JBL Audience in United States

JBL logo

JBL has an estimated audience of 4,043,034 people in United States. 29.5% are female, 70.5% are male, average age 37.7. Top regions: California, Texas, Florida. Top brand affinities: Funny Videos, DSLR photography, Nikon, Headphones, Wireless speakers.

The average JBL fan in United States is 37.7 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Funny Videos, DSLR photography, Nikon, with strongest over-indexing on Funny Videos (6.5× the country average). Demographically, the JBL audience skews more male with an average age of 37.7, and over-indexes on personality traits such as LGBTQ+ Identity, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

Demographics of JBL fans

Demographic split for JBL audience in United States
MetricValue
Female29.5%
Male70.5%
Average age37.7
Estimated audience size4,043,034

Audience persona

The typical JBL fan in United States is more male, around 37.7 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Funny Videos.

Top regions in United States

Top regions ranked by reach for JBL in United States
RegionReachAffinity
California581,7531.31×
Texas428,5191.23×
Florida327,7391.2×
New York296,7311.31×
Illinois153,7371.14×
Pennsylvania135,0790.99×
Georgia134,2281.08×
New Jersey127,0491.24×
North Carolina122,1431×
Ohio114,1450.92×
Michigan112,2071.06×
Massachusetts94,6291.19×
Virginia94,6160.96×
Arizona93,3451.13×
Washington77,8690.96×
Tennessee74,3760.92×
Indiana73,7801×
Maryland69,1881×
Colorado62,7300.98×
Wisconsin60,4920.99×
South Carolina57,1150.94×
Missouri56,2290.86×
Alabama56,0930.99×
Minnesota55,9440.97×
Louisiana47,3320.91×
Kentucky46,7060.92×
Connecticut43,4781.07×
Oregon43,4500.94×
Nevada41,9241.07×
Oklahoma40,4270.9×
Utah34,9130.96×
Iowa32,8610.99×
Kansas32,4931.02×
Arkansas29,0490.87×
Mississippi27,5400.83×
New Mexico22,1191.09×
Nebraska20,7701.02×
Idaho18,7400.92×
Hawaii18,4911.06×
West Virginia16,3470.87×
New Hampshire15,5510.98×
Maine12,7330.88×
Rhode Island11,7020.91×
Montana10,4890.94×
Washington, District of Columbia10,2250.84×
Delaware9,4010.84×
South Dakota8,8650.95×
North Dakota8,7971.06×
Alaska8,7711.01×
Vermont6,0120.85×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for JBL audience
BrandAffinityCategory
Funny Videos6.5×Internet & Social Media
DSLR photography16.57×Technology & Electronics
Nikon10.06×Technology & Electronics
Headphones4.45×Technology & Electronics
Wireless speakers9.34×Technology & Electronics
Camera lens5.74×Technology & Electronics
Macintosh6×Fashion & Accessoires
Bluetooth3.14×Technology & Electronics
Canon5.94×Technology & Electronics
Noise-cancelling headphones8.08×Technology & Electronics
Outdoor Photographer3.15×Arts & Culture
Nature photography2.6×Technology & Electronics
Memory2.38×Health
Action movies1.65×Movies & TV
Fine-art photography3.37×Technology & Electronics
Home cinema4.45×Technology & Electronics
Gmail1.67×Internet & Social Media
Digital single-lens reflex camera4.62×Technology & Electronics
Travel photography2.72×Technology & Electronics
Video blog3.84×Internet & Social Media

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by JBL audience
TraitClusterScore
LGBTQ+ IdentityOPEN1.86
Early Adopter MentalityPOWER1.71
IndulgenceJOY1.69
Luxury OrientationPREMIUM1.65
Convenience OrientationPREMIUM1.46
Family OrientationCONSERVATISM1.35

Worldwide distribution

Worldwide audience distribution share by country for JBL
CountryShare
Brazil13.0%
United States13.0%
India8.8%

See JBL audiences in other countries

More Entertainment audiences in United States

Frequently asked questions

How many fans does JBL have in United States?

JBL has an estimated audience of 4,043,034 people in United States, concentrated in California and Texas.

What is the gender split and age of JBL fans?

29.5% of JBL fans are female, 70.5% are male, with an average age of 37.7 years.

Which brands do JBL fans like most?

JBL fans show strongest brand affinity for Funny Videos (6.5×), DSLR photography (16.57×), and Nikon (10.06×) over the country average.

Where do JBL fans live in United States?

JBL fans in United States are most concentrated in California (reach 581,753), Texas (reach 428,519), and Florida (reach 327,739). These three regions account for the largest share of the active audience.

What other brands do JBL fans also like?

Beyond JBL itself, the audience over-indexes on DSLR photography (16.57×), Nikon (10.06×), Headphones (4.45×), and Wireless speakers (9.34×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for JBL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.