DSLR photography Audience in United States

DSLR photography has an estimated audience of 1,460,320 people in United States. 43.8% are female, 56.2% are male, average age 34.2. Top regions: California, Texas, New York. Top brand affinities: Single-lens reflex camera, Kia Sportage, Autism Awareness, Diabetes mellitus awareness, Digital camera.

The average DSLR photography fan in United States is 34.2 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Single-lens reflex camera, Kia Sportage, Autism Awareness, with strongest over-indexing on Single-lens reflex camera (38.96× the country average). Demographically, the DSLR photography audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Luxury Orientation, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 49 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Topic

Demographics of DSLR photography fans

Demographic split for DSLR photography audience in United States
MetricValue
Female43.8%
Male56.2%
Average age34.2
Estimated audience size1,460,320

Audience persona

The typical DSLR photography fan in United States is more male, around 34.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Single-lens reflex camera.

Top regions in United States

Top regions ranked by reach for DSLR photography in United States
RegionReachAffinity
California63,5960.4×
Texas48,2320.38×
New York45,6150.56×
Florida33,2390.34×
Washington19,2380.66×
Illinois16,1880.33×
Virginia15,7840.44×
Ohio15,5820.35×
North Carolina14,7760.34×
Mississippi14,7071.22×
Michigan14,6500.38×
Pennsylvania13,9720.28×
Georgia13,7940.31×
Louisiana13,0760.69×
Arkansas13,0651.09×
Oklahoma12,7770.79×
Kentucky12,5750.69×
Tennessee12,5620.43×
Arizona12,3820.42×
Alabama12,1720.6×
West Virginia12,1411.79×
Iowa11,5330.96×
South Carolina11,5130.52×
Indiana11,2170.42×
Kansas11,2140.97×
Idaho11,2121.53×
Utah11,1210.85×
Colorado11,0680.48×
Maryland10,9930.44×
New Jersey10,9670.3×
Missouri10,8640.46×
Hawaii10,7101.71×
Massachusetts10,6120.37×
Montana10,5622.61×
South Dakota10,4253.09×
Wisconsin10,2860.47×
North Dakota10,1503.38×
New Hampshire10,0041.74×
Nebraska9,7961.34×
Connecticut9,7810.67×
New Mexico9,7451.33×
Nevada9,7130.69×
Rhode Island9,6602.08×
Maine9,6541.85×
Oregon9,5890.57×
Vermont9,5013.71×
Minnesota9,1900.44×
Delaware8,6512.15×
Washington, District of Columbia6,2461.42×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for DSLR photography audience
BrandAffinityCategory
Single-lens reflex camera38.96×Technology & Electronics
Kia Sportage42.63×Cars & Mobility
Autism Awareness19.03×Health
Diabetes mellitus awareness12.48×Health
Digital camera13.9×Technology & Electronics
Gimbal61.97×Technology & Electronics
Zoom lens39.85×Technology & Electronics
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
JBL18.76×Technology & Electronics
Wide-angle lens41.51×Technology & Electronics
Income tax13.19×Business & Career
Honda HR-V26.84×Cars & Mobility
Vera Farmiga20×Movies & TV
Pre-school playgroup29.41×Kids & Family
Leica Camera17.71×Technology & Electronics
Mobile phone accessories12.82×Technology & Electronics
Action camera14.5×Technology & Electronics
Hasselblad27.07×Technology & Electronics
DJI16.54×Technology & Electronics

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by DSLR photography audience
TraitClusterScore
Luxury OrientationPREMIUM1.9
Early Adopter MentalityPOWER1.65
SustainabilityBALANCE1.55
DIY MentalityTHRILL1.46
TravellingTHRILL1.43
LGBTQ+ IdentityOPEN1.41

Worldwide distribution

Worldwide audience distribution share by country for DSLR photography
CountryShare
United States25.7%
Japan13.2%
Germany7.0%

See DSLR photography audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does DSLR photography have in United States?

DSLR photography has an estimated audience of 1,460,320 people in United States, concentrated in California and Texas.

What is the gender split and age of DSLR photography fans?

43.8% of DSLR photography fans are female, 56.2% are male, with an average age of 34.2 years.

Which brands do DSLR photography fans like most?

DSLR photography fans show strongest brand affinity for Single-lens reflex camera (38.96×), Kia Sportage (42.63×), and Autism Awareness (19.03×) over the country average.

Where do DSLR photography fans live in United States?

DSLR photography fans in United States are most concentrated in California (reach 63,596), Texas (reach 48,232), and New York (reach 45,615). These three regions account for the largest share of the active audience.

What other brands do DSLR photography fans also like?

Beyond DSLR photography itself, the audience over-indexes on Kia Sportage (42.63×), Autism Awareness (19.03×), Diabetes mellitus awareness (12.48×), and Digital camera (13.9×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for DSLR photography. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.