Rascasse Audience Intelligence

Hasselblad Target Market in Germany

A data profile of the people who buy, follow and care about Hasselblad in Germany — modelled from more than twelve digital signal sources. Hasselblad has an estimated audience of 465,981 people in Germany.

#1617among Brand in Germany#533in Technology & Electronics

The average Hasselblad fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photographic studio, Pentax, Sigma Corporation, with strongest over-indexing on Photographic studio (37.29× the country average).

Demographically, the Hasselblad audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Early Adopter Mentality, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Hasselblad fan in Germany is more male, around 43.3 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Photographic studio.

Category: Technology & Electronics · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Hasselblad profile in Germany.

Audience size
466K
in Germany
Gender
31.9%♀
68.1% male
Age
43.3
average years
Country rank
#12441
Brand in Germany
Fig. 01

Search interest · 12-month trend

+26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Hasselblad

31.9% are female, 68.1% are male, average age 43.3.

Fig. 02

Gender split

31.9%
Female
68.1%
Male
Demographic split for Hasselblad audience in Germany
MetricValue
Female31.9%
Male68.1%
Average age43.3
Estimated audience size465,981
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Hasselblad audience in Germany
Age bracketShare%
16-199%
20-2917%
30-3922%
40-4925%
50+27%
Fig. 04

Worldwide distribution

8.7%

of the worldwide Hasselblad audience comes from Germany.

Worldwide audience distribution share by country for Hasselblad
CountryShare
United States16.4%
Japan10.1%
Germany8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Hasselblad audience in Germany is strongest.

Fig. 05

Top regions by affinity

Hasselblad customers by region in Germany
#RegionReachAffinity×
01Berlin~30K1.44×
02Hamburg~10K1.23×
03Hessen~40K1.19×
04Bayern~90K1.18×
05Baden-Württemberg~70K1.16×
06Nordrhein-Westfalen~100K1.10×
07Sachsen~20K1.04×
08Schleswig-Holstein~20K0.99×
09Rheinland-Pfalz~20K0.96×
10Bremen~4K0.93×
11Niedersachsen~40K0.88×
12Thüringen~10K0.88×
13Brandenburg~10K0.86×
14Saarland~5K0.84×
15Mecklenburg-Vorpommern~7K0.79×
16Sachsen-Anhalt~8K0.72×
Fig. 06

Affinity by region

Affinity by region — Hasselblad, Germany
0.72×1.00×1.44×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Hasselblad audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Hasselblad audience
#·InterestCategoryAffinity×
01FstoppersInternet & Social Media134.36×
02Ansel AdamsArts & Culture120.94×
03World Press PhotoPolitics & Society118.83×
04Capture OneTechnology & Electronics113.94×
05profotoTechnology & Electronics106.79×
06TamronTechnology & Electronics91.87×
07PentaxTechnology & Electronics90.91×
08Photographic filterTechnology & Electronics88.16×
09Digital cinematographyMovies & TV81.43×
10Sigma CorporationTechnology & Electronics79.41×
11ManfrottoTechnology & Electronics74.87×
12Underwater videographyArts & Culture64.97×
13Professional Photographers of AmericaArts & Culture63.73×
14Food photographyArts & Culture59.29×
15Raster graphics editorTechnology & Electronics48.51×
16DSLR photographyTechnology & Electronics45.40×
17Long-exposure photographyArts & Culture42.86×
18Architectural photographyArts & Culture40.01×
19Photographic studioTechnology & Electronics37.29×
20Macro photographyArts & Culture34.29×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Hasselblad audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Hasselblad audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.98×
TravellingTHRILL1.86×
Urban LifestyleOPEN1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Hasselblad audience · Rather not
TraitClusterDeviationScore
Community OrientationOPEN0.94×
Pet OwnershipJOY0.99×
MindfulnessBALANCE1.17×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Hasselblad's target market in Germany?

Hasselblad's target market in Germany covers an estimated 465,981 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Hasselblad customers?

31.9% of the Hasselblad audience are female, 68.1% are male, with an average age of 43.3 years.

03

Which brands do Hasselblad fans like most?

Hasselblad fans show strongest brand affinity for Photographic studio (37.29×), Pentax (90.91×), and Sigma Corporation (79.41×) over the country average.

04

Where do Hasselblad fans live in Germany?

Hasselblad fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Hasselblad fans also like?

Beyond Hasselblad itself, the audience over-indexes on Pentax (90.91×), Sigma Corporation (79.41×), Capture One (113.94×), and Food photography (59.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Technology & Electronics audiences in Germany

See Hasselblad audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Hasselblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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