Pro-Ject Audience in United States
Pro-Ject has an estimated audience of 4,561,179 people in United States. 61.8% are female, 38.2% are male, average age 41.9. Top brand affinities: Israel, Morphine (band), JibJab, Jarabacoa, Dog breed.
Top brand affinities include Israel, Morphine (band), JibJab, with strongest over-indexing on Israel (10.53× the country average). Demographically, the Pro-Ject audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Music & Radio · Type: Brand
Demographics of Pro-Ject fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.9 |
| Estimated audience size | 4,561,179 |
Audience persona
The typical Pro-Ject fan in United States is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Israel.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Israel | 10.53× | Travel & Leisure |
| Morphine (band) | 15.51× | Music & Radio |
| JibJab | 9.15× | Internet & Social Media |
| Jarabacoa | 44.72× | Travel & Leisure |
| Dog breed | 1.61× | Pets & Animals |
| Vocal harmony | 5.59× | Music & Radio |
| Home Delivery | 3.3× | Food & Beverages |
| Grinch | 3.64× | Movies & TV |
| Nebraska Cornhuskers football | 3.1× | Sports |
| Historic site | 3.58× | Arts & Culture |
| Wikia | 2.76× | Internet & Social Media |
| JDSU | 2.4× | Business & Career |
| Natural rubber | 1.6× | Cars & Mobility |
| Go Go's | 8.67× | Music & Radio |
| Home staging | 3.84× | Home & Garden |
| Nipsey Hussle | 4.17× | Music & Radio |
| Jesse Plemons | 2.44× | Movies & TV |
| South Asian cuisine | 5.95× | Food & Beverages |
| Scratching post | 5.98× | Pets & Animals |
| Winemaking | 2.8× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Indulgence | JOY | 1.36 |
| Community Orientation | OPEN | 1.32 |
| Design Affinity | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| India | 6.3% |
| United Kingdom | 5.9% |
See Pro-Ject audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Pro-Ject. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.