Allegro (auction website) Audience in United States

Allegro (auction website) logo

Allegro (auction website) has an estimated audience of 772,528 people in United States. 56.8% are female, 43.2% are male, average age 38.5. Top regions: California, Illinois, New York. Top brand affinities: TVP Sport, Joel Edgerton, Kwestia Smaku, Devon, Epsom.

The average Allegro (auction website) fan in United States is 38.5 years old, more female, and lives primarily in California. The audience is concentrated in California, Illinois, New York. Top brand affinities include TVP Sport, Joel Edgerton, Kwestia Smaku, with strongest over-indexing on TVP Sport (135.1× the country average). Demographically, the Allegro (auction website) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Quality Awareness, Career Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Shopping · Type: Brand

Demographics of Allegro (auction website) fans

Demographic split for Allegro (auction website) audience in United States
MetricValue
Female56.8%
Male43.2%
Average age38.5
Estimated audience size772,528

Audience persona

The typical Allegro (auction website) fan in United States is more female, around 38.5 years old, with strong Quality Awareness tendencies and a notable affinity for TVP Sport.

Top regions in United States

Top regions ranked by reach for Allegro (auction website) in United States
RegionReachAffinity
California120,4721.42×
Illinois65,7462.55×
New York60,9111.41×
Florida58,6251.12×
Texas58,2890.88×
Washington48,5273.13×
Pennsylvania36,9071.42×
Nevada30,7264.11×
New Jersey28,7231.46×
North Carolina17,3540.75×
Georgia17,1300.72×
Michigan15,5350.77×
Virginia15,5270.83×
Ohio14,5430.61×
Tennessee13,7830.89×
Arizona13,6010.86×
Massachusetts13,3710.88×
Connecticut11,6651.51×
Indiana10,5550.75×
South Carolina10,2900.89×
Mississippi9,7991.54×
Maryland9,3740.71×
Colorado9,2370.76×
Missouri9,2270.74×
Alabama8,4380.78×
Oregon8,1450.92×
Wisconsin7,6020.65×
Kentucky7,4480.77×
Washington, District of Columbia7,2813.14×
Minnesota6,6800.6×
Louisiana6,6710.67×
Oklahoma6,3980.75×
Utah5,8510.85×
Kansas4,6800.77×
Arkansas4,5730.72×
Iowa4,1850.66×
New Hampshire2,7870.92×
Idaho2,6860.69×
Nebraska2,1360.55×
New Mexico2,1250.55×
Hawaii1,9900.6×
West Virginia1,7320.48×
Maine1,4680.53×
Rhode Island1,3520.55×
Montana1,2800.6×
North Dakota1,1070.7×
Alaska1,0930.66×
South Dakota1,0100.57×
Delaware9780.46×
Vermont7800.58×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Allegro (auction website) audience
BrandAffinityCategory
TVP Sport135.1×Sports
Joel Edgerton34.96×Movies & TV
Kwestia Smaku138.14×Food & Beverages
Devon17.47×Travel & Leisure
Epsom81.43×Travel & Leisure
otoMoto.pl117.83×Cars & Mobility
Secret Escapes59.05×Travel & Leisure
Arts and music2.13×Arts & Culture
Food and drink2.06×Food & Beverages
Pepco25.85×Fashion & Accessoires
Younger23.1×Movies & TV
Sports2.06×Sports
Food2.1×Food & Beverages
Medics (Polish TV series)41.73×Movies & TV
You Don't Mess with the Zohan33.92×Movies & TV
Music1.95×Business & Career
Entertainment2.13×Movies & TV
BeerAdvocate29.08×Food & Beverages
Outdoor recreation2.15×Sports
Movies1.97×Movies & TV

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Allegro (auction website) audience
TraitClusterScore
Quality AwarenessPREMIUM1.5
Career OrientationPOWER1.2
DIY MentalityTHRILL1.16
PatriotismCONSERVATISM1.16
Convenience OrientationPREMIUM1.14
Price SensitivityPREMIUM1.11

Worldwide distribution

Worldwide audience distribution share by country for Allegro (auction website)
CountryShare
Poland40.4%
Germany8.8%
Colombia7.4%

See Allegro (auction website) audiences in other countries

More Shopping audiences in United States

Frequently asked questions

How many fans does Allegro (auction website) have in United States?

Allegro (auction website) has an estimated audience of 772,528 people in United States, concentrated in California and Illinois.

What is the gender split and age of Allegro (auction website) fans?

56.8% of Allegro (auction website) fans are female, 43.2% are male, with an average age of 38.5 years.

Which brands do Allegro (auction website) fans like most?

Allegro (auction website) fans show strongest brand affinity for TVP Sport (135.1×), Joel Edgerton (34.96×), and Kwestia Smaku (138.14×) over the country average.

Where do Allegro (auction website) fans live in United States?

Allegro (auction website) fans in United States are most concentrated in California (reach 120,472), Illinois (reach 65,746), and New York (reach 60,911). These three regions account for the largest share of the active audience.

What other brands do Allegro (auction website) fans also like?

Beyond Allegro (auction website) itself, the audience over-indexes on Joel Edgerton (34.96×), Kwestia Smaku (138.14×), Devon (17.47×), and Epsom (81.43×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Allegro (auction website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.