Cultural heritage Audience in Germany
Cultural heritage has an estimated audience of 2,288,277 people in Germany. 52.1% are female, 47.9% are male, average age 41.2. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Cultural history, Digital illustration, Anime and manga fandom, Superman, Anime convention.
The average Cultural heritage fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Cultural history, Digital illustration, Anime and manga fandom, with strongest over-indexing on Cultural history (18.76× the country average). Demographically, the Cultural heritage audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Design Affinity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Politics & Society · Type: Topic
Demographics of Cultural heritage fans
| Metric | Value |
|---|---|
| Female | 52.1% |
| Male | 47.9% |
| Average age | 41.2 |
| Estimated audience size | 2,288,277 |
Audience persona
The typical Cultural heritage fan in Germany is balanced, around 41.2 years old, with strong Design Affinity tendencies and a notable affinity for Cultural history.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 380,487 | 0.76× |
| Bayern | 302,330 | 0.82× |
| Baden-Württemberg | 249,138 | 0.8× |
| Hessen | 158,048 | 0.91× |
| Niedersachsen | 156,512 | 0.7× |
| Berlin | 127,991 | 1.25× |
| Sachsen | 84,640 | 0.75× |
| Rheinland-Pfalz | 78,292 | 0.68× |
| Schleswig-Holstein | 60,958 | 0.74× |
| Brandenburg | 59,758 | 0.84× |
| Thüringen | 53,621 | 0.92× |
| Sachsen-Anhalt | 52,076 | 0.88× |
| Bremen | 46,809 | 2.39× |
| Mecklenburg-Vorpommern | 45,801 | 1.05× |
| Saarland | 45,531 | 1.62× |
| Hamburg | 45,461 | 0.88× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cultural history | 18.76× | Arts & Culture |
| Digital illustration | 13.19× | Arts & Culture |
| Anime and manga fandom | 10.86× | Literature |
| Superman | 6.63× | Movies & TV |
| Anime convention | 9.77× | Literature |
| Watercolor painting | 9.44× | Arts & Culture |
| Videography | 11.28× | Internet & Social Media |
| Tabletop game | 10.15× | Games |
| Natural World | 4.56× | Fashion & Accessoires |
| Cat play and toys | 7.46× | Pets & Animals |
| Disneyland | 8.38× | Travel & Leisure |
| Dog health | 6.38× | Pets & Animals |
| Dog harness | 6.47× | Pets & Animals |
| Geschichten aus der Geschichte | 9.93× | Music & Radio |
| Local news | 5.38× | News |
| Home construction | 4.73× | Home & Garden |
| My Hero Academia | 14.31× | Literature |
| Anime & Cosplay | 9.88× | Fashion & Accessoires |
| One Piece | 6.64× | Movies & TV |
| Auto maintenance | 6.29× | Cars & Mobility |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.14 |
| Sustainability | BALANCE | 2.13 |
| Tradition | CONSERVATISM | 2.1 |
| Urban Lifestyle | OPEN | 2.08 |
| Indulgence | JOY | 1.87 |
| Travelling | THRILL | 1.84 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 13.6% |
| Italy | 7.8% |
| France | 7.2% |
See Cultural heritage audiences in other countries
More Politics & Society audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Cultural heritage have in Germany?
Cultural heritage has an estimated audience of 2,288,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Cultural heritage fans?
52.1% of Cultural heritage fans are female, 47.9% are male, with an average age of 41.2 years.
Which brands do Cultural heritage fans like most?
Cultural heritage fans show strongest brand affinity for Cultural history (18.76×), Digital illustration (13.19×), and Anime and manga fandom (10.86×) over the country average.
Where do Cultural heritage fans live in Germany?
Cultural heritage fans in Germany are most concentrated in Nordrhein-Westfalen (reach 380,487), Bayern (reach 302,330), and Baden-Württemberg (reach 249,138). These three regions account for the largest share of the active audience.
What other brands do Cultural heritage fans also like?
Beyond Cultural heritage itself, the audience over-indexes on Digital illustration (13.19×), Anime and manga fandom (10.86×), Superman (6.63×), and Anime convention (9.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Cultural heritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.