Castorama Audience in United States

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Castorama has an estimated audience of 515,632 people in United States. 47.0% are female, 53.0% are male, average age 36.3. Top regions: New York, California, Florida. Top brand affinities: Made in France, W9 (TV channel), Petit Bateau, Kate Bosworth, Printemps.

The average Castorama fan in United States is 36.3 years old, balanced, and lives primarily in New York. The audience is concentrated in New York, California, Florida. Top brand affinities include Made in France, W9 (TV channel), Petit Bateau, with strongest over-indexing on Made in France (269.58× the country average). Demographically, the Castorama audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand · Subtype: Hardware store

Demographics of Castorama fans

Demographic split for Castorama audience in United States
MetricValue
Female47.0%
Male53.0%
Average age36.3
Estimated audience size515,632

Audience persona

The typical Castorama fan in United States is balanced, around 36.3 years old, with strong Quality Awareness tendencies and a notable affinity for Made in France.

Top regions in United States

Top regions ranked by reach for Castorama in United States
RegionReachAffinity
New York56,3531.96×
California56,0420.99×
Florida35,6781.02×
Illinois32,5981.9×
Texas30,3030.68×
New Jersey19,3971.48×
Washington, District of Columbia15,98510.31×
Virginia11,9280.95×
Georgia10,1200.64×
Colorado10,0851.24×
Pennsylvania8,7220.5×
Massachusetts8,4100.83×
Washington8,3280.81×
North Carolina7,2670.47×
Michigan6,6510.49×
Ohio5,7070.36×
Oregon5,5250.93×
Arizona4,6460.44×
Connecticut4,4560.86×
Maryland3,7880.43×
Tennessee3,7290.36×
Indiana3,6070.38×
South Carolina3,3940.44×
Minnesota2,9550.4×
Missouri2,7660.33×
Wisconsin2,7570.36×
Nevada2,7330.55×
Utah2,6820.58×
Alabama2,6100.36×
Mississippi2,5620.6×
Louisiana2,4530.37×
Kansas2,4040.59×
Kentucky2,1900.34×
Arkansas2,1010.49×
Oklahoma2,0540.36×
West Virginia1,9520.81×
Alaska1,9481.77×
Idaho1,8030.7×
Hawaii1,7220.78×
Iowa1,7120.4×
Montana1,6981.19×
Rhode Island1,6831.03×
South Dakota1,6761.41×
North Dakota1,6321.54×
New Hampshire1,6090.79×
Wyoming1,5792.07×
Nebraska1,5750.61×
New Mexico1,5670.61×
Maine1,5520.84×
Vermont1,5281.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Castorama audience
BrandAffinityCategory
Made in France269.58×Business & Career
W9 (TV channel)204.99×Movies & TV
Petit Bateau190.3×Fashion & Accessoires
Kate Bosworth116.75×Movies & TV
Printemps165.66×Fashion & Accessoires
Galeries Lafayette85.97×Shopping
Pepco89.33×Fashion & Accessoires
Hair Extensions17.15×Beauty & Wellness
TF1134.21×Movies & TV
Le Figaro93.44×News
Le Parisien198.45×News
Pajamas17.85×Fashion & Accessoires
Canal+61.48×Movies & TV
Le Monde70.43×News
Google News12×News
France Télévisions122.95×Movies & TV
Aritzia15.08×Fashion & Accessoires
Sustainable clothing33.12×Fashion & Accessoires
Isabel Marant25.87×Fashion & Accessoires
Hilary Duff20.08×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Castorama audience
TraitClusterScore
Quality AwarenessPREMIUM3.46
Luxury OrientationPREMIUM1.66
Design AffinityPREMIUM1.64
PatriotismCONSERVATISM1.48
LGBTQ+ IdentityOPEN1.44
TravellingTHRILL1.38

Worldwide distribution

Worldwide audience distribution share by country for Castorama
CountryShare
France55.7%
Poland32.3%
United States2.4%

See Castorama audiences in other countries

More Hardware store audiences in United States

Frequently asked questions

How many fans does Castorama have in United States?

Castorama has an estimated audience of 515,632 people in United States, concentrated in New York and California.

What is the gender split and age of Castorama fans?

47.0% of Castorama fans are female, 53.0% are male, with an average age of 36.3 years.

Which brands do Castorama fans like most?

Castorama fans show strongest brand affinity for Made in France (269.58×), W9 (TV channel) (204.99×), and Petit Bateau (190.3×) over the country average.

Where do Castorama fans live in United States?

Castorama fans in United States are most concentrated in New York (reach 56,353), California (reach 56,042), and Florida (reach 35,678). These three regions account for the largest share of the active audience.

What other brands do Castorama fans also like?

Beyond Castorama itself, the audience over-indexes on W9 (TV channel) (204.99×), Petit Bateau (190.3×), Kate Bosworth (116.75×), and Printemps (165.66×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Castorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.