Rascasse Audience Intelligence

Cultural heritage Audience in Germany

A data profile of the people who buy, follow and care about Cultural heritage in Germany — modelled from more than twelve digital signal sources. Cultural heritage has an estimated audience of 2,288,277 people in Germany.

#1722among Topic in Germany#100in Politics & Society

The average Cultural heritage fan in Germany is 41.2 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Cultural history, Digital illustration, Anime and manga fandom, with strongest over-indexing on Cultural history (18.76× the country average).

Demographically, the Cultural heritage audience skews balanced with an average age of 41.2, and over-indexes on personality traits such as Individualism, Travelling.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Cultural heritage fan in Germany is balanced, around 41.2 years old, with strong Individualism tendencies and a notable affinity for Cultural history.

Category: Politics & Society · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Cultural heritage profile in Germany.

Audience size
2.3M
in Germany
Gender
52.1%♀
47.9% male
Age
41.2
average years
Country rank
#2916
Topic in Germany
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Cultural heritage fans

52.1% are female, 47.9% are male, average age 41.2.

Fig. 02

Gender split

52.1%
Female
47.9%
Male
Demographic split for Cultural heritage audience in Germany
MetricValue
Female52.1%
Male47.9%
Average age41.2
Estimated audience size2,288,277
Fig. 03

Age distribution

Ø 41.2
average years
Age distribution of the Cultural heritage audience in Germany
Age bracketShare%
16-1919%
20-2915%
30-3918%
40-4922%
50+26%
Fig. 04

Worldwide distribution

3.2%

of the worldwide Cultural heritage audience comes from Germany.

Worldwide audience distribution share by country for Cultural heritage
CountryShare
United States13.6%
Italy7.8%
France7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Cultural heritage audience in Germany is strongest.

Fig. 05

Top regions by affinity

Cultural heritage fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~30K1.46×
02Saarland~30K1.24×
03Berlin~100K1.06×
04Thüringen~60K1.04×
05Mecklenburg-Vorpommern~50K1.03×
06Sachsen-Anhalt~60K0.99×
07Brandenburg~70K0.96×
08Sachsen~100K0.93×
09Hamburg~50K0.93×
10Schleswig-Holstein~70K0.91×
11Hessen~200K0.88×
12Rheinland-Pfalz~100K0.88×
13Baden-Württemberg~300K0.82×
14Bayern~300K0.81×
15Niedersachsen~200K0.79×
16Nordrhein-Westfalen~400K0.77×
Fig. 06

Affinity by region

Affinity by region — Cultural heritage, Germany
0.77×1.00×1.46×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Cultural heritage audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Cultural heritage audience
#·InterestCategoryAffinity×
01Cultural historyArts & Culture18.76×
02My Hero AcademiaLiterature14.31×
03Digital illustrationArts & Culture13.19×
04VideographyInternet & Social Media11.28×
05Anime and manga fandomLiterature10.86×
06Tabletop gameGames10.15×
07Geschichten aus der GeschichteMusic & Radio9.93×
08Anime & CosplayFashion & Accessoires9.88×
09Anime conventionLiterature9.77×
10Watercolor paintingArts & Culture9.44×
11DisneylandTravel & Leisure8.38×
12Cat play and toysPets & Animals7.46×
13One PieceMovies & TV6.64×
14SupermanMovies & TV6.63×
15Dog harnessPets & Animals6.47×
16Dog healthPets & Animals6.38×
17Auto maintenanceCars & Mobility6.29×
18Local newsNews5.38×
19Home constructionHome & Garden4.73×
20HugendubelShopping4.69×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Cultural heritage audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Cultural heritage audience · What stands out
TraitClusterDeviationScore
IndividualismJOY4.01×
TravellingTHRILL2.97×
Community OrientationOPEN2.60×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Cultural heritage audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.79×
Quality AwarenessPREMIUM0.95×
PatriotismCONSERVATISM1.06×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Cultural heritage have in Germany?

Cultural heritage has an estimated audience of 2,288,277 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Cultural heritage fans?

52.1% of Cultural heritage fans are female, 47.9% are male, with an average age of 41.2 years.

03

Which brands do Cultural heritage fans like most?

Cultural heritage fans show strongest brand affinity for Cultural history (18.76×), Digital illustration (13.19×), and Anime and manga fandom (10.86×) over the country average.

04

Where do Cultural heritage fans live in Germany?

Cultural heritage fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~300K), and Baden-Württemberg (reach ~300K). These three regions account for the largest share of the active audience.

05

What other brands do Cultural heritage fans also like?

Beyond Cultural heritage itself, the audience over-indexes on Digital illustration (13.19×), Anime and manga fandom (10.86×), Anime convention (9.77×), and Superman (6.63×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Politics & Society audiences in Germany

See Cultural heritage audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Cultural heritage. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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