Rascasse Audience Intelligence

Audio-Technica Target Market in United States

A data profile of the people who buy, follow and care about Audio-Technica in United States — modelled from more than twelve digital signal sources. Audio-Technica has an estimated audience of 1,448,385 people in United States.

#15among Entertainment in United States#1884among Brand in United States#622in Technology & Electronics

The average Audio-Technica fan in United States is 38.6 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Pro-Ject, JBL, Sennheiser, with strongest over-indexing on Pro-Ject (22.84× the country average).

Demographically, the Audio-Technica audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Price Sensitivity, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Audio-Technica fan in United States is more male, around 38.6 years old, with strong Price Sensitivity tendencies and a notable affinity for Pro-Ject.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Audio-Technica profile in United States.

Audience size
1.4M
in United States
Gender
24.5%♀
75.5% male
Age
38.6
average years
Country rank
#18230
Brand in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Audio-Technica

24.5% are female, 75.5% are male, average age 38.6.

Fig. 02

Gender split

24.5%
Female
75.5%
Male
Demographic split for Audio-Technica audience in United States
MetricValue
Female24.5%
Male75.5%
Average age38.6
Estimated audience size1,448,385
Fig. 03

Age distribution

Ø 38.6
average years
Age distribution of the Audio-Technica audience in United States
Age bracketShare%
16-1923%
20-2919%
30-3919%
40-4919%
50+21%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Audio-Technica audience comes from United States.

Worldwide audience distribution share by country for Audio-Technica
CountryShare
United States24.1%
Japan14.6%
United Kingdom5.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Audio-Technica audience in United States is strongest.

Fig. 05

Top regions by affinity

Audio-Technica customers by region in United States
#RegionReachAffinity×
01California~200K1.35×
02Washington~40K1.32×
03Ohio~60K1.30×
04Utah~20K1.30×
05Oregon~20K1.28×
06Colorado~30K1.23×
07Texas~100K1.12×
08Illinois~50K1.11×
09Arizona~30K1.08×
10Nevada~10K1.07×
11Idaho~8K1.06×
12New York~80K1.05×
13Kansas~10K1.05×
14New Mexico~8K1.05×
15Montana~4K1.04×
16Minnesota~20K1.03×
17Michigan~40K1.02×
18Massachusetts~30K1.02×
19Vermont~3K1.02×
20Tennessee~30K1.01×
21Wisconsin~20K1.01×
22Kentucky~20K1.01×
23Indiana~30K0.99×
24Missouri~20K0.99×
25Oklahoma~20K0.99×
26Georgia~40K0.98×
27North Carolina~40K0.98×
28Connecticut~10K0.98×
29Maine~5K0.98×
30West Virginia~7K0.97×
31New Hampshire~5K0.97×
32Pennsylvania~50K0.96×
33Iowa~10K0.96×
34Nebraska~7K0.96×
35Virginia~30K0.95×
36Alaska~3K0.94×
37North Dakota~3K0.94×
38New Jersey~30K0.93×
39Florida~90K0.92×
40Arkansas~10K0.92×
41Alabama~20K0.91×
42Rhode Island~4K0.91×
43Washington, District of Columbia~4K0.91×
44South Dakota~3K0.91×
45Hawaii~5K0.88×
46Maryland~20K0.87×
47Delaware~3K0.87×
48South Carolina~20K0.86×
49Louisiana~20K0.85×
50Mississippi~9K0.77×
Fig. 06

Affinity by region

Affinity by region — Audio-Technica, United States
0.77×1.00×1.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Audio-Technica audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Audio-Technica audience
#·InterestCategoryAffinity×
01APC (magazine)Technology & Electronics60.32×
02Marshall HeadphonesTechnology & Electronics59.12×
03Lexicon (company)Technology & Electronics46.33×
04Apogee ElectronicsTechnology & Electronics44.49×
05ShureTechnology & Electronics41.80×
06Jabra (headset)Technology & Electronics41.17×
07SennheiserTechnology & Electronics33.51×
08Klipsch Audio TechnologiesTechnology & Electronics31.36×
09GarageBandMusic & Radio28.44×
10Audio Engineering SocietyCars & Mobility26.68×
11Pro-JectMusic & Radio22.84×
12JBLTechnology & Electronics20.70×
13Native InstrumentsTechnology & Electronics19.08×
14FL StudioTechnology & Electronics18.62×
15Noise-cancelling headphonesTechnology & Electronics18.62×
16Beats ElectronicsTechnology & Electronics17.57×
17High fidelityTechnology & Electronics15.58×
18Stereophonic soundMusic & Radio13.16×
19HeadphonesTechnology & Electronics8.31×
20GmailInternet & Social Media5.05×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Audio-Technica audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Audio-Technica audience · What stands out
TraitClusterDeviationScore
Price SensitivityPREMIUM1.65×
Early Adopter MentalityPOWER1.59×
Need for SecurityCONSERVATISM1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Audio-Technica audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.97×
Community OrientationOPEN1.03×
IndulgenceJOY1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Audio-Technica's target market in United States?

Audio-Technica's target market in United States covers an estimated 1,448,385 people, concentrated in California and Texas.

02

What is the gender split and age of Audio-Technica customers?

24.5% of the Audio-Technica audience are female, 75.5% are male, with an average age of 38.6 years.

03

Which brands do Audio-Technica fans like most?

Audio-Technica fans show strongest brand affinity for Pro-Ject (22.84×), JBL (20.7×), and Sennheiser (33.51×) over the country average.

04

Where do Audio-Technica fans live in United States?

Audio-Technica fans in United States are most concentrated in California (reach ~200K), Texas (reach ~100K), and Florida (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Audio-Technica fans also like?

Beyond Audio-Technica itself, the audience over-indexes on JBL (20.7×), Sennheiser (33.51×), APC (magazine) (60.32×), and Beats Electronics (17.57×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See Audio-Technica audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Audio-Technica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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