Rascasse Audience Intelligence

DSLR photography Audience in United States

A data profile of the people who buy, follow and care about DSLR photography in United States — modelled from more than twelve digital signal sources. DSLR photography has an estimated audience of 1,460,320 people in United States.

#7390among Topic in United States#616in Technology & Electronics

The average DSLR photography fan in United States is 34.2 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Gimbal, Single-lens reflex camera, Digital camera, with strongest over-indexing on Gimbal (131.79× the country average).

Demographically, the DSLR photography audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Patriotism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical DSLR photography fan in United States is more male, around 34.2 years old, with strong Patriotism tendencies and a notable affinity for Gimbal.

Category: Technology & Electronics · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the DSLR photography profile in United States.

Audience size
1.5M
in United States
Gender
43.8%♀
56.2% male
Age
34.2
average years
Country rank
#18123
Topic in United States
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of DSLR photography fans

43.8% are female, 56.2% are male, average age 34.2.

Fig. 02

Gender split

43.8%
Female
56.2%
Male
Demographic split for DSLR photography audience in United States
MetricValue
Female43.8%
Male56.2%
Average age34.2
Estimated audience size1,460,320
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the DSLR photography audience in United States
Age bracketShare%
16-1930%
20-2925%
30-3919%
40-4915%
50+11%
Fig. 04

Worldwide distribution

25.7%

of the worldwide DSLR photography audience comes from United States.

Worldwide audience distribution share by country for DSLR photography
CountryShare
United States25.7%
Japan13.2%
Germany7.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the DSLR photography audience in United States is strongest.

Fig. 05

Top regions by affinity

DSLR photography fans by region: top regions in United States
#RegionReachAffinity×
01Vermont~4K1.39×
02South Dakota~5K1.34×
03North Dakota~4K1.34×
04Montana~5K1.23×
05Alaska~4K1.17×
06Rhode Island~5K1.14×
07Delaware~5K1.14×
08West Virginia~8K1.13×
09Maine~6K1.11×
10New Hampshire~6K1.10×
11Hawaii~7K1.09×
12Idaho~8K1.07×
13Washington, District of Columbia~5K1.05×
14Utah~10K1.03×
15New Mexico~8K1.03×
16Nebraska~8K1.03×
17Mississippi~10K1.01×
18Arkansas~10K1.00×
19Kansas~10K0.97×
20Iowa~10K0.96×
21Louisiana~20K0.95×
22Oklahoma~20K0.95×
23Nevada~10K0.94×
24Alabama~20K0.92×
25Kentucky~20K0.92×
26Connecticut~10K0.92×
27South Carolina~20K0.91×
28Oregon~20K0.91×
29Arizona~30K0.90×
30Washington~30K0.90×
31Indiana~20K0.89×
32Missouri~20K0.89×
33Wisconsin~20K0.89×
34Minnesota~20K0.88×
35Tennessee~30K0.87×
36Maryland~20K0.87×
37Colorado~20K0.87×
38Massachusetts~20K0.85×
39Michigan~30K0.83×
40Virginia~30K0.83×
41Georgia~40K0.82×
42North Carolina~40K0.82×
43New Jersey~30K0.82×
44Ohio~40K0.81×
45Pennsylvania~40K0.80×
46Illinois~40K0.78×
47Texas~100K0.77×
48California~100K0.73×
49New York~60K0.72×
50Florida~70K0.71×
Fig. 06

Affinity by region

Affinity by region — DSLR photography, United States
0.71×1.00×1.39×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the DSLR photography audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for DSLR photography audience
#·InterestCategoryAffinity×
01GimbalTechnology & Electronics131.79×
02Wide-angle lensTechnology & Electronics48.46×
03Casey NeistatMovies & TV43.79×
04Zoom lensTechnology & Electronics42.19×
05Single-lens reflex cameraTechnology & Electronics41.93×
06HasselbladTechnology & Electronics26.55×
07Action cameraTechnology & Electronics23.22×
08CanonTechnology & Electronics21.02×
09NikonTechnology & Electronics20.38×
10Olympus CorporationTechnology & Electronics20.04×
11Vera FarmigaMovies & TV20.00×
12Digital cameraTechnology & Electronics19.23×
13Leica CameraTechnology & Electronics16.80×
14JBLTechnology & Electronics16.57×
15FlickrInternet & Social Media16.38×
16FujifilmTechnology & Electronics12.67×
17Mobile phone accessoriesTechnology & Electronics11.39×
18City BankBusiness & Career8.88×
19VideographyInternet & Social Media6.93×
20Spirit HalloweenKids & Family5.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the DSLR photography audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by DSLR photography audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.99×
TravellingTHRILL1.55×
Luxury OrientationPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by DSLR photography audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.74×
Community OrientationOPEN0.81×
ExtroversionTHRILL0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does DSLR photography have in United States?

DSLR photography has an estimated audience of 1,460,320 people in United States, concentrated in California and Texas.

02

What is the gender split and age of DSLR photography fans?

43.8% of DSLR photography fans are female, 56.2% are male, with an average age of 34.2 years.

03

Which brands do DSLR photography fans like most?

DSLR photography fans show strongest brand affinity for Gimbal (131.79×), Single-lens reflex camera (41.93×), and Digital camera (19.23×) over the country average.

04

Where do DSLR photography fans live in United States?

DSLR photography fans in United States are most concentrated in California (reach ~100K), Texas (reach ~100K), and Florida (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do DSLR photography fans also like?

Beyond DSLR photography itself, the audience over-indexes on Single-lens reflex camera (41.93×), Digital camera (19.23×), Flickr (16.38×), and Zoom lens (42.19×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See DSLR photography audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for DSLR photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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