Rascasse Audience Intelligence

Pepco Target Market in United States

A data profile of the people who buy, follow and care about Pepco in United States — modelled from more than twelve digital signal sources. Pepco has an estimated audience of 1,126,941 people in United States.

#2231among Brand in United States#904in Fashion & Accessoires

The average Pepco fan in United States is 40.6 years old, more female, and lives primarily in Maryland.

The audience is concentrated in Maryland, Washington, District of Columbia, Virginia.

Top brand affinities include International Chamber of Commerce, princess bride, JYSK, with strongest over-indexing on International Chamber of Commerce (129.14× the country average).

Demographically, the Pepco audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Luxury Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pepco fan in United States is more female, around 40.6 years old, with strong Luxury Orientation tendencies and a notable affinity for International Chamber of Commerce.

Category: Fashion & Accessoires · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pepco profile in United States.

Audience size
1.1M
in United States
Gender
59.7%♀
40.3% male
Age
40.6
average years
Country rank
#21810
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pepco

59.7% are female, 40.3% are male, average age 40.6.

Fig. 02

Gender split

59.7%
Female
40.3%
Male
Demographic split for Pepco audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.6
Estimated audience size1,126,941
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Pepco audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3921%
40-4922%
50+23%
Fig. 04

Worldwide distribution

3.8%

of the worldwide Pepco audience comes from United States.

Worldwide audience distribution share by country for Pepco
CountryShare
Poland22.8%
Italy12.2%
Spain10.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pepco audience in United States is strongest.

Fig. 05

Top regions by affinity

Pepco customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~100K31.62×
02Maryland~300K13.84×
03Virginia~30K1.02×
04South Dakota~2K0.72×
05North Dakota~2K0.68×
06Alaska~2K0.67×
07Montana~2K0.62×
08Vermont~1K0.56×
09Delaware~2K0.50×
10Idaho~3K0.49×
11Hawaii~2K0.46×
12New Mexico~3K0.45×
13Nebraska~3K0.45×
14Rhode Island~2K0.44×
15Arkansas~4K0.42×
16Mississippi~4K0.41×
17New Hampshire~2K0.39×
18Maine~2K0.39×
19West Virginia~2K0.37×
20Iowa~3K0.36×
21Oklahoma~4K0.35×
22Kansas~3K0.32×
23Utah~3K0.28×
24Wisconsin~5K0.27×
25Louisiana~4K0.27×
26Ohio~9K0.26×
27Alabama~4K0.26×
28Kentucky~4K0.26×
29Nevada~3K0.26×
30Oregon~3K0.25×
31Minnesota~4K0.24×
32Connecticut~3K0.24×
33Missouri~4K0.23×
34South Carolina~4K0.21×
35Tennessee~4K0.20×
36Indiana~4K0.20×
37Arizona~4K0.19×
38New York~10K0.18×
39Pennsylvania~7K0.18×
40New Jersey~5K0.18×
41Colorado~3K0.18×
42North Carolina~6K0.17×
43Massachusetts~4K0.17×
44Washington~4K0.17×
45Michigan~5K0.16×
46Illinois~6K0.15×
47Georgia~5K0.15×
48Florida~10K0.13×
49California~10K0.11×
50Texas~10K0.11×
Fig. 06

Affinity by region

Affinity by region — Pepco, United States
0.11×1.00×31.62×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pepco audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pepco audience
#·InterestCategoryAffinity×
01Kocham GotowaćFood & Beverages1053.11×
02Zalando LoungeShopping351.32×
03PromodFashion & Accessoires218.50×
04ExelonHome & Garden168.31×
05Domodi.plFashion & Accessoires167.04×
06JYSKHome & Garden162.54×
07Anna LewandowskaSports157.17×
08International Chamber of CommerceBusiness & Career129.14×
09Car TalkRadio Station126.67×
10Sziget FestivalMusic & Radio81.82×
11princess brideMovies & TV74.62×
12Downfall (2004 film)Movies & TV65.45×
13F&FFashion & Accessoires56.29×
14Allegro (auction website)Shopping54.33×
15Tyrol (state)Travel & Leisure50.90×
16Kim CattrallMovies & TV22.12×
17BrokerBusiness & Career20.00×
18Claire'sFashion & Accessoires20.00×
19Sarah HylandMovies & TV20.00×
20Avan JogiaMovies & TV20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pepco audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pepco audience · What stands out
TraitClusterDeviationScore
Luxury OrientationPREMIUM3.07×
SpiritualityBALANCE2.93×
MindfulnessBALANCE2.39×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pepco audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.77×
Family OrientationCONSERVATISM0.78×
ExtroversionTHRILL0.80×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pepco's target market in United States?

Pepco's target market in United States covers an estimated 1,126,941 people, concentrated in Maryland and Washington, District of Columbia.

02

What is the gender split and age of Pepco customers?

59.7% of the Pepco audience are female, 40.3% are male, with an average age of 40.6 years.

03

Which brands do Pepco fans like most?

Pepco fans show strongest brand affinity for International Chamber of Commerce (129.14×), princess bride (74.62×), and JYSK (162.54×) over the country average.

04

Where do Pepco fans live in United States?

Pepco fans in United States are most concentrated in Maryland (reach ~300K), Washington, District of Columbia (reach ~100K), and Virginia (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do Pepco fans also like?

Beyond Pepco itself, the audience over-indexes on princess bride (74.62×), JYSK (162.54×), Exelon (168.31×), and Promod (218.5×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Fashion & Accessoires audiences in United States

See Pepco audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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