Bath, Somerset Audience in Germany
Bath, Somerset has an estimated audience of 1,612,666 people in Germany. 63.2% are female, 36.8% are male, average age 44.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Kristen Wiig, HTW Berlin, Baby toys, Satire, RTL Television.
The average Bath, Somerset fan in Germany is 44.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Kristen Wiig, HTW Berlin, Baby toys, with strongest over-indexing on Kristen Wiig (46.44× the country average). Demographically, the Bath, Somerset audience skews more female with an average age of 44.3, and over-indexes on personality traits such as Indulgence, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Type: POI
Demographics of Bath, Somerset fans
| Metric | Value |
|---|---|
| Female | 63.2% |
| Male | 36.8% |
| Average age | 44.3 |
| Estimated audience size | 1,612,666 |
Audience persona
The typical Bath, Somerset fan in Germany is more female, around 44.3 years old, with strong Indulgence tendencies and a notable affinity for Kristen Wiig.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 410,161 | 1.16× |
| Bayern | 281,087 | 1.08× |
| Baden-Württemberg | 221,420 | 1.01× |
| Niedersachsen | 158,072 | 1.01× |
| Hessen | 155,678 | 1.27× |
| Berlin | 97,183 | 1.35× |
| Rheinland-Pfalz | 84,536 | 1.05× |
| Sachsen | 76,912 | 0.97× |
| Schleswig-Holstein | 55,203 | 0.95× |
| Brandenburg | 44,068 | 0.88× |
| Hamburg | 40,298 | 1.11× |
| Thüringen | 34,657 | 0.84× |
| Sachsen-Anhalt | 30,955 | 0.74× |
| Mecklenburg-Vorpommern | 28,251 | 0.92× |
| Saarland | 15,293 | 0.77× |
| Bremen | 12,279 | 0.89× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Kristen Wiig | 46.44× | Movies & TV |
| HTW Berlin | 101.38× | Business & Career |
| Baby toys | 14.61× | Kids & Family |
| Satire | 6.34× | Literature |
| RTL Television | 4.74× | Movies & TV |
| Neil Patrick Harris | 25.93× | Movies & TV |
| German television comedy | 8.13× | Movies & TV |
| Western Union | 5.23× | Business & Career |
| Real property | 5.46× | Home & Garden |
| WD-40 | 15.47× | Home & Garden |
| Tagesschau | 2.23× | Movies & TV |
| Allgäu | 6.55× | Travel & Leisure |
| Auto, Motor und Sport | 10.65× | Cars & Mobility |
| Chicago (musical) | 20.53× | Music & Radio |
| Hansgrohe | 10.11× | Home & Garden |
| Family | 1.67× | Kids & Family |
| Saturn (store) | 2.79× | Shopping |
| Air Wick | 22.21× | Home & Garden |
| Freeware | 2.17× | Technology & Electronics |
| Transfermarkt | 2.16× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Indulgence | JOY | 1.25 |
| DIY Mentality | THRILL | 1.15 |
| Family Orientation | CONSERVATISM | 1.12 |
| Sports Activity | POWER | 1.08 |
| Community Orientation | OPEN | 1.07 |
| Design Affinity | PREMIUM | 1.07 |
Worldwide distribution
| Country | Share |
|---|---|
| Brazil | 18.2% |
| Italy | 12.4% |
| Germany | 10.4% |
See Bath, Somerset audiences in other countries
More audiences in Germany
- Germany (35,160,910)
- Europe (22,821,492)
- Munich (13,817,934)
- North Rhine-Westphalia (12,537,146)
- Hermes, Oise (12,100,070)
Frequently asked questions
How many fans does Bath, Somerset have in Germany?
Bath, Somerset has an estimated audience of 1,612,666 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Bath, Somerset fans?
63.2% of Bath, Somerset fans are female, 36.8% are male, with an average age of 44.3 years.
Which brands do Bath, Somerset fans like most?
Bath, Somerset fans show strongest brand affinity for Kristen Wiig (46.44×), HTW Berlin (101.38×), and Baby toys (14.61×) over the country average.
Where do Bath, Somerset fans live in Germany?
Bath, Somerset fans in Germany are most concentrated in Nordrhein-Westfalen (reach 410,161), Bayern (reach 281,087), and Baden-Württemberg (reach 221,420). These three regions account for the largest share of the active audience.
What other brands do Bath, Somerset fans also like?
Beyond Bath, Somerset itself, the audience over-indexes on HTW Berlin (101.38×), Baby toys (14.61×), Satire (6.34×), and RTL Television (4.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Bath, Somerset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.