home & Garden |
| Water supply | 108.6× | Politics & Society |
| Water purification | 136.94× | Food & Beverages |
| Brita | 281.63× | Home & Garden |
| Water pollution | 137.01× | Politics & Society |
| Reverse osmosis | 345.68× | Home & Garden |
| San Pellegrino | 125.41× | Food & Beverages |
| Water treatment | 77.58× | Home & Garden |
| Swimming float | 254.18× | Kids & Family |
| Bora | 69.71× | Home & Garden |
| Tap water | 77.65× | Food & Beverages |
| Urban horticulture | 20× | Home & Garden |
| Business marketing | 19.89× | Business & Career |
| Water bottle | 39.98× | Food & Beverages |
| Kitchenware | 13.34× | Home & Garden |
| Financial technology | 15.16× | Business & Career |
| Poultry farming | 20× | Politics & Society |
| Hard water | 94.24× | Home & Garden |
| Radiator (heating) | 42.87× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 3.4 |
| DIY Mentality | THRILL | 2.08 |
| Sustainability | BALANCE | 1.94 |
| Design Affinity | PREMIUM | 1.7 |
| Luxury Orientation | PREMIUM | 1.65 |
| Convenience Orientation | PREMIUM | 1.45 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Malaysia | 7.1% |
| Japan | 4.7% |
See Water filter audiences in other countries
More Food & Beverages audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Water filter have in Germany?
Water filter has an estimated audience of 646,439 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Water filter fans?
55.4% of Water filter fans are female, 44.6% are male, with an average age of 41.6 years.
Which brands do Water filter fans like most?
Water filter fans show strongest brand affinity for Quooker (426.32×), Water quality (243.03×), and Water supply (108.6×) over the country average.
Where do Water filter fans live in Germany?
Water filter fans in Germany are most concentrated in Nordrhein-Westfalen (reach 149,592), Bayern (reach 119,986), and Baden-Württemberg (reach 104,070). These three regions account for the largest share of the active audience.
What other brands do Water filter fans also like?
Beyond Water filter itself, the audience over-indexes on Water quality (243.03×), Water supply (108.6×), Water purification (136.94×), and Brita (281.63×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Water filter. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.