Rascasse Audience Intelligence

Canon Target Market in Germany

A data profile of the people who buy, follow and care about Canon in Germany — modelled from more than twelve digital signal sources. Canon has an estimated audience of 1,610,803 people in Germany.

#1among Photography / printing in Germany#523among Brand in Germany#221in Technology & Electronics

The average Canon fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Street photography, Single-lens reflex camera, Nikon, with strongest over-indexing on Street photography (9.52× the country average).

Demographically, the Canon audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Mindfulness, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Canon fan in Germany is balanced, around 36.4 years old, with strong Mindfulness tendencies and a notable affinity for Street photography.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canon profile in Germany.

Audience size
1.6M
in Germany
Gender
49.7%♀
50.3% male
Age
36.4
average years
Country rank
#4168
Brand in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Canon

49.7% are female, 50.3% are male, average age 36.4.

Fig. 02

Gender split

49.7%
Female
50.3%
Male
Demographic split for Canon audience in Germany
MetricValue
Female49.7%
Male50.3%
Average age36.4
Estimated audience size1,610,803
Fig. 03

Age distribution

Ø 36.4
average years
Age distribution of the Canon audience in Germany
Age bracketShare%
16-1928%
20-2920%
30-3918%
40-4918%
50+16%
Fig. 04

Worldwide distribution

4.7%

of the worldwide Canon audience comes from Germany.

Worldwide audience distribution share by country for Canon
CountryShare
Japan17.4%
United States15.3%
China7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canon audience in Germany is strongest.

Fig. 05

Top regions by affinity

Canon customers by region in Germany
#RegionReachAffinity×
01Hessen~100K1.13×
02Nordrhein-Westfalen~400K1.11×
03Bayern~300K1.10×
04Baden-Württemberg~200K1.09×
05Sachsen~80K1.07×
06Niedersachsen~200K1.01×
07Rheinland-Pfalz~80K1.01×
08Berlin~70K0.99×
09Thüringen~40K0.97×
10Schleswig-Holstein~60K0.96×
11Brandenburg~50K0.96×
12Hamburg~30K0.95×
13Bremen~10K0.93×
14Saarland~20K0.92×
15Mecklenburg-Vorpommern~30K0.91×
16Sachsen-Anhalt~40K0.89×
Fig. 06

Affinity by region

Affinity by region — Canon, Germany
0.89×1.00×1.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canon audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canon audience
#·InterestCategoryAffinity×
01Single-lens reflex cameraTechnology & Electronics17.67×
02Wide-angle lensTechnology & Electronics17.66×
03PentaxTechnology & Electronics14.97×
04500pxInternet & Social Media14.86×
05NikonTechnology & Electronics13.62×
06Sony AlphaTechnology & Electronics12.09×
07FujifilmTechnology & Electronics11.12×
08Wireless speakersTechnology & Electronics10.47×
09VideographyInternet & Social Media9.59×
10Street photographyTechnology & Electronics9.52×
11Video editingTechnology & Electronics9.21×
12Digital cameraTechnology & Electronics8.29×
13LoudspeakerTechnology & Electronics7.53×
14Home cinemaTechnology & Electronics6.72×
15Fine-art photographyTechnology & Electronics5.95×
16Wildlife photographyTechnology & Electronics5.30×
17MuseumArts & Culture3.20×
18Harry PotterMovies & TV1.92×
19YouTubeMovies & TV1.87×
20SportsSports1.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canon audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canon audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE2.76×
Risk AppetiteTHRILL1.83×
Design AffinityPREMIUM1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canon audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.83×
Social Media UsageJOY1.12×
Pet OwnershipJOY1.13×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Canon's target market in Germany?

Canon's target market in Germany covers an estimated 1,610,803 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Canon customers?

49.7% of the Canon audience are female, 50.3% are male, with an average age of 36.4 years.

03

Which brands do Canon fans like most?

Canon fans show strongest brand affinity for Street photography (9.52×), Single-lens reflex camera (17.67×), and Nikon (13.62×) over the country average.

04

Where do Canon fans live in Germany?

Canon fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Canon fans also like?

Beyond Canon itself, the audience over-indexes on Single-lens reflex camera (17.67×), Nikon (13.62×), Videography (9.59×), and Digital camera (8.29×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in Germany

See Canon audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Canon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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