Cycling team Audience in Germany
Cycling team has an estimated audience of 1,919,240 people in Germany. 43.5% are female, 56.5% are male, average age 37.4. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Mountain biking, Tour de France, Vuelta a España, Bicycle helmet, Livemusic.
The average Cycling team fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Mountain biking, Tour de France, Vuelta a España, with strongest over-indexing on Mountain biking (13.57× the country average). Demographically, the Cycling team audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Sports Activity, Travelling. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic
Demographics of Cycling team fans
| Metric | Value |
|---|---|
| Female | 43.5% |
| Male | 56.5% |
| Average age | 37.4 |
| Estimated audience size | 1,919,240 |
Audience persona
The typical Cycling team fan in Germany is more male, around 37.4 years old, with strong Sports Activity tendencies and a notable affinity for Mountain biking.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 327,349 | 0.78× |
| Bayern | 236,065 | 0.77× |
| Baden-Württemberg | 219,009 | 0.84× |
| Sachsen | 159,277 | 1.69× |
| Niedersachsen | 137,942 | 0.74× |
| Hessen | 97,462 | 0.67× |
| Rheinland-Pfalz | 97,077 | 1.01× |
| Sachsen-Anhalt | 69,652 | 1.4× |
| Brandenburg | 68,542 | 1.15× |
| Thüringen | 62,864 | 1.29× |
| Schleswig-Holstein | 57,777 | 0.84× |
| Berlin | 57,243 | 0.67× |
| Mecklenburg-Vorpommern | 49,915 | 1.36× |
| Saarland | 27,968 | 1.19× |
| Hamburg | 27,819 | 0.64× |
| Bremen | 16,047 | 0.98× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Mountain biking | 13.57× | Sports |
| Tour de France | 17.65× | Sports |
| Vuelta a España | 24.47× | Sports |
| Bicycle helmet | 14× | Cars & Mobility |
| Livemusic | 4.89× | Music & Radio |
| Alpine skiing | 4.08× | Sports |
| Carcare | 4.89× | Cars & Mobility |
| Sustainable transport | 6.87× | Cars & Mobility |
| IHF World Men's Handball Championship | 3.85× | Sports |
| KTM | 7.17× | Cars & Mobility |
| Motocross | 6.25× | Sports |
| Car wash | 5.37× | Cars & Mobility |
| Kawasaki | 6.17× | Cars & Mobility |
| Aprilia | 10.33× | Cars & Mobility |
| Hatchback | 3.71× | Cars & Mobility |
| MotoGP | 4.42× | Sports |
| Ducati | 6.13× | Cars & Mobility |
| Shimano | 5.46× | Cars & Mobility |
| Ryanair | 2.3× | Travel & Leisure |
| Minecraft | 5.5× | Games |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 1.58 |
| Travelling | THRILL | 1.42 |
| Urban Lifestyle | OPEN | 1.22 |
| DIY Mentality | THRILL | 1.2 |
| Sustainability | BALANCE | 1.16 |
| Risk Appetite | THRILL | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 14.4% |
| Germany | 9.5% |
| Japan | 8.6% |
See Cycling team audiences in other countries
More Sports audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cycling team have in Germany?
Cycling team has an estimated audience of 1,919,240 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cycling team fans?
43.5% of Cycling team fans are female, 56.5% are male, with an average age of 37.4 years.
Which brands do Cycling team fans like most?
Cycling team fans show strongest brand affinity for Mountain biking (13.57×), Tour de France (17.65×), and Vuelta a España (24.47×) over the country average.
Where do Cycling team fans live in Germany?
Cycling team fans in Germany are most concentrated in Nordrhein-Westfalen (reach 327,349), Bayern (reach 236,065), and Baden-Württemberg (reach 219,009). These three regions account for the largest share of the active audience.
What other brands do Cycling team fans also like?
Beyond Cycling team itself, the audience over-indexes on Tour de France (17.65×), Vuelta a España (24.47×), Bicycle helmet (14×), and Livemusic (4.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cycling team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.