Hansgrohe Audience in Germany
Hansgrohe has an estimated audience of 683,600 people in Germany. 44.3% are female, 55.7% are male, average age 43.9. Top regions: Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities: Peter Hahn, Piping and plumbing fitting, Ideal Standard, WC (rapper), Grohe.
The average Hansgrohe fan in Germany is 43.9 years old, more male, and lives primarily in Baden-Württemberg. The audience is concentrated in Baden-Württemberg, Nordrhein-Westfalen, Bayern. Top brand affinities include Peter Hahn, Piping and plumbing fitting, Ideal Standard, with strongest over-indexing on Peter Hahn (21.23× the country average). Demographically, the Hansgrohe audience skews more male with an average age of 43.9, and over-indexes on personality traits such as Quality Awareness, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand · Subtype: Domestic appliances
Demographics of Hansgrohe fans
| Metric | Value |
|---|---|
| Female | 44.3% |
| Male | 55.7% |
| Average age | 43.9 |
| Estimated audience size | 683,600 |
Audience persona
The typical Hansgrohe fan in Germany is more male, around 43.9 years old, with strong Quality Awareness tendencies and a notable affinity for Peter Hahn.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Baden-Württemberg | 228,580 | 2.45× |
| Nordrhein-Westfalen | 160,651 | 1.07× |
| Bayern | 134,747 | 1.23× |
| Hessen | 65,367 | 1.25× |
| Niedersachsen | 62,936 | 0.95× |
| Rheinland-Pfalz | 39,033 | 1.14× |
| Sachsen | 28,150 | 0.84× |
| Berlin | 25,007 | 0.82× |
| Schleswig-Holstein | 20,721 | 0.84× |
| Brandenburg | 16,170 | 0.76× |
| Thüringen | 13,852 | 0.8× |
| Hamburg | 13,001 | 0.84× |
| Sachsen-Anhalt | 11,125 | 0.63× |
| Mecklenburg-Vorpommern | 9,256 | 0.71× |
| Saarland | 8,462 | 1.01× |
| Bremen | 3,858 | 0.66× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peter Hahn | 21.23× | Fashion & Accessoires |
| Piping and plumbing fitting | 18.39× | Home & Garden |
| Ideal Standard | 47.82× | Home & Garden |
| WC (rapper) | 12.36× | Music & Radio |
| Grohe | 20.96× | Home & Garden |
| Geberit | 19.39× | Home & Garden |
| FOCUS Online | 4.15× | News |
| Bath, Somerset | 8.99× | |
| Villeroy & Boch | 10.32× | Home & Garden |
| Home Renovations | 5.8× | Home & Garden |
| Duravit | 17.95× | Home & Garden |
| Bora | 15.14× | Home & Garden |
| Obi (store) | 1.95× | Shopping |
| Moen (company) | 50.94× | Home & Garden |
| Haier | 21× | Home & Garden |
| Fissler | 12.13× | Home & Garden |
| Marc Cain | 6.23× | Fashion & Accessoires |
| Neff GmbH | 17.26× | Home & Garden |
| Google Drive | 2.99× | Technology & Electronics |
| IKEA | 1.52× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Quality Awareness | PREMIUM | 2.2 |
| DIY Mentality | THRILL | 1.94 |
| Design Affinity | PREMIUM | 1.82 |
| Indulgence | JOY | 1.61 |
| Need for Security | CONSERVATISM | 1.44 |
| Sports Activity | POWER | 1.42 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 15.9% |
| United States | 9.1% |
| France | 6.7% |
See Hansgrohe audiences in other countries
More Domestic appliances audiences in Germany
Frequently asked questions
How many fans does Hansgrohe have in Germany?
Hansgrohe has an estimated audience of 683,600 people in Germany, concentrated in Baden-Württemberg and Nordrhein-Westfalen.
What is the gender split and age of Hansgrohe fans?
44.3% of Hansgrohe fans are female, 55.7% are male, with an average age of 43.9 years.
Which brands do Hansgrohe fans like most?
Hansgrohe fans show strongest brand affinity for Peter Hahn (21.23×), Piping and plumbing fitting (18.39×), and Ideal Standard (47.82×) over the country average.
Where do Hansgrohe fans live in Germany?
Hansgrohe fans in Germany are most concentrated in Baden-Württemberg (reach 228,580), Nordrhein-Westfalen (reach 160,651), and Bayern (reach 134,747). These three regions account for the largest share of the active audience.
What other brands do Hansgrohe fans also like?
Beyond Hansgrohe itself, the audience over-indexes on Piping and plumbing fitting (18.39×), Ideal Standard (47.82×), WC (rapper) (12.36×), and Grohe (20.96×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hansgrohe. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.