KTM Audience in Germany
KTM has an estimated audience of 1,596,665 people in Germany. 24.1% are female, 75.9% are male, average age 36.3. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Sport bike, Motorcycle sport, Motorcycle helmet, Motorcycle accessories, Bicycle touring.
The average KTM fan in Germany is 36.3 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Sport bike, Motorcycle sport, Motorcycle helmet, with strongest over-indexing on Sport bike (9.24× the country average). Demographically, the KTM audience skews more male with an average age of 36.3, and over-indexes on personality traits such as DIY Mentality, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Motorcycles
Demographics of KTM fans
| Metric | Value |
|---|---|
| Female | 24.1% |
| Male | 75.9% |
| Average age | 36.3 |
| Estimated audience size | 1,596,665 |
Audience persona
The typical KTM fan in Germany is more male, around 36.3 years old, with strong DIY Mentality tendencies and a notable affinity for Sport bike.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 491,641 | 1.59× |
| Nordrhein-Westfalen | 392,712 | 0.94× |
| Baden-Württemberg | 333,123 | 1.27× |
| Niedersachsen | 180,852 | 0.97× |
| Hessen | 155,864 | 1.07× |
| Sachsen | 119,434 | 1.27× |
| Rheinland-Pfalz | 100,472 | 1.05× |
| Brandenburg | 66,007 | 1.11× |
| Berlin | 62,443 | 0.73× |
| Thüringen | 56,514 | 1.16× |
| Sachsen-Anhalt | 53,439 | 1.08× |
| Schleswig-Holstein | 52,342 | 0.76× |
| Mecklenburg-Vorpommern | 34,818 | 0.95× |
| Hamburg | 30,541 | 0.7× |
| Saarland | 19,448 | 0.83× |
| Bremen | 8,744 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Sport bike | 9.24× | Cars & Mobility |
| Motorcycle sport | 8.61× | Sports |
| Motorcycle helmet | 9.79× | Cars & Mobility |
| Motorcycle accessories | 9.38× | Cars & Mobility |
| Bicycle touring | 6.89× | Sports |
| Racing bicycle | 7.64× | Sports |
| Endurocross | 13.23× | Cars & Mobility |
| Freestyle Motocross | 11.95× | Sports |
| Motorcycling | 5.43× | Cars & Mobility |
| Motorcycle club | 6.4× | Cars & Mobility |
| Touring motorcycle | 8.65× | Cars & Mobility |
| Off-road racing | 9.66× | Cars & Mobility |
| Motorcycle racing | 4.52× | Cars & Mobility |
| Kawasaki | 7.53× | Cars & Mobility |
| Downhill mountain biking | 6.9× | Sports |
| Track cycling | 9.7× | Sports |
| Cycling team | 7.65× | Sports |
| Movies | 1.85× | Movies & TV |
| Enduro motorcycle | 10.78× | Sports |
| Supermoto | 12.1× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| DIY Mentality | THRILL | 1.28 |
| Patriotism | CONSERVATISM | 1.22 |
| Sports Activity | POWER | 1.18 |
| Luxury Orientation | PREMIUM | 1.13 |
| Travelling | THRILL | 1.12 |
| Risk Appetite | THRILL | 1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.7% |
| India | 9.9% |
| Italy | 8.9% |
See KTM audiences in other countries
More Motorcycles audiences in Germany
- Harley-Davidson (3,561,966)
- BMW Motorrad (2,874,489)
- Kawasaki (2,240,528)
- Ducati (1,907,497)
- Vespa (1,840,698)
Frequently asked questions
How many fans does KTM have in Germany?
KTM has an estimated audience of 1,596,665 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of KTM fans?
24.1% of KTM fans are female, 75.9% are male, with an average age of 36.3 years.
Which brands do KTM fans like most?
KTM fans show strongest brand affinity for Sport bike (9.24×), Motorcycle sport (8.61×), and Motorcycle helmet (9.79×) over the country average.
Where do KTM fans live in Germany?
KTM fans in Germany are most concentrated in Bayern (reach 491,641), Nordrhein-Westfalen (reach 392,712), and Baden-Württemberg (reach 333,123). These three regions account for the largest share of the active audience.
What other brands do KTM fans also like?
Beyond KTM itself, the audience over-indexes on Motorcycle sport (8.61×), Motorcycle helmet (9.79×), Motorcycle accessories (9.38×), and Bicycle touring (6.89×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for KTM. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.