Rascasse Audience Intelligence

Castorama Target Market in United States

A data profile of the people who buy, follow and care about Castorama in United States — modelled from more than twelve digital signal sources. Castorama has an estimated audience of 533,438 people in United States.

#13among Hardware store in United States#3619among Brand in United States#499in Shopping

The average Castorama fan in United States is 36.3 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Ohio, New York.

Top brand affinities include Made in France, W9 (TV channel), Petit Bateau, with strongest over-indexing on Made in France (269.58× the country average).

Demographically, the Castorama audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Sustainability, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Castorama fan in United States is balanced, around 36.3 years old, with strong Sustainability tendencies and a notable affinity for Made in France.

Category: Shopping · Type: Brand · Subtype: Hardware store

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Castorama profile in United States.

Audience size
533K
in United States
Gender
47.0%♀
53.0% male
Age
36.3
average years
Country rank
#35275
Brand in United States
Fig. 01

Search interest · 12-month trend

+298%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Castorama

47.0% are female, 53.0% are male, average age 36.3.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Castorama audience in United States
MetricValue
Female47.0%
Male53.0%
Average age36.3
Estimated audience size533,438
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the Castorama audience in United States
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

2.5%

of the worldwide Castorama audience comes from United States.

Worldwide audience distribution share by country for Castorama
CountryShare
France55.6%
Poland32.3%
United States2.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Castorama audience in United States is strongest.

Fig. 05

Top regions by affinity

Castorama customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~9K5.65×
02Wyoming~4K5.02×
03Ohio~60K3.68×
04Kansas~8K1.99×
05New York~50K1.81×
06New Jersey~20K1.39×
07New Hampshire~3K1.33×
08Illinois~20K1.24×
09Colorado~10K1.18×
10California~60K1.14×
11Alaska~1K1.07×
12Mississippi~4K1.04×
13Connecticut~5K1.02×
14Montana~1K1.02×
15North Dakota~1K1.01×
16South Dakota~1K0.99×
17Texas~40K0.95×
18Rhode Island~2K0.92×
19Delaware~1K0.92×
20Florida~30K0.90×
21New Mexico~2K0.90×
22West Virginia~2K0.90×
23Maine~2K0.90×
24Hawaii~2K0.88×
25Idaho~2K0.87×
26Nebraska~2K0.85×
27Kentucky~5K0.84×
28Virginia~10K0.82×
29Arkansas~3K0.82×
30Nevada~4K0.81×
31Georgia~10K0.80×
32Oregon~5K0.80×
33Iowa~3K0.80×
34North Carolina~10K0.79×
35Pennsylvania~10K0.78×
36Oklahoma~4K0.78×
37Washington~8K0.77×
38Louisiana~5K0.77×
39Utah~4K0.77×
40Massachusetts~8K0.75×
41South Carolina~6K0.75×
42Alabama~5K0.75×
43Maryland~7K0.74×
44Missouri~6K0.74×
45Tennessee~7K0.72×
46Indiana~7K0.71×
47Wisconsin~5K0.69×
48Minnesota~5K0.68×
49Arizona~7K0.66×
50Michigan~9K0.65×
Fig. 06

Affinity by region

Affinity by region — Castorama, United States
0.65×1.00×5.65×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Castorama audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Castorama audience
#·InterestCategoryAffinity×
01Made in FranceBusiness & Career269.58×
02W9 (TV channel)Movies & TV204.99×
03Le ParisienNews198.45×
04Petit BateauFashion & Accessoires190.30×
05PrintempsFashion & Accessoires165.66×
06TF1Movies & TV134.21×
07Kate BosworthMovies & TV116.75×
08Le FigaroNews93.44×
09PepcoFashion & Accessoires89.33×
10Galeries LafayetteShopping85.97×
11Le MondeNews70.43×
12Le Bon MarchéShopping49.53×
13Sustainable clothingFashion & Accessoires33.12×
14Isabel MarantFashion & Accessoires25.87×
15Hilary DuffMovies & TV20.08×
16EverlaneFashion & Accessoires20.05×
17PajamasFashion & Accessoires17.85×
18Hair ExtensionsBeauty & Wellness17.15×
19AritziaFashion & Accessoires15.08×
20Google NewsNews12.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Castorama audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Castorama audience · What stands out
TraitClusterDeviationScore
SustainabilityBALANCE6.73×
Design AffinityPREMIUM4.77×
IndulgenceJOY3.13×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Castorama audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.17×
Early Adopter MentalityPOWER0.22×
ExtroversionTHRILL0.23×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Castorama's target market in United States?

Castorama's target market in United States covers an estimated 533,438 people, concentrated in California and Ohio.

02

What is the gender split and age of Castorama customers?

47.0% of the Castorama audience are female, 53.0% are male, with an average age of 36.3 years.

03

Which brands do Castorama fans like most?

Castorama fans show strongest brand affinity for Made in France (269.58×), W9 (TV channel) (204.99×), and Petit Bateau (190.3×) over the country average.

04

Where do Castorama fans live in United States?

Castorama fans in United States are most concentrated in California (reach ~60K), Ohio (reach ~60K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Castorama fans also like?

Beyond Castorama itself, the audience over-indexes on W9 (TV channel) (204.99×), Petit Bateau (190.3×), Kate Bosworth (116.75×), and Printemps (165.66×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Hardware store audiences in United States

See Castorama audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Castorama. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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