Track cycling Audience in Germany
Track cycling has an estimated audience of 1,205,090 people in Germany. 28.9% are female, 71.1% are male, average age 37.8. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Building insulation, Buddy – The Buddy Holly Story, Jason Clarke (actor), Alaska, Google Analytics.
The average Track cycling fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Building insulation, Buddy – The Buddy Holly Story, Jason Clarke (actor), with strongest over-indexing on Building insulation (7.14× the country average). Demographically, the Track cycling audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Travelling, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Track cycling fans
| Metric | Value |
|---|---|
| Female | 28.9% |
| Male | 71.1% |
| Average age | 37.8 |
| Estimated audience size | 1,205,090 |
Audience persona
The typical Track cycling fan in Germany is more male, around 37.8 years old, with strong Travelling tendencies and a notable affinity for Building insulation.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 259,631 | 0.98× |
| Bayern | 182,698 | 0.94× |
| Baden-Württemberg | 156,799 | 0.95× |
| Niedersachsen | 113,544 | 0.97× |
| Sachsen | 90,664 | 1.53× |
| Hessen | 78,502 | 0.85× |
| Rheinland-Pfalz | 56,509 | 0.94× |
| Berlin | 55,550 | 1.03× |
| Brandenburg | 44,083 | 1.18× |
| Schleswig-Holstein | 40,841 | 0.94× |
| Thüringen | 31,475 | 1.02× |
| Sachsen-Anhalt | 30,362 | 0.97× |
| Hamburg | 29,166 | 1.07× |
| Mecklenburg-Vorpommern | 24,698 | 1.07× |
| Saarland | 12,140 | 0.82× |
| Bremen | 7,291 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Building insulation | 7.14× | Home & Garden |
| Buddy – The Buddy Holly Story | 5.18× | Music & Radio |
| Jason Clarke (actor) | 4.64× | Movies & TV |
| Alaska | 3.5× | Travel & Leisure |
| Google Analytics | 2.35× | Internet & Social Media |
| Handmade Gifts | 1.82× | Kids & Family |
| Tuscany | 3.91× | Travel & Leisure |
| Pumuckl | 5.05× | Movies & TV |
| Hypertext | 2.38× | Technology & Electronics |
| Staycation | 2.98× | Home & Garden |
| Icon (magazine) | 1.98× | Arts & Culture |
| 3D printing | 1.54× | Technology & Electronics |
| Irrigation sprinkler | 6.01× | Home & Garden |
| Golden Gate | 3.51× | Games |
| Nurse education | 1.57× | Kids & Family |
| Minnesota | 3.82× | Travel & Leisure |
| Carrie (novel) | 3.52× | Literature |
| Sailor | 2.98× | Travel & Leisure |
| Jura Mountains | 3.4× | Travel & Leisure |
| Acoustic music | 2.36× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Travelling | THRILL | 1.45 |
| Sports Activity | POWER | 1.35 |
| DIY Mentality | THRILL | 1.33 |
| Luxury Orientation | PREMIUM | 1.17 |
| Risk Appetite | THRILL | 1.11 |
| Sustainability | BALANCE | 1.09 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.8% |
| Germany | 9.4% |
| Italy | 8.2% |
See Track cycling audiences in other countries
More Sport audiences in Germany
- Soccer (21,821,139)
- American football (15,078,573)
- Basketball (12,761,477)
- Golf (11,418,178)
- Swimming (9,658,593)
Frequently asked questions
How many fans does Track cycling have in Germany?
Track cycling has an estimated audience of 1,205,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Track cycling fans?
28.9% of Track cycling fans are female, 71.1% are male, with an average age of 37.8 years.
Which brands do Track cycling fans like most?
Track cycling fans show strongest brand affinity for Building insulation (7.14×), Buddy – The Buddy Holly Story (5.18×), and Jason Clarke (actor) (4.64×) over the country average.
Where do Track cycling fans live in Germany?
Track cycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach 259,631), Bayern (reach 182,698), and Baden-Württemberg (reach 156,799). These three regions account for the largest share of the active audience.
What other brands do Track cycling fans also like?
Beyond Track cycling itself, the audience over-indexes on Buddy – The Buddy Holly Story (5.18×), Jason Clarke (actor) (4.64×), Alaska (3.5×), and Google Analytics (2.35×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Track cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.