Suzuki Audience in Germany
Suzuki has an estimated audience of 3,076,376 people in Germany. 25.5% are female, 74.5% are male, average age 39.6. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Peugeot 408, Sport bike, Motorcycle accessories, Motorcycle club, Motorcycle helmet.
The average Suzuki fan in Germany is 39.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Peugeot 408, Sport bike, Motorcycle accessories, with strongest over-indexing on Peugeot 408 (37.43× the country average). Demographically, the Suzuki audience skews more male with an average age of 39.6, and over-indexes on personality traits such as Family Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Brand · Subtype: Car manufacturer
Demographics of Suzuki fans
| Metric | Value |
|---|---|
| Female | 25.5% |
| Male | 74.5% |
| Average age | 39.6 |
| Estimated audience size | 3,076,376 |
Audience persona
The typical Suzuki fan in Germany is more male, around 39.6 years old, with strong Family Orientation tendencies and a notable affinity for Peugeot 408.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 723,548 | 1.07× |
| Bayern | 575,877 | 1.16× |
| Baden-Württemberg | 452,997 | 1.08× |
| Niedersachsen | 317,186 | 1.06× |
| Hessen | 260,448 | 1.11× |
| Sachsen | 185,128 | 1.23× |
| Rheinland-Pfalz | 163,173 | 1.06× |
| Berlin | 115,507 | 0.84× |
| Schleswig-Holstein | 106,808 | 0.97× |
| Brandenburg | 93,449 | 0.98× |
| Thüringen | 91,849 | 1.17× |
| Sachsen-Anhalt | 79,938 | 1× |
| Hamburg | 64,102 | 0.92× |
| Mecklenburg-Vorpommern | 50,139 | 0.85× |
| Saarland | 32,625 | 0.86× |
| Bremen | 16,399 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Peugeot 408 | 37.43× | Cars & Mobility |
| Sport bike | 8.11× | Cars & Mobility |
| Motorcycle accessories | 9× | Cars & Mobility |
| Motorcycle club | 7.53× | Cars & Mobility |
| Motorcycle helmet | 8.32× | Cars & Mobility |
| Motorcycling | 5.77× | Cars & Mobility |
| Endurocross | 10.44× | Cars & Mobility |
| Motorcycle racing | 4.43× | Cars & Mobility |
| Freestyle Motocross | 9.23× | Sports |
| Shark (helmet manufacturer) | 36.38× | Pets & Animals |
| Kawasaki | 6.82× | Cars & Mobility |
| Custom motorcycle | 5.15× | Cars & Mobility |
| Galatasaray S.K. | 2.84× | Sports |
| Harley-Davidson | 4.98× | Cars & Mobility |
| Ducati | 6.71× | Cars & Mobility |
| Racing bicycle | 4.43× | Sports |
| Harley-Davidson Street | 21.59× | |
| Honda | 4.23× | Cars & Mobility |
| Touring motorcycle | 5.25× | Cars & Mobility |
| Engine | 2.87× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.43 |
| DIY Mentality | THRILL | 1.25 |
| Sports Activity | POWER | 1.22 |
| Need for Security | CONSERVATISM | 1.17 |
| Patriotism | CONSERVATISM | 1.11 |
| Luxury Orientation | PREMIUM | 1.1 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 9.3% |
| India | 7.6% |
| Japan | 7.6% |
See Suzuki audiences in other countries
More Car manufacturer audiences in Germany
- Volkswagen (11,103,289)
- BMW (10,940,591)
- Škoda Auto (9,462,647)
- Audi (9,106,306)
- Mercedes-Benz (8,064,244)
Frequently asked questions
How many fans does Suzuki have in Germany?
Suzuki has an estimated audience of 3,076,376 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Suzuki fans?
25.5% of Suzuki fans are female, 74.5% are male, with an average age of 39.6 years.
Which brands do Suzuki fans like most?
Suzuki fans show strongest brand affinity for Peugeot 408 (37.43×), Sport bike (8.11×), and Motorcycle accessories (9×) over the country average.
Where do Suzuki fans live in Germany?
Suzuki fans in Germany are most concentrated in Nordrhein-Westfalen (reach 723,548), Bayern (reach 575,877), and Baden-Württemberg (reach 452,997). These three regions account for the largest share of the active audience.
What other brands do Suzuki fans also like?
Beyond Suzuki itself, the audience over-indexes on Sport bike (8.11×), Motorcycle accessories (9×), Motorcycle club (7.53×), and Motorcycle helmet (8.32×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Suzuki. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.