Canon Audience in Germany
Canon has an estimated audience of 1,606,952 people in Germany. 49.7% are female, 50.3% are male, average age 36.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Google Drive, Office 365, Livemusic, Digital camera, Digital photography.
The average Canon fan in Germany is 36.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Google Drive, Office 365, Livemusic, with strongest over-indexing on Google Drive (6.17× the country average). Demographically, the Canon audience skews balanced with an average age of 36.4, and over-indexes on personality traits such as Travelling, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of Canon fans
| Metric | Value |
|---|---|
| Female | 49.7% |
| Male | 50.3% |
| Average age | 36.4 |
| Estimated audience size | 1,606,952 |
Audience persona
The typical Canon fan in Germany is balanced, around 36.4 years old, with strong Travelling tendencies and a notable affinity for Google Drive.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 401,869 | 1.14× |
| Bayern | 292,297 | 1.13× |
| Baden-Württemberg | 242,434 | 1.11× |
| Niedersachsen | 160,584 | 1.03× |
| Hessen | 140,264 | 1.15× |
| Sachsen | 84,833 | 1.08× |
| Rheinland-Pfalz | 81,606 | 1.01× |
| Berlin | 73,687 | 1.03× |
| Schleswig-Holstein | 55,173 | 0.96× |
| Brandenburg | 48,006 | 0.96× |
| Thüringen | 38,910 | 0.95× |
| Sachsen-Anhalt | 36,045 | 0.87× |
| Hamburg | 34,617 | 0.95× |
| Mecklenburg-Vorpommern | 26,989 | 0.88× |
| Saarland | 17,209 | 0.87× |
| Bremen | 12,315 | 0.9× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Google Drive | 6.17× | Technology & Electronics |
| Office 365 | 6.71× | Technology & Electronics |
| Livemusic | 4.05× | Music & Radio |
| Digital camera | 4.77× | Technology & Electronics |
| Digital photography | 3.25× | Business & Career |
| Spiegel Online | 1.97× | News |
| Flickr | 7.71× | Internet & Social Media |
| DJI | 7.86× | Technology & Electronics |
| Street photography | 3.19× | Technology & Electronics |
| Video editing | 6.04× | Technology & Electronics |
| Pentax | 11.29× | Technology & Electronics |
| Travel Blogger | 5.32× | Travel & Leisure |
| Do it yourself (DIY) | 1.72× | Home & Garden |
| Modern architecture | 2.74× | Arts & Culture |
| Converse | 3.77× | Fashion & Accessoires |
| Bluetooth | 3.79× | Technology & Electronics |
| Musical instrument | 2.43× | Music & Radio |
| House music | 2.12× | Music & Radio |
| Sony Alpha | 5.41× | Technology & Electronics |
| Hasselblad | 10.08× | Technology & Electronics |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.69 |
| Sustainability | BALANCE | 1.56 |
| DIY Mentality | THRILL | 1.36 |
| Risk Appetite | THRILL | 1.34 |
| Extroversion | THRILL | 1.33 |
| Sports Activity | POWER | 1.33 |
Worldwide distribution
| Country | Share |
|---|---|
| Japan | 17.6% |
| United States | 15.5% |
| China | 8.0% |
See Canon audiences in other countries
More Photography / printing audiences in Germany
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- GoPro (1,145,412)
- Olympus Corporation (674,712)
- Seiko Epson (452,462)
Frequently asked questions
How many fans does Canon have in Germany?
Canon has an estimated audience of 1,606,952 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Canon fans?
49.7% of Canon fans are female, 50.3% are male, with an average age of 36.4 years.
Which brands do Canon fans like most?
Canon fans show strongest brand affinity for Google Drive (6.17×), Office 365 (6.71×), and Livemusic (4.05×) over the country average.
Where do Canon fans live in Germany?
Canon fans in Germany are most concentrated in Nordrhein-Westfalen (reach 401,869), Bayern (reach 292,297), and Baden-Württemberg (reach 242,434). These three regions account for the largest share of the active audience.
What other brands do Canon fans also like?
Beyond Canon itself, the audience over-indexes on Office 365 (6.71×), Livemusic (4.05×), Digital camera (4.77×), and Digital photography (3.25×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Canon. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.