Rascasse Audience Intelligence

Subcompact car Audience in Germany

A data profile of the people who buy, follow and care about Subcompact car in Germany — modelled from more than twelve digital signal sources. Subcompact car has an estimated audience of 1,236,731 people in Germany.

#60among Car type in Germany#2736among Topic in Germany#263in Cars & Mobility

The average Subcompact car fan in Germany is 29.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Auto maintenance, Hyundai Tucson, Toyota Land Cruiser, with strongest over-indexing on Auto maintenance (19.48× the country average).

Demographically, the Subcompact car audience skews more male with an average age of 29.6, and over-indexes on personality traits such as Travelling, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Subcompact car fan in Germany is more male, around 29.6 years old, with strong Travelling tendencies and a notable affinity for Auto maintenance.

Category: Cars & Mobility · Type: Topic · Subtype: Car type

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Subcompact car profile in Germany.

Audience size
1.2M
in Germany
Gender
26.6%♀
73.4% male
Age
29.6
average years
Country rank
#5353
Topic in Germany
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Subcompact car fans

26.6% are female, 73.4% are male, average age 29.6.

Fig. 02

Gender split

26.6%
Female
73.4%
Male
Demographic split for Subcompact car audience in Germany
MetricValue
Female26.6%
Male73.4%
Average age29.6
Estimated audience size1,236,731
Fig. 03

Age distribution

Ø 29.6
average years
Age distribution of the Subcompact car audience in Germany
Age bracketShare%
16-1950%
20-2920%
30-3912%
40-4910%
50+8%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Subcompact car audience comes from Germany.

Worldwide audience distribution share by country for Subcompact car
CountryShare
Brazil12.9%
Germany10.1%
United States8.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Subcompact car audience in Germany is strongest.

Fig. 05

Top regions by affinity

Subcompact car fans by region: top regions in Germany
#RegionReachAffinity×
01Nordrhein-Westfalen~400K1.40×
02Saarland~20K1.21×
03Baden-Württemberg~200K1.13×
04Niedersachsen~100K1.11×
05Schleswig-Holstein~50K1.11×
06Thüringen~30K1.06×
07Hessen~90K1.00×
08Bayern~200K0.99×
09Brandenburg~40K0.98×
10Hamburg~30K0.95×
11Mecklenburg-Vorpommern~20K0.91×
12Bremen~10K0.91×
13Sachsen-Anhalt~30K0.88×
14Sachsen~50K0.87×
15Rheinland-Pfalz~50K0.86×
16Berlin~40K0.75×
Fig. 06

Affinity by region

Affinity by region — Subcompact car, Germany
0.75×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Subcompact car audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Subcompact car audience
#·InterestCategoryAffinity×
01Ford EcoSportCars & Mobility41.46×
02Toyota HiluxCars & Mobility36.81×
03Kia PicantoCars & Mobility31.80×
04Toyota Land CruiserCars & Mobility28.76×
05Toyota CorollaCars & Mobility28.58×
06Honda CR-VCars & Mobility27.49×
07Hyundai TucsonCars & Mobility26.67×
08Aftermarket (automotive)Cars & Mobility23.60×
09Auto showCars & Mobility23.27×
10Honda CivicCars & Mobility19.88×
11Auto maintenanceCars & Mobility19.48×
12Middle schoolBusiness & Career15.72×
13Max VerstappenSports15.32×
14Crossover (automobile)Cars & Mobility15.04×
15Drag racingCars & Mobility14.12×
16City carCars & Mobility11.72×
17CarcareCars & Mobility11.38×
18HatchbackCars & Mobility10.47×
19EngineCars & Mobility9.13×
20Stranger ThingsMovies & TV8.53×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Subcompact car audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Subcompact car audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL3.52×
Early Adopter MentalityPOWER3.39×
Risk AppetiteTHRILL3.03×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Subcompact car audience · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.89×
CreativityOPEN0.95×
TraditionCONSERVATISM0.98×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Subcompact car have in Germany?

Subcompact car has an estimated audience of 1,236,731 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Subcompact car fans?

26.6% of Subcompact car fans are female, 73.4% are male, with an average age of 29.6 years.

03

Which brands do Subcompact car fans like most?

Subcompact car fans show strongest brand affinity for Auto maintenance (19.48×), Hyundai Tucson (26.67×), and Toyota Land Cruiser (28.76×) over the country average.

04

Where do Subcompact car fans live in Germany?

Subcompact car fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Subcompact car fans also like?

Beyond Subcompact car itself, the audience over-indexes on Hyundai Tucson (26.67×), Toyota Land Cruiser (28.76×), Toyota Hilux (36.81×), and Middle school (15.72×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Car type audiences in Germany

See Subcompact car audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Subcompact car. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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