Hasselblad Audience in United States

Hasselblad logo

Hasselblad has an estimated audience of 864,432 people in United States. 38.7% are female, 61.3% are male, average age 40.5. Top regions: California, Arizona, New York. Top brand affinities: Flickr, Piccadilly, Tripod (photography), Sigma Corporation, Fujifilm Cameras.

The average Hasselblad fan in United States is 40.5 years old, more male, and lives primarily in California. The audience is concentrated in California, Arizona, New York. Top brand affinities include Flickr, Piccadilly, Tripod (photography), with strongest over-indexing on Flickr (24.82× the country average). Demographically, the Hasselblad audience skews more male with an average age of 40.5, and over-indexes on personality traits such as Sustainability, Design Affinity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand

Demographics of Hasselblad fans

Demographic split for Hasselblad audience in United States
MetricValue
Female38.7%
Male61.3%
Average age40.5
Estimated audience size864,432

Audience persona

The typical Hasselblad fan in United States is more male, around 40.5 years old, with strong Sustainability tendencies and a notable affinity for Flickr.

Top regions in United States

Top regions ranked by reach for Hasselblad in United States
RegionReachAffinity
California164,3701.73×
Arizona73,0014.14×
New York66,7031.38×
Texas58,5360.79×
Alabama45,8543.8×
Florida43,2540.74×
Washington28,5021.64×
Illinois24,2900.84×
Pennsylvania21,8530.75×
New Jersey21,3730.97×
Georgia20,8710.78×
Massachusetts19,8301.16×
Virginia19,6540.93×
North Carolina18,3210.7×
Ohio17,9460.67×
Michigan16,4590.73×
Colorado14,5661.07×
Oregon12,1631.23×
Tennessee11,8640.68×
Maryland11,8050.79×
Indiana9,6020.61×
Minnesota9,5670.77×
Missouri9,0810.65×
Utah8,9881.16×
Wisconsin8,2090.63×
Nevada7,8380.94×
Connecticut7,7620.9×
South Carolina7,0570.54×
Alaska6,8063.68×
Oklahoma5,9240.62×
Kentucky5,7180.53×
Louisiana5,4220.49×
Hawaii4,7991.29×
Kansas4,3000.63×
Iowa3,9870.56×
Arkansas3,8150.54×
Washington, District of Columbia3,5641.37×
Idaho3,4990.81×
New Mexico3,3230.77×
New Hampshire3,3000.97×
Maine2,5610.83×
Mississippi2,4590.35×
Rhode Island2,3260.85×
Nebraska2,1840.5×
Montana2,0480.85×
West Virginia1,7860.44×
Vermont1,3980.92×
Delaware1,2730.53×
South Dakota1,1850.59×
North Dakota8820.5×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Hasselblad audience
BrandAffinityCategory
Flickr24.82×Internet & Social Media
Piccadilly147.38×Travel & Leisure
Tripod (photography)30.72×Technology & Electronics
Sigma Corporation36.27×Technology & Electronics
Fujifilm Cameras64.28×Technology & Electronics
B&H Photo Video32.71×Technology & Electronics
Curso de Fotografia Online65.33×
Olympus Corporation34.79×Technology & Electronics
Analog photography38.88×Arts & Culture
Adorama28.66×Technology & Electronics
Street photography9.1×Technology & Electronics
Black and White Photography23.59×Arts & Culture
DSLR photography26.55×Technology & Electronics
Leica Camera19.45×Technology & Electronics
Tamron43.27×Technology & Electronics
Aperture (magazine)33.55×Business & Career
500px21.66×Internet & Social Media
Nikon13.9×Technology & Electronics
Flash (photography)16.13×Arts & Culture
Amateur Photographer17.7×Arts & Culture

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Hasselblad audience
TraitClusterScore
SustainabilityBALANCE2.44
Design AffinityPREMIUM2.34
Luxury OrientationPREMIUM2.28
Early Adopter MentalityPOWER2.12
Sports ActivityPOWER2.01
LGBTQ+ IdentityOPEN1.93

Worldwide distribution

Worldwide audience distribution share by country for Hasselblad
CountryShare
United States16.4%
Japan10.2%
Germany8.6%

See Hasselblad audiences in other countries

More Technology & Electronics audiences in United States

Frequently asked questions

How many fans does Hasselblad have in United States?

Hasselblad has an estimated audience of 864,432 people in United States, concentrated in California and Arizona.

What is the gender split and age of Hasselblad fans?

38.7% of Hasselblad fans are female, 61.3% are male, with an average age of 40.5 years.

Which brands do Hasselblad fans like most?

Hasselblad fans show strongest brand affinity for Flickr (24.82×), Piccadilly (147.38×), and Tripod (photography) (30.72×) over the country average.

Where do Hasselblad fans live in United States?

Hasselblad fans in United States are most concentrated in California (reach 164,370), Arizona (reach 73,001), and New York (reach 66,703). These three regions account for the largest share of the active audience.

What other brands do Hasselblad fans also like?

Beyond Hasselblad itself, the audience over-indexes on Piccadilly (147.38×), Tripod (photography) (30.72×), Sigma Corporation (36.27×), and Fujifilm Cameras (64.28×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Hasselblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.