Aftermarket (automotive) Audience in Germany
Aftermarket (automotive) has an estimated audience of 1,097,172 people in Germany. 18.0% are female, 82.0% are male, average age 33.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Car wash, Livemusic, Carcare, Aston Martin, Hatchback.
The average Aftermarket (automotive) fan in Germany is 33.2 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Car wash, Livemusic, Carcare, with strongest over-indexing on Car wash (14.5× the country average). Demographically, the Aftermarket (automotive) audience skews more male with an average age of 33.2, and over-indexes on personality traits such as Luxury Orientation, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Topic
Demographics of Aftermarket (automotive) fans
| Metric | Value |
|---|---|
| Female | 18.0% |
| Male | 82.0% |
| Average age | 33.2 |
| Estimated audience size | 1,097,172 |
Audience persona
The typical Aftermarket (automotive) fan in Germany is more male, around 33.2 years old, with strong Luxury Orientation tendencies and a notable affinity for Car wash.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 282,022 | 1.17× |
| Bayern | 244,013 | 1.38× |
| Baden-Württemberg | 236,263 | 1.58× |
| Hessen | 123,619 | 1.48× |
| Niedersachsen | 99,048 | 0.93× |
| Rheinland-Pfalz | 60,170 | 1.09× |
| Berlin | 50,954 | 1.04× |
| Sachsen | 42,151 | 0.78× |
| Schleswig-Holstein | 32,754 | 0.83× |
| Hamburg | 24,715 | 1× |
| Brandenburg | 23,712 | 0.7× |
| Sachsen-Anhalt | 17,588 | 0.62× |
| Thüringen | 17,561 | 0.63× |
| Saarland | 14,446 | 1.07× |
| Mecklenburg-Vorpommern | 14,063 | 0.67× |
| Bremen | 9,603 | 1.02× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Car wash | 14.5× | Cars & Mobility |
| Livemusic | 6.33× | Music & Radio |
| Carcare | 7.07× | Cars & Mobility |
| Aston Martin | 8.17× | Cars & Mobility |
| Hatchback | 5.5× | Cars & Mobility |
| Antique car | 6.58× | Cars & Mobility |
| Lamborghini | 5.82× | Cars & Mobility |
| Porsche 911 | 10.33× | Cars & Mobility |
| Subcompact car | 10.84× | Cars & Mobility |
| Porsche | 4.15× | Cars & Mobility |
| Hot Wheels | 13.03× | Kids & Family |
| Maserati | 7.37× | Cars & Mobility |
| Auto show | 9.3× | Cars & Mobility |
| Ferrari | 5.4× | Cars & Mobility |
| Sedan (automobile) | 5.63× | Cars & Mobility |
| Formula One | 3.73× | Sports |
| Compact car | 5× | Cars & Mobility |
| Automobile repair shop | 4.82× | Cars & Mobility |
| BMW M3 | 9.16× | Cars & Mobility |
| Auto detailing | 7.4× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.54 |
| DIY Mentality | THRILL | 1.44 |
| Early Adopter Mentality | POWER | 1.29 |
| Risk Appetite | THRILL | 1.24 |
| Sports Activity | POWER | 1.19 |
| Travelling | THRILL | 1.18 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.8% |
| Japan | 6.5% |
| Germany | 6.4% |
See Aftermarket (automotive) audiences in other countries
- Aftermarket (automotive) — United States
- Aftermarket (automotive) — United Kingdom
- Aftermarket (automotive) — France
- Aftermarket (automotive) — Italy
- Aftermarket (automotive) — Spain
- Aftermarket (automotive) — Brazil
- Aftermarket (automotive) — Japan
- Aftermarket (automotive) — South Korea
- Aftermarket (automotive) — India
More Cars & Mobility audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Aftermarket (automotive) have in Germany?
Aftermarket (automotive) has an estimated audience of 1,097,172 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Aftermarket (automotive) fans?
18.0% of Aftermarket (automotive) fans are female, 82.0% are male, with an average age of 33.2 years.
Which brands do Aftermarket (automotive) fans like most?
Aftermarket (automotive) fans show strongest brand affinity for Car wash (14.5×), Livemusic (6.33×), and Carcare (7.07×) over the country average.
Where do Aftermarket (automotive) fans live in Germany?
Aftermarket (automotive) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 282,022), Bayern (reach 244,013), and Baden-Württemberg (reach 236,263). These three regions account for the largest share of the active audience.
What other brands do Aftermarket (automotive) fans also like?
Beyond Aftermarket (automotive) itself, the audience over-indexes on Livemusic (6.33×), Carcare (7.07×), Aston Martin (8.17×), and Hatchback (5.5×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Aftermarket (automotive). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.