Rascasse Audience Intelligence

Basil Hayden's Target Market in United States

A data profile of the people who buy, follow and care about Basil Hayden's in United States — modelled from more than twelve digital signal sources. Basil Hayden's has an estimated audience of 519,585 people in United States.

#3677among Brand in United States#1908in Food & Beverages

The average Basil Hayden's fan in United States is 41.4 years old, more male, and lives primarily in California.

The audience is concentrated in California, Florida, Texas.

Top brand affinities include Pro-Ject, Cocktail shaker, Mixology (TV series), with strongest over-indexing on Pro-Ject (49.39× the country average).

Demographically, the Basil Hayden's audience skews more male with an average age of 41.4, and over-indexes on personality traits such as Indulgence, Extroversion.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Basil Hayden's fan in United States is more male, around 41.4 years old, with strong Indulgence tendencies and a notable affinity for Pro-Ject.

Category: Food & Beverages · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Basil Hayden's profile in United States.

Audience size
520K
in United States
Gender
32.6%♀
67.4% male
Age
41.4
average years
Country rank
#35807
Brand in United States
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Basil Hayden's

32.6% are female, 67.4% are male, average age 41.4.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for Basil Hayden's audience in United States
MetricValue
Female32.6%
Male67.4%
Average age41.4
Estimated audience size519,585
Fig. 03

Age distribution

Ø 41.4
average years
Age distribution of the Basil Hayden's audience in United States
Age bracketShare%
16-1911%
20-2922%
30-3923%
40-4918%
50+26%
Fig. 04

Worldwide distribution

77.3%

of the worldwide Basil Hayden's audience comes from United States.

Worldwide audience distribution share by country for Basil Hayden's
CountryShare
United States77.3%
China2.4%
Canada2.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Basil Hayden's audience in United States is strongest.

Fig. 05

Top regions by affinity

Basil Hayden's customers by region in United States
#RegionReachAffinity×
01Kentucky~20K1.86×
02Illinois~30K1.36×
03Washington, District of Columbia~3K1.29×
04Maryland~10K1.23×
05Connecticut~8K1.21×
06Delaware~2K1.21×
07Pennsylvania~30K1.18×
08New Jersey~20K1.16×
09North Carolina~20K1.15×
10Alaska~2K1.15×
11South Carolina~10K1.13×
12Alabama~10K1.13×
13Georgia~20K1.12×
14Michigan~20K1.11×
15Virginia~20K1.09×
16New Hampshire~3K1.08×
17Maine~3K1.08×
18New York~40K1.07×
19Louisiana~9K1.05×
20Florida~50K1.04×
21Mississippi~6K1.04×
22Indiana~10K1.03×
23Montana~2K1.03×
24Tennessee~10K1.01×
25Nevada~7K1.01×
26Rhode Island~2K1.00×
27Vermont~1K1.00×
28Massachusetts~10K0.98×
29Wisconsin~10K0.97×
30Ohio~20K0.96×
31Nebraska~3K0.93×
32Kansas~5K0.92×
33Missouri~10K0.91×
34Arkansas~5K0.91×
35South Dakota~1K0.91×
36Oklahoma~7K0.89×
37North Dakota~1K0.89×
38West Virginia~3K0.88×
39Idaho~3K0.86×
40Arizona~10K0.85×
41Washington~10K0.84×
42New Mexico~3K0.81×
43Iowa~4K0.80×
44Texas~50K0.79×
45Colorado~8K0.79×
46Hawaii~2K0.79×
47Minnesota~7K0.78×
48California~50K0.74×
49Oregon~5K0.71×
50Utah~4K0.68×
Fig. 06

Affinity by region

Affinity by region — Basil Hayden's, United States
0.68×1.00×1.86×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Basil Hayden's audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Basil Hayden's audience
#·InterestCategoryAffinity×
01Centro Universitário Belas Artes de São PauloBusiness & Career83.31×
02Mixology (TV series)Movies & TV61.68×
03Pro-JectMusic & Radio49.39×
04BeerAdvocateFood & Beverages44.42×
05Basil HaydenFood & Beverages35.42×
06Grand MarnierTravel & Leisure34.84×
07Blanton'sFood & Beverages33.42×
08BittersFood & Beverages32.32×
09AbsintheFood & Beverages30.07×
10FortalezaTravel & Leisure28.15×
11Four RosesFood & Beverages27.84×
12Cristal (wine)Food & Beverages26.85×
13Eagle RareFood & Beverages25.80×
14CointreauFood & Beverages22.84×
15Cocktail shakerFood & Beverages22.52×
16TanquerayFood & Beverages19.11×
17Bombay SapphireFood & Beverages16.91×
18Hendrick's GinFood & Beverages16.51×
19Malibu RumFood & Beverages9.81×
20Mixed drinkFood & Beverages5.22×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Basil Hayden's audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Basil Hayden's audience · What stands out
TraitClusterDeviationScore
IndulgenceJOY1.49×
ExtroversionTHRILL1.44×
Pet OwnershipJOY1.15×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Basil Hayden's audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.77×
Need for SecurityCONSERVATISM0.82×
Quality AwarenessPREMIUM0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Basil Hayden's's target market in United States?

Basil Hayden's's target market in United States covers an estimated 519,585 people, concentrated in California and Florida.

02

What is the gender split and age of Basil Hayden's customers?

32.6% of the Basil Hayden's audience are female, 67.4% are male, with an average age of 41.4 years.

03

Which brands do Basil Hayden's fans like most?

Basil Hayden's fans show strongest brand affinity for Pro-Ject (49.39×), Cocktail shaker (22.52×), and Mixology (TV series) (61.68×) over the country average.

04

Where do Basil Hayden's fans live in United States?

Basil Hayden's fans in United States are most concentrated in California (reach ~50K), Florida (reach ~50K), and Texas (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do Basil Hayden's fans also like?

Beyond Basil Hayden's itself, the audience over-indexes on Cocktail shaker (22.52×), Mixology (TV series) (61.68×), BeerAdvocate (44.42×), and Bitters (32.32×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Food & Beverages audiences in United States

See Basil Hayden's audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Basil Hayden's. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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