Rascasse Audience Intelligence

Allegro (auction website) Target Market in United States

A data profile of the people who buy, follow and care about Allegro (auction website) in United States — modelled from more than twelve digital signal sources. Allegro (auction website) has an estimated audience of 927,462 people in United States.

#2553among Brand in United States#386in Shopping

The average Allegro (auction website) fan in United States is 38.5 years old, more female, and lives primarily in California.

The audience is concentrated in California, Florida, New York.

Top brand affinities include TVP Sport, Joel Edgerton, Kwestia Smaku, with strongest over-indexing on TVP Sport (135.1× the country average).

Demographically, the Allegro (auction website) audience skews more female with an average age of 38.5, and over-indexes on personality traits such as Pet Ownership, Design Affinity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Allegro (auction website) fan in United States is more female, around 38.5 years old, with strong Pet Ownership tendencies and a notable affinity for TVP Sport.

Category: Shopping · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Allegro (auction website) profile in United States.

Audience size
927K
in United States
Gender
56.8%♀
43.2% male
Age
38.5
average years
Country rank
#24905
Brand in United States
Fig. 01

Search interest · 12-month trend

+181%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Allegro (auction website)

56.8% are female, 43.2% are male, average age 38.5.

Fig. 02

Gender split

56.8%
Female
43.2%
Male
Demographic split for Allegro (auction website) audience in United States
MetricValue
Female56.8%
Male43.2%
Average age38.5
Estimated audience size927,462
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Allegro (auction website) audience in United States
Age bracketShare%
16-1922%
20-2919%
30-3920%
40-4921%
50+18%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Allegro (auction website) audience comes from United States.

Worldwide audience distribution share by country for Allegro (auction website)
CountryShare
Poland39.4%
Germany8.4%
Colombia8.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Allegro (auction website) audience in United States is strongest.

Fig. 05

Top regions by affinity

Allegro (auction website) customers by region in United States
#RegionReachAffinity×
01Nevada~40K5.18×
02Washington, District of Columbia~7K2.80×
03Washington~40K2.55×
04Illinois~50K2.00×
05Mississippi~9K1.38×
06Connecticut~10K1.34×
07New Jersey~20K1.24×
08California~100K1.23×
09New York~50K1.22×
10Pennsylvania~30K1.21×
11Wyoming~1K1.08×
12Florida~50K1.02×
13Kansas~6K1.00×
14New Hampshire~3K0.99×
15South Carolina~10K0.91×
16Massachusetts~10K0.89×
17Tennessee~10K0.88×
18Oregon~7K0.84×
19Virginia~20K0.83×
20Maine~2K0.83×
21Alaska~1K0.83×
22Arizona~10K0.81×
23Kentucky~8K0.81×
24Maryland~10K0.80×
25Colorado~10K0.79×
26North Dakota~1K0.79×
27North Carolina~20K0.78×
28Indiana~10K0.78×
29Utah~5K0.78×
30Georgia~20K0.77×
31Arkansas~5K0.77×
32Idaho~3K0.77×
33Montana~2K0.77×
34Texas~50K0.76×
35Michigan~20K0.76×
36Alabama~8K0.76×
37Missouri~9K0.75×
38Oklahoma~6K0.73×
39Rhode Island~2K0.73×
40Delaware~2K0.73×
41South Dakota~1K0.73×
42Louisiana~7K0.72×
43Wisconsin~8K0.71×
44Ohio~20K0.69×
45Minnesota~8K0.69×
46Nebraska~3K0.69×
47West Virginia~2K0.69×
48Iowa~4K0.68×
49Hawaii~2K0.68×
50New Mexico~2K0.64×
Fig. 06

Affinity by region

Affinity by region — Allegro (auction website), United States
0.64×1.00×5.18×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Allegro (auction website) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Allegro (auction website) audience
#·InterestCategoryAffinity×
01Kwestia SmakuFood & Beverages138.14×
02TVP SportSports135.10×
03otoMoto.plCars & Mobility117.83×
04EpsomTravel & Leisure81.43×
05Secret EscapesTravel & Leisure59.05×
06Medics (Polish TV series)Movies & TV41.73×
07Joel EdgertonMovies & TV34.96×
08BeerAdvocateFood & Beverages29.08×
09PepcoFashion & Accessoires25.85×
10DevonTravel & Leisure17.47×
11Outdoor recreationSports2.15×
12Arts and musicArts & Culture2.13×
13EntertainmentMovies & TV2.13×
14FoodFood & Beverages2.10×
15PetsPets & Animals2.08×
16Food and drinkFood & Beverages2.06×
17SportsSports2.06×
18MoviesMovies & TV1.97×
19ReadingLiterature1.96×
20MusicBusiness & Career1.95×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Allegro (auction website) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Allegro (auction website) audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.72×
Design AffinityPREMIUM1.71×
IndividualismJOY1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Allegro (auction website) audience · Rather not
TraitClusterDeviationScore
Social Media UsageJOY0.93×
DIY MentalityTHRILL0.93×
Early Adopter MentalityPOWER0.94×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Allegro (auction website)'s target market in United States?

Allegro (auction website)'s target market in United States covers an estimated 927,462 people, concentrated in California and Florida.

02

What is the gender split and age of Allegro (auction website) customers?

56.8% of the Allegro (auction website) audience are female, 43.2% are male, with an average age of 38.5 years.

03

Which brands do Allegro (auction website) fans like most?

Allegro (auction website) fans show strongest brand affinity for TVP Sport (135.1×), Joel Edgerton (34.96×), and Kwestia Smaku (138.14×) over the country average.

04

Where do Allegro (auction website) fans live in United States?

Allegro (auction website) fans in United States are most concentrated in California (reach ~100K), Florida (reach ~50K), and New York (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Allegro (auction website) fans also like?

Beyond Allegro (auction website) itself, the audience over-indexes on Joel Edgerton (34.96×), Kwestia Smaku (138.14×), Devon (17.47×), and Epsom (81.43×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Allegro (auction website). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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