Audio-Technica Audience in United States

Audio-Technica logo

Audio-Technica has an estimated audience of 1,445,244 people in United States. 24.5% are female, 75.5% are male, average age 38.6. Top regions: California, Texas, New York. Top brand affinities: Pro-Ject, JBL, APC (magazine), Sennheiser, Beats Electronics.

The average Audio-Technica fan in United States is 38.6 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Pro-Ject, JBL, APC (magazine), with strongest over-indexing on Pro-Ject (22.84× the country average). Demographically, the Audio-Technica audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Early Adopter Mentality, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of Audio-Technica fans

Demographic split for Audio-Technica audience in United States
MetricValue
Female24.5%
Male75.5%
Average age38.6
Estimated audience size1,445,244

Audience persona

The typical Audio-Technica fan in United States is more male, around 38.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Pro-Ject.

Top regions in United States

Top regions ranked by reach for Audio-Technica in United States
RegionReachAffinity
California233,6971.47×
Texas144,7321.16×
New York89,9181.11×
Florida89,6450.92×
Ohio61,5631.38×
Illinois55,2571.15×
Pennsylvania47,2850.97×
North Carolina44,2701.02×
Georgia43,9110.99×
Washington40,7571.41×
Michigan39,8271.05×
New Jersey34,5770.94×
Virginia33,7940.96×
Arizona31,7661.08×
Massachusetts30,4561.07×
Tennessee29,8941.03×
Colorado28,8121.26×
Indiana26,2380.99×
Missouri23,2591×
Wisconsin22,6051.04×
Minnesota22,1041.07×
Oregon21,9781.33×
Maryland21,7740.88×
South Carolina19,1840.88×
Kentucky18,1271×
Alabama17,8520.88×
Utah17,4111.35×
Oklahoma15,7470.98×
Louisiana15,3550.82×
Nevada14,7501.06×
Connecticut14,2990.99×
Kansas11,8991.04×
Iowa11,4970.97×
Arkansas10,7830.91×
Mississippi7,9990.67×
New Mexico7,3531.01×
Idaho7,3321.01×
Nebraska6,7140.93×
West Virginia6,0880.9×
New Hampshire5,3000.93×
Hawaii5,1010.82×
Maine4,8410.94×
Washington, District of Columbia4,1530.96×
Rhode Island4,0700.88×
Montana3,9180.98×
Delaware3,1820.8×
South Dakota2,5730.77×
Alaska2,4950.81×
Vermont2,4640.97×
North Dakota2,3930.81×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Audio-Technica audience
BrandAffinityCategory
Pro-Ject22.84×Music & Radio
JBL20.7×Technology & Electronics
APC (magazine)60.32×Technology & Electronics
Sennheiser33.51×Technology & Electronics
Beats Electronics17.57×Technology & Electronics
Gmail5.05×Internet & Social Media
Headphones8.31×Technology & Electronics
FL Studio18.62×Technology & Electronics
Shure41.8×Technology & Electronics
Stereophonic sound13.16×Music & Radio
Jabra (headset)41.17×Technology & Electronics
Native Instruments19.08×Technology & Electronics
Noise-cancelling headphones18.62×Technology & Electronics
Boss Corporation26.43×Music & Radio
Marshall Headphones59.12×Technology & Electronics
High fidelity15.58×Technology & Electronics
Audio Engineering Society26.68×Cars & Mobility
Apogee Electronics44.49×Technology & Electronics
Lexicon (company)46.33×Technology & Electronics
GarageBand28.44×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Audio-Technica audience
TraitClusterScore
Early Adopter MentalityPOWER2.52
LGBTQ+ IdentityOPEN2.48
Luxury OrientationPREMIUM2.11
SustainabilityBALANCE1.9
IndulgenceJOY1.58
Family OrientationCONSERVATISM1.53

Worldwide distribution

Worldwide audience distribution share by country for Audio-Technica
CountryShare
United States24.2%
Japan14.6%
United Kingdom5.4%

See Audio-Technica audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does Audio-Technica have in United States?

Audio-Technica has an estimated audience of 1,445,244 people in United States, concentrated in California and Texas.

What is the gender split and age of Audio-Technica fans?

24.5% of Audio-Technica fans are female, 75.5% are male, with an average age of 38.6 years.

Which brands do Audio-Technica fans like most?

Audio-Technica fans show strongest brand affinity for Pro-Ject (22.84×), JBL (20.7×), and APC (magazine) (60.32×) over the country average.

Where do Audio-Technica fans live in United States?

Audio-Technica fans in United States are most concentrated in California (reach 233,697), Texas (reach 144,732), and New York (reach 89,918). These three regions account for the largest share of the active audience.

What other brands do Audio-Technica fans also like?

Beyond Audio-Technica itself, the audience over-indexes on JBL (20.7×), APC (magazine) (60.32×), Sennheiser (33.51×), and Beats Electronics (17.57×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Audio-Technica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.