Motocross Audience in Germany
Motocross has an estimated audience of 2,423,314 people in Germany. 22.5% are female, 77.5% are male, average age 35.5. Top regions: Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities: Sport bike, Motorcycle club, Motorcycling, Motorcycle accessories, Motorcycle helmet.
The average Motocross fan in Germany is 35.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Baden-Württemberg, Nordrhein-Westfalen. Top brand affinities include Sport bike, Motorcycle club, Motorcycling, with strongest over-indexing on Sport bike (8.22× the country average). Demographically, the Motocross audience skews more male with an average age of 35.5, and over-indexes on personality traits such as Sustainability, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Motocross fans
| Metric | Value |
|---|---|
| Female | 22.5% |
| Male | 77.5% |
| Average age | 35.5 |
| Estimated audience size | 2,423,314 |
Audience persona
The typical Motocross fan in Germany is more male, around 35.5 years old, with strong Sustainability tendencies and a notable affinity for Sport bike.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 395,456 | 1.02× |
| Baden-Württemberg | 354,957 | 1.07× |
| Nordrhein-Westfalen | 344,216 | 0.65× |
| Niedersachsen | 176,976 | 0.75× |
| Sachsen | 159,857 | 1.35× |
| Hessen | 131,873 | 0.71× |
| Brandenburg | 122,924 | 1.64× |
| Thüringen | 112,200 | 1.82× |
| Rheinland-Pfalz | 93,148 | 0.77× |
| Sachsen-Anhalt | 91,833 | 1.46× |
| Mecklenburg-Vorpommern | 79,252 | 1.71× |
| Schleswig-Holstein | 65,086 | 0.75× |
| Berlin | 64,020 | 0.59× |
| Hamburg | 29,615 | 0.54× |
| Saarland | 24,294 | 0.82× |
| Bremen | 8,075 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport bike | 8.22× | Cars & Mobility |
| Motorcycle club | 7.72× | Cars & Mobility |
| Motorcycling | 5.98× | Cars & Mobility |
| Motorcycle accessories | 7.12× | Cars & Mobility |
| Motorcycle helmet | 7.06× | Cars & Mobility |
| Motorcycle racing | 5.25× | Cars & Mobility |
| Motorcycle sport | 5.76× | Sports |
| Bicycle touring | 5.37× | Sports |
| Racing bicycle | 5.1× | Sports |
| Suzuki | 5.9× | Cars & Mobility |
| Freestyle Motocross | 8.03× | Sports |
| Endurocross | 8.53× | Cars & Mobility |
| Off-road racing | 7.33× | Cars & Mobility |
| Kawasaki | 5.86× | Cars & Mobility |
| Touring motorcycle | 5.44× | Cars & Mobility |
| Cycling team | 6.19× | Sports |
| Custom motorcycle | 4.45× | Cars & Mobility |
| Harley-Davidson | 4.36× | Cars & Mobility |
| KTM | 5.59× | Cars & Mobility |
| MotoGP | 3.89× | Sports |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.27 |
| Sports Activity | POWER | 1.26 |
| Patriotism | CONSERVATISM | 1.18 |
| DIY Mentality | THRILL | 1.14 |
| Luxury Orientation | PREMIUM | 1.04 |
| Urban Lifestyle | OPEN | 1.01 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.8% |
| Japan | 5.0% |
See Motocross audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Motocross have in Germany?
Motocross has an estimated audience of 2,423,314 people in Germany, concentrated in Bayern and Baden-Württemberg.
What is the gender split and age of Motocross fans?
22.5% of Motocross fans are female, 77.5% are male, with an average age of 35.5 years.
Which brands do Motocross fans like most?
Motocross fans show strongest brand affinity for Sport bike (8.22×), Motorcycle club (7.72×), and Motorcycling (5.98×) over the country average.
Where do Motocross fans live in Germany?
Motocross fans in Germany are most concentrated in Bayern (reach 395,456), Baden-Württemberg (reach 354,957), and Nordrhein-Westfalen (reach 344,216). These three regions account for the largest share of the active audience.
What other brands do Motocross fans also like?
Beyond Motocross itself, the audience over-indexes on Motorcycle club (7.72×), Motorcycling (5.98×), Motorcycle accessories (7.12×), and Motorcycle helmet (7.06×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Motocross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.