Motorcycle racing Audience in Germany
Motorcycle racing has an estimated audience of 6,218,145 people in Germany. 22.7% are female, 77.3% are male, average age 36.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Gil Ofarim, CAC 40, Handmade Gifts, Icon (magazine), Building insulation.
The average Motorcycle racing fan in Germany is 36.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Gil Ofarim, CAC 40, Handmade Gifts, with strongest over-indexing on Gil Ofarim (2.25× the country average). Demographically, the Motorcycle racing audience skews more male with an average age of 36.1, and over-indexes on personality traits such as Patriotism, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic · Subtype: Sport
Demographics of Motorcycle racing fans
| Metric | Value |
|---|---|
| Female | 22.7% |
| Male | 77.3% |
| Average age | 36.1 |
| Estimated audience size | 6,218,145 |
Audience persona
The typical Motorcycle racing fan in Germany is more male, around 36.1 years old, with strong Patriotism tendencies and a notable affinity for Gil Ofarim.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 1,257,996 | 0.92× |
| Bayern | 948,504 | 0.95× |
| Baden-Württemberg | 930,743 | 1.1× |
| Niedersachsen | 629,096 | 1.04× |
| Sachsen | 477,430 | 1.57× |
| Hessen | 405,647 | 0.86× |
| Rheinland-Pfalz | 350,796 | 1.13× |
| Thüringen | 232,333 | 1.47× |
| Brandenburg | 212,038 | 1.1× |
| Berlin | 176,455 | 0.63× |
| Schleswig-Holstein | 161,777 | 0.72× |
| Sachsen-Anhalt | 159,828 | 0.99× |
| Hamburg | 104,766 | 0.75× |
| Mecklenburg-Vorpommern | 93,714 | 0.79× |
| Saarland | 63,020 | 0.83× |
| Bremen | 61,844 | 1.16× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gil Ofarim | 2.25× | Music & Radio |
| CAC 40 | 1.54× | Business & Career |
| Handmade Gifts | 1.86× | Kids & Family |
| Icon (magazine) | 2.19× | Arts & Culture |
| Building insulation | 3.15× | Home & Garden |
| Golem | 2.33× | Technology & Electronics |
| Irrigation sprinkler | 5.51× | Home & Garden |
| Jaguar F-Pace | 3.71× | Cars & Mobility |
| Acoustic music | 2.24× | Music & Radio |
| Alaska | 1.92× | Travel & Leisure |
| Carrie (novel) | 3.04× | Literature |
| Hammock camping | 3.72× | Travel & Leisure |
| Godzilla (1954 film) | 2.5× | Movies & TV |
| Haugesund | 3.38× | Travel & Leisure |
| Tuscany | 2.29× | Travel & Leisure |
| Cuba Gooding Jr. | 3.01× | Movies & TV |
| Groningen | 3.08× | Travel & Leisure |
| Buddy – The Buddy Holly Story | 2.3× | Music & Radio |
| Eden Lake | 2.29× | Movies & TV |
| Staycation | 1.76× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.21 |
| DIY Mentality | THRILL | 1.17 |
| Sports Activity | POWER | 1.16 |
| Luxury Orientation | PREMIUM | 1.1 |
| Family Orientation | CONSERVATISM | 1.01 |
| Extroversion | THRILL | 0.95 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 17.4% |
| Italy | 7.5% |
| Japan | 6.2% |
See Motorcycle racing audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Motorcycle racing have in Germany?
Motorcycle racing has an estimated audience of 6,218,145 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Motorcycle racing fans?
22.7% of Motorcycle racing fans are female, 77.3% are male, with an average age of 36.1 years.
Which brands do Motorcycle racing fans like most?
Motorcycle racing fans show strongest brand affinity for Gil Ofarim (2.25×), CAC 40 (1.54×), and Handmade Gifts (1.86×) over the country average.
Where do Motorcycle racing fans live in Germany?
Motorcycle racing fans in Germany are most concentrated in Nordrhein-Westfalen (reach 1,257,996), Bayern (reach 948,504), and Baden-Württemberg (reach 930,743). These three regions account for the largest share of the active audience.
What other brands do Motorcycle racing fans also like?
Beyond Motorcycle racing itself, the audience over-indexes on CAC 40 (1.54×), Handmade Gifts (1.86×), Icon (magazine) (2.19×), and Building insulation (3.15×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motorcycle racing. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.