GoPro Audience in United States

GoPro logo

GoPro has an estimated audience of 5,350,814 people in United States. 32.6% are female, 67.4% are male, average age 37.0. Top regions: California, Texas, Florida. Top brand affinities: Funny Videos, Canon, Camera lens, Wireless speakers, Outdoor Photographer.

The average GoPro fan in United States is 37.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Funny Videos, Canon, Camera lens, with strongest over-indexing on Funny Videos (6.17× the country average). Demographically, the GoPro audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Sustainability, LGBTQ+ Identity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

Demographics of GoPro fans

Demographic split for GoPro audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.0
Estimated audience size5,350,814

Audience persona

The typical GoPro fan in United States is more male, around 37.0 years old, with strong Sustainability tendencies and a notable affinity for Funny Videos.

Top regions in United States

Top regions ranked by reach for GoPro in United States
RegionReachAffinity
California702,1791.19×
Texas448,0180.97×
Florida385,6421.06×
New York276,2130.92×
Pennsylvania165,4080.92×
Illinois160,7690.9×
Georgia160,5800.97×
North Carolina159,3080.99×
Ohio142,5150.86×
Michigan130,9230.94×
New Jersey125,8900.93×
Washington120,0151.12×
Virginia116,3780.89×
Arizona109,1211×
Tennessee105,0120.98×
Colorado100,8301.2×
Massachusetts97,4340.92×
Indiana85,6640.88×
Missouri79,2920.92×
Maryland77,2660.84×
Wisconsin76,9310.96×
Alabama72,9370.98×
Minnesota72,5650.95×
South Carolina72,1000.9×
Louisiana65,1000.94×
Oregon63,9421.04×
Utah62,2721.3×
Kentucky59,9130.89×
Oklahoma56,5600.95×
Hawaii53,3212.32×
Nevada50,8740.98×
Connecticut47,9240.89×
Arkansas43,1190.98×
Iowa37,7730.86×
Mississippi36,7750.83×
Kansas35,7470.85×
Idaho31,8241.19×
West Virginia25,0261×
New Mexico24,8060.92×
New Hampshire22,1981.05×
Nebraska22,0680.82×
Maine20,2261.06×
Montana19,2721.3×
Alaska16,1311.41×
Rhode Island12,7950.75×
South Dakota11,6010.94×
Washington, District of Columbia11,1860.7×
Vermont10,8411.15×
Delaware10,2900.7×
North Dakota9,6840.88×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for GoPro audience
BrandAffinityCategory
Funny Videos6.17×Internet & Social Media
Canon9.32×Technology & Electronics
Camera lens7.48×Technology & Electronics
Wireless speakers10.25×Technology & Electronics
Outdoor Photographer4.3×Arts & Culture
JBL8.46×Technology & Electronics
Pinkbike12.65×Sports
Travel photography3.26×Technology & Electronics
Nature photography2.88×Technology & Electronics
Digital single-lens reflex camera5.27×Technology & Electronics
Headset (audio)5.83×Technology & Electronics
Redfin3.75×Home & Garden
Macintosh5.2×Fashion & Accessoires
Fine-art photography3.53×Technology & Electronics
Landscape photography2.83×Technology & Electronics
Action camera7.48×Technology & Electronics
Nikon6.49×Technology & Electronics
Video blog3.93×Internet & Social Media
Home cinema4.38×Technology & Electronics
Planet Fitness1.55×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by GoPro audience
TraitClusterScore
SustainabilityBALANCE1.67
LGBTQ+ IdentityOPEN1.66
Sports ActivityPOWER1.66
Design AffinityPREMIUM1.56
Early Adopter MentalityPOWER1.53
Risk AppetiteTHRILL1.5

Worldwide distribution

Worldwide audience distribution share by country for GoPro
CountryShare
United States21.8%
Japan9.2%
Italy5.7%

See GoPro audiences in other countries

More Photography / printing audiences in United States

Frequently asked questions

How many fans does GoPro have in United States?

GoPro has an estimated audience of 5,350,814 people in United States, concentrated in California and Texas.

What is the gender split and age of GoPro fans?

32.6% of GoPro fans are female, 67.4% are male, with an average age of 37.0 years.

Which brands do GoPro fans like most?

GoPro fans show strongest brand affinity for Funny Videos (6.17×), Canon (9.32×), and Camera lens (7.48×) over the country average.

Where do GoPro fans live in United States?

GoPro fans in United States are most concentrated in California (reach 702,179), Texas (reach 448,018), and Florida (reach 385,642). These three regions account for the largest share of the active audience.

What other brands do GoPro fans also like?

Beyond GoPro itself, the audience over-indexes on Canon (9.32×), Camera lens (7.48×), Wireless speakers (10.25×), and Outdoor Photographer (4.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for GoPro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.