Rascasse Audience Intelligence

GoPro Target Market in United States

A data profile of the people who buy, follow and care about GoPro in United States — modelled from more than twelve digital signal sources. GoPro has an estimated audience of 5,331,451 people in United States.

#2among Photography / printing in United States#647among Brand in United States#273in Technology & Electronics

The average GoPro fan in United States is 37.0 years old, more male, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Red Digital Cinema Camera Company, Funny Videos, Canon, with strongest over-indexing on Red Digital Cinema Camera Company (7.68× the country average).

Demographically, the GoPro audience skews more male with an average age of 37.0, and over-indexes on personality traits such as Risk Appetite, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical GoPro fan in United States is more male, around 37.0 years old, with strong Risk Appetite tendencies and a notable affinity for Red Digital Cinema Camera Company.

Category: Technology & Electronics · Type: Brand · Subtype: Photography / printing

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the GoPro profile in United States.

Audience size
5.3M
in United States
Gender
32.6%♀
67.4% male
Age
37.0
average years
Country rank
#6312
Brand in United States
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of GoPro

32.6% are female, 67.4% are male, average age 37.0.

Fig. 02

Gender split

32.6%
Female
67.4%
Male
Demographic split for GoPro audience in United States
MetricValue
Female32.6%
Male67.4%
Average age37.0
Estimated audience size5,331,451
Fig. 03

Age distribution

Ø 37.0
average years
Age distribution of the GoPro audience in United States
Age bracketShare%
16-1924%
20-2921%
30-3920%
40-4919%
50+16%
Fig. 04

Worldwide distribution

21.7%

of the worldwide GoPro audience comes from United States.

Worldwide audience distribution share by country for GoPro
CountryShare
United States21.7%
Japan9.3%
Italy5.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the GoPro audience in United States is strongest.

Fig. 05

Top regions by affinity

GoPro customers by region in United States
#RegionReachAffinity×
01Hawaii~50K2.23×
02Alaska~20K1.54×
03Montana~20K1.33×
04Utah~60K1.28×
05Vermont~10K1.21×
06Idaho~30K1.20×
07Colorado~100K1.14×
08California~700K1.12×
09West Virginia~30K1.10×
10Maine~20K1.10×
11New Hampshire~20K1.09×
12Washington~100K1.07×
13Florida~400K1.03×
14Oregon~60K1.02×
15Arkansas~40K1.01×
16South Dakota~10K1.00×
17North Dakota~10K1.00×
18Alabama~70K0.97×
19Arizona~100K0.96×
20Tennessee~100K0.96×
21New Mexico~30K0.96×
22Wisconsin~80K0.95×
23Oklahoma~60K0.95×
24North Carolina~200K0.94×
25Minnesota~70K0.94×
26Louisiana~60K0.94×
27Nevada~50K0.94×
28Texas~400K0.93×
29Georgia~200K0.93×
30Pennsylvania~200K0.90×
31Michigan~100K0.90×
32Kentucky~60K0.90×
33Connecticut~50K0.90×
34Mississippi~40K0.90×
35New Jersey~100K0.89×
36Massachusetts~90K0.89×
37Missouri~80K0.89×
38South Carolina~70K0.89×
39New York~300K0.88×
40Virginia~100K0.87×
41Indiana~90K0.87×
42Iowa~40K0.87×
43Kansas~40K0.86×
44Illinois~200K0.85×
45Nebraska~20K0.85×
46Ohio~100K0.84×
47Maryland~70K0.81×
48Rhode Island~10K0.79×
49Delaware~10K0.75×
50Washington, District of Columbia~10K0.69×
Fig. 06

Affinity by region

Affinity by region — GoPro, United States
0.69×1.00×2.23×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the GoPro audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for GoPro audience
#·InterestCategoryAffinity×
01PinkbikeSports12.65×
02Wireless speakersTechnology & Electronics10.25×
03CanonTechnology & Electronics9.32×
04JBLTechnology & Electronics8.46×
05Red Digital Cinema Camera CompanyTechnology & Electronics7.68×
06Camera lensTechnology & Electronics7.48×
07Action cameraTechnology & Electronics7.48×
08NikonTechnology & Electronics6.49×
09Funny VideosInternet & Social Media6.17×
10Headset (audio)Technology & Electronics5.83×
11Digital single-lens reflex cameraTechnology & Electronics5.27×
12MacintoshFashion & Accessoires5.20×
13Home cinemaTechnology & Electronics4.38×
14Outdoor PhotographerArts & Culture4.30×
15Video blogInternet & Social Media3.93×
16RedfinHome & Garden3.75×
17Fine-art photographyTechnology & Electronics3.53×
18Travel photographyTechnology & Electronics3.26×
19Nature photographyTechnology & Electronics2.88×
20Landscape photographyTechnology & Electronics2.83×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the GoPro audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by GoPro audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.44×
TravellingTHRILL1.28×
Luxury OrientationPREMIUM1.28×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by GoPro audience · Rather not
TraitClusterDeviationScore
ExtroversionTHRILL0.84×
Community OrientationOPEN0.86×
SpiritualityBALANCE0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is GoPro's target market in United States?

GoPro's target market in United States covers an estimated 5,331,451 people, concentrated in California and Texas.

02

What is the gender split and age of GoPro customers?

32.6% of the GoPro audience are female, 67.4% are male, with an average age of 37.0 years.

03

Which brands do GoPro fans like most?

GoPro fans show strongest brand affinity for Red Digital Cinema Camera Company (7.68×), Funny Videos (6.17×), and Canon (9.32×) over the country average.

04

Where do GoPro fans live in United States?

GoPro fans in United States are most concentrated in California (reach ~700K), Texas (reach ~400K), and Florida (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do GoPro fans also like?

Beyond GoPro itself, the audience over-indexes on Funny Videos (6.17×), Canon (9.32×), Camera lens (7.48×), and Wireless speakers (10.25×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Photography / printing audiences in United States

See GoPro audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for GoPro. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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