Rascasse Audience Intelligence

Cycling team Audience in Germany

A data profile of the people who buy, follow and care about Cycling team in Germany — modelled from more than twelve digital signal sources. Cycling team has an estimated audience of 1,919,240 people in Germany.

#2010among Topic in Germany#315in Sports

The average Cycling team fan in Germany is 37.4 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Rheinland-Pfalz, Niedersachsen.

Top brand affinities include Vuelta a España, Tour de France, Bicycle helmet, with strongest over-indexing on Vuelta a España (56.72× the country average).

Demographically, the Cycling team audience skews more male with an average age of 37.4, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cycling team fan in Germany is more male, around 37.4 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.

Category: Sports · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cycling team profile in Germany.

Audience size
1.9M
in Germany
Gender
43.5%♀
56.5% male
Age
37.4
average years
Country rank
#3503
Topic in Germany
Fig. 01

Search interest · 12-month trend

+39%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cycling team fans

43.5% are female, 56.5% are male, average age 37.4.

Fig. 02

Gender split

43.5%
Female
56.5%
Male
Demographic split for Cycling team audience in Germany
MetricValue
Female43.5%
Male56.5%
Average age37.4
Estimated audience size1,919,240
Fig. 03

Age distribution

Ø 37.4
average years
Age distribution of the Cycling team audience in Germany
Age bracketShare%
16-1923%
20-2921%
30-3921%
40-4920%
50+16%
Fig. 04

Worldwide distribution

9.5%

of the worldwide Cycling team audience comes from Germany.

Worldwide audience distribution share by country for Cycling team
CountryShare
United States14.4%
Germany9.5%
Japan8.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cycling team audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cycling team fans by region: top regions in Germany
#RegionReachAffinity×
01Rheinland-Pfalz~300K3.22×
02Sachsen~100K1.52×
03Niedersachsen~300K1.41×
04Sachsen-Anhalt~60K1.24×
05Mecklenburg-Vorpommern~40K1.21×
06Thüringen~60K1.16×
07Saarland~30K1.10×
08Brandenburg~60K1.07×
09Bremen~20K1.00×
10Schleswig-Holstein~60K0.88×
11Baden-Württemberg~200K0.84×
12Hamburg~40K0.83×
13Nordrhein-Westfalen~300K0.78×
14Bayern~200K0.77×
15Berlin~60K0.74×
16Hessen~100K0.73×
Fig. 06

Affinity by region

Affinity by region — Cycling team, Germany
0.73×1.00×3.22×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cycling team audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cycling team audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports56.72×
02Ineos GrenadiersSports13.62×
03Tour de FranceSports13.51×
04Bicycle helmetCars & Mobility11.86×
05Subcompact carCars & Mobility10.67×
06KawasakiCars & Mobility8.11×
07Sustainable transportCars & Mobility8.07×
08Auto showCars & Mobility7.70×
09KTMCars & Mobility7.65×
10ShimanoCars & Mobility7.30×
11Travel BloggerTravel & Leisure7.18×
12Motorcycle accessoriesCars & Mobility6.46×
13CarcareCars & Mobility6.21×
14MotocrossSports6.19×
15MotoGPSports5.80×
16Electric motorcycles and scootersCars & Mobility5.31×
17Compact carCars & Mobility4.72×
18Extreme sportSports4.66×
19HatchbackCars & Mobility4.14×
20LivemusicMusic & Radio3.32×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cycling team audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cycling team audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.30×
Quality AwarenessPREMIUM1.92×
Sports ActivityPOWER1.81×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cycling team audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Price SensitivityPREMIUM0.81×
CreativityOPEN0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cycling team have in Germany?

Cycling team has an estimated audience of 1,919,240 people in Germany, concentrated in Nordrhein-Westfalen and Rheinland-Pfalz.

02

What is the gender split and age of Cycling team fans?

43.5% of Cycling team fans are female, 56.5% are male, with an average age of 37.4 years.

03

Which brands do Cycling team fans like most?

Cycling team fans show strongest brand affinity for Vuelta a España (56.72×), Tour de France (13.51×), and Bicycle helmet (11.86×) over the country average.

04

Where do Cycling team fans live in Germany?

Cycling team fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Rheinland-Pfalz (reach ~300K), and Niedersachsen (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cycling team fans also like?

Beyond Cycling team itself, the audience over-indexes on Tour de France (13.51×), Bicycle helmet (11.86×), Carcare (6.21×), and Ineos Grenadiers (13.62×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sports audiences in Germany

See Cycling team audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cycling team. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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