Rascasse Audience Intelligence

Bath, Somerset Audience in Germany

A data profile of the people who buy, follow and care about Bath, Somerset in Germany — modelled from more than twelve digital signal sources. Bath, Somerset has an estimated audience of 1,612,666 people in Germany.

#277among POI in Germany

The average Bath, Somerset fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Neil Patrick Harris, Kristen Wiig, HTW Berlin, with strongest over-indexing on Neil Patrick Harris (35.92× the country average).

Demographically, the Bath, Somerset audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Quality Awareness, DIY Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Bath, Somerset fan in Germany is more female, around 44.3 years old, with strong Quality Awareness tendencies and a notable affinity for Neil Patrick Harris.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bath, Somerset profile in Germany.

Audience size
1.6M
in Germany
Gender
63.2%♀
36.8% male
Age
44.3
average years
Country rank
#4163
POI in Germany
Fig. 01

Search interest · 12-month trend

+33%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bath, Somerset fans

63.2% are female, 36.8% are male, average age 44.3.

Fig. 02

Gender split

63.2%
Female
36.8%
Male
Demographic split for Bath, Somerset audience in Germany
MetricValue
Female63.2%
Male36.8%
Average age44.3
Estimated audience size1,612,666
Fig. 03

Age distribution

Ø 44.3
average years
Age distribution of the Bath, Somerset audience in Germany
Age bracketShare%
16-196%
20-2916%
30-3922%
40-4928%
50+27%
Fig. 04

Worldwide distribution

10.4%

of the worldwide Bath, Somerset audience comes from Germany.

Worldwide audience distribution share by country for Bath, Somerset
CountryShare
Brazil18.2%
Italy12.4%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bath, Somerset audience in Germany is strongest.

Fig. 05

Top regions by affinity

Bath, Somerset fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~90K1.29×
02Hessen~100K1.21×
03Hamburg~40K1.12×
04Nordrhein-Westfalen~400K1.10×
05Bayern~300K1.08×
06Mecklenburg-Vorpommern~30K1.07×
07Rheinland-Pfalz~80K1.02×
08Bremen~10K1.00×
09Baden-Württemberg~200K0.99×
10Niedersachsen~200K0.97×
11Sachsen~80K0.96×
12Schleswig-Holstein~50K0.95×
13Brandenburg~50K0.90×
14Thüringen~40K0.87×
15Saarland~20K0.84×
16Sachsen-Anhalt~30K0.77×
Fig. 06

Affinity by region

Affinity by region — Bath, Somerset, Germany
0.77×1.00×1.29×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bath, Somerset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bath, Somerset audience
#·InterestCategoryAffinity×
01HTW BerlinBusiness & Career70.32×
02Neil Patrick HarrisMovies & TV35.92×
03Kristen WiigMovies & TV27.40×
04Air WickHome & Garden22.67×
05Jennifer HudsonMusic & Radio20.00×
06Gabrielle UnionMovies & TV18.39×
07Chicago (musical)Music & Radio17.09×
08WD-40Home & Garden12.08×
09Grease (musical)Music & Radio9.36×
10HansgroheHome & Garden8.99×
11Hot tubHome & Garden5.87×
12AllgäuTravel & Leisure4.59×
13PergolaHome & Garden4.27×
14Real propertyHome & Garden4.00×
15RTL TelevisionMovies & TV3.11×
16RyanairTravel & Leisure2.10×
17KitchenHome & Garden1.97×
18Müller (company)Food & Beverages1.78×
19AutoScout24Cars & Mobility1.76×
20FamilyKids & Family1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bath, Somerset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bath, Somerset audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.40×
DIY MentalityTHRILL1.32×
TravellingTHRILL1.30×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bath, Somerset audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.81×
MindfulnessBALANCE0.84×
Risk AppetiteTHRILL0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bath, Somerset have in Germany?

Bath, Somerset has an estimated audience of 1,612,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Bath, Somerset fans?

63.2% of Bath, Somerset fans are female, 36.8% are male, with an average age of 44.3 years.

03

Which brands do Bath, Somerset fans like most?

Bath, Somerset fans show strongest brand affinity for Neil Patrick Harris (35.92×), Kristen Wiig (27.4×), and HTW Berlin (70.32×) over the country average.

04

Where do Bath, Somerset fans live in Germany?

Bath, Somerset fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Bath, Somerset fans also like?

Beyond Bath, Somerset itself, the audience over-indexes on Kristen Wiig (27.4×), HTW Berlin (70.32×), WD-40 (12.08×), and RTL Television (3.11×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More audiences in Germany

See Bath, Somerset audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Bath, Somerset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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