Rascasse Audience Intelligence

KTM Target Market in Germany

A data profile of the people who buy, follow and care about KTM in Germany — modelled from more than twelve digital signal sources. KTM has an estimated audience of 1,886,094 people in Germany.

#7among Motorcycles in Germany#436among Brand in Germany#172in Cars & Mobility

The average KTM fan in Germany is 36.3 years old, more male, and lives primarily in Bayern.

The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg.

Top brand affinities include Sport bike, Motorcycle sport, Motorcycle helmet, with strongest over-indexing on Sport bike (9.24× the country average).

Demographically, the KTM audience skews more male with an average age of 36.3, and over-indexes on personality traits such as Risk Appetite, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical KTM fan in Germany is more male, around 36.3 years old, with strong Risk Appetite tendencies and a notable affinity for Sport bike.

Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the KTM profile in Germany.

Audience size
1.9M
in Germany
Gender
24.1%♀
75.9% male
Age
36.3
average years
Country rank
#3566
Brand in Germany
Fig. 01

Search interest · 12-month trend

-22%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of KTM

24.1% are female, 75.9% are male, average age 36.3.

Fig. 02

Gender split

24.1%
Female
75.9%
Male
Demographic split for KTM audience in Germany
MetricValue
Female24.1%
Male75.9%
Average age36.3
Estimated audience size1,886,094
Fig. 03

Age distribution

Ø 36.3
average years
Age distribution of the KTM audience in Germany
Age bracketShare%
16-1930%
20-2918%
30-3918%
40-4919%
50+15%
Fig. 04

Worldwide distribution

5.1%

of the worldwide KTM audience comes from Germany.

Worldwide audience distribution share by country for KTM
CountryShare
United States13.5%
India9.5%
Italy8.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the KTM audience in Germany is strongest.

Fig. 05

Top regions by affinity

KTM customers by region in Germany
#RegionReachAffinity×
01Bayern~500K1.52×
02Sachsen~100K1.25×
03Baden-Württemberg~300K1.24×
04Thüringen~60K1.19×
05Brandenburg~70K1.13×
06Sachsen-Anhalt~60K1.12×
07Hessen~200K1.03×
08Rheinland-Pfalz~100K1.03×
09Mecklenburg-Vorpommern~40K1.01×
10Niedersachsen~200K0.96×
11Nordrhein-Westfalen~400K0.93×
12Saarland~20K0.89×
13Schleswig-Holstein~50K0.77×
14Berlin~60K0.70×
15Hamburg~30K0.70×
16Bremen~10K0.60×
Fig. 06

Affinity by region

Affinity by region — KTM, Germany
0.60×1.00×1.52×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the KTM audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for KTM audience
#·InterestCategoryAffinity×
01EndurocrossCars & Mobility13.23×
02Freestyle MotocrossSports11.95×
03Enduro motorcycleSports10.78×
04Motorcycle helmetCars & Mobility9.79×
05Track cyclingSports9.70×
06Off-road racingCars & Mobility9.66×
07Motorcycle accessoriesCars & Mobility9.38×
08Sport bikeCars & Mobility9.24×
09Touring motorcycleCars & Mobility8.65×
10Motorcycle sportSports8.61×
11Yamaha Motor CompanyCars & Mobility7.87×
12Cycling teamSports7.65×
13Racing bicycleSports7.64×
14KawasakiCars & Mobility7.53×
15Downhill mountain bikingSports6.90×
16Bicycle touringSports6.89×
17Motorcycle clubCars & Mobility6.40×
18MotorcyclingCars & Mobility5.43×
19Motorcycle racingCars & Mobility4.52×
20MoviesMovies & TV1.85×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the KTM audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by KTM audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL1.53×
PatriotismCONSERVATISM1.51×
Need for SecurityCONSERVATISM1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by KTM audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
Convenience OrientationPREMIUM0.81×
Design AffinityPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is KTM's target market in Germany?

KTM's target market in Germany covers an estimated 1,886,094 people, concentrated in Bayern and Nordrhein-Westfalen.

02

What is the gender split and age of KTM customers?

24.1% of the KTM audience are female, 75.9% are male, with an average age of 36.3 years.

03

Which brands do KTM fans like most?

KTM fans show strongest brand affinity for Sport bike (9.24×), Motorcycle sport (8.61×), and Motorcycle helmet (9.79×) over the country average.

04

Where do KTM fans live in Germany?

KTM fans in Germany are most concentrated in Bayern (reach ~500K), Nordrhein-Westfalen (reach ~400K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do KTM fans also like?

Beyond KTM itself, the audience over-indexes on Motorcycle sport (8.61×), Motorcycle helmet (9.79×), Motorcycle accessories (9.38×), and Bicycle touring (6.89×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Motorcycles audiences in Germany

See KTM audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for KTM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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