Rascasse Audience Intelligence

Bora Target Market in Germany

A data profile of the people who buy, follow and care about Bora in Germany — modelled from more than twelve digital signal sources. Bora has an estimated audience of 387,672 people in Germany.

#1837among Brand in Germany#739in Home & Garden

The average Bora fan in Germany is 41.8 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include SieMatic, Air purifier, Water filter, with strongest over-indexing on SieMatic (200.88× the country average).

Demographically, the Bora audience skews balanced with an average age of 41.8, and over-indexes on personality traits such as Quality Awareness, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bora fan in Germany is balanced, around 41.8 years old, with strong Quality Awareness tendencies and a notable affinity for SieMatic.

Category: Home & Garden · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bora profile in Germany.

Audience size
388K
in Germany
Gender
50.3%♀
49.7% male
Age
41.8
average years
Country rank
#14374
Brand in Germany
Fig. 01

Search interest · 12-month trend

-21%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Bora

50.3% are female, 49.7% are male, average age 41.8.

Fig. 02

Gender split

50.3%
Female
49.7%
Male
Demographic split for Bora audience in Germany
MetricValue
Female50.3%
Male49.7%
Average age41.8
Estimated audience size387,672
Fig. 03

Age distribution

Ø 41.8
average years
Age distribution of the Bora audience in Germany
Age bracketShare%
16-1911%
20-2919%
30-3924%
40-4925%
50+22%
Fig. 04

Worldwide distribution

13.9%

of the worldwide Bora audience comes from Germany.

Worldwide audience distribution share by country for Bora
CountryShare
Brazil17.6%
Germany13.9%
Argentina6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bora audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bora customers by region in Germany
#RegionReachAffinity×
01Bayern~100K1.78×
02Nordrhein-Westfalen~100K1.51×
03Baden-Württemberg~70K1.35×
04Hessen~30K1.06×
05Rheinland-Pfalz~20K0.98×
06Hamburg~9K0.96×
07Sachsen~20K0.90×
08Niedersachsen~30K0.89×
09Berlin~20K0.89×
10Thüringen~9K0.89×
11Saarland~4K0.89×
12Bremen~3K0.86×
13Schleswig-Holstein~10K0.85×
14Mecklenburg-Vorpommern~6K0.83×
15Brandenburg~10K0.80×
16Sachsen-Anhalt~8K0.77×
Fig. 06

Affinity by region

Affinity by region — Bora, Germany
0.77×1.00×1.78×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bora audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bora audience
#·InterestCategoryAffinity×
01SieMaticHome & Garden200.88×
02Water filterFood & Beverages69.71×
03Air purifierHome & Garden69.07×
04PoggenpohlHome & Garden62.01×
05Water pollutionPolitics & Society58.75×
06Water purificationFood & Beverages51.33×
07Solar water heatingHome & Garden36.03×
08BulthaupHome & Garden30.33×
09EniCars & Mobility21.80×
10MieleHome & Garden16.09×
11HansgroheHome & Garden15.14×
12Peter HahnFashion & Accessoires12.28×
13Vuelta a EspañaSports11.63×
14CadillacCars & Mobility10.45×
15Nicole KidmanMovies & TV8.73×
16KitchenwareHome & Garden5.39×
17First class travelTravel & Leisure4.67×
18Tour de FranceSports4.15×
19Efficient energy useTechnology & Electronics3.18×
20HermèsFashion & Accessoires2.98×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bora audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bora audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM11.49×
Design AffinityPREMIUM2.05×
IndulgenceJOY1.80×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bora audience · Rather not
TraitClusterDeviationScore
MindfulnessBALANCE0.78×
Price SensitivityPREMIUM0.86×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Bora's target market in Germany?

Bora's target market in Germany covers an estimated 387,672 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bora customers?

50.3% of the Bora audience are female, 49.7% are male, with an average age of 41.8 years.

03

Which brands do Bora fans like most?

Bora fans show strongest brand affinity for SieMatic (200.88×), Air purifier (69.07×), and Water filter (69.71×) over the country average.

04

Where do Bora fans live in Germany?

Bora fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~100K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Bora fans also like?

Beyond Bora itself, the audience over-indexes on Air purifier (69.07×), Water filter (69.71×), Water pollution (58.75×), and Water purification (51.33×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Bora audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bora. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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