Rascasse Audience Intelligence

Hasselblad Target Market in United States

A data profile of the people who buy, follow and care about Hasselblad in United States — modelled from more than twelve digital signal sources. Hasselblad has an estimated audience of 880,461 people in United States.

#2634among Brand in United States#772in Technology & Electronics

The average Hasselblad fan in United States is 40.5 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, New York.

Top brand affinities include Flickr, Piccadilly, Tripod (photography), with strongest over-indexing on Flickr (24.82× the country average).

Demographically, the Hasselblad audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Hasselblad fan in United States is more male, around 40.5 years old, with strong Travelling tendencies and a notable affinity for Flickr.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hasselblad profile in United States.

Audience size
880K
in United States
Gender
38.7%♀
61.3% male
Age
40.5
average years
Country rank
#25782
Brand in United States
Fig. 01

Search interest · 12-month trend

+35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hasselblad

38.7% are female, 61.3% are male, average age 40.5.

Fig. 02

Gender split

38.7%
Female
61.3%
Male
Demographic split for Hasselblad audience in United States
MetricValue
Female38.7%
Male61.3%
Average age40.5
Estimated audience size880,461
Fig. 03

Age distribution

Ø 40.5
average years
Age distribution of the Hasselblad audience in United States
Age bracketShare%
16-1918%
20-2919%
30-3917%
40-4918%
50+26%
Fig. 04

Worldwide distribution

16.4%

of the worldwide Hasselblad audience comes from United States.

Worldwide audience distribution share by country for Hasselblad
CountryShare
United States16.4%
Japan10.1%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hasselblad audience in United States is strongest.

Fig. 05

Top regions by affinity

Hasselblad customers by region in United States
#RegionReachAffinity×
01Arizona~60K3.35×
02Alabama~40K3.19×
03Alaska~5K2.75×
04California~200K1.83×
05Washington~30K1.71×
06Hawaii~6K1.50×
07New York~70K1.39×
08Oregon~10K1.28×
09Utah~10K1.28×
10Washington, District of Columbia~3K1.26×
11Massachusetts~20K1.19×
12Colorado~20K1.18×
13New Hampshire~4K1.10×
14New Jersey~20K1.08×
15Nevada~9K1.05×
16Montana~3K1.05×
17Vermont~2K1.03×
18Rhode Island~3K1.01×
19Virginia~20K0.99×
20Idaho~4K0.99×
21New Mexico~4K0.98×
22Connecticut~8K0.96×
23Maine~3K0.96×
24Texas~70K0.92×
25Maryland~10K0.92×
26Illinois~30K0.89×
27Florida~50K0.88×
28Minnesota~10K0.88×
29Georgia~20K0.85×
30North Dakota~1K0.81×
31Pennsylvania~20K0.80×
32Tennessee~10K0.80×
33Kansas~5K0.80×
34South Dakota~2K0.80×
35North Carolina~20K0.79×
36Michigan~20K0.79×
37Delaware~2K0.79×
38Nebraska~3K0.75×
39Wisconsin~10K0.74×
40Ohio~20K0.73×
41Missouri~10K0.73×
42Oklahoma~7K0.73×
43West Virginia~3K0.73×
44Arkansas~5K0.72×
45Indiana~10K0.71×
46Iowa~5K0.71×
47South Carolina~9K0.69×
48Kentucky~7K0.67×
49Louisiana~7K0.66×
50Mississippi~4K0.63×
Fig. 06

Affinity by region

Affinity by region — Hasselblad, United States
0.63×1.00×3.35×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hasselblad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hasselblad audience
#·InterestCategoryAffinity×
01PiccadillyTravel & Leisure147.38×
02Curso de Fotografia OnlineTopic65.33×
03Fujifilm CamerasTechnology & Electronics64.28×
04TamronTechnology & Electronics43.27×
05Analog photographyArts & Culture38.88×
06Sigma CorporationTechnology & Electronics36.27×
07Olympus CorporationTechnology & Electronics34.79×
08Aperture (magazine)Business & Career33.55×
09B&H Photo VideoTechnology & Electronics32.71×
10Tripod (photography)Technology & Electronics30.72×
11AdoramaTechnology & Electronics28.66×
12DSLR photographyTechnology & Electronics26.55×
13FlickrInternet & Social Media24.82×
14Black and White PhotographyArts & Culture23.59×
15500pxInternet & Social Media21.66×
16Leica CameraTechnology & Electronics19.45×
17Amateur PhotographerArts & Culture17.70×
18Flash (photography)Arts & Culture16.13×
19NikonTechnology & Electronics13.90×
20Street photographyTechnology & Electronics9.10×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hasselblad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hasselblad audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.55×
SustainabilityBALANCE1.36×
Quality AwarenessPREMIUM1.36×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hasselblad audience · Rather not
TraitClusterDeviationScore
TraditionCONSERVATISM0.88×
DIY MentalityTHRILL0.89×
Family OrientationCONSERVATISM0.90×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hasselblad's target market in United States?

Hasselblad's target market in United States covers an estimated 880,461 people, concentrated in California and Texas.

02

What is the gender split and age of Hasselblad customers?

38.7% of the Hasselblad audience are female, 61.3% are male, with an average age of 40.5 years.

03

Which brands do Hasselblad fans like most?

Hasselblad fans show strongest brand affinity for Flickr (24.82×), Piccadilly (147.38×), and Tripod (photography) (30.72×) over the country average.

04

Where do Hasselblad fans live in United States?

Hasselblad fans in United States are most concentrated in California (reach ~200K), Texas (reach ~70K), and New York (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hasselblad fans also like?

Beyond Hasselblad itself, the audience over-indexes on Piccadilly (147.38×), Tripod (photography) (30.72×), Sigma Corporation (36.27×), and Fujifilm Cameras (64.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in United States

See Hasselblad audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Hasselblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →