A data profile of the people who buy, follow and care about Motocross in Spain — modelled from more than twelve digital signal sources. Motocross has an estimated audience of 2,443,862 people in Spain.
The average Motocross fan in Spain is 38.7 years old, more male, and lives primarily in Andalusia.
The audience is concentrated in Andalusia, Catalonia, Community of Madrid.
Top brand affinities include MotoGP, Motorcycling, Sport bike, with strongest over-indexing on MotoGP (3.38× the country average).
Demographically, the Motocross audience skews more male with an average age of 38.7, and over-indexes on personality traits such as Patriotism, Risk Appetite.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 17 regions tracked by Rascasse.
The typical Motocross fan in Spain is more male, around 38.7 years old, with strong Patriotism tendencies and a notable affinity for MotoGP.
The key figures that characterise the Motocross profile in Spain.
28.3% are female, 71.7% are male, average age 38.7.
| Metric | Value |
|---|---|
| Female | 28.3% |
| Male | 71.7% |
| Average age | 38.7 |
| Estimated audience size | 2,443,862 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 20% | |
| 20-29 | 20% | |
| 30-39 | 19% | |
| 40-49 | 22% | |
| 50+ | 18% |
of the worldwide Motocross audience comes from Spain.
| Country | Share |
|---|---|
| United States | 21.6% |
| Italy | 6.8% |
| Japan | 5.0% |
Where the Motocross audience in Spain is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Andalusia | ~700K | 1.46× | |
| 02 | Region of Murcia | ~100K | 1.36× | |
| 03 | Castilla-La Mancha | ~100K | 1.31× | |
| 04 | Catalonia | ~500K | 1.22× | |
| 05 | Extremadura | ~60K | 1.10× | |
| 06 | Balearic Islands | ~70K | 1.05× | |
| 07 | Canary Islands | ~100K | 0.99× | |
| 08 | Comunidad Valenciana | ~300K | 0.95× | |
| 09 | Castile and León | ~100K | 0.95× | |
| 10 | Galicia | ~100K | 0.94× | |
| 11 | Aragon | ~60K | 0.94× | |
| 12 | La Rioja | ~10K | 0.92× | |
| 13 | Navarre | ~30K | 0.86× | |
| 14 | Community of Madrid | ~300K | 0.83× | |
| 15 | Cantabria | ~30K | 0.83× | |
| 16 | Basque Autonomous Country | ~80K | 0.82× | |
| 17 | Principality of Asturias | ~40K | 0.72× |
The strongest cross-interests of the Motocross audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Dirt Bikes | Sports | 9.20× | ||
| 02 | Cruiser (motorcycle) | Cars & Mobility | 5.58× | ||
| 03 | Motorcycle helmet | Cars & Mobility | 4.50× | ||
| 04 | Motorcycle accessories | Cars & Mobility | 4.45× | ||
| 05 | Touring motorcycle | Cars & Mobility | 4.38× | ||
| 06 | Sport bike | Cars & Mobility | 4.26× | ||
| 07 | Yamaha Motor Company | Cars & Mobility | 4.09× | ||
| 08 | Motorcycle club | Cars & Mobility | 3.96× | ||
| 09 | Motorcycling | Cars & Mobility | 3.95× | ||
| 10 | Marc Márquez | Sports | 3.80× | ||
| 11 | Motorcycle sport | Sports | 3.77× | ||
| 12 | Motorcycle racing | Cars & Mobility | 3.48× | ||
| 13 | MotoGP | Sports | 3.38× | ||
| 14 | Engine | Cars & Mobility | 2.71× | ||
| 15 | Formula One | Sports | 2.30× | ||
| 16 | Automobiles | Cars & Mobility | 2.17× | ||
| 17 | Motor vehicle | Cars & Mobility | 2.15× | ||
| 18 | UEFA Champions League | Sports | 1.80× | ||
| 19 | TikTok | Internet & Social Media | 1.65× | ||
| 20 | FIFA World Cup | Sports | 1.60× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.70× | |
| Risk Appetite | THRILL | 1.63× | |
| Early Adopter Mentality | POWER | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 0.72× | |
| Tradition | CONSERVATISM | 0.83× | |
| Individualism | JOY | 0.87× |
Motocross has an estimated audience of 2,443,862 people in Spain, concentrated in Andalusia and Catalonia.
28.3% of Motocross fans are female, 71.7% are male, with an average age of 38.7 years.
Motocross fans show strongest brand affinity for MotoGP (3.38×), Motorcycling (3.95×), and Sport bike (4.26×) over the country average.
Motocross fans in Spain are most concentrated in Andalusia (reach ~700K), Catalonia (reach ~500K), and Community of Madrid (reach ~300K). These three regions account for the largest share of the active audience.
Beyond Motocross itself, the audience over-indexes on Motorcycling (3.95×), Sport bike (4.26×), Motorcycle club (3.96×), and Motorcycle sport (3.77×) compared to the Spain average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Spain who actively search for Motocross. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Spain. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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