GoPro Audience in Germany
GoPro has an estimated audience of 1,145,412 people in Germany. 29.0% are female, 71.0% are male, average age 32.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Motorcycling, Motorcycle club, Borussia Dortmund, Sport bike, Motorcycle racing.
The average GoPro fan in Germany is 32.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Motorcycling, Motorcycle club, Borussia Dortmund, with strongest over-indexing on Motorcycling (4.32× the country average). Demographically, the GoPro audience skews more male with an average age of 32.6, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing
Demographics of GoPro fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 32.6 |
| Estimated audience size | 1,145,412 |
Audience persona
The typical GoPro fan in Germany is more male, around 32.6 years old, with strong Travelling tendencies and a notable affinity for Motorcycling.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 260,036 | 1.04× |
| Bayern | 213,338 | 1.16× |
| Baden-Württemberg | 177,018 | 1.13× |
| Hessen | 176,122 | 2.02× |
| Niedersachsen | 104,296 | 0.94× |
| Sachsen | 55,411 | 0.99× |
| Rheinland-Pfalz | 54,991 | 0.96× |
| Berlin | 53,313 | 1.04× |
| Schleswig-Holstein | 37,497 | 0.91× |
| Brandenburg | 32,710 | 0.92× |
| Hamburg | 24,674 | 0.95× |
| Thüringen | 24,630 | 0.84× |
| Sachsen-Anhalt | 23,921 | 0.81× |
| Mecklenburg-Vorpommern | 17,197 | 0.79× |
| Saarland | 10,639 | 0.76× |
| Bremen | 7,365 | 0.75× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Motorcycling | 4.32× | Cars & Mobility |
| Motorcycle club | 5.07× | Cars & Mobility |
| Borussia Dortmund | 1.68× | Sports |
| Sport bike | 4.45× | Cars & Mobility |
| Motorcycle racing | 3.73× | Cars & Mobility |
| Motorcycle sport | 4.2× | Sports |
| Touring motorcycle | 5.73× | Cars & Mobility |
| Vehicles | 1.61× | Cars & Mobility |
| MotoGP | 4.04× | Sports |
| MotoGP | 4.47× | Sports |
| Custom motorcycle | 4.55× | Cars & Mobility |
| FC Bayern Munich | 1.66× | Sports |
| Cruiser (motorcycle) | 5.81× | Cars & Mobility |
| Formula One | 2.84× | Sports |
| Škoda Auto | 2.6× | Cars & Mobility |
| Auto maintenance | 3.47× | Cars & Mobility |
| Chopper (motorcycle) | 5.24× | Cars & Mobility |
| Automobiles | 1.68× | Cars & Mobility |
| Bundesliga | 1.57× | Sports |
| Auto mechanic | 2.96× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.62 |
| Sports Activity | POWER | 1.5 |
| Early Adopter Mentality | POWER | 1.4 |
| Career Orientation | POWER | 1.39 |
| DIY Mentality | THRILL | 1.35 |
| Patriotism | CONSERVATISM | 1.35 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.8% |
| Japan | 9.2% |
| Italy | 5.7% |
See GoPro audiences in other countries
More Photography / printing audiences in Germany
- Canon (1,606,952)
- Nikon (1,418,921)
- Fujifilm (1,195,093)
- Olympus Corporation (674,712)
- Seiko Epson (452,462)
Frequently asked questions
How many fans does GoPro have in Germany?
GoPro has an estimated audience of 1,145,412 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of GoPro fans?
29.0% of GoPro fans are female, 71.0% are male, with an average age of 32.6 years.
Which brands do GoPro fans like most?
GoPro fans show strongest brand affinity for Motorcycling (4.32×), Motorcycle club (5.07×), and Borussia Dortmund (1.68×) over the country average.
Where do GoPro fans live in Germany?
GoPro fans in Germany are most concentrated in Nordrhein-Westfalen (reach 260,036), Bayern (reach 213,338), and Baden-Württemberg (reach 177,018). These three regions account for the largest share of the active audience.
What other brands do GoPro fans also like?
Beyond GoPro itself, the audience over-indexes on Motorcycle club (5.07×), Borussia Dortmund (1.68×), Sport bike (4.45×), and Motorcycle racing (3.73×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for GoPro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.