BeerAdvocate Audience in United States

BeerAdvocate has an estimated audience of 786,586 people in United States. 54.3% are female, 45.7% are male, average age 34.5. Top regions: Pennsylvania, California, Illinois. Top brand affinities: PSV Eindhoven, Autism Awareness, Tuborg Brewery, Diabetes mellitus awareness, Leffe.

The average BeerAdvocate fan in United States is 34.5 years old, balanced, and lives primarily in Pennsylvania. The audience is concentrated in Pennsylvania, California, Illinois. Top brand affinities include PSV Eindhoven, Autism Awareness, Tuborg Brewery, with strongest over-indexing on PSV Eindhoven (109.01× the country average). Demographically, the BeerAdvocate audience skews balanced with an average age of 34.5, and over-indexes on personality traits such as Indulgence, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Website / Newspaper / Magazine · Subtype: Beer

Demographics of BeerAdvocate fans

Demographic split for BeerAdvocate audience in United States
MetricValue
Female54.3%
Male45.7%
Average age34.5
Estimated audience size786,586

Audience persona

The typical BeerAdvocate fan in United States is balanced, around 34.5 years old, with strong Indulgence tendencies and a notable affinity for PSV Eindhoven.

Top regions in United States

Top regions ranked by reach for BeerAdvocate in United States
RegionReachAffinity
Pennsylvania83,5363.15×
California62,7040.72×
Illinois60,4432.31×
New York46,3641.05×
Massachusetts38,1762.46×
Florida35,1450.66×
New Jersey29,7361.49×
Texas27,8290.41×
Washington21,7951.38×
North Carolina20,9510.89×
Ohio19,9320.82×
Connecticut18,5312.35×
Wisconsin16,4651.39×
Virginia16,2720.85×
Michigan15,8740.77×
Colorado13,5301.09×
Minnesota12,9311.15×
Georgia11,4100.47×
Indiana11,2460.78×
Arizona9,2120.57×
Tennessee8,6190.55×
Oregon8,1890.91×
Missouri8,1120.64×
Maryland7,9810.59×
Alabama7,1960.65×
New Hampshire6,5712.12×
South Carolina6,3680.54×
Hawaii6,2211.84×
Kentucky6,1730.63×
Iowa5,9630.92×
Rhode Island5,9112.36×
Maine4,4721.59×
Vermont4,3033.12×
Delaware4,0671.87×
Louisiana3,7070.37×
West Virginia3,0640.84×
Oklahoma2,8270.32×
Nevada2,7540.36×
Kansas2,5980.42×
Washington, District of Columbia2,5481.08×
Utah2,3730.34×
Arkansas2,1230.33×
Nebraska1,6930.43×
Idaho1,6670.42×
Mississippi1,6270.25×
New Mexico1,6170.41×
Montana1,1320.52×
South Dakota9370.52×
North Dakota7720.48×
Alaska7540.45×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for BeerAdvocate audience
BrandAffinityCategory
PSV Eindhoven109.01×Sports
Autism Awareness19.03×Health
Tuborg Brewery186.67×Food & Beverages
Diabetes mellitus awareness12.48×Health
Leffe190.59×Food & Beverages
Paulaner Brewery95.49×Food & Beverages
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
McAlister's Deli19.6×Food & Beverages
Google Maps4.78×Internet & Social Media
Income tax13.19×Business & Career
Indeed.com4.45×Business & Career
Planet Fitness4.03×Sports
Beer festival12.5×Food & Beverages
DraftKings15.1×Sports
Kia Sportage20×Cars & Mobility
Haribo20×Food & Beverages
Ale16.24×Food & Beverages
Jewel-Osco10.16×Shopping
Rice cooker28.92×Home & Garden

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by BeerAdvocate audience
TraitClusterScore
IndulgenceJOY2.54
PatriotismCONSERVATISM1.6
Early Adopter MentalityPOWER1.51
Design AffinityPREMIUM1.46
LGBTQ+ IdentityOPEN1.39
Sports ActivityPOWER1.29

Worldwide distribution

Worldwide audience distribution share by country for BeerAdvocate
CountryShare
United States84.8%
Canada6.6%
Japan1.4%

See BeerAdvocate audiences in other countries

More Beer audiences in United States

Frequently asked questions

How many fans does BeerAdvocate have in United States?

BeerAdvocate has an estimated audience of 786,586 people in United States, concentrated in Pennsylvania and California.

What is the gender split and age of BeerAdvocate fans?

54.3% of BeerAdvocate fans are female, 45.7% are male, with an average age of 34.5 years.

Which brands do BeerAdvocate fans like most?

BeerAdvocate fans show strongest brand affinity for PSV Eindhoven (109.01×), Autism Awareness (19.03×), and Tuborg Brewery (186.67×) over the country average.

Where do BeerAdvocate fans live in United States?

BeerAdvocate fans in United States are most concentrated in Pennsylvania (reach 83,536), California (reach 62,704), and Illinois (reach 60,443). These three regions account for the largest share of the active audience.

What other brands do BeerAdvocate fans also like?

Beyond BeerAdvocate itself, the audience over-indexes on Autism Awareness (19.03×), Tuborg Brewery (186.67×), Diabetes mellitus awareness (12.48×), and Leffe (190.59×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for BeerAdvocate. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.