Canon Audience in Germany
Canon has an estimated audience of 1,606,952 people in Germany. 49.7% are female, 50.3% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Wolverine (comics), Gil Ofarim, CAC 40, Combat sport, Progressive rock.
The average Canon fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Wolverine (comics), Gil Ofarim, CAC 40, with strongest over-indexing on Wolverine (comics) (10.08× the country average). Demographically, the Canon audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Canon fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 36.4 |
| Estimated audience size | 1,606,952 |
Audience persona
The typical Canon fan in Germany is balanced, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Wolverine (comics).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 401,869 | 1.14× |
| Bayern | 292,297 | 1.13× |
| Baden-Württemberg | 242,434 | 1.11× |
| Niedersachsen | 160,584 | 1.03× |
| Hessen | 140,264 | 1.15× |
| Sachsen | 84,833 | 1.08× |
| Rheinland-Pfalz | 81,606 | 1.01× |
| Berlin | 73,687 | 1.03× |
| Schleswig-Holstein | 55,173 | 0.96× |
| Brandenburg | 48,006 | 0.96× |
| Thüringen | 38,910 | 0.95× |
| Sachsen-Anhalt | 36,045 | 0.87× |
| Hamburg | 34,617 | 0.95× |
| Mecklenburg-Vorpommern | 26,989 | 0.88× |
| Saarland | 17,209 | 0.87× |
| Bremen | 12,315 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Wolverine (comics) | 10.08× | Literature |
| Gil Ofarim | 2.27× | Music & Radio |
| CAC 40 | 2.06× | Business & Career |
| Combat sport | 1.51× | Sports |
| Progressive rock | 1.66× | Music & Radio |
| Whist | 4.91× | Games |
| Staycation | 3.05× | Home & Garden |
| Headhunters (film) | 3.74× | Movies & TV |
| Icon (magazine) | 1.98× | Arts & Culture |
| Handmade Gifts | 1.5× | Kids & Family |
| Kippah | 3.51× | Fashion & Accessoires |
| Nurse education | 1.65× | Kids & Family |
| Building insulation | 2.77× | Home & Garden |
| Ermita | 11.29× | Travel & Leisure |
| Figure painting (hobby) | 2.51× | Arts & Culture |
| Hypertext | 1.79× | Technology & Electronics |
| Scratching post | 3.39× | Pets & Animals |
| Information sensitivity | 2.98× | Technology & Electronics |
| Kieser Training | 2.2× | Sports |
| Jesse Plemons | 1.81× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.69 |
| Sustainability | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.34 |
| Extroversion | THRILL | 1.33 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.6% |
| United States | 15.5% |
| China | 8.0% |
See Canon audiences in other countries
More Photography / printing audiences in Germany
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- GoPro (1,145,412)
- Olympus Corporation (674,712)
- Seiko Epson (452,462)
Frequently asked questions
How many fans does Canon have in Germany?
Canon has an estimated audience of 1,606,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canon fans?
49.7% of Canon fans are female, 50.3% are male, with an average age of 36.4 years.
Which brands do Canon fans like most?
Canon fans show strongest brand affinity for Wolverine (comics) (10.08×), Gil Ofarim (2.27×), and CAC 40 (2.06×) over the country average.
Where do Canon fans live in Germany?
Canon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 401,869), Bayern (reach 292,297), and Baden-Württemberg (reach 242,434). These three regions account for the largest share of the active audience.
What other brands do Canon fans also like?
Beyond Canon itself, the audience over-indexes on Gil Ofarim (2.27×), CAC 40 (2.06×), Combat sport (1.51×), and Progressive rock (1.66×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.