Rascasse Audience Intelligence

Pro-Ject Target Market in United States

A data profile of the people who buy, follow and care about Pro-Ject in United States — modelled from more than twelve digital signal sources. Pro-Ject has an estimated audience of 4,585,733 people in United States.

#743among Brand in United States#641in Music & Radio

The average Pro-Ject fan in United States is 41.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Discogs, Turntablism, Basil Hayden's, with strongest over-indexing on Discogs (68.66× the country average).

Demographically, the Pro-Ject audience skews more female with an average age of 41.9, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pro-Ject fan in United States is more female, around 41.9 years old, with strong Convenience Orientation tendencies and a notable affinity for Discogs.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pro-Ject profile in United States.

Audience size
4.6M
in United States
Gender
61.8%♀
38.2% male
Age
41.9
average years
Country rank
#7198
Brand in United States
Fig. 01

Search interest · 12-month trend

+18%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pro-Ject

61.8% are female, 38.2% are male, average age 41.9.

Fig. 02

Gender split

61.8%
Female
38.2%
Male
Demographic split for Pro-Ject audience in United States
MetricValue
Female61.8%
Male38.2%
Average age41.9
Estimated audience size4,585,733
Fig. 03

Age distribution

Ø 41.9
average years
Age distribution of the Pro-Ject audience in United States
Age bracketShare%
16-1916%
20-2915%
30-3920%
40-4924%
50+26%
Fig. 04

Worldwide distribution

35.9%

of the worldwide Pro-Ject audience comes from United States.

Worldwide audience distribution share by country for Pro-Ject
CountryShare
United States35.9%
India6.2%
United Kingdom5.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pro-Ject audience in United States is strongest.

Fig. 05

Top regions by affinity

Pro-Ject customers by region in United States
#RegionReachAffinity×
01Louisiana~100K1.83×
02California~700K1.35×
03New York~300K1.28×
04Georgia~200K1.21×
05Texas~400K1.14×
06North Carolina~200K1.13×
07Mississippi~40K1.13×
08Florida~300K1.11×
09South Carolina~80K1.11×
10Kentucky~60K1.09×
11Kansas~40K1.07×
12Arkansas~40K1.06×
13Illinois~200K1.05×
14Maryland~80K1.05×
15Alabama~70K1.05×
16Arizona~100K1.04×
17Tennessee~90K1.04×
18South Dakota~10K1.04×
19Virginia~100K1.03×
20New Jersey~100K1.02×
21Pennsylvania~200K1.01×
22New Mexico~20K1.01×
23Indiana~80K1.00×
24Wyoming~7K0.99×
25Washington~90K0.98×
26Idaho~20K0.97×
27Missouri~70K0.96×
28Colorado~70K0.95×
29Nevada~40K0.95×
30Ohio~100K0.94×
31Oklahoma~50K0.94×
32Michigan~100K0.93×
33Oregon~50K0.93×
34Utah~40K0.93×
35Delaware~10K0.93×
36Wisconsin~60K0.92×
37Connecticut~40K0.91×
38West Virginia~20K0.91×
39Rhode Island~10K0.90×
40North Dakota~8K0.90×
41Nebraska~20K0.89×
42Washington, District of Columbia~10K0.89×
43Montana~10K0.89×
44Alaska~9K0.89×
45Minnesota~60K0.87×
46Iowa~30K0.85×
47Hawaii~20K0.84×
48Maine~10K0.84×
49New Hampshire~10K0.82×
50Vermont~7K0.82×
Fig. 06

Affinity by region

Affinity by region — Pro-Ject, United States
0.82×1.00×1.83×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pro-Ject audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pro-Ject audience
#·InterestCategoryAffinity×
01DiscogsMusic & Radio68.66×
02MarantzTechnology & Electronics50.90×
03Basil Hayden'sFood & Beverages49.39×
04TurntablismMusic & Radio39.01×
05Klipsch Audio TechnologiesTechnology & Electronics31.53×
06Harman KardonTechnology & Electronics25.37×
07MobyMusic & Radio24.72×
08Dolby AtmosMusic & Radio22.98×
09Audio-TechnicaTechnology & Electronics22.84×
10High-end audioTechnology & Electronics17.02×
11Vera FarmigaMovies & TV13.92×
12SennheiserTechnology & Electronics13.64×
13CD playerTechnology & Electronics12.48×
14Peter ThielBusiness & Career6.50×
15HeadphonesTechnology & Electronics4.83×
16Sustainable energyHome & Garden3.52×
17Renewable energyBusiness & Career3.31×
18Solar energyHome & Garden2.83×
19FedExBusiness & Career2.80×
20Best BuyShopping2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pro-Ject audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pro-Ject audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.86×
Early Adopter MentalityPOWER1.50×
PatriotismCONSERVATISM1.50×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pro-Ject audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.77×
ExtroversionTHRILL0.78×
Healthy LifestyleBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pro-Ject's target market in United States?

Pro-Ject's target market in United States covers an estimated 4,585,733 people, concentrated in California and Texas.

02

What is the gender split and age of Pro-Ject customers?

61.8% of the Pro-Ject audience are female, 38.2% are male, with an average age of 41.9 years.

03

Which brands do Pro-Ject fans like most?

Pro-Ject fans show strongest brand affinity for Discogs (68.66×), Turntablism (39.01×), and Basil Hayden's (49.39×) over the country average.

04

Where do Pro-Ject fans live in United States?

Pro-Ject fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Pro-Ject fans also like?

Beyond Pro-Ject itself, the audience over-indexes on Turntablism (39.01×), Basil Hayden's (49.39×), High-end audio (17.02×), and Klipsch Audio Technologies (31.53×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in United States

See Pro-Ject audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pro-Ject. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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