Bora Audience in Germany
Bora has an estimated audience of 338,148 people in Germany. 37.7% are female, 62.3% are male, average age 39.4. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Air purifier, Water filter, SieMatic, Water pollution, Solar water heating.
The average Bora fan in Germany is 39.4 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Air purifier, Water filter, SieMatic, with strongest over-indexing on Air purifier (59.04× the country average). Demographically, the Bora audience skews more male with an average age of 39.4, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Bora fans
| Metric | Value |
|---|---|
| Female | 37.7% |
| Male | 62.3% |
| Average age | 39.4 |
| Estimated audience size | 338,148 |
Audience persona
The typical Bora fan in Germany is more male, around 39.4 years old, with strong Quality Awareness tendencies and a notable affinity for Air purifier.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 103,836 | 1.92× |
| Nordrhein-Westfalen | 94,612 | 1.28× |
| Baden-Württemberg | 66,051 | 1.44× |
| Niedersachsen | 29,372 | 0.9× |
| Hessen | 28,606 | 1.11× |
| Rheinland-Pfalz | 16,819 | 1× |
| Sachsen | 14,552 | 0.88× |
| Berlin | 14,002 | 0.93× |
| Schleswig-Holstein | 10,079 | 0.83× |
| Brandenburg | 7,856 | 0.75× |
| Hamburg | 7,559 | 0.99× |
| Thüringen | 7,161 | 0.83× |
| Sachsen-Anhalt | 6,216 | 0.71× |
| Mecklenburg-Vorpommern | 4,944 | 0.77× |
| Saarland | 3,440 | 0.83× |
| Bremen | 2,383 | 0.83× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Air purifier | 59.04× | Home & Garden |
| Water filter | 58.21× | Food & Beverages |
| SieMatic | 134.16× | Home & Garden |
| Water pollution | 48.4× | Politics & Society |
| Solar water heating | 37.9× | Home & Garden |
| Miele | 12.56× | Home & Garden |
| Kitchenware | 5.58× | Home & Garden |
| Tour de France | 7.6× | Sports |
| Poggenpohl | 41.04× | Home & Garden |
| Bulthaup | 23.58× | Home & Garden |
| Hermès | 3.52× | Fashion & Accessoires |
| Vuelta a España | 11.11× | Sports |
| Mountain biking | 4.93× | Sports |
| Water purification | 12.09× | Food & Beverages |
| Peter Hahn | 5.84× | Fashion & Accessoires |
| First class travel | 4.17× | Travel & Leisure |
| Renovation | 2.63× | Home & Garden |
| Ramazzotti (liqueur) | 10.16× | Food & Beverages |
| Obi (store) | 1.77× | Shopping |
| Nicole Kidman | 4.63× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 8.81 |
| Design Affinity | PREMIUM | 2.14 |
| DIY Mentality | THRILL | 1.96 |
| Luxury Orientation | PREMIUM | 1.58 |
| Sustainability | BALANCE | 1.51 |
| Indulgence | JOY | 1.48 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 19.3% |
| Germany | 13.2% |
| United States | 5.7% |
See Bora audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Bora have in Germany?
Bora has an estimated audience of 338,148 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Bora fans?
37.7% of Bora fans are female, 62.3% are male, with an average age of 39.4 years.
Which brands do Bora fans like most?
Bora fans show strongest brand affinity for Air purifier (59.04×), Water filter (58.21×), and SieMatic (134.16×) over the country average.
Where do Bora fans live in Germany?
Bora fans in Germany are most concentrated in Bayern (reach 103,836), Nordrhein-Westfalen (reach 94,612), and Baden-Württemberg (reach 66,051). These three regions account for the largest share of the active audience.
What other brands do Bora fans also like?
Beyond Bora itself, the audience over-indexes on Water filter (58.21×), SieMatic (134.16×), Water pollution (48.4×), and Solar water heating (37.9×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.