Rascasse Audience Intelligence

Track cycling Audience in Germany

A data profile of the people who buy, follow and care about Track cycling in Germany — modelled from more than twelve digital signal sources. Track cycling has an estimated audience of 1,205,090 people in Germany.

#98among Sport in Germany#2776among Topic in Germany#449in Sports

The average Track cycling fan in Germany is 37.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Vuelta a España, Bicycle helmet, Carcare, with strongest over-indexing on Vuelta a España (39.23× the country average).

Demographically, the Track cycling audience skews more male with an average age of 37.8, and over-indexes on personality traits such as Risk Appetite, Quality Awareness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Track cycling fan in Germany is more male, around 37.8 years old, with strong Risk Appetite tendencies and a notable affinity for Vuelta a España.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Track cycling profile in Germany.

Audience size
1.2M
in Germany
Gender
28.9%♀
71.1% male
Age
37.8
average years
Country rank
#5477
Topic in Germany
Fig. 01

Search interest · 12-month trend

-14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Track cycling fans

28.9% are female, 71.1% are male, average age 37.8.

Fig. 02

Gender split

28.9%
Female
71.1%
Male
Demographic split for Track cycling audience in Germany
MetricValue
Female28.9%
Male71.1%
Average age37.8
Estimated audience size1,205,090
Fig. 03

Age distribution

Ø 37.8
average years
Age distribution of the Track cycling audience in Germany
Age bracketShare%
16-1922%
20-2920%
30-3921%
40-4921%
50+16%
Fig. 04

Worldwide distribution

9.4%

of the worldwide Track cycling audience comes from Germany.

Worldwide audience distribution share by country for Track cycling
CountryShare
United States13.8%
Germany9.4%
Italy8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Track cycling audience in Germany is strongest.

Fig. 05

Top regions by affinity

Track cycling fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~90K1.48×
02Brandenburg~40K1.20×
03Mecklenburg-Vorpommern~20K1.08×
04Hamburg~30K1.06×
05Thüringen~30K1.05×
06Berlin~60K1.02×
07Sachsen-Anhalt~30K0.98×
08Nordrhein-Westfalen~300K0.95×
09Bayern~200K0.95×
10Baden-Württemberg~200K0.94×
11Niedersachsen~100K0.94×
12Rheinland-Pfalz~60K0.93×
13Schleswig-Holstein~40K0.93×
14Saarland~10K0.91×
15Bremen~9K0.91×
16Hessen~80K0.88×
Fig. 06

Affinity by region

Affinity by region — Track cycling, Germany
0.88×1.00×1.48×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Track cycling audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Track cycling audience
#·InterestCategoryAffinity×
01Vuelta a EspañaSports39.23×
02Bicycle helmetCars & Mobility13.82×
03PiaggioCars & Mobility13.06×
04Moto GuzziCars & Mobility12.10×
05KTMCars & Mobility9.70×
06Subcompact carCars & Mobility8.30×
07Auto showCars & Mobility8.18×
08ShimanoCars & Mobility7.56×
09Sustainable transportCars & Mobility7.36×
10MotoGPSports6.53×
11CarcareCars & Mobility6.44×
12MotocrossSports6.11×
13Motorcycle accessoriesCars & Mobility5.96×
14Electric motorcycles and scootersCars & Mobility5.25×
15SuzukiCars & Mobility5.22×
16Harley-DavidsonCars & Mobility4.90×
17Extreme sportSports4.61×
18HatchbackCars & Mobility4.03×
19Ski resortTravel & Leisure3.82×
20LivemusicMusic & Radio3.68×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Track cycling audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Track cycling audience · What stands out
TraitClusterDeviationScore
Risk AppetiteTHRILL2.21×
Quality AwarenessPREMIUM1.98×
TravellingTHRILL1.66×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Track cycling audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.80×
IndulgenceJOY0.82×
Price SensitivityPREMIUM0.82×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Track cycling have in Germany?

Track cycling has an estimated audience of 1,205,090 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Track cycling fans?

28.9% of Track cycling fans are female, 71.1% are male, with an average age of 37.8 years.

03

Which brands do Track cycling fans like most?

Track cycling fans show strongest brand affinity for Vuelta a España (39.23×), Bicycle helmet (13.82×), and Carcare (6.44×) over the country average.

04

Where do Track cycling fans live in Germany?

Track cycling fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~300K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Track cycling fans also like?

Beyond Track cycling itself, the audience over-indexes on Bicycle helmet (13.82×), Carcare (6.44×), KTM (9.7×), and MotoGP (6.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in Germany

See Track cycling audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Track cycling. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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