Pro-Ject Audience in United States
Pro-Ject has an estimated audience of 4,561,179 people in United States. 61.8% are female, 38.2% are male, average age 41.9. Top brand affinities: Discogs, Turntablism, PSV Eindhoven, Audio-Technica, Klipsch Audio Technologies.
Top brand affinities include Discogs, Turntablism, PSV Eindhoven, with strongest over-indexing on Discogs (105.02× the country average). Demographically, the Pro-Ject audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity.
Category: Music & Radio · Type: Brand
Demographics of Pro-Ject fans
| Metric | Value |
|---|---|
| Female | 61.8% |
| Male | 38.2% |
| Average age | 41.9 |
| Estimated audience size | 4,561,179 |
Audience persona
The typical Pro-Ject fan in United States is more female, around 41.9 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Discogs.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Discogs | 105.02× | Music & Radio |
| Turntablism | 43.27× | Music & Radio |
| PSV Eindhoven | 56.59× | Sports |
| Audio-Technica | 34.27× | Technology & Electronics |
| Klipsch Audio Technologies | 42.68× | Technology & Electronics |
| Marantz | 70.72× | Technology & Electronics |
| Lie to Me | 44.72× | Movies & TV |
| Ozzy Osbourne | 9.28× | Music & Radio |
| Subwoofer | 19.85× | Technology & Electronics |
| High-end audio | 14.49× | Technology & Electronics |
| Soundbar | 22.52× | Technology & Electronics |
| Capital One | 3.13× | Business & Career |
| Headphones | 5.33× | Technology & Electronics |
| Google Maps | 2.9× | Internet & Social Media |
| Beetlejuice | 3.54× | Movies & TV |
| Mick Jagger | 11.64× | Music & Radio |
| Indeed.com | 2.83× | Business & Career |
| Dolby Atmos | 29.87× | Music & Radio |
| La Scala | 47.56× | Arts & Culture |
| Chester Bennington | 12.41× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Early Adopter Mentality | POWER | 1.93 |
| LGBTQ+ Identity | OPEN | 1.43 |
| Indulgence | JOY | 1.36 |
| Community Orientation | OPEN | 1.32 |
| Design Affinity | PREMIUM | 1.31 |
| Family Orientation | CONSERVATISM | 1.28 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 35.9% |
| India | 6.3% |
| United Kingdom | 5.9% |
See Pro-Ject audiences in other countries
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How to read this data
Audience size is the estimated number of people in United States who actively search for Pro-Ject. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.