Bath, Somerset Audience in United States

Bath, Somerset logo

Bath, Somerset has an estimated audience of 718,266 people in United States. 69.0% are female, 31.0% are male, average age 42.6. Top regions: California, Texas, New York. Top brand affinities: UK garage, Vocal harmony, Product design, Hardik Pandya, Fairy godmother.

The average Bath, Somerset fan in United States is 42.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include UK garage, Vocal harmony, Product design, with strongest over-indexing on UK garage (20× the country average). Demographically, the Bath, Somerset audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Type: POI

Demographics of Bath, Somerset fans

Demographic split for Bath, Somerset audience in United States
MetricValue
Female69.0%
Male31.0%
Average age42.6
Estimated audience size718,266

Audience persona

The typical Bath, Somerset fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for UK garage.

Top regions in United States

Top regions ranked by reach for Bath, Somerset in United States
RegionReachAffinity
California78,6151×
Texas64,7741.05×
New York52,6631.31×
Florida48,6971×
Pennsylvania28,1821.17×
North Carolina25,1491.16×
Illinois24,8041.04×
Ohio23,5881.07×
Georgia23,2121.05×
Virginia18,7721.07×
New Jersey18,0500.99×
Michigan17,4840.93×
Massachusetts14,3091.01×
Washington13,8420.96×
Tennessee13,6980.95×
Arizona13,2370.9×
Maine12,3684.81×
Indiana12,2390.93×
Maryland11,9770.97×
Alabama10,2921.03×
South Carolina10,2920.95×
Missouri10,1390.88×
Louisiana10,0611.09×
Colorado10,0380.89×
Kentucky8,8980.99×
Minnesota8,2340.8×
Wisconsin8,1370.75×
Oklahoma7,4190.93×
Oregon7,2550.88×
Connecticut6,8100.95×
Nevada6,3040.91×
Mississippi6,2111.05×
Utah5,9680.93×
Arkansas5,7150.97×
Kansas5,1000.9×
Iowa4,5320.77×
New Hampshire3,3991.2×
West Virginia3,1630.95×
Nebraska2,8310.79×
Idaho2,5990.72×
New Mexico2,5870.72×
Washington, District of Columbia2,5021.16×
Hawaii2,2220.72×
Rhode Island1,9860.87×
Delaware1,6420.83×
Vermont1,3221.05×
South Dakota1,3000.78×
Montana1,1290.57×
Alaska9520.62×
North Dakota8960.61×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Bath, Somerset audience
BrandAffinityCategory
UK garage20×Music & Radio
Vocal harmony13.8×Music & Radio
Product design5.94×Business & Career
Hardik Pandya31.74×Sports
Fairy godmother12.16×Literature
Morphine (band)13.09×Music & Radio
Nationality2.71×Politics & Society
Governor of Michigan6.6×Politics & Society
Rossmann20×Shopping
Kay Arthur20×Literature
Historic site3.65×Arts & Culture
Israel1.77×Travel & Leisure
Goop4.45×Internet & Social Media
headspace7.41×Health
Home equity1.53×Home & Garden
Nebraska Cornhuskers football2.79×Sports
Preta Gil15.68×Music & Radio
Google Home4.77×Technology & Electronics
Cherish (group)7.96×Music & Radio
Wok4.7×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Bath, Somerset audience
TraitClusterScore
Quality AwarenessPREMIUM1.98
Design AffinityPREMIUM1.8
DIY MentalityTHRILL1.54
Price SensitivityPREMIUM1.4
IndulgenceJOY1.31
Community OrientationOPEN1.29

Worldwide distribution

Worldwide audience distribution share by country for Bath, Somerset
CountryShare
Brazil18.2%
Italy12.4%
Germany10.4%

See Bath, Somerset audiences in other countries

More audiences in United States

Frequently asked questions

How many fans does Bath, Somerset have in United States?

Bath, Somerset has an estimated audience of 718,266 people in United States, concentrated in California and Texas.

What is the gender split and age of Bath, Somerset fans?

69.0% of Bath, Somerset fans are female, 31.0% are male, with an average age of 42.6 years.

Which brands do Bath, Somerset fans like most?

Bath, Somerset fans show strongest brand affinity for UK garage (20×), Vocal harmony (13.8×), and Product design (5.94×) over the country average.

Where do Bath, Somerset fans live in United States?

Bath, Somerset fans in United States are most concentrated in California (reach 78,615), Texas (reach 64,774), and New York (reach 52,663). These three regions account for the largest share of the active audience.

What other brands do Bath, Somerset fans also like?

Beyond Bath, Somerset itself, the audience over-indexes on Vocal harmony (13.8×), Product design (5.94×), Hardik Pandya (31.74×), and Fairy godmother (12.16×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Bath, Somerset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.