Rascasse Audience Intelligence

BeerAdvocate Audience in United States

A data profile of the people who buy, follow and care about BeerAdvocate in United States — modelled from more than twelve digital signal sources. BeerAdvocate has an estimated audience of 781,799 people in United States.

#880among Website / Newspaper / Magazine in United States#1546in Food & Beverages

The average BeerAdvocate fan in United States is 34.5 years old, balanced, and lives primarily in Pennsylvania.

The audience is concentrated in Pennsylvania, Illinois, California.

Top brand affinities include Blanton's, Beer festival, McAlister's Deli, with strongest over-indexing on Blanton's (110.56× the country average).

Demographically, the BeerAdvocate audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical BeerAdvocate fan in United States is balanced, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for Blanton's.

Category: Food & Beverages · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the BeerAdvocate profile in United States.

Audience size
782K
in United States
Gender
54.3%♀
45.7% male
Age
34.5
average years
Country rank
#27870
Website / Newspaper / Magazine in United States
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of BeerAdvocate

54.3% are female, 45.7% are male, average age 34.5.

Fig. 02

Gender split

54.3%
Female
45.7%
Male
Demographic split for BeerAdvocate audience in United States
MetricValue
Female54.3%
Male45.7%
Average age34.5
Estimated audience size781,799
Fig. 03

Age distribution

Ø 34.5
average years
Age distribution of the BeerAdvocate audience in United States
Age bracketShare%
16-1929%
20-2925%
30-3920%
40-4916%
50+10%
Fig. 04

Worldwide distribution

84.7%

of the worldwide BeerAdvocate audience comes from United States.

Worldwide audience distribution share by country for BeerAdvocate
CountryShare
United States84.7%
Canada6.6%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the BeerAdvocate audience in United States is strongest.

Fig. 05

Top regions by affinity

BeerAdvocate fans by region: top regions in United States
#RegionReachAffinity×
01Pennsylvania~80K2.89×
02Delaware~6K2.88×
03Vermont~4K2.70×
04Illinois~60K2.27×
05Massachusetts~30K2.11×
06Connecticut~20K2.09×
07New Hampshire~6K1.83×
08Rhode Island~4K1.78×
09Washington~30K1.70×
10Hawaii~6K1.64×
11Maine~4K1.47×
12New Jersey~30K1.28×
13Wisconsin~20K1.27×
14Colorado~10K1.10×
15Minnesota~10K1.07×
16Oregon~9K1.02×
17Washington, District of Columbia~2K1.00×
18New York~40K0.96×
19West Virginia~3K0.92×
20Iowa~6K0.89×
21Alaska~1K0.87×
22North Dakota~1K0.86×
23Kansas~5K0.85×
24South Dakota~2K0.85×
25Montana~2K0.84×
26Virginia~20K0.82×
27North Carolina~20K0.80×
28Ohio~20K0.79×
29Michigan~20K0.77×
30Indiana~10K0.76×
31New Mexico~3K0.76×
32Alabama~8K0.75×
33Idaho~3K0.75×
34Mississippi~5K0.74×
35Nebraska~3K0.73×
36Kentucky~7K0.72×
37Missouri~9K0.69×
38Arkansas~4K0.69×
39Florida~40K0.68×
40Maryland~9K0.67×
41California~60K0.66×
42South Carolina~8K0.66×
43Arizona~10K0.63×
44Oklahoma~6K0.63×
45Tennessee~10K0.62×
46Louisiana~6K0.62×
47Utah~4K0.62×
48Nevada~5K0.61×
49Georgia~10K0.56×
50Texas~30K0.43×
Fig. 06

Affinity by region

Affinity by region — BeerAdvocate, United States
0.43×1.00×2.89×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the BeerAdvocate audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for BeerAdvocate audience
#·InterestCategoryAffinity×
01Tuborg BreweryFood & Beverages126.03×
02Paulaner BreweryFood & Beverages119.75×
03LeffeFood & Beverages116.94×
04Blanton'sFood & Beverages110.56×
05Canadian BaconFood & Beverages69.30×
06Basil Hayden'sFood & Beverages44.42×
07Tic TacFood & Beverages41.62×
08Allegro (auction website)Shopping29.08×
09Beer festivalFood & Beverages27.10×
10McAlister's DeliFood & Beverages26.88×
11AleFood & Beverages18.12×
12Jewel-OscoShopping13.73×
13LagerFood & Beverages13.29×
14Liquor storeFood & Beverages12.68×
15Beer gardenFood & Beverages12.37×
16Draught beerFood & Beverages9.62×
17CiderFood & Beverages7.15×
18FedExBusiness & Career5.89×
19PubFood & Beverages5.80×
20Alcoholic beveragesFood & Beverages2.03×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the BeerAdvocate audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by BeerAdvocate audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY3.14×
PatriotismCONSERVATISM2.09×
Community OrientationOPEN1.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by BeerAdvocate audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.64×
CreativityOPEN0.73×
MindfulnessBALANCE0.76×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does BeerAdvocate have in United States?

BeerAdvocate has an estimated audience of 781,799 people in United States, concentrated in Pennsylvania and Illinois.

02

What is the gender split and age of BeerAdvocate fans?

54.3% of BeerAdvocate fans are female, 45.7% are male, with an average age of 34.5 years.

03

Which brands do BeerAdvocate fans like most?

BeerAdvocate fans show strongest brand affinity for Blanton's (110.56×), Beer festival (27.1×), and McAlister's Deli (26.88×) over the country average.

04

Where do BeerAdvocate fans live in United States?

BeerAdvocate fans in United States are most concentrated in Pennsylvania (reach ~80K), Illinois (reach ~60K), and California (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do BeerAdvocate fans also like?

Beyond BeerAdvocate itself, the audience over-indexes on Beer festival (27.1×), McAlister's Deli (26.88×), Paulaner Brewery (119.75×), and Tuborg Brewery (126.03×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See BeerAdvocate audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for BeerAdvocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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