Basil Hayden's Audience in United States

Basil Hayden's logo

Basil Hayden's has an estimated audience of 671,331 people in United States. 32.6% are female, 67.4% are male, average age 41.4. Top regions: California, Texas, Florida. Top brand affinities: Pro-Ject, Cocktail shaker, Mixology (TV series), BeerAdvocate, Bitters.

The average Basil Hayden's fan in United States is 41.4 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Pro-Ject, Cocktail shaker, Mixology (TV series), with strongest over-indexing on Pro-Ject (49.39× the country average). Demographically, the Basil Hayden's audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Quality Awareness, Luxury Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Food & Beverages · Type: Brand

Demographics of Basil Hayden's fans

Demographic split for Basil Hayden's audience in United States
MetricValue
Female32.6%
Male67.4%
Average age41.4
Estimated audience size671,331

Audience persona

The typical Basil Hayden's fan in United States is more male, around 41.4 years old, with strong Quality Awareness tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Basil Hayden's in United States
RegionReachAffinity
California55,1590.75×
Texas48,8630.85×
Florida48,3581.06×
New York42,7881.14×
Illinois31,2401.4×
Pennsylvania27,6241.22×
North Carolina24,9541.24×
Georgia24,3751.18×
Ohio21,0641.02×
New Jersey20,7751.22×
Michigan20,2151.15×
Virginia18,0981.11×
Kentucky16,1431.92×
Maryland14,2961.24×
Tennessee13,8711.03×
Massachusetts13,4021.01×
Indiana13,1731.07×
Arizona11,8500.86×
Washington11,5930.86×
South Carolina11,4041.13×
Alabama10,4591.12×
Missouri10,1740.94×
Wisconsin9,8140.97×
Louisiana9,1661.06×
Connecticut8,2051.22×
Colorado7,8660.74×
Minnesota7,6420.79×
Nevada6,7801.04×
Oklahoma6,7290.9×
Mississippi5,2780.95×
Arkansas4,8980.89×
Oregon4,7910.62×
Kansas4,6870.89×
Iowa4,0610.73×
Utah3,7340.62×
Nebraska3,0940.92×
New Hampshire2,8751.09×
Washington, District of Columbia2,7021.34×
Maine2,6051.08×
Idaho2,5350.75×
New Mexico2,4740.73×
West Virginia2,4180.77×
Delaware2,1641.17×
Rhode Island2,1631.01×
Hawaii2,0080.7×
Montana1,8340.98×
Alaska1,6001.11×
South Dakota1,3230.85×
Vermont1,1230.95×
North Dakota1,0740.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Basil Hayden's audience
BrandAffinityCategory
Pro-Ject49.39×Music & Radio
Cocktail shaker22.52×Food & Beverages
Mixology (TV series)61.68×Movies & TV
BeerAdvocate44.42×Food & Beverages
Bitters32.32×Food & Beverages
Grand Marnier34.84×Travel & Leisure
Cointreau22.84×Food & Beverages
Eagle Rare25.8×Food & Beverages
Basil Hayden35.42×Food & Beverages
Tanqueray19.11×Food & Beverages
Absinthe30.07×Food & Beverages
Centro Universitário Belas Artes de São Paulo83.31×Business & Career
Fortaleza28.15×Travel & Leisure
Mixed drink5.22×Food & Beverages
Hendrick's Gin16.51×Food & Beverages
Bombay Sapphire16.91×Food & Beverages
Four Roses27.84×Food & Beverages
Whisky3.14×Food & Beverages
Ice wine55.05×Food & Beverages
Lagavulin distillery27.96×Food & Beverages

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Basil Hayden's audience
TraitClusterScore
Quality AwarenessPREMIUM3.17
Luxury OrientationPREMIUM2.54
Early Adopter MentalityPOWER1.67
PatriotismCONSERVATISM1.65
Convenience OrientationPREMIUM1.63
IndulgenceJOY1.48

Worldwide distribution

Worldwide audience distribution share by country for Basil Hayden's
CountryShare
United States81.2%
Australia2.1%
China2.0%

See Basil Hayden's audiences in other countries

More Food & Beverages audiences in United States

Frequently asked questions

How many fans does Basil Hayden's have in United States?

Basil Hayden's has an estimated audience of 671,331 people in United States, concentrated in California and Texas.

What is the gender split and age of Basil Hayden's fans?

32.6% of Basil Hayden's fans are female, 67.4% are male, with an average age of 41.4 years.

Which brands do Basil Hayden's fans like most?

Basil Hayden's fans show strongest brand affinity for Pro-Ject (49.39×), Cocktail shaker (22.52×), and Mixology (TV series) (61.68×) over the country average.

Where do Basil Hayden's fans live in United States?

Basil Hayden's fans in United States are most concentrated in California (reach 55,159), Texas (reach 48,863), and Florida (reach 48,358). These three regions account for the largest share of the active audience.

What other brands do Basil Hayden's fans also like?

Beyond Basil Hayden's itself, the audience over-indexes on Cocktail shaker (22.52×), Mixology (TV series) (61.68×), BeerAdvocate (44.42×), and Bitters (32.32×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Basil Hayden's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.