Hasselblad Audience in Germany
Hasselblad has an estimated audience of 452,300 people in Germany. 31.9% are female, 68.1% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photographic studio, Sigma Corporation, Pentax, Capture One, Food photography.
The average Hasselblad fan in Germany is 43.3 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photographic studio, Sigma Corporation, Pentax, with strongest over-indexing on Photographic studio (37.29× the country average). Demographically, the Hasselblad audience skews more male with an average age of 43.3, and over-indexes on personality traits such as Sustainability, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand
Demographics of Hasselblad fans
| Metric | Value |
|---|---|
| Female | 31.9% |
| Male | 68.1% |
| Average age | 43.3 |
| Estimated audience size | 452,300 |
Audience persona
The typical Hasselblad fan in Germany is more male, around 43.3 years old, with strong Sustainability tendencies and a notable affinity for Photographic studio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 109,903 | 1.11× |
| Bayern | 88,305 | 1.21× |
| Baden-Württemberg | 74,077 | 1.2× |
| Hessen | 44,364 | 1.29× |
| Niedersachsen | 38,734 | 0.88× |
| Berlin | 31,035 | 1.53× |
| Sachsen | 23,478 | 1.06× |
| Rheinland-Pfalz | 22,038 | 0.97× |
| Schleswig-Holstein | 15,374 | 0.95× |
| Hamburg | 12,259 | 1.2× |
| Brandenburg | 11,069 | 0.79× |
| Thüringen | 9,199 | 0.8× |
| Sachsen-Anhalt | 7,234 | 0.62× |
| Mecklenburg-Vorpommern | 5,837 | 0.68× |
| Saarland | 4,397 | 0.79× |
| Bremen | 3,567 | 0.92× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photographic studio | 37.29× | Technology & Electronics |
| Sigma Corporation | 79.41× | Technology & Electronics |
| Pentax | 90.91× | Technology & Electronics |
| Capture One | 113.94× | Technology & Electronics |
| Food photography | 59.29× | Arts & Culture |
| Tamron | 91.87× | Technology & Electronics |
| Manfrotto | 74.87× | Technology & Electronics |
| profoto | 106.79× | Technology & Electronics |
| Fstoppers | 134.36× | Internet & Social Media |
| Macro photography | 34.29× | Arts & Culture |
| Ansel Adams | 120.94× | Arts & Culture |
| Photographic filter | 88.16× | Technology & Electronics |
| Architectural photography | 40.01× | Arts & Culture |
| Long-exposure photography | 42.86× | Arts & Culture |
| World Press Photo | 118.83× | Politics & Society |
| Digital cinematography | 81.43× | Movies & TV |
| Professional Photographers of America | 63.73× | Arts & Culture |
| Raster graphics editor | 48.51× | Technology & Electronics |
| Underwater videography | 64.97× | Arts & Culture |
| DSLR photography | 45.4× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.9 |
| DIY Mentality | THRILL | 1.76 |
| Design Affinity | PREMIUM | 1.66 |
| Travelling | THRILL | 1.57 |
| Sports Activity | POWER | 1.57 |
| Early Adopter Mentality | POWER | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.4% |
| Japan | 10.2% |
| Germany | 8.6% |
See Hasselblad audiences in other countries
More Technology & Electronics audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Hasselblad have in Germany?
Hasselblad has an estimated audience of 452,300 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Hasselblad fans?
31.9% of Hasselblad fans are female, 68.1% are male, with an average age of 43.3 years.
Which brands do Hasselblad fans like most?
Hasselblad fans show strongest brand affinity for Photographic studio (37.29×), Sigma Corporation (79.41×), and Pentax (90.91×) over the country average.
Where do Hasselblad fans live in Germany?
Hasselblad fans in Germany are most concentrated in Nordrhein-Westfalen (reach 109,903), Bayern (reach 88,305), and Baden-Württemberg (reach 74,077). These three regions account for the largest share of the active audience.
What other brands do Hasselblad fans also like?
Beyond Hasselblad itself, the audience over-indexes on Sigma Corporation (79.41×), Pentax (90.91×), Capture One (113.94×), and Food photography (59.29×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Hasselblad. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.