Rascasse Audience Intelligence

Pentax Target Market in Germany

A data profile of the people who buy, follow and care about Pentax in Germany — modelled from more than twelve digital signal sources. Pentax has an estimated audience of 433,600 people in Germany.

#8among Photography / printing in Germany#1699among Brand in Germany#553in Technology & Electronics

The average Pentax fan in Germany is 40.2 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Photographic studio, Hasselblad, Sigma Corporation, with strongest over-indexing on Photographic studio (28.46× the country average).

Demographically, the Pentax audience skews more male with an average age of 40.2, and over-indexes on personality traits such as Travelling, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Pentax fan in Germany is more male, around 40.2 years old, with strong Travelling tendencies and a notable affinity for Photographic studio.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pentax profile in Germany.

Audience size
434K
in Germany
Gender
44.8%♀
55.2% male
Age
40.2
average years
Country rank
#13142
Brand in Germany
Fig. 01

Search interest · 12-month trend

-17%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Pentax

44.8% are female, 55.2% are male, average age 40.2.

Fig. 02

Gender split

44.8%
Female
55.2%
Male
Demographic split for Pentax audience in Germany
MetricValue
Female44.8%
Male55.2%
Average age40.2
Estimated audience size433,600
Fig. 03

Age distribution

Ø 40.2
average years
Age distribution of the Pentax audience in Germany
Age bracketShare%
16-1915%
20-2920%
30-3922%
40-4924%
50+19%
Fig. 04

Worldwide distribution

11.2%

of the worldwide Pentax audience comes from Germany.

Worldwide audience distribution share by country for Pentax
CountryShare
Japan48.0%
Germany11.2%
France7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pentax audience in Germany is strongest.

Fig. 05

Top regions by affinity

Pentax customers by region in Germany
#RegionReachAffinity×
01Hamburg~10K1.45×
02Berlin~30K1.30×
03Hessen~40K1.12×
04Bayern~80K1.08×
05Schleswig-Holstein~20K1.08×
06Niedersachsen~50K1.07×
07Brandenburg~10K1.01×
08Baden-Württemberg~60K0.98×
09Sachsen~20K0.97×
10Bremen~4K0.97×
11Nordrhein-Westfalen~90K0.92×
12Rheinland-Pfalz~20K0.92×
13Thüringen~10K0.87×
14Saarland~5K0.87×
15Mecklenburg-Vorpommern~7K0.85×
16Sachsen-Anhalt~9K0.84×
Fig. 06

Affinity by region

Affinity by region — Pentax, Germany
0.84×1.00×1.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pentax audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pentax audience
#·InterestCategoryAffinity×
01FstoppersInternet & Social Media106.56×
02Ansel AdamsArts & Culture84.46×
03TamronTechnology & Electronics83.52×
04ManfrottoTechnology & Electronics75.45×
05Capture OneTechnology & Electronics74.92×
06profotoTechnology & Electronics72.29×
07Photographic filterTechnology & Electronics64.91×
08Digital cinematographyMovies & TV63.81×
09HasselbladTechnology & Electronics63.19×
10Professional Photographers of AmericaArts & Culture61.42×
11Sigma CorporationTechnology & Electronics53.77×
12DSLR photographyTechnology & Electronics49.28×
13Food photographyArts & Culture44.96×
14Architectural photographyArts & Culture36.89×
15Macro photographyArts & Culture35.71×
16FlickrInternet & Social Media31.60×
17Long-exposure photographyArts & Culture31.35×
18Night photographyTechnology & Electronics28.57×
19Photographic studioTechnology & Electronics28.46×
20Camera lensTechnology & Electronics17.34×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pentax audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pentax audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.74×
SustainabilityBALANCE1.55×
Design AffinityPREMIUM1.55×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pentax audience · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.84×
Family OrientationCONSERVATISM0.93×
Price SensitivityPREMIUM0.95×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Pentax's target market in Germany?

Pentax's target market in Germany covers an estimated 433,600 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Pentax customers?

44.8% of the Pentax audience are female, 55.2% are male, with an average age of 40.2 years.

03

Which brands do Pentax fans like most?

Pentax fans show strongest brand affinity for Photographic studio (28.46×), Hasselblad (63.19×), and Sigma Corporation (53.77×) over the country average.

04

Where do Pentax fans live in Germany?

Pentax fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~90K), Bayern (reach ~80K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Pentax fans also like?

Beyond Pentax itself, the audience over-indexes on Hasselblad (63.19×), Sigma Corporation (53.77×), Manfrotto (75.45×), and Macro photography (35.71×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in Germany

See Pentax audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Pentax. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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