Rascasse Audience Intelligence

Suzuki Target Market in Germany

A data profile of the people who buy, follow and care about Suzuki in Germany — modelled from more than twelve digital signal sources. Suzuki has an estimated audience of 3,067,155 people in Germany.

#21among Car manufacturer in Germany#249among Brand in Germany#103in Cars & Mobility

The average Suzuki fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Peugeot 408, Sport bike, Motorcycle accessories, with strongest over-indexing on Peugeot 408 (37.43× the country average).

Demographically, the Suzuki audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Need for Security, Risk Appetite.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Suzuki fan in Germany is more male, around 39.6 years old, with strong Need for Security tendencies and a notable affinity for Peugeot 408.

Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Suzuki profile in Germany.

Audience size
3.1M
in Germany
Gender
25.5%♀
74.5% male
Age
39.6
average years
Country rank
#2057
Brand in Germany
Fig. 01

Search interest · 12-month trend

-10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Suzuki

25.5% are female, 74.5% are male, average age 39.6.

Fig. 02

Gender split

25.5%
Female
74.5%
Male
Demographic split for Suzuki audience in Germany
MetricValue
Female25.5%
Male74.5%
Average age39.6
Estimated audience size3,067,155
Fig. 03

Age distribution

Ø 39.6
average years
Age distribution of the Suzuki audience in Germany
Age bracketShare%
16-1920%
20-2918%
30-3920%
40-4922%
50+21%
Fig. 04

Worldwide distribution

4.1%

of the worldwide Suzuki audience comes from Germany.

Worldwide audience distribution share by country for Suzuki
CountryShare
United States9.2%
Japan7.5%
India7.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Suzuki audience in Germany is strongest.

Fig. 05

Top regions by affinity

Suzuki customers by region in Germany
#RegionReachAffinity×
01Sachsen~200K1.21×
02Thüringen~90K1.18×
03Bayern~600K1.17×
04Hessen~300K1.07×
05Rheinland-Pfalz~200K1.07×
06Nordrhein-Westfalen~700K1.05×
07Baden-Württemberg~400K1.05×
08Niedersachsen~300K1.04×
09Sachsen-Anhalt~80K1.04×
10Brandenburg~100K1.00×
11Schleswig-Holstein~100K0.98×
12Saarland~30K0.91×
13Hamburg~60K0.90×
14Mecklenburg-Vorpommern~50K0.90×
15Berlin~100K0.80×
16Bremen~20K0.67×
Fig. 06

Affinity by region

Affinity by region — Suzuki, Germany
0.67×1.00×1.21×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Suzuki audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Suzuki audience
#·InterestCategoryAffinity×
01Peugeot 408Cars & Mobility37.43×
02Shark (helmet manufacturer)Pets & Animals36.38×
03Harley-Davidson StreetPOI21.59×
04EndurocrossCars & Mobility10.44×
05Freestyle MotocrossSports9.23×
06Motorcycle accessoriesCars & Mobility9.00×
07Motorcycle helmetCars & Mobility8.32×
08Sport bikeCars & Mobility8.11×
09Motorcycle clubCars & Mobility7.53×
10KawasakiCars & Mobility6.82×
11DucatiCars & Mobility6.71×
12MotorcyclingCars & Mobility5.77×
13Yamaha Motor CompanyCars & Mobility5.71×
14Touring motorcycleCars & Mobility5.25×
15Custom motorcycleCars & Mobility5.15×
16Harley-DavidsonCars & Mobility4.98×
17Motorcycle racingCars & Mobility4.43×
18Racing bicycleSports4.43×
19HondaCars & Mobility4.23×
20Galatasaray S.K.Sports2.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Suzuki audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Suzuki audience · What stands out
TraitClusterDeviationScore
Need for SecurityCONSERVATISM1.23×
Risk AppetiteTHRILL1.17×
Luxury OrientationPREMIUM1.12×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Suzuki audience · Rather not
TraitClusterDeviationScore
IndividualismJOY0.69×
MindfulnessBALANCE0.72×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Suzuki's target market in Germany?

Suzuki's target market in Germany covers an estimated 3,067,155 people, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Suzuki customers?

25.5% of the Suzuki audience are female, 74.5% are male, with an average age of 39.6 years.

03

Which brands do Suzuki fans like most?

Suzuki fans show strongest brand affinity for Peugeot 408 (37.43×), Sport bike (8.11×), and Motorcycle accessories (9×) over the country average.

04

Where do Suzuki fans live in Germany?

Suzuki fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~700K), Bayern (reach ~600K), and Baden-Württemberg (reach ~400K). These three regions account for the largest share of the active audience.

05

What other brands do Suzuki fans also like?

Beyond Suzuki itself, the audience over-indexes on Sport bike (8.11×), Motorcycle accessories (9×), Motorcycle club (7.53×), and Motorcycle helmet (8.32×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car manufacturer audiences in Germany

Related rankings

See Suzuki audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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