Pepco Audience in United States

Pepco logo

Pepco has an estimated audience of 1,134,856 people in United States. 59.7% are female, 40.3% are male, average age 40.6. Top regions: Maryland, Washington, District of Columbia, Virginia. Top brand affinities: International Chamber of Commerce, princess bride, JYSK, Exelon, Promod.

The average Pepco fan in United States is 40.6 years old, more female, and lives primarily in Maryland. The audience is concentrated in Maryland, Washington, District of Columbia, Virginia. Top brand affinities include International Chamber of Commerce, princess bride, JYSK, with strongest over-indexing on International Chamber of Commerce (129.14× the country average). Demographically, the Pepco audience skews more female with an average age of 40.6, and over-indexes on personality traits such as Urban Lifestyle, Quality Awareness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Fashion & Accessoires · Type: Brand

Demographics of Pepco fans

Demographic split for Pepco audience in United States
MetricValue
Female59.7%
Male40.3%
Average age40.6
Estimated audience size1,134,856

Audience persona

The typical Pepco fan in United States is more female, around 40.6 years old, with strong Urban Lifestyle tendencies and a notable affinity for International Chamber of Commerce.

Top regions in United States

Top regions ranked by reach for Pepco in United States
RegionReachAffinity
Maryland283,38114.52×
Washington, District of Columbia106,74531.29×
Virginia28,6171.04×
New York11,1580.18×
California10,3630.08×
Florida8,5320.11×
Texas8,4830.09×
Ohio6,9660.2×
Pennsylvania5,7900.15×
New Jersey4,4550.15×
North Carolina4,2220.12×
Illinois4,0020.11×
Georgia3,5980.1×
Massachusetts2,7140.12×
Michigan1,9540.07×
South Carolina1,8060.11×
Washington1,5890.07×
Colorado1,5330.09×
Tennessee1,5240.07×
Connecticut1,3790.12×
Delaware1,2780.41×
Indiana1,2540.06×
Arizona1,1310.05×
West Virginia1,1120.21×
Missouri9590.05×
Kentucky9230.06×
Louisiana9090.06×
Alabama8760.06×
Oregon8560.07×
Nevada8060.07×
Minnesota7540.05×
Utah6360.06×
Wisconsin6320.04×
Oklahoma5760.05×
Mississippi4800.05×
Kansas4520.05×
New Hampshire4320.1×
Arkansas3950.04×
Maine3890.1×
Iowa3630.04×
Rhode Island3340.09×
Nebraska2730.05×
Idaho2690.05×
Hawaii2670.05×
New Mexico2340.04×
Vermont1960.1×
Montana1010.03×
Alaska930.04×
North Dakota780.03×
South Dakota700.03×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Pepco audience
BrandAffinityCategory
International Chamber of Commerce129.14×Business & Career
princess bride74.62×Movies & TV
JYSK162.54×Home & Garden
Exelon168.31×Home & Garden
Promod218.5×Fashion & Accessoires
Anna Lewandowska157.17×Sports
Tyrol (state)50.9×Travel & Leisure
Zalando Lounge351.32×Shopping
Broker20×Business & Career
Downfall (2004 film)65.45×Movies & TV
Car Talk126.67×
Allegro (auction website)54.33×Shopping
Sarah Hyland20×Movies & TV
Kocham Gotować1053.11×Food & Beverages
Sziget Festival81.82×Music & Radio
F&F56.29×Fashion & Accessoires
Kim Cattrall22.12×Movies & TV
Avan Jogia20×Movies & TV
Domodi.pl167.04×Fashion & Accessoires
Wanderlust12.5×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Pepco audience
TraitClusterScore
Urban LifestyleOPEN2.63
Quality AwarenessPREMIUM2.08
Luxury OrientationPREMIUM1.67
TraditionCONSERVATISM1.56
Community OrientationOPEN1.32
Risk AppetiteTHRILL1.18

Worldwide distribution

Worldwide audience distribution share by country for Pepco
CountryShare
Poland23.4%
Italy11.5%
Spain10.2%

See Pepco audiences in other countries

More Fashion & Accessoires audiences in United States

Frequently asked questions

How many fans does Pepco have in United States?

Pepco has an estimated audience of 1,134,856 people in United States, concentrated in Maryland and Washington, District of Columbia.

What is the gender split and age of Pepco fans?

59.7% of Pepco fans are female, 40.3% are male, with an average age of 40.6 years.

Which brands do Pepco fans like most?

Pepco fans show strongest brand affinity for International Chamber of Commerce (129.14×), princess bride (74.62×), and JYSK (162.54×) over the country average.

Where do Pepco fans live in United States?

Pepco fans in United States are most concentrated in Maryland (reach 283,381), Washington, District of Columbia (reach 106,745), and Virginia (reach 28,617). These three regions account for the largest share of the active audience.

What other brands do Pepco fans also like?

Beyond Pepco itself, the audience over-indexes on princess bride (74.62×), JYSK (162.54×), Exelon (168.31×), and Promod (218.5×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Pepco. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.