Rascasse Audience Intelligence

Bath, Somerset Audience in United States

A data profile of the people who buy, follow and care about Bath, Somerset in United States — modelled from more than twelve digital signal sources. Bath, Somerset has an estimated audience of 718,266 people in United States.

#2828among POI in United States

The average Bath, Somerset fan in United States is 42.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Baby toys, Giant Food, Vera Farmiga, with strongest over-indexing on Baby toys (25.45× the country average).

Demographically, the Bath, Somerset audience skews more female with an average age of 42.6, and over-indexes on personality traits such as Quality Awareness, Price Sensitivity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Bath, Somerset fan in United States is more female, around 42.6 years old, with strong Quality Awareness tendencies and a notable affinity for Baby toys.

Type: POI

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Bath, Somerset profile in United States.

Audience size
718K
in United States
Gender
69.0%♀
31.0% male
Age
42.6
average years
Country rank
#29431
POI in United States
Fig. 01

Search interest · 12-month trend

+42%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Bath, Somerset fans

69.0% are female, 31.0% are male, average age 42.6.

Fig. 02

Gender split

69.0%
Female
31.0%
Male
Demographic split for Bath, Somerset audience in United States
MetricValue
Female69.0%
Male31.0%
Average age42.6
Estimated audience size718,266
Fig. 03

Age distribution

Ø 42.6
average years
Age distribution of the Bath, Somerset audience in United States
Age bracketShare%
16-1912%
20-2916%
30-3921%
40-4926%
50+25%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Bath, Somerset audience comes from United States.

Worldwide audience distribution share by country for Bath, Somerset
CountryShare
Brazil18.2%
Italy12.4%
Germany10.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Bath, Somerset audience in United States is strongest.

Fig. 05

Top regions by affinity

Bath, Somerset fans by region: top regions in United States
#RegionReachAffinity×
01Maine~10K4.84×
02New York~50K1.24×
03New Hampshire~3K1.23×
04Washington, District of Columbia~3K1.18×
05Pennsylvania~30K1.13×
06Vermont~1K1.12×
07North Carolina~20K1.11×
08Louisiana~10K1.09×
09Mississippi~6K1.09×
10Virginia~20K1.04×
11Ohio~20K1.03×
12Alabama~10K1.03×
13Georgia~20K1.01×
14West Virginia~3K1.01×
15Texas~60K0.99×
16Illinois~20K0.99×
17Massachusetts~10K0.99×
18Florida~50K0.98×
19Kentucky~9K0.98×
20Arkansas~6K0.98×
21Maryland~10K0.97×
22California~70K0.95×
23New Jersey~20K0.95×
24Tennessee~10K0.94×
25South Carolina~10K0.94×
26Connecticut~7K0.94×
27Washington~10K0.93×
28Oklahoma~7K0.92×
29Utah~6K0.92×
30Rhode Island~2K0.92×
31Michigan~20K0.91×
32Indiana~10K0.91×
33Nevada~6K0.90×
34Kansas~5K0.90×
35Arizona~10K0.89×
36Oregon~7K0.88×
37Delaware~2K0.88×
38Missouri~10K0.86×
39Colorado~10K0.86×
40South Dakota~1K0.86×
41Nebraska~3K0.82×
42Minnesota~8K0.79×
43Iowa~5K0.79×
44Alaska~1K0.79×
45Idaho~3K0.77×
46New Mexico~3K0.77×
47Hawaii~2K0.77×
48North Dakota~1K0.76×
49Wisconsin~8K0.75×
50Montana~1K0.68×
Fig. 06

Affinity by region

Affinity by region — Bath, Somerset, United States
0.68×1.00×4.84×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Bath, Somerset audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Bath, Somerset audience
#·InterestCategoryAffinity×
01Baby toysKids & Family25.45×
02Vera FarmigaMovies & TV20.00×
03Marina AbramovićArts & Culture20.00×
04RicohTechnology & Electronics20.00×
05CastoramaShopping20.00×
06Amber VallettaFashion & Accessoires20.00×
07Rangers FCSports20.00×
08Giant FoodFood & Beverages16.49×
09Jerry SeinfeldMovies & TV7.19×
10Micro CenterShopping6.96×
11DuckDuckGoInternet & Social Media5.40×
12M&T BankBusiness & Career4.66×
13Diaper bagKids & Family3.63×
14Bath and BodyworksShopping3.13×
15LegoKids & Family2.75×
16Planet FitnessSports2.31×
17Discount storesShopping2.14×
18Las VegasTravel & Leisure2.05×
19WalgreensShopping1.57×
20PinterestInternet & Social Media1.54×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Bath, Somerset audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Bath, Somerset audience · What stands out
TraitClusterDeviationScore
Quality AwarenessPREMIUM1.89×
Price SensitivityPREMIUM1.61×
DIY MentalityTHRILL1.48×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Bath, Somerset audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.81×
SustainabilityBALANCE0.85×
Risk AppetiteTHRILL0.89×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Bath, Somerset have in United States?

Bath, Somerset has an estimated audience of 718,266 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Bath, Somerset fans?

69.0% of Bath, Somerset fans are female, 31.0% are male, with an average age of 42.6 years.

03

Which brands do Bath, Somerset fans like most?

Bath, Somerset fans show strongest brand affinity for Baby toys (25.45×), Giant Food (16.49×), and Vera Farmiga (20×) over the country average.

04

Where do Bath, Somerset fans live in United States?

Bath, Somerset fans in United States are most concentrated in California (reach ~70K), Texas (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Bath, Somerset fans also like?

Beyond Bath, Somerset itself, the audience over-indexes on Giant Food (16.49×), Vera Farmiga (20×), Micro Center (6.96×), and Marina Abramović (20×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Bath, Somerset. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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