Rascasse Audience Intelligence

JBL Target Market in United States

A data profile of the people who buy, follow and care about JBL in United States — modelled from more than twelve digital signal sources. JBL has an estimated audience of 4,209,140 people in United States.

#7among Entertainment in United States#789among Brand in United States#320in Technology & Electronics

The average JBL fan in United States is 37.7 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Funny Videos, DSLR photography, Nikon, with strongest over-indexing on Funny Videos (6.5× the country average).

Demographically, the JBL audience skews more male with an average age of 37.7, and over-indexes on personality traits such as Travelling, Luxury Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical JBL fan in United States is more male, around 37.7 years old, with strong Travelling tendencies and a notable affinity for Funny Videos.

Category: Technology & Electronics · Type: Brand · Subtype: Entertainment

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the JBL profile in United States.

Audience size
4.2M
in United States
Gender
29.5%♀
70.5% male
Age
37.7
average years
Country rank
#7703
Brand in United States
Fig. 01

Search interest · 12-month trend

+48%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of JBL

29.5% are female, 70.5% are male, average age 37.7.

Fig. 02

Gender split

29.5%
Female
70.5%
Male
Demographic split for JBL audience in United States
MetricValue
Female29.5%
Male70.5%
Average age37.7
Estimated audience size4,209,140
Fig. 03

Age distribution

Ø 37.7
average years
Age distribution of the JBL audience in United States
Age bracketShare%
16-1924%
20-2920%
30-3919%
40-4918%
50+19%
Fig. 04

Worldwide distribution

13.2%

of the worldwide JBL audience comes from United States.

Worldwide audience distribution share by country for JBL
CountryShare
United States13.2%
Brazil12.3%
India8.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the JBL audience in United States is strongest.

Fig. 05

Top regions by affinity

JBL customers by region in United States
#RegionReachAffinity×
01California~600K1.24×
02New York~300K1.23×
03Louisiana~60K1.21×
04New Jersey~100K1.17×
05Florida~300K1.16×
06Texas~400K1.14×
07North Dakota~9K1.13×
08Alaska~10K1.12×
09Massachusetts~90K1.10×
10South Dakota~10K1.09×
11New Mexico~20K1.08×
12Illinois~100K1.06×
13Kansas~30K1.06×
14Connecticut~40K1.05×
15Arizona~90K1.04×
16Georgia~100K1.03×
17Nebraska~20K1.03×
18Michigan~100K1.02×
19Hawaii~20K1.02×
20Indiana~70K1.01×
21Nevada~40K1.01×
22Iowa~30K1.01×
23Alabama~60K1.00×
24Pennsylvania~100K0.99×
25North Carolina~100K0.98×
26Wisconsin~60K0.98×
27New Hampshire~20K0.97×
28Maryland~70K0.96×
29Montana~10K0.96×
30Tennessee~80K0.95×
31Colorado~60K0.95×
32Minnesota~50K0.95×
33Kentucky~50K0.94×
34Utah~30K0.94×
35Idaho~20K0.94×
36Rhode Island~10K0.94×
37Oklahoma~40K0.93×
38Mississippi~30K0.93×
39West Virginia~20K0.93×
40Ohio~100K0.92×
41Virginia~90K0.91×
42Washington~70K0.91×
43South Carolina~60K0.91×
44Vermont~6K0.91×
45Oregon~40K0.90×
46Maine~10K0.90×
47Delaware~10K0.90×
48Missouri~60K0.89×
49Arkansas~30K0.89×
50Washington, District of Columbia~10K0.81×
Fig. 06

Affinity by region

Affinity by region — JBL, United States
0.81×1.00×1.24×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the JBL audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for JBL audience
#·InterestCategoryAffinity×
01DSLR photographyTechnology & Electronics16.57×
02NikonTechnology & Electronics10.06×
03Wireless speakersTechnology & Electronics9.34×
04Noise-cancelling headphonesTechnology & Electronics8.08×
05Funny VideosInternet & Social Media6.50×
06MacintoshFashion & Accessoires6.00×
07CanonTechnology & Electronics5.94×
08Camera lensTechnology & Electronics5.74×
09Digital single-lens reflex cameraTechnology & Electronics4.62×
10Red Digital Cinema Camera CompanyTechnology & Electronics4.51×
11HeadphonesTechnology & Electronics4.45×
12Home cinemaTechnology & Electronics4.45×
13Fine-art photographyTechnology & Electronics3.37×
14Outdoor PhotographerArts & Culture3.15×
15BluetoothTechnology & Electronics3.14×
16Travel photographyTechnology & Electronics2.72×
17Nature photographyTechnology & Electronics2.60×
18MemoryHealth2.38×
19GmailInternet & Social Media1.67×
20Action moviesMovies & TV1.65×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the JBL audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by JBL audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.17×
Luxury OrientationPREMIUM1.13×
Early Adopter MentalityPOWER1.10×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by JBL audience · Rather not
TraitClusterDeviationScore
CreativityOPEN0.81×
ExtroversionTHRILL0.85×
Community OrientationOPEN0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is JBL's target market in United States?

JBL's target market in United States covers an estimated 4,209,140 people, concentrated in California and Texas.

02

What is the gender split and age of JBL customers?

29.5% of the JBL audience are female, 70.5% are male, with an average age of 37.7 years.

03

Which brands do JBL fans like most?

JBL fans show strongest brand affinity for Funny Videos (6.5×), DSLR photography (16.57×), and Nikon (10.06×) over the country average.

04

Where do JBL fans live in United States?

JBL fans in United States are most concentrated in California (reach ~600K), Texas (reach ~400K), and Florida (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do JBL fans also like?

Beyond JBL itself, the audience over-indexes on DSLR photography (16.57×), Nikon (10.06×), Headphones (4.45×), and Wireless speakers (9.34×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Entertainment audiences in United States

See JBL audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for JBL. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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