Pentax Audience in Germany
Pentax has an estimated audience of 434,415 people in Germany. 44.8% are female, 55.2% are male, average age 40.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Photographic studio, Hasselblad, Sigma Corporation, Manfrotto, Macro photography.
The average Pentax fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Photographic studio, Hasselblad, Sigma Corporation, with strongest over-indexing on Photographic studio (28.46× the country average). Demographically, the Pentax audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Pentax fans
| Metric | Value |
|---|---|
| Female | 44.8% |
| Male | 55.2% |
| Average age | 40.2 |
| Estimated audience size | 434,415 |
Audience persona
The typical Pentax fan in Germany is more male, around 40.2 years old, with strong Design Affinity tendencies and a notable affinity for Photographic studio.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 89,486 | 0.94× |
| Bayern | 76,690 | 1.1× |
| Baden-Württemberg | 58,696 | 0.99× |
| Niedersachsen | 45,571 | 1.08× |
| Hessen | 38,843 | 1.17× |
| Berlin | 27,041 | 1.39× |
| Sachsen | 20,922 | 0.98× |
| Rheinland-Pfalz | 19,383 | 0.89× |
| Schleswig-Holstein | 17,380 | 1.11× |
| Hamburg | 15,281 | 1.56× |
| Brandenburg | 12,445 | 0.92× |
| Thüringen | 8,626 | 0.78× |
| Sachsen-Anhalt | 7,724 | 0.69× |
| Mecklenburg-Vorpommern | 6,271 | 0.76× |
| Saarland | 3,896 | 0.73× |
| Bremen | 3,364 | 0.91× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Photographic studio | 28.46× | Technology & Electronics |
| Hasselblad | 63.19× | Technology & Electronics |
| Sigma Corporation | 53.77× | Technology & Electronics |
| Manfrotto | 75.45× | Technology & Electronics |
| Macro photography | 35.71× | Arts & Culture |
| Tamron | 83.52× | Technology & Electronics |
| Food photography | 44.96× | Arts & Culture |
| Capture One | 74.92× | Technology & Electronics |
| Flickr | 31.6× | Internet & Social Media |
| Architectural photography | 36.89× | Arts & Culture |
| DSLR photography | 49.28× | Technology & Electronics |
| Fstoppers | 106.56× | Internet & Social Media |
| Professional Photographers of America | 61.42× | Arts & Culture |
| Night photography | 28.57× | Technology & Electronics |
| profoto | 72.29× | Technology & Electronics |
| Photographic filter | 64.91× | Technology & Electronics |
| Camera lens | 17.34× | Technology & Electronics |
| Ansel Adams | 84.46× | Arts & Culture |
| Annie Leibovitz | 65.58× | Arts & Culture |
| Digital cinematography | 63.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 1.82 |
| DIY Mentality | THRILL | 1.61 |
| Sustainability | BALANCE | 1.6 |
| Urban Lifestyle | OPEN | 1.46 |
| Travelling | THRILL | 1.43 |
| Luxury Orientation | PREMIUM | 1.4 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 42.4% |
| Germany | 9.9% |
| Italy | 9.9% |
See Pentax audiences in other countries
More Photography / printing audiences in Germany
- Canon (1,606,952)
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- GoPro (1,145,412)
- Olympus Corporation (674,712)
Frequently asked questions
How many fans does Pentax have in Germany?
Pentax has an estimated audience of 434,415 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Pentax fans?
44.8% of Pentax fans are female, 55.2% are male, with an average age of 40.2 years.
Which brands do Pentax fans like most?
Pentax fans show strongest brand affinity for Photographic studio (28.46×), Hasselblad (63.19×), and Sigma Corporation (53.77×) over the country average.
Where do Pentax fans live in Germany?
Pentax fans in Germany are most concentrated in Nordrhein-Westfalen (reach 89,486), Bayern (reach 76,690), and Baden-Württemberg (reach 58,696). These three regions account for the largest share of the active audience.
What other brands do Pentax fans also like?
Beyond Pentax itself, the audience over-indexes on Hasselblad (63.19×), Sigma Corporation (53.77×), Manfrotto (75.45×), and Macro photography (35.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Pentax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.